<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/22/nutracast-how-supplement-brands-can-become-the-default-answer-in-ai/</loc>
    <lastmod>2026-05-22T15:09:33.025Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>NutraIngredients.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-05-22T15:09:33.025Z</news:publication_date>
      <news:title><![CDATA[NutraCast: How supplement brands can become the default answer in AI ]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/IUSYH6IPVZA4FLA7UHJA4GMXHU.jpg?auth=77657710a2c480ff55d5bf2bcf45b0b7d40141ef50ee5a275c474ce8bb70f445&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Exploring what it takes for supplement brands to stand out in AI-generated search results.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/22/now-testing-of-lavender-essential-oil-sold-on-amazon-yields-concerning-results/</loc>
    <lastmod>2026-05-23T02:15:28.446Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>NutraIngredients.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-05-23T02:15:28.446Z</news:publication_date>
      <news:title><![CDATA[NOW testing of lavender essential oil sold on Amazon yields ‘concerning’ results]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/2ZYKCMPO2FHL3B4FM4P6JVANIE.jpg?auth=14bbedb8ea8a36d784cff263e8dc00e3cf422e5713298c0032b0b738edce23d9&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[Lavender essential oil, derived from Lavandula angustifolia, is one of the most recognized and widely used essential oils in aromatherapy and personal care products.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/22/vitamin-shoppe-coo-on-omnichannel-and-ai-opportunities/</loc>
    <lastmod>2026-05-22T14:55:12.697Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>NutraIngredients.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-05-22T14:55:12.697Z</news:publication_date>
      <news:title><![CDATA[Vitamin Shoppe COO on omnichannel and AI opportunities]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/D6GVKWEJXFAGXJ7RQ7AK3ZWVOI.jpg?auth=14dd12b30bbfd061aa81e7daf63158badeca11167f62d5c06e2aea34edef3486&amp;smart=true&amp;width=1624&amp;height=902</image:loc>
      <image:caption><![CDATA[Andrew Laudato, COO, The Vitamin Shoppe]]></image:caption>
    </image:image>
  </url>
</urlset>