Although many consumers are interested in nutrition that supports an active lifestyle, there is still a nutritional knowledge gap and untapped potential in the EU whey protein market, according to the European Whey Processors Association (EWPA).
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We’re still just scratching the surface when it comes to unlocking the potential of microbial fermentation to manufacture food ingredients, says Canadian bioengineering firm Noblegen, which is developing a new breed of designer oils, proteins, and nutraceuticals...
With protein seeing continued interest from mainstream consumers, Glanbia Nutritionals has launched ProTherma: a hydrolyzed whey protein that can withstand high temperatures and therefore offer a protein punch in everyday hot beverages.
Whey protein hydrolysates are superior to normal whey proteins for sports nutrition according to nearly two thirds of consumers, who cited improved muscle building and recovery amongst its purported benefits.
More than 70% of UK-based users of sports nutrition would like to see an industry-wide certification that ensures the quality of ingredients, according to new Mintel data that also suggest a blurring of lines between traditional sports nutrition products...
The industry can do more to target fashionable high protein foods and drinks to the over 65s market, while rest of Europe should follow Norway with nutrition-filled NPD for the elderly, say researchers.