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    <loc>https://www.nutraingredients.com/Article/2026/04/10/unilever-acquires-supplement-brand-gruns-expanding-health-and-wellbeing-portfolio/</loc>
    <lastmod>2026-04-10T14:24:25.452Z</lastmod>
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      <news:publication_date>2026-04-10T14:24:25.452Z</news:publication_date>
      <news:title><![CDATA[Unilever buys greens supplement brand Grüns  ]]></news:title>
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      <image:caption><![CDATA[In 2024, Grüns expanded its portfolio with Grüns Kids for children and Nütrops for cognitive support, followed in 2025 by Immün for everyday immune system support and Jüced for energy support.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/catching-the-green-wave-fueling-the-future-of-omega3-sustainability/</loc>
    <lastmod>2026-04-10T12:00:58.758Z</lastmod>
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      <news:publication_date>2026-04-10T12:00:58.758Z</news:publication_date>
      <news:title><![CDATA[Catching the green wave: Fueling the future of omega‑3 sustainability]]></news:title>
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      <image:caption><![CDATA[While traditional fish oil sources remain the dominant source of omega-3 in dietary supplements, non‑fish alternatives such as algal and plant‑based oils are gaining momentum as sustainability narratives resonate with consumers.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/beauty-from-within-category-growth-accelerates-at-expo-west-2026/</loc>
    <lastmod>2026-04-10T11:23:46.656Z</lastmod>
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      <news:publication_date>2026-04-10T11:23:46.656Z</news:publication_date>
      <news:title><![CDATA[Beauty-from-within category growth accelerates at Expo West 2026]]></news:title>
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      <image:caption><![CDATA[Expo West 2026 reveals key beauty-from-within trends, including collage alternatives, functional ingredients, new formats and retail expansion in the US.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/nutracast-all-grown-upenergy-drinks-shift-from-from-party-fuel-to-day-fuel/</loc>
    <lastmod>2026-04-10T11:22:33.17Z</lastmod>
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        <news:name>NutraIngredients.com</news:name>
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      <news:publication_date>2026-04-10T11:22:33.17Z</news:publication_date>
      <news:title><![CDATA[NutraCast: All grown up—Energy drinks shift from stimulation to systems]]></news:title>
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      <image:caption><![CDATA[A new era of energy drinks is emerging—focused on balance, metabolism and daily use.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/isomaltulose-may-offer-benefits-over-sucrose-for-energy-drinks-study/</loc>
    <lastmod>2026-04-10T10:34:09.925Z</lastmod>
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      <news:publication_date>2026-04-10T10:34:09.925Z</news:publication_date>
      <news:title><![CDATA[Isomaltulose may offer benefits over sucrose for energy drinks: Study]]></news:title>
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      <image:caption><![CDATA[The study compared the effects of a sucrose-based caffeinated beverage with an isomaltulose-based caffeinated beverage that also contained a small amount of l-theanine.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/slimbiotics-study-suggests-postbiotic-can-reduce-body-fat-increase-muscle-mass-and-support-cognition/</loc>
    <lastmod>2026-04-10T12:07:02.961Z</lastmod>
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      <news:publication_date>2026-04-10T12:07:02.961Z</news:publication_date>
      <news:title><![CDATA[Slimbiotics study suggests postbiotic can reduce weight, increase muscle mass and support cognition]]></news:title>
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      <image:caption><![CDATA[The 12-week randomized, double-blind clinical trial, assessed the efficacy of the plant-derived postbiotic in managing overweight and associated parameters in 60 participants.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/frieslandcampina-expands-borculo-facility-to-double-whey-protein-production/</loc>
    <lastmod>2026-04-10T10:18:09.584Z</lastmod>
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      <news:publication_date>2026-04-10T10:18:09.584Z</news:publication_date>
      <news:title><![CDATA[FrieslandCampina expands Dutch facility to meet whey protein demand]]></news:title>
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    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/KG4OVU2ZKBFNVBT7KG76M6VR54.jpg?auth=3abe394b86482fab676e9eb0dd132f76d5b09f2ea5fb107b85e72942fae44170&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[Keeping up with whey protein supply pressure]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/trend-tracker-indias-protein-boom-energy-drinks-chinese-firms-global-expansion/</loc>
