Arla Foods Ingredients has developed a new protein shot concept consisting of whey protein for ‘athletes and gym-goers’. It debuted the idea at the Supply Side West show in Las Vegas last week to beverage manufacturers.
The way men view sports nutrition, and the marketing mistakes brands are making.
The prime purchasing decision of fortified and nutritional products amongst the elderly remains the efficacy of the active ingredients contained within the product, according to a survey carried out by DuPont Nutrition & Health.
Data from a small study with healthy young men suggests that insect protein isolate from mealworms may equal soy protein for increasing blood levels of essential amino acids and branched-chain amino acids.