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    <loc>https://www.nutraingredients.com/Article/2026/08/03/building-consumer-trust-ten-percent-club-bets-on-athlete-advocacy-and-product-certification/</loc>
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      <news:publication_date>2026-08-03T09:11:34.415Z</news:publication_date>
      <news:title><![CDATA[Building consumer trust: Ten Percent Club bets on athlete advocacy and product certification ]]></news:title>
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      <image:caption><![CDATA[Following a £400k seed raise and a partnership with Matchroom Boxing, the Ten Percent Club has quickly become a trusted sports supplement brand with endorsements from several high-profile athletes.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/08/03/mitigating-scoop-culture-sports-nutrition-experts-discuss-more-is-better-mindset-following-severe-overdose-report/</loc>
    <lastmod>2026-08-03T09:48:44.803Z</lastmod>
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      <news:publication_date>2026-08-03T09:48:44.803Z</news:publication_date>
      <news:title><![CDATA[Sports nutrition experts discuss ‘more is better’ mindset following life-threatening overdose report]]></news:title>
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      <image:caption><![CDATA[The French Agency for Food, Environmental and Occupational Health & Safety (ANSES) has published an opinion after receiving a report of severe adverse health effects potentially linked to the consumption of a mass gainer and a pure whey product.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/03/across-the-nutraverse-probiotic-foods-in-china-akkermansia-ip-im8s-1bn-financing-deal/</loc>
    <lastmod>2026-08-03T08:05:44.336Z</lastmod>
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      <news:publication_date>2026-08-03T08:05:44.336Z</news:publication_date>
      <news:title><![CDATA[Across the Nutraverse: Probiotic foods in China, Akkermansia I.P., IM8’s $1bn financing deal]]></news:title>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/03/nutraingredients-asia-awards-2026-finalists-revealed/</loc>
    <lastmod>2026-08-03T09:08:35.93Z</lastmod>
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      <news:publication_date>2026-08-03T09:08:35.93Z</news:publication_date>
      <news:title><![CDATA[NutraIngredients Asia Awards 2026: And the finalists are…]]></news:title>
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      <image:caption><![CDATA[There is a record-breaking number of submissions for this year's NutraIngredients Asia Awards. With 256 entries received, this is over 30% higher than last year.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/03/nmn-an-unapproved-ingredient-for-supplement-use-in-india-says-the-fssai/</loc>
    <lastmod>2026-08-03T03:26:11.397Z</lastmod>
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      <news:publication_date>2026-08-03T03:26:11.397Z</news:publication_date>
      <news:title><![CDATA[FSSAI sends notice warning against the use of NMN in supplements ]]></news:title>
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      <image:caption><![CDATA[Companies wishing to sell nicotinamide mononucleotide (NMN) as food supplements in India will first need to receive approval from the FSSAI via the non-specified foods regulatory route. ]]></image:caption>
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