    <lastmod>2026-04-10T07:29:39.169Z</lastmod>
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        <news:name>NutraIngredients.com</news:name>
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      <news:publication_date>2026-04-10T07:29:39.169Z</news:publication_date>
      <news:title><![CDATA[Trend tracker: India’s protein boom, energy drinks, Chinese firms’ global expansion ]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/I3UFVIIJWNCMNBX3YGYFOWXRFY.jpg?auth=91b4822a3d6a5bd0ecdfebd851208d9252f45387e12e6e292a8f037ec72e8fcd&amp;smart=true&amp;width=750&amp;height=422</image:loc>
      <image:caption><![CDATA[Find out the latest trends in Asia-Pacific's nutraceutical sector in this round-up.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/09/european-brand-enters-us-market-focused-on-clinically-validated-mushrooms/</loc>
    <lastmod>2026-04-09T14:29:53.347Z</lastmod>
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      <news:publication_date>2026-04-09T14:29:53.347Z</news:publication_date>
      <news:title><![CDATA[Mushroom supplement brand Hifas da Terra enters U.S. market]]></news:title>
    </news:news>
    <image:image>
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      <image:caption><![CDATA[European biotechnology company Hifas da Terra was co-founded in 1998 by Catalina Fernández de Ana Portela (pictured) and Esteban Sinde.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/09/ambrosia-ai-platform-compresses-ingredient-development-timelines-from-years-to-hours/</loc>
    <lastmod>2026-04-09T14:17:11.561Z</lastmod>
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      <news:publication_date>2026-04-09T14:17:11.561Z</news:publication_date>
      <news:title><![CDATA[Ambrosia AI platform compresses ingredient development timelines from years to hours]]></news:title>
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      <image:loc>https://www.nutraingredients.com/resizer/v2/QCQNJSUNYNCFFDXYWEOWE37XDI.jpg?auth=381a9651a23793bc6aff44ae0a4c0e97efe90d6cc8ebdc86adca7a0071348f50&amp;smart=true&amp;width=2309&amp;height=1299</image:loc>
      <image:caption><![CDATA[Applied Laboratory Technologies has developed Ambrosia, an AI-driven platform that dramatically accelerates the development and validation of nutrition ingredients by virtualizing established laboratory workflows.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/09/holland-barrett-commits-to-making-preventative-health-more-accessible/</loc>
    <lastmod>2026-04-09T12:11:28.406Z</lastmod>
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      <news:publication_date>2026-04-09T12:11:28.406Z</news:publication_date>
      <news:title><![CDATA[Holland & Barrett brings proactive care to consumers with wellness check-ins and diagnostics ]]></news:title>
    </news:news>
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      <image:loc>https://www.nutraingredients.com/resizer/v2/XFSV7BGMEZGKDDS7ZQ6UI2YA5U.jpg?auth=be0bce1b611b23bad2dd211074505fd79a96e432f096661dbe55c6e6fd46d26b&amp;smart=true&amp;width=1280&amp;height=811</image:loc>
      <image:caption><![CDATA[Holland & Barrett's new campaign, TV advert and one-to-one wellness consultations aims to address the 'wellness gap' by making preventative health care strategies more accessible.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/09/prebiotic-solnul-expands-european-presence-with-lehvoss-distribution-deal/</loc>
    <lastmod>2026-04-09T09:25:35.084Z</lastmod>
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      <news:publication_date>2026-04-09T09:25:35.084Z</news:publication_date>
      <news:title><![CDATA[Solnul expands European presence with Lehvoss distribution deal]]></news:title>
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    <image:image>
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      <image:caption><![CDATA[Solnul-branded resistant starch is upcycled from potatoes in Canada. Studies support its prebiotic activity at a low daily dose of 3.5 grams]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/09/eu-continues-cbd-scrutiny-rejecting-6-more-novel-food-applications/</loc>
    <lastmod>2026-04-09T09:24:50.807Z</lastmod>
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      <news:publication_date>2026-04-09T09:24:50.807Z</news:publication_date>
      <news:title><![CDATA[EU continues CBD scrutiny, rejecting 6 more novel food applications]]></news:title>
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    <image:image>
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      <image:caption><![CDATA[European Commission rejects additional CBD novel food applications, citing incomplete data, EFSA safety concerns, and misaligned UK-EU submissions]]></image:caption>
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