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    <loc>https://www.nutraingredients.com/Article/2026/08/10/the-rise-of-supplement-drop-culture-how-limited-editions-have-become-an-innovation-playbook/</loc>
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      <news:publication_date>2026-08-10T14:19:48.121Z</news:publication_date>
      <news:title><![CDATA[The rise of supplement drop culture: How limited editions have become an innovation playbook ]]></news:title>
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      <image:caption><![CDATA[Limited-edition collaborations and innovative flavors are helping supplement brands create excitement while encouraging repeat purchases, according to The Vitamin Shoppe's 2026 trend report.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/10/betting-its-financial-future-on-next-gen-wellness-herbalife-rolls-out-bioniq-go/</loc>
    <lastmod>2026-08-10T14:14:56.045Z</lastmod>
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      <news:publication_date>2026-08-10T14:14:56.045Z</news:publication_date>
      <news:title><![CDATA[Betting its financial growth on next gen wellness, Herbalife rolls out Bioniq GO]]></news:title>
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      <image:caption><![CDATA[This quarter marks an important milestone in the execution of Herbalife's personalized nutrition strategy, the company said.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/08/10/thorne-claims-first-nsf-certified-for-sport-milestone-for-prenatal-with-bioactive-folate/</loc>
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      <news:publication_date>2026-08-10T14:07:35.87Z</news:publication_date>
      <news:title><![CDATA[Thorne claims first NSF Certified for Sport milestone for prenatal with bioactive folate]]></news:title>
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      <image:caption><![CDATA["Female athletes and active women should not have to choose between comprehensive prenatal nutrition and the level of third-party verification they expect from their supplements," said Amanda Frick, ND, LAc, senior vice president of medical, clinical and scientific affairs, Thorne.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/08/10/this-weeks-nutraverse-pg-lallemand-and-kirin-on-the-acquisition-trail/</loc>
    <lastmod>2026-08-10T09:51:29.502Z</lastmod>
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      <news:publication_date>2026-08-10T09:51:29.502Z</news:publication_date>
      <news:title><![CDATA[Across the Nutraverse: P&G, Lallemand and Kirin on the acquisition trail]]></news:title>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/10/ag-1-kicks-off-first-football-collaboration-with-swansea-city-fc/</loc>
    <lastmod>2026-08-10T09:50:40.151Z</lastmod>
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      <news:publication_date>2026-08-10T09:50:40.151Z</news:publication_date>
      <news:title><![CDATA[Role models rebranded: AG1 kicks off first football collaboration ]]></news:title>
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      <image:caption><![CDATA[AG1 Swansea City AFC partnership]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/10/healthspan-and-longevity-webinar-to-spotlight-rd-regulatory-developments/</loc>
    <lastmod>2026-08-09T23:57:35.778Z</lastmod>
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      <news:publication_date>2026-08-09T23:57:35.778Z</news:publication_date>
      <news:title><![CDATA[Healthspan and longevity: Webinar to spotlight R&D, regulatory developments ]]></news:title>
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      <image:caption><![CDATA[Nicotinamide mononucleotide (NMN), ergothioneine and fisetin are some of the health supplements associated with healthspan support.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/08/10/kirin-expands-health-science-business-presence-as-business-turns-profitable/</loc>
    <lastmod>2026-08-09T23:57:32.309Z</lastmod>
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      <news:publication_date>2026-08-09T23:57:32.309Z</news:publication_date>
      <news:title><![CDATA[Kirin takes on next level of growth as health science business turns profitable]]></news:title>
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      <image:caption><![CDATA[Kirin Holdings is acquiring its third health and wellness company in a span of three years, with Jamieson Wellness slated to join as a 100% subsidiary. ]]></image:caption>
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