Get your pitchforks ready! There are evil-doers out there! We’ve been conned: Probiotics don’t work. Dannon’s settling out of court, EFSA’s rejecting health claims, and the media is starting a witch hunt.
Danone will resubmit withdrawn article 13.5 European Union probiotic health claims by year’s end with additional trials added to the dossiers to strengthen their claims, according to a health claims expert working with the company.
The US FDA is being sued over its health claims regime – actions that are unlikely to succeed according to most pundits – but they raise serious questions about healthy food messaging and free speech that are being felt globally.
Global probiotics leader, Danone, has submitted a new disease reduction article 14 health claim linking consumption of its probiotic drinking yoghurt, Actimel, and diarrhoea, after withdrawing three article 13.5 immunity and digestive health claims in...
By this time next year, one of the central ambitions of Europe’s brand-spanking new nutrition and health claims system may well be in place – a centralised list of approved claims available for all to use across the European Union bloc.
Swedish dairy pioneer, Skånemejerier, has extended its Scandinavian-leading juice range, Bravo, to incorporate probiotic strains, believed to be the first in the world to do so in a fresh 100 per cent juice product with a cold-fighting claim.
A look into the probiotic crystal ball reveals that genetically engineered "friendly" bacteria could be switched on by specific prebiotic sugar, possibly leading to a new generation of pre- and probiotic products.