Swedish dairy pioneer, Skånemejerier, has extended its Scandinavian-leading juice range, Bravo, to incorporate probiotic strains, believed to be the first in the world to do so in a fresh 100 per cent juice product with a cold-fighting claim.
A look into the probiotic crystal ball reveals that genetically engineered "friendly" bacteria could be switched on by specific prebiotic sugar, possibly leading to a new generation of pre- and probiotic products.
Despite low levels of public awareness compared to western markets, functional foods and ingredients are finding growth in areas of India, as consumers switch on to the promise of healthier foods, beverages and supplements.
Danone, the French dairy giant, will resubmit withdrawn gut and immunity probiotic health claims to the European Food Safety Authority (EFSA), after receiving guidance from the European Union’s head science body.
The European Food Safety Authority (EFSA) has rejected three article 13.5 probiotic and prebiotic health claims and one article 14 claim linking prebiotics with a range of benefits from immunity to diarrhoea for failing to demonstrate causality.