Probiotics

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Brands weigh in on launching immune support in crowded space

By Danielle Masterson

They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...

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Probiotics see biggest ever online surge in 2020

By Nikki Hancocks

Probiotics witnessed their biggest ever rise in online engagement in 2020 with weight management leading the charge as consumers looked for natural ways to stay healthy and avoid severe COVID-19.

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NAD supports claims being made by ‘medical probiotic’ manufacturer

By Hank Schultz

Probiotics manufacturer Pendulum Therapeutics Inc. got some welcome news today when the National Advertising Division announced that it has found that the claims the company makes for dietary control of Type 2 diabetes are supported by scientific evidence.

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