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    <loc>https://www.nutraingredients.com/Article/2026/09/28/can-companies-harness-biology-behavior-and-technology-to-develop-better-personalized-nutrition-apps/</loc>
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      <news:publication_date>2026-09-28T13:24:01.461Z</news:publication_date>
      <news:title><![CDATA[Can companies harness biology, behavior and technology to develop better personalized nutrition apps?]]></news:title>
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      <image:caption><![CDATA[Most people who are on personalized nutrition programs are on them for six months or less.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/09/28/sans-usa-moves-to-dallas-for-2027/</loc>
    <lastmod>2026-09-28T13:49:48.751Z</lastmod>
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      <news:publication_date>2026-09-28T13:49:48.751Z</news:publication_date>
      <news:title><![CDATA[SANS USA moves to Dallas for 2027]]></news:title>
    </news:news>
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      <image:caption><![CDATA["They say that everything is bigger in Texas, and we’re giving ourselves the room to grow this event in Dallas," said said Stephen Daniells, Managing Director, Nutrition & Americas, ReThink Global, William Reed and Global Editor-in-Chief of NutraIngredients.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/09/28/functional-super-mushrooms-no-longer-a-niche-category/</loc>
    <lastmod>2026-09-28T13:13:32.847Z</lastmod>
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      <news:publication_date>2026-09-28T13:13:32.847Z</news:publication_date>
      <news:title><![CDATA[Functional super mushrooms: No longer a niche category]]></news:title>
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      <image:caption><![CDATA[Growth is being fueled by expanding health benefits, innovation across delivery formats and increasing consumer interest in cognitive health, mood support, performance and healthy aging.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/09/28/asa-whitworths-ruling-highlights-rising-health-claim-risks/</loc>
    <lastmod>2026-09-28T11:23:56.412Z</lastmod>
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        <news:name>NutraIngredients.com</news:name>
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      <news:publication_date>2026-09-28T11:23:56.412Z</news:publication_date>
      <news:title><![CDATA[ASA calls out health claim breaches as food brands become function focused]]></news:title>
    </news:news>
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      <image:caption><![CDATA[Research suggests pecans may improve cholesterol and triglycerides, but these are not authorised health claims, says ASA]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/09/28/across-the-nutraverse-nz-claims-for-exports-amway-vs-ftc-bio-k-in-the-uk-and-more/</loc>
    <lastmod>2026-09-28T09:47:02.972Z</lastmod>
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        <news:name>NutraIngredients.com</news:name>
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      <news:publication_date>2026-09-28T09:47:02.972Z</news:publication_date>
      <news:title><![CDATA[Across the Nutraverse: NZ claims for exports, Amway vs FTC, Bio-K+ in the UK, Better Menopause, krill oil pulled from Aus retailers]]></news:title>
    </news:news>
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      <image:caption><![CDATA[Catch up with our weekly round-up of key dietary supplement and nutrition news from across the Nutraverse.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/09/28/september-npd-launchpad-beauty-peptides-and-convenient-formats/</loc>
    <lastmod>2026-09-28T09:46:41.364Z</lastmod>
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        <news:name>NutraIngredients.com</news:name>
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      <news:publication_date>2026-09-28T09:46:41.364Z</news:publication_date>
      <news:title><![CDATA[September NPD launchpad: Beauty, peptides, and convenient formats]]></news:title>
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      <image:caption><![CDATA[September 2026 launchpad]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/09/28/is-pdrn-heralding-a-new-era-in-beauty-from-within-supplements/</loc>
    <lastmod>2026-09-28T03:00:12.723Z</lastmod>
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        <news:name>NutraIngredients.com</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-09-28T03:00:12.723Z</news:publication_date>
      <news:title><![CDATA[PDRN: The next trending ingredient for beauty from within? ]]></news:title>
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      <image:caption><![CDATA[Collagen powder is one of the staples in beauty-from-within supplements and some companies are tapping into new ingredients such as polydeoxyribonucleotide (PDRN) and combining it with collagen to create new products.]]></image:caption>
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