As sports nutrition becomes increasingly of interest to mainstream consumers, is this all one great opportunity for brands or is this mass orientation diluting the messages and alienating the core consumers?
The European Food Safety Authority (EFSA)’s approval of additional uses of betaine comes with a caveat as the Agency warns sportspeople taking supplements containing the amino acid may exceed safe levels.
Increasing the consumption of fermentable carbohydrates and protein to improve gut function may be the answer to boosting nutritional health and cutting malnourishment around the world, according to academics from Imperial College London.
While its essential for healthy ageing, protein’s ability to repair and grow the body only scratches the surface of the nutrient’s potential. Nandi Proteins is one of the companies exploring that potential.
While there has been an explosion in interest over colloidal delivery systems in recent years there has also been disconnect between primary research and commercialisation, says one expert who believes a novel ‘delivery by design’ approach could speed...
Probiotics hold a wealth of ‘pent-up NPD potential' for the Sports Nutrition (SN) industry as they hold the key to untapped and highly desired health benefits, according to new research from Lumina Intelligence.
Protein powder manufacturers will never reach their full mass market potential if they keep selling this product by promising the 'downright lie' of body transformation, according to a protein chef and entrepreneur.