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    <loc>https://www.nutraingredients.com/Article/2026/04/10/unilever-acquires-supplement-brand-gruns-expanding-health-and-wellbeing-portfolio/</loc>
    <lastmod>2026-04-10T14:24:25.452Z</lastmod>
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      <news:publication_date>2026-04-10T14:24:25.452Z</news:publication_date>
      <news:title><![CDATA[Unilever buys greens supplement brand Grüns  ]]></news:title>
    </news:news>
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      <image:caption><![CDATA[In 2024, Grüns expanded its portfolio with Grüns Kids for children and Nütrops for cognitive support, followed in 2025 by Immün for everyday immune system support and Jüced for energy support.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/catching-the-green-wave-fueling-the-future-of-omega3-sustainability/</loc>
    <lastmod>2026-04-10T12:00:58.758Z</lastmod>
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      <news:publication_date>2026-04-10T12:00:58.758Z</news:publication_date>
      <news:title><![CDATA[Catching the green wave: Fueling the future of omega‑3 sustainability]]></news:title>
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      <image:caption><![CDATA[While traditional fish oil sources remain the dominant source of omega-3 in dietary supplements, non‑fish alternatives such as algal and plant‑based oils are gaining momentum as sustainability narratives resonate with consumers.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/beauty-from-within-category-growth-accelerates-at-expo-west-2026/</loc>
    <lastmod>2026-04-10T11:23:46.656Z</lastmod>
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      <news:publication_date>2026-04-10T11:23:46.656Z</news:publication_date>
      <news:title><![CDATA[Beauty-from-within category growth accelerates at Expo West 2026]]></news:title>
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      <image:caption><![CDATA[Expo West 2026 reveals key beauty-from-within trends, including collage alternatives, functional ingredients, new formats and retail expansion in the US.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/nutracast-all-grown-upenergy-drinks-shift-from-from-party-fuel-to-day-fuel/</loc>
    <lastmod>2026-04-10T11:22:33.17Z</lastmod>
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        <news:name>NutraIngredients.com</news:name>
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      <news:publication_date>2026-04-10T11:22:33.17Z</news:publication_date>
      <news:title><![CDATA[NutraCast: All grown up—Energy drinks shift from stimulation to systems]]></news:title>
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      <image:caption><![CDATA[A new era of energy drinks is emerging—focused on balance, metabolism and daily use.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/isomaltulose-may-offer-benefits-over-sucrose-for-energy-drinks-study/</loc>
    <lastmod>2026-04-10T10:34:09.925Z</lastmod>
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      <news:publication_date>2026-04-10T10:34:09.925Z</news:publication_date>
      <news:title><![CDATA[Isomaltulose may offer benefits over sucrose for energy drinks: Study]]></news:title>
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      <image:caption><![CDATA[The study compared the effects of a sucrose-based caffeinated beverage with an isomaltulose-based caffeinated beverage that also contained a small amount of l-theanine.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/slimbiotics-study-suggests-postbiotic-can-reduce-body-fat-increase-muscle-mass-and-support-cognition/</loc>
    <lastmod>2026-04-10T12:07:02.961Z</lastmod>
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      <news:publication_date>2026-04-10T12:07:02.961Z</news:publication_date>
      <news:title><![CDATA[Slimbiotics study suggests postbiotic can reduce weight, increase muscle mass and support cognition]]></news:title>
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      <image:caption><![CDATA[The 12-week randomized, double-blind clinical trial, assessed the efficacy of the plant-derived postbiotic in managing overweight and associated parameters in 60 participants.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/frieslandcampina-expands-borculo-facility-to-double-whey-protein-production/</loc>
    <lastmod>2026-04-10T10:18:09.584Z</lastmod>
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      <news:publication_date>2026-04-10T10:18:09.584Z</news:publication_date>
      <news:title><![CDATA[FrieslandCampina expands Dutch facility to meet whey protein demand]]></news:title>
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    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/KG4OVU2ZKBFNVBT7KG76M6VR54.jpg?auth=3abe394b86482fab676e9eb0dd132f76d5b09f2ea5fb107b85e72942fae44170&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[Keeping up with whey protein supply pressure]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/trend-tracker-indias-protein-boom-energy-drinks-chinese-firms-global-expansion/</loc>
    <lastmod>2026-04-10T07:29:39.169Z</lastmod>
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        <news:name>NutraIngredients.com</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-04-10T07:29:39.169Z</news:publication_date>
      <news:title><![CDATA[Trend tracker: India’s protein boom, energy drinks, Chinese firms’ global expansion ]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/I3UFVIIJWNCMNBX3YGYFOWXRFY.jpg?auth=91b4822a3d6a5bd0ecdfebd851208d9252f45387e12e6e292a8f037ec72e8fcd&amp;smart=true&amp;width=750&amp;height=422</image:loc>
