The UK’s Advertising Standards Authority (ASA) rules that a collagen drink advertisement is in breach of marketing communication codes for making anti-ageing and wrinkle-reducing claims.
A startup founder who battled to bring his brand from near failure to international success in just three years has revealed his insight into the world of health food and drink entrepreneurship.
Collagen - revered for its links to bone and joint health appears to be comfortably transitioning to a feature ingredient in the sports nutrition sector, where its benefits to muscle health and body toning are now recognised.
Nuritas’ collaboration with Maastricht University that looks into nutritional solutions to tackle muscle atrophy once again places the firm’s Artificial Intelligence (AI)-powered natural peptide network in the spotlight
An algae innovation firm has created a ‘ground-breaking' platform offering colour and scent controlled high-performing microalgal for healthy and tasty food and drink that ‘ticks all the boxes’.
Nuritas is to join forces with Maastricht University in a collaboration that seeks to discover nutritional interventions that can help preserve muscle mass and strength in later life.
Individualised nutrition not only helps patients consume more protein and calories, but also improves clinical treatment outcomes and reduces mortality rate, according to a Swiss study of more than 2,000 patients.
As sports nutrition becomes increasingly of interest to mainstream consumers, is this all one great opportunity for brands or is this mass orientation diluting the messages and alienating the core consumers?
The European Food Safety Authority (EFSA)’s approval of additional uses of betaine comes with a caveat as the Agency warns sportspeople taking supplements containing the amino acid may exceed safe levels.
The mass market is showing a strong interest in sports nutrition that offers soft textured and lower calorie protein bars, indulgent-tasting treats, BCAA’s, high fibre and new formats made for baking.
Increasing the consumption of fermentable carbohydrates and protein to improve gut function may be the answer to boosting nutritional health and cutting malnourishment around the world, according to academics from Imperial College London.
While its essential for healthy ageing, protein’s ability to repair and grow the body only scratches the surface of the nutrient’s potential. Nandi Proteins is one of the companies exploring that potential.
