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    <loc>https://www.nutraingredients.com/Article/2026/06/01/chinese-regulator-drafts-new-ad-rules-amid-livestream-commerce-boom/</loc>
    <lastmod>2026-06-01T00:36:20.25Z</lastmod>
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      <news:publication_date>2026-06-01T00:36:20.25Z</news:publication_date>
      <news:title><![CDATA[China moves to rein in livestream ads with new draft rules]]></news:title>
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      <image:caption><![CDATA[Livestreaming has become a highly popular shopping avenue in China in recent years. © Getty Images ]]></image:caption>
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