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    <loc>https://www.nutraingredients.com/Article/2026/09/12/new-bill-seeks-to-fix-drug-preclusion-provision-to-boost-dietary-supplement-innovation/</loc>
    <lastmod>2026-09-11T23:04:15.262Z</lastmod>
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      <news:publication_date>2026-09-11T23:04:15.262Z</news:publication_date>
      <news:title><![CDATA[New bill seeks to fix drug preclusion provision to boost dietary supplement innovation]]></news:title>
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      <image:caption><![CDATA[ While trade associations welcomed the bill as a balanced update supporting innovation and consumer access, some experts argue it fails to address key sections of the original DSHEA law that also hinder supplement innovation.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/09/11/ai-shelf-space-seeks-greater-visibility-for-supplement-companies/</loc>
    <lastmod>2026-09-11T15:13:44.366Z</lastmod>
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      <news:publication_date>2026-09-11T15:13:44.366Z</news:publication_date>
      <news:title><![CDATA[AI Shelf Space seeks greater visibility for supplement companies]]></news:title>
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      <image:caption><![CDATA[AI visibility, also known as Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO), is still in its early stages.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/09/11/patent-maps-new-route-to-nad-production-via-engineered-yeast/</loc>
    <lastmod>2026-09-11T14:43:35.873Z</lastmod>
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      <news:publication_date>2026-09-11T14:43:35.873Z</news:publication_date>
      <news:title><![CDATA[Patent maps new route to NAD+ production via engineered yeast ]]></news:title>
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      <image:caption><![CDATA["The disclosed devices showed higher production of NAD with or without current compared to untransformed controls," according to the patent filing.]]></image:caption>
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