Sports nutrition brands must stop trying to sell identities and focus on product functionality as social media is bombarding shoppers with ‘expert advice’ and making them resistant to influence.
A retired health researcher who put his life savings and pension into creating supplements for the over 50’s has expanded his range and signed contracts to distribute overseas.
The prime purchasing decision of fortified and nutritional products amongst the elderly remains the efficacy of the active ingredients contained within the product, according to a survey carried out by DuPont Nutrition & Health.
Roquette will develop protein ingredients using the high-protein pea variety developed by seed breeding company Equinom, and jointly invest $4 million (€3.5m) in the firm to develop new products.
A globe-hopping chef who once specialised in beef dishes has built a truly sustainable and environmentally-friendly cricket protein brand after realising the damage caused by mass meat farming.
FrieslandCampina Ingredients DMV has revealed an ‘ultra-clean’ whey protein isolate hoped to power innovation in the soaring protein waters and clear drinks market.
Data from a small study with healthy young men suggests that insect protein isolate from mealworms may equal soy protein for increasing blood levels of essential amino acids and branched-chain amino acids.
Manufacturers must try harder to be credible, or the sports nutrition industry is in danger of becoming one built on ‘coercing’ sales, warns a sports science professor.
Injured athletes can slash their recovery time through diet alone, a top performance nutritionist revealed during NutraIngredients’ Sports Nutrition Congress.
Sports nutrition will overtake weight management within five years as consumer interest in calorie-control loses weight, insights revealed at Nutraingredients’ Sports Nutrition Congress this week.
Popular meal replacement drink Soylent launches in the UK this week, hoping to capitalize on its US success with its first global expansion. With research showing that skipping meals is becoming more commonplace in the UK, Soylent believes it can fill...
Consumption of casein before sleep was linked to improved resting metabolic rate the next morning and a ‘trivial’ changes in resistance exercise performance, researchers reported.
