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    <loc>https://www.nutraingredients.com/Article/2026/06/26/nutracast-liquid-ivs-rd-chief-taps-nostalgia-to-drive-hydration-innovation/</loc>
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      <news:publication_date>2026-06-26T17:29:38.655Z</news:publication_date>
      <news:title><![CDATA[NutraCast: Liquid I.V.’s R&D chief taps nostalgia to drive hydration innovation ]]></news:title>
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      <image:caption><![CDATA[Liquid I.V. combines nostalgic flavors, clinical research and sensory science to create hydration products that they hope  consumers want to drink everyday.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/06/26/next-gen-dna-testing-gains-traction-in-botanicals/</loc>
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      <news:publication_date>2026-06-26T14:29:42.163Z</news:publication_date>
      <news:title><![CDATA[Next-gen DNA testing gains traction in botanicals ]]></news:title>
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      <image:caption><![CDATA["DNA testing of years past is not the same as the modern genomic testing available today," said Dr. Kerin Law, co-founder and CSO at LeafWorks.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/06/26/what-25-years-of-us-consumer-data-reveals-about-supplement-use/</loc>
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      <news:publication_date>2026-06-26T14:22:08.373Z</news:publication_date>
      <news:title><![CDATA[What can 25 years of data reveal about supplement use?]]></news:title>
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      <image:caption><![CDATA[Over the NHANES cycles, certain demographic groups were more likely to use supplements, including older adults.]]></image:caption>
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