      <image:caption><![CDATA[Find out the latest trends in Asia-Pacific's nutraceutical sector in this round-up.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/09/european-brand-enters-us-market-focused-on-clinically-validated-mushrooms/</loc>
    <lastmod>2026-04-09T14:29:53.347Z</lastmod>
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      <news:publication_date>2026-04-09T14:29:53.347Z</news:publication_date>
      <news:title><![CDATA[Mushroom supplement brand Hifas da Terra enters U.S. market]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/7D2HPHQJRZE6ZFYWP4UK3URUXI.jpg?auth=d05696af718694410f91117339af7b8dde24487278cc86a35b02043430a6b5ed&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[European biotechnology company Hifas da Terra was co-founded in 1998 by Catalina Fernández de Ana Portela (pictured) and Esteban Sinde.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/09/ambrosia-ai-platform-compresses-ingredient-development-timelines-from-years-to-hours/</loc>
    <lastmod>2026-04-09T14:17:11.561Z</lastmod>
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      <news:publication_date>2026-04-09T14:17:11.561Z</news:publication_date>
      <news:title><![CDATA[Ambrosia AI platform compresses ingredient development timelines from years to hours]]></news:title>
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    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/QCQNJSUNYNCFFDXYWEOWE37XDI.jpg?auth=381a9651a23793bc6aff44ae0a4c0e97efe90d6cc8ebdc86adca7a0071348f50&amp;smart=true&amp;width=2309&amp;height=1299</image:loc>
      <image:caption><![CDATA[Applied Laboratory Technologies has developed Ambrosia, an AI-driven platform that dramatically accelerates the development and validation of nutrition ingredients by virtualizing established laboratory workflows.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/09/holland-barrett-commits-to-making-preventative-health-more-accessible/</loc>
    <lastmod>2026-04-09T12:11:28.406Z</lastmod>
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      <news:publication_date>2026-04-09T12:11:28.406Z</news:publication_date>
      <news:title><![CDATA[Holland & Barrett brings proactive care to consumers with wellness check-ins and diagnostics ]]></news:title>
    </news:news>
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      <image:loc>https://www.nutraingredients.com/resizer/v2/XFSV7BGMEZGKDDS7ZQ6UI2YA5U.jpg?auth=be0bce1b611b23bad2dd211074505fd79a96e432f096661dbe55c6e6fd46d26b&amp;smart=true&amp;width=1280&amp;height=811</image:loc>
      <image:caption><![CDATA[Holland & Barrett's new campaign, TV advert and one-to-one wellness consultations aims to address the 'wellness gap' by making preventative health care strategies more accessible.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/09/prebiotic-solnul-expands-european-presence-with-lehvoss-distribution-deal/</loc>
    <lastmod>2026-04-09T09:25:35.084Z</lastmod>
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      <news:publication_date>2026-04-09T09:25:35.084Z</news:publication_date>
      <news:title><![CDATA[Solnul expands European presence with Lehvoss distribution deal]]></news:title>
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    <image:image>
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      <image:caption><![CDATA[Solnul-branded resistant starch is upcycled from potatoes in Canada. Studies support its prebiotic activity at a low daily dose of 3.5 grams]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/09/eu-continues-cbd-scrutiny-rejecting-6-more-novel-food-applications/</loc>
    <lastmod>2026-04-09T09:24:50.807Z</lastmod>
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      <news:publication>
        <news:name>NutraIngredients.com</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-04-09T09:24:50.807Z</news:publication_date>
      <news:title><![CDATA[EU continues CBD scrutiny, rejecting 6 more novel food applications]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/MXCYIKI73ZLT3B633MMH3NRKVM.jpg?auth=a9673debce4a4e866a8d9086d6956949abc99a904e8404a5cab3a6260d687b28&amp;smart=true&amp;width=1024&amp;height=683</image:loc>
      <image:caption><![CDATA[European Commission rejects additional CBD novel food applications, citing incomplete data, EFSA safety concerns, and misaligned UK-EU submissions]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/08/thinking-outside-the-box-fda-human-foods-chief-talks-maha-priorities-for-supplement-modernization/</loc>
    <lastmod>2026-04-10T13:07:44.849Z</lastmod>
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        <news:name>NutraIngredients.com</news:name>
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      <news:publication_date>2026-04-10T13:07:44.849Z</news:publication_date>
      <news:title><![CDATA[Thinking outside the box: FDA human foods chief talks MAHA priorities for supplement modernization]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/37QCI5YBW5CJBGZCQIFVN5WN2Q.jpg?auth=25e19642169412ba80a05d97b88a90853e6c39aa6bb998eaa283c3aff7e22206&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[As the Deputy Commissioner for Human Foods, Kyle Diamantas oversees all FDA nutrition and food safety activities and is focused on new thinking within the agency to advance the MAHA movement's generational commitment to ending chronic disease.]]></image:caption>
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