Protein

Natural is key for high earners - and they are willing to pay the price for it, finds Mintel report of sports nutrition. © iStock.com / Nikola1988

Sports nutrition insights

How to target active high earners

By Annie Harrison-Dunn

Mintel research has found that high earners are key consumers of sports nutrition products in the UK, so how can manufacturers better cater to these cash-carrying competitors? 

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