As sports nutrition becomes increasingly of interest to mainstream consumers, is this all one great opportunity for brands or is this mass orientation diluting the messages and alienating the core consumers?
The European Food Safety Authority (EFSA)’s approval of additional uses of betaine comes with a caveat as the Agency warns sportspeople taking supplements containing the amino acid may exceed safe levels.
The mass market is showing a strong interest in sports nutrition that offers soft textured and lower calorie protein bars, indulgent-tasting treats, BCAA’s, high fibre and new formats made for baking.
Increasing the consumption of fermentable carbohydrates and protein to improve gut function may be the answer to boosting nutritional health and cutting malnourishment around the world, according to academics from Imperial College London.
While its essential for healthy ageing, protein’s ability to repair and grow the body only scratches the surface of the nutrient’s potential. Nandi Proteins is one of the companies exploring that potential.
While there has been an explosion in interest over colloidal delivery systems in recent years there has also been disconnect between primary research and commercialisation, says one expert who believes a novel ‘delivery by design’ approach could speed...
A casein-rich protein shake just before bedtime may increase muscle mass and strength gains in response to resistance exercise, says a review that takes into account the timing of nutrient intake.
Probiotics hold a wealth of ‘pent-up NPD potential' for the Sports Nutrition (SN) industry as they hold the key to untapped and highly desired health benefits, according to new research from Lumina Intelligence.
Producing tasty, protein-rich foods from rapeseed may be 'one step closer' after German researchers identify a way to make the plant more palatable for human nutrition.
Protein is a widely recognized and scientifically established ingredient for sports recovery, but one expert argues that there are several more ingredients with untapped potential.
Protein powder manufacturers will never reach their full mass market potential if they keep selling this product by promising the 'downright lie' of body transformation, according to a protein chef and entrepreneur.
2019 looks set to be the year for vegan and ultra-convenient nutrition according to innovations revealed by some of the Sports Nutrition industry leaders.
