<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/03/ritual-expands-into-costco-with-essential-prenatal-promoting-growth-of-the-womens-health-category/</loc>
    <lastmod>2026-08-03T15:28:46.891Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>NutraIngredients.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-03T15:28:46.891Z</news:publication_date>
      <news:title><![CDATA[Ritual expands into Costco with Essential Prenatal accelerating the growth of the women’s health category ]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/L7LTJ5EXU5CG7MUHW46AYDRK4Q.jpg?auth=c2e6835b3788db1d70de686399505b34ab1136eb0dbd5bc010544ef6e1130d77&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Retailers like Costco have begun asking the questions many consumers do when it comes to understanding supplement efficacy, including whether the specific ingredient dose and form in the product match what was studied.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/03/phynova-wins-nutrition-research-project-of-the-year-award/</loc>
    <lastmod>2026-08-03T14:13:07.778Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>NutraIngredients.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-03T14:13:07.778Z</news:publication_date>
      <news:title><![CDATA[‘A moment of absolute elation’: Phynova wins Nutrition Research Project of the Year Award ]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/XLYUBNIK2ZAMVF74X6G3DEPWEE.jpeg?auth=d4ed8d61afa5d4ffa08e163b90075e66030f6da494d3e7488b902cc3295034ce&amp;smart=true&amp;width=4032&amp;height=3024</image:loc>
      <image:caption><![CDATA[Jewell Blackwell celebrates after Phynova was named winner of the 2026 NutraIngredients-USA Award for Nutrition Research Project of the Year.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/03/hop-extract-study-moves-beyond-appetite-to-body-composition/</loc>
    <lastmod>2026-08-03T14:08:11.712Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>NutraIngredients.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-03T14:08:11.712Z</news:publication_date>
      <news:title><![CDATA[Hop extract study moves beyond appetite to body composition]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/QDLEVHT6LFCWHBI3X33DRIXETY.jpg?auth=0f1058aedb0975824ff859fd5b4a3ed35607b65f1e147a7b9e7df67ef3645e0f&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["This study demonstrates that a natural bitter hop-based nutraceutical can drive meaningful changes in body composition and weight over six months, not just shifts in appetite or calorie intake," said Dr. Edward Walker, senior scientist at the New Zealand Institute for Bioeconomy Science.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/03/building-consumer-trust-ten-percent-club-bets-on-athlete-advocacy-and-product-certification/</loc>
    <lastmod>2026-08-03T09:11:34.415Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>NutraIngredients.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-03T09:11:34.415Z</news:publication_date>
      <news:title><![CDATA[Building consumer trust: Ten Percent Club bets on athlete advocacy and product certification ]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/VNTCVA2E5ZAHFAMRIEL4ZJGRRA.jpg?auth=86f166a26c0ea78bdc867a74e7960a95c160ad8c8b9e79e3f31fea10ea6e5c82&amp;smart=true&amp;width=1080&amp;height=792</image:loc>
      <image:caption><![CDATA[Following a £400k seed raise and a partnership with Matchroom Boxing, the Ten Percent Club has quickly become a trusted sports supplement brand with endorsements from several high-profile athletes.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/03/mitigating-scoop-culture-sports-nutrition-experts-discuss-more-is-better-mindset-following-severe-overdose-report/</loc>
    <lastmod>2026-08-03T09:48:44.803Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>NutraIngredients.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-03T09:48:44.803Z</news:publication_date>
      <news:title><![CDATA[Sports nutrition experts discuss ‘more is better’ mindset following life-threatening overdose report]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/AB4KJ4G2GBFSZHAEW74V2F5ZUA.jpg?auth=48c73ab8690b23ed7ebf83a4cff7a92b59baa3cf2dcffed0cc6f4cb8ce1a789d&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[The French Agency for Food, Environmental and Occupational Health & Safety (ANSES) has published an opinion after receiving a report of severe adverse health effects potentially linked to the consumption of a mass gainer and a pure whey product.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/03/across-the-nutraverse-probiotic-foods-in-china-akkermansia-ip-im8s-1bn-financing-deal/</loc>
    <lastmod>2026-08-03T08:05:44.336Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>NutraIngredients.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-03T08:05:44.336Z</news:publication_date>
      <news:title><![CDATA[Across the Nutraverse: Probiotic foods in China, Akkermansia I.P., IM8’s $1bn financing deal]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/OMBQAHRDHVBVHAIB4AQIR55524.png?auth=a7d13184d41fe1841d7cb08a849a4d28593b113c9c28e2e17a1019a3f6d0322f&amp;smart=true&amp;width=824&amp;height=465</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/03/nutraingredients-asia-awards-2026-finalists-revealed/</loc>
    <lastmod>2026-08-03T09:08:35.93Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>NutraIngredients.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-03T09:08:35.93Z</news:publication_date>
      <news:title><![CDATA[NutraIngredients Asia Awards 2026: And the finalists are…]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/5HYBZROOYVDKVLEEBNFEGIK5DU.png?auth=7bd946aa46980d778c00519196ba47837ce42f58ed6a3bdbb82d4846b246bfcb&amp;smart=true&amp;width=750&amp;height=422</image:loc>
      <image:caption><![CDATA[There is a record-breaking number of submissions for this year's NutraIngredients Asia Awards. With 256 entries received, this is over 30% higher than last year.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/03/nmn-an-unapproved-ingredient-for-supplement-use-in-india-says-the-fssai/</loc>
    <lastmod>2026-08-03T03:26:11.397Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>NutraIngredients.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-03T03:26:11.397Z</news:publication_date>
      <news:title><![CDATA[FSSAI sends notice warning against the use of NMN in supplements ]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/I6DUTRESK5LQ7DMPAP2CO27MMU.png?auth=98afdef5f490cb203beec32bc3cf6e1f7b4e61b6b9025a357bd8f02271063063&amp;smart=true&amp;width=750&amp;height=422</image:loc>
      <image:caption><![CDATA[Companies wishing to sell nicotinamide mononucleotide (NMN) as food supplements in India will first need to receive approval from the FSSAI via the non-specified foods regulatory route. ]]></image:caption>
    </image:image>
  </url>
</urlset>