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      <image:caption><![CDATA[GymBeam reports 24% revenue growth, 35% EBITDA increase as own production rises 277%]]></image:caption>
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      <image:caption><![CDATA[Night-shift work can disrupt circadian rhythm, leading to difficulty falling and staying asleep.]]></image:caption>
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      <image:caption><![CDATA[The Prebiotic Collagen Protein is built around nutrients that support skin, joints and digestion.]]></image:caption>
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      <image:caption><![CDATA[See new developments from health and nutrition brands across Asia-Pacific. ]]></image:caption>
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      <image:caption><![CDATA[Results showed that 48% of the non-legacy brands’ products failed potency testing, with nearly no detectable vitamin C, and an additional 16% would likely fail before their expiration date]]></image:caption>
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      <image:caption><![CDATA[The TSI Group has invested in precision automation and robotics for its personalized nutrition platform, Tailored Script.]]></image:caption>
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      <image:caption><![CDATA[Demi Vollering’s Tour de France Femmes 2026 victory powered by 110g carbs per hour, Maurten reveals]]></image:caption>
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      <image:caption><![CDATA[Prolongued screen exposure—generally defined as more than two hours of recreational use per day—has been linked visual and ocular symptoms including blurred vision, dry eyes, itching, myopia and headaches.]]></image:caption>
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      <image:caption><![CDATA[There is a lack of ingredients that have been shown and clinically trialled for perimenopausal women, according to Dr Novita Puspasari, scientific affairs manager at H&H Group. ]]></image:caption>
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      <image:caption><![CDATA[The a2 Milk Company is looking at new ways to bring the benefits of its A1 Protein Free (A1PF) formula to more American households]]></image:caption>
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      <image:caption><![CDATA[Nicotinamide mononucleotide (NMN), ergothioneine and fisetin are some of the health supplements associated with healthspan support.]]></image:caption>
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      <image:caption><![CDATA[The acquisition of Jamieson Wellness represents a significant step in expanding Kirin's Health Science business into North America, said Kirin's COO. ]]></image:caption>
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      <image:caption><![CDATA[Blackmores has adopted a digital-first strategy for FiZZERS, a new range of products recently launched in Singapore.]]></image:caption>
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      <image:caption><![CDATA[The MFDS is proposing that all individual packs of customized health functional foods should be printed with the product expiry date.]]></image:caption>
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      <image:caption><![CDATA[Retailers like Costco have begun asking the questions many consumers do when it comes to understanding supplement efficacy, including whether the specific ingredient dose and form in the product match what was studied.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/08/03/nutraingredients-asia-awards-2026-finalists-revealed/</loc>
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      <image:caption><![CDATA[There is a record-breaking number of submissions for this year's NutraIngredients Asia Awards. With 256 entries received, this is over 30% higher than last year.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/07/31/function-secures-450m-to-bring-millions-more-people-to-health-platform/</loc>
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      <image:caption><![CDATA[Function wants consumers to live one hundred healthy years by enabling access to gold standard lab testing and yearly health checks.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/07/29/organic-traditions-raises-105m-as-investor-appetite-grows-for-science-backed-gut-health-innovation/</loc>
    <lastmod>2026-07-31T10:44:15.167Z</lastmod>
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      <image:caption><![CDATA["People used to just want wellness. Now they want something specific: better sleep, steadier energy, immune support, blood sugar balance," said Ally Mamalider, second-generation founder and CEO at Organic Traditions.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/07/29/novel-integrated-botanical-ingredient-promises-relief-from-perimenopause-and-menopause-symptoms/</loc>
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      <image:caption><![CDATA[Menopause typically occurs around 51 years old with women suffering from increased risk of osteoporosis, cardiovascular diseases and dyslipidemia.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/07/29/jim-emme-2026-nutrachamp-common-sense-is-a-gift-not-a-given/</loc>
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    <loc>https://www.nutraingredients.com/Article/2026/07/29/july-npd-launchpad-mind-and-body-performance-gut-loving-extensions-and-accessible-protein/</loc>
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      <image:caption><![CDATA[NPD Launchpad]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/28/saanroo-takes-home-innovation-in-womens-health-award/</loc>
    <lastmod>2026-07-31T10:44:46.014Z</lastmod>
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      <image:caption><![CDATA[Levagen+ by Saanroo won the Innovation in Women's Health Award at the 2026 NutraIngredients-USA Awards.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/28/uk-start-up-valerie-put-up-for-sale-as-funding-efforts-fall-short/</loc>
    <lastmod>2026-07-28T12:02:44.304Z</lastmod>
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      <image:caption><![CDATA[Founders Olly Johnson and Wizz Selvey believe Valerie deserves the opportunity to continue its journey under a new owner with the resources to unlock its full potential.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/28/hh-group-says-womens-health-remains-unmet-need/</loc>
    <lastmod>2026-07-28T03:02:11.349Z</lastmod>
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      <image:caption><![CDATA[Closing the gap in women’s health could be significant for boosting the global economy output.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/27/beckham-backed-supplement-brand-im8-acquires-1-billion-in-financing-so-whats-next/</loc>
    <lastmod>2026-07-30T08:30:51.579Z</lastmod>
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      <image:caption><![CDATA[The financing allows IM8 to invest more aggressively in brand and marketing—powered by its AI-driven acquisition engine.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/27/three-key-pillars-driving-blackmores-next-phase-of-growth/</loc>
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      <image:caption><![CDATA[Blackmores aims to drive sustainable growth through three key pillars, including gaining new and younger consumers.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/24/kins-suntory-nutifood-and-more-in-nutra-brand-news-round-up/</loc>
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      <image:caption><![CDATA[Find out the latest developments from brands such as KINS, Suntory and Nutifood in this round-up. ]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/22/japanese-brands-seek-to-dispel-image-of-protein-shakes-with-new-functional-beverages/</loc>
    <lastmod>2026-07-23T13:29:55.957Z</lastmod>
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      <image:caption><![CDATA[FUJIMI adds a new apple-flavored variation to its Clear Protein series, in collaboration with Sanrio’s Hello Kitty.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[The 2025 Healthspan Innovators were (from left) Grontvedt Biotech (represented by Henrik Traaholt, CCO), SRW Labs (represented by founder, Greg Macpherson), and NemaLife (represented by Siva Vanapalli, CEO)]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/06/icle-time-bolsters-position-in-childrens-height-growth-category-with-renewed-products/</loc>
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      <image:caption><![CDATA[Icle Time's premium line of products were reformulated with a new core ingredient, Humulus japonicus extract, and introduced in April this year.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/29/solara-labs-seeks-partner-in-china-to-build-on-gains-and-accelerate-growth/</loc>
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      <image:caption><![CDATA[Renzo’s vitamin B6 is the brand's bestselling product on Tmall.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/26/brand-new-bayer-muscleblaze-g-niib-in-the-spotlight/</loc>
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      <image:caption><![CDATA[Brand new: FromBio, Dong-A Pharmaceutical, Tonik, Swisse, Nordia Vitamins in the spotlight]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/25/cognitive-supplement-launches-embrace-convenience-and-creativity/</loc>
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      <image:caption><![CDATA[Recent cognitive health supplement launches reflect an evolving market in which brands are betting on convenience, format diversity and multi-benefit formulations.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/22/creatine-chews-muscleblazes-new-launch-to-capture-lifestyle-cognitive-users/</loc>
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      <image:caption><![CDATA[MuscleBlaze's latest product is a creatine chew tablet packed individually. Each tablet contains one gram of creatine monohydrate.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/19/lyma-enters-green-drinks-category-with-synbiotic-gut-health-powder/</loc>
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      <image:caption><![CDATA[Lyma launches ID² synbiotic drink powder featuring four prebiotic ghibres, H. coagulans probiotic and vegan DHA]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/17/cj-wellcare-makes-advances-in-strain-specific-prebiotics-personalized-sleep-care/</loc>
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      <image:caption><![CDATA[CJ Wellcare released a renewed version of BYOCORE 50 Billion Probiotics, which increased its content of Bifidobacterium strain from one to four, in March this year. ]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/15/ai-ai-and-3d-printing-nutrition-firm-rem3dy-health-raises-14m/</loc>
    <lastmod>2026-06-15T11:03:03.363Z</lastmod>
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      <image:caption><![CDATA[Rem3dy Health to scale AI-powered personalised nutrition and future AI-driven health systems using real-time data, biomarkers and predictive nutrition across US, MENA and India]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/11/berocca-broadens-immune-support-options-with-hot-and-cold-effervescent/</loc>
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      <image:caption><![CDATA[The flexibility in the hot-and-cold preparation of Berocca Immune Lemongrass & Ginger aims to provide winter comfort while still uplifting when taken cold.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/09/health-and-wellness-brands-take-center-stage-on-times-100-list/</loc>
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      <image:caption><![CDATA[Ancient + Brave has been named the fastest growing supplement brand in the UK, attributing its commitment to transparency, education and evidence-led innovation as a key driver of growth.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/08/wooree-enterprise-launches-supplement-brand-exclusive-to-gs-shop-retail-channels/</loc>
    <lastmod>2026-06-08T01:46:05.69Z</lastmod>
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      <image:caption><![CDATA[CLARION looks to expand its touchpoints across the online commerce space through the launch of CLARION Plus.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/05/japans-ffc-uptake-south-koreas-health-supplements-production-in-nutra-trends-round-up/</loc>
    <lastmod>2026-06-05T03:14:37.651Z</lastmod>
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      <image:caption><![CDATA[Find out the latest trends in Asia-Pacific's nutraceutical sector in this round-up.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/01/unilever-to-invest-270-million-in-us-innovation-hub/</loc>
    <lastmod>2026-06-02T01:43:43.517Z</lastmod>
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      <image:caption><![CDATA[The Unilever innovation hub will be established in the heart of the New Haven, CT biosciences ecosystem as the brand focuses on pure-play growth in the beauty, personal care and well-being categories.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/29/brand-new-the-monday-bar-cj-wellcare-fodbods-in-the-spotlight/</loc>
    <lastmod>2026-05-29T04:33:32.408Z</lastmod>
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      <image:caption><![CDATA[See new developments from health and nutrition brands across Asia-Pacific, including updates from The Monday Bar, CJ Wellcare and Fodbods. ]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/28/never-grow-ups-the-monday-bar-seeks-to-fill-gaps-in-indian-functional-bars/</loc>
    <lastmod>2026-05-28T02:39:45.628Z</lastmod>
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      <image:caption><![CDATA[The Monday Bar is made with a botanical blend and natural preservatives to balance taste and shelf stability while maintaining a low-GI and caffeine‑free profile.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/27/nutraingredients-usa-awards-2026-and-the-finalists-are/</loc>
    <lastmod>2026-05-27T14:55:54.668Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/26/cj-wellcare-launches-prostate-supplement-with-first-application-of-patented-herbal-mixture/</loc>
    <lastmod>2026-05-26T01:30:41.314Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[CJ Wellcare's latest health functional food product is claimed to improve prostate symptoms, men's vitality, and energy metabolism.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/22/now-testing-of-lavender-essential-oil-sold-on-amazon-yields-concerning-results/</loc>
    <lastmod>2026-05-23T02:15:28.446Z</lastmod>
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      <image:caption><![CDATA[Lavender essential oil, derived from Lavandula angustifolia, is one of the most recognized and widely used essential oils in aromatherapy and personal care products.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/18/jenerise-launches-creatine-with-sgs-verification/</loc>
    <lastmod>2026-05-18T11:33:39.13Z</lastmod>
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      <image:caption><![CDATA[Creatine Monohydrate News: New Jenerise Cr.01 launch features batch-by-batch SGS testing and ultra-low impurity levels]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/13/orthomols-top-sales-in-south-korea-attributed-to-brand-credibility-product-competitiveness/</loc>
    <lastmod>2026-05-13T03:43:26.269Z</lastmod>
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      <image:caption><![CDATA[Immun's liquid and table dual-format has helped it establish a strong position in the South Korean market. ]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/12/hydration-plus-trends-gains-momentum/</loc>
    <lastmod>2026-05-12T12:33:41.724Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[“Hydration plus” strategy gains momentum as PharmaLinea expands into energy, beauty and gut health]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/12/rohtos-licorice-extract-capsule-approved-as-ffc-for-body-fat-reducing-claim/</loc>
    <lastmod>2026-05-12T01:35:39.183Z</lastmod>
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      <image:caption><![CDATA[The functional ingredient, glyasperin B, in MGP's Licorice Extract Capsule is derived from Rohto’s proprietary licorice extract.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/08/holland-barrett-announces-partnership-with-clinical-weight-management-services-provider-phlo/</loc>
    <lastmod>2026-05-08T13:53:13.898Z</lastmod>
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      <image:caption><![CDATA[H&B's partnership with Phlo aims to broaden the retailer's weight management offering and ensure consumers can access clinically supervised weight management support in a responsible way.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/06/microbiome-explorer-challenge-returns-seeking-europes-next-microbiome-start-up-stars/</loc>
    <lastmod>2026-05-06T07:18:48.138Z</lastmod>
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      <image:caption><![CDATA[The deadline for applications for the Microbiome Explorer Challenge is 27 May 2026]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/06/chemist-warehouse-to-enter-the-uk/</loc>
    <lastmod>2026-05-13T06:55:17.517Z</lastmod>
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      <image:caption><![CDATA[Chemist Warehouse is expected to expand in the UK by acquiring existing pharmacy chains and outlets, says a retail consultant. ©Getty Images ]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/05/the-a2-milk-company-recalls-cereulide-contaminated-infant-formulas-in-the-us/</loc>
    <lastmod>2026-05-05T01:20:37.86Z</lastmod>
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    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/4BLVYGD3AFFDTJSHLF244QVDSU.jpg?auth=96aff33e75075fe70ff4b312e5eedf51aa450d9bc8e56bae30cd1872d47fcb8a&amp;smart=true&amp;width=2119&amp;height=1414</image:loc>
      <image:caption><![CDATA[Heat-stable toxin cereulide was found in infant formulas manufactured by several companies earlier this year, including industry giants Nestle and Danone. ]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/04/biogaia-calbee-nestle-mybrainco-in-nutra-brands-spotlight/</loc>
    <lastmod>2026-05-18T06:31:41.117Z</lastmod>
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      <image:caption><![CDATA[BigMuscles Nutrition’s retail strategy has evolved from scaling presence in general trade and online marketplaces to being consumer-centric and omnichannel.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[myBrainCo's products are formulated based on the interconnected relationship between the brain and various bodily systems.]]></image:caption>
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      <image:caption><![CDATA[The science of 115g/Hour fueling for peak endurance during the London Marathon 2026]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Designed to support calming evening routines, TRIP's new Dream Blend range responds to consumer requests for dedicated evening products, which have been among the most frequent pieces of feedback the company has received.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Valerie removes ‘perimenopause’ terminology to address symptom recognition gaps and reduce midlife stigma]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Body Granola, a personalized nutrition service by Calbee, consists of a microbiome gut health test and a personalized granola subscription.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Yakult Europe launches dairy-free Vitals drink to support immunity, digestion, energy and cognitive health]]></image:caption>
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  <url>
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      <image:caption><![CDATA[As more men undergo testosterone replacement therapy (TRT), others seek alternatives like testosterone support supplements to boost the hormone.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Adaptogenic herbs may help the body manage stress]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Lucille Health is now reaching out to assisted living communities and retail channels to serve a caregiver generation focused on higher nutritional standards for their elders.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/16/pendulum-expands-mayo-clinic-collaboration-into-womens-health-and-dermatology/</loc>
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      <image:caption><![CDATA[“Together, we are committed to conducting rigorous clinical research that deepens our understanding of how the gut microbiome influences systemic health—from metabolic function to skin health and women’s health," said Colleen Cutcliffe, PhD, Pendulum Therapeutics co-founder and CEO.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Savvy's Calm Water is said to fill an unmet gap in the functional relaxation category]]></image:caption>
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  <url>
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      <image:caption><![CDATA["Building a facility in the U.S. represents our belief in the U.S. market's future and our commitment to offering specialized manufacturing capabilities and premium products to our U.S. customers," said Chandrasekhar K, global VP at Vidya.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[The industry has since worked to improve its resilience to unforeseen circumstances, but such uncertainty is likely to intensify as geopolitical tensions and regional conflicts continue to unfold. ]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/unilever-acquires-supplement-brand-gruns-expanding-health-and-wellbeing-portfolio/</loc>
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      <image:caption><![CDATA[In 2024, Grüns expanded its portfolio with Grüns Kids for children and Nütrops for cognitive support, followed in 2025 by Immün for everyday immune system support and Jüced for energy support.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Keeping up with whey protein supply pressure]]></image:caption>
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  <url>
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      <image:caption><![CDATA[European biotechnology company Hifas da Terra was co-founded in 1998 by Catalina Fernández de Ana Portela (pictured) and Esteban Sinde.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Holland & Barrett's new campaign, TV advert and one-to-one wellness consultations aims to address the 'wellness gap' by making preventative health care strategies more accessible.]]></image:caption>
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  <url>
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      <image:caption><![CDATA["Following a challenge brought by OLLY PBC, BBB National Programs’ National Advertising Division recommended that Bayer HealthCare LLC discontinue or modify certain claims for its One A Day Men’s Pre-Conception Health Complete Multivitamin, a product marketed for men who are trying to conceive," said NAD.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Some 130 million metric tons of plastic pollution enter the environment every year. According to The Pew Charitable Trusts, without action the amount of plastic polluting the environment will more than double by 2040.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/08/google-to-launch-personalized-nutrition-app-with-amili/</loc>
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      <image:caption><![CDATA[AMILI is working with Google to launch a mobile app that provides personalized nutrition recommendations based on an individual's gut microbiome, dietary intake and postprandial blood glucose response etc.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/06/byhealths-protein-upgrade-miriqas-immunity-debut-elevit-in-brand-round-up/</loc>
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      <image:caption><![CDATA[See new developments from health and nutrition brands across Asia-Pacific, including updates from BYHEALTH, MIRIQA,Elevit and more. ]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/06/biogaia-seizing-oral-health-opportunities-in-china-through-cross-border-trade/</loc>
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      <image:caption><![CDATA[The key ingredients in BioGaia Prodentis Fresh Breath are two patented probiotic strains and zinc.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/02/testing-of-oregano-oil-sold-on-amazon-yields-disappointing-results/</loc>
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      <image:caption><![CDATA[Oregano (Origanum vulgaris) is a popular, aromatic herb whose oil is used to maintain healthy intestinal flora balance.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/02/myprotein-returns-to-growth-despite-record-high-whey-prices/</loc>
    <lastmod>2026-04-02T10:16:31.334Z</lastmod>
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      <image:caption><![CDATA[After a sustained period of decline, THG has announced that it's nutrition division, primarily led by MyProtein, has returned to profit.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/01/functional-protein-trends-from-india-to-japan-and-australia/</loc>
    <lastmod>2026-04-01T01:15:16.94