The European Food Safety Authority (EFSA) has rejected three article 13.5 probiotic and prebiotic health claims and one article 14 claim linking prebiotics with a range of benefits from immunity to diarrhoea for failing to demonstrate causality.
The European Food Safety Authority is unlikely to consider setting guidance for probiotic health claims, despite mounting pressure from industry and the scientific community stressing the need for a clear regulatory framework.
Brits are responding to successful marketing from the likes of Danone and Yakult and embracing digestive health products such as probiotic yoghurts and drinks, but the market has plenty of room for further growth, according to a Datamonitor report.
Most Australian consumers are still not ready to believe the claims made by probiotic products, despite a steady and growing interest in their value for improving digestive health, according to Datamonitor.
Increasing knowledge of how the gut and brain is opening up the possibilities for probiotics. At the 5th International Yakult Symposium in Amsterdam, Stephen Daniells met Professor John Bienenstock from McMaster University to find out where the current...
When shopping, consumers very quickly decide on a brand’s worth and unless they are making positive ticks in their minds to an array of factors, it is likely they will pass your functional food by, according to a leading consultant.
Yesterday’s lead story on NutraIngredients.com reported comments made about probiotics by Michael Wilson, a London-based microbiology professor, when speaking at the Cheltenham Science Festival in the UK last week.
DG Sanco, the European Commission’s health and consumer protection arm, has published comments made to it by concerned parties about varying health claim opinions as they have come in from the European Food safety Authority (EFSA).
Many consumers remain confused about just what prebiotics are and what they do, but they are responding to the general gut health messaging surrounding various prebiotic forms, and seeking prebiotic products, according to Frost and Sullivan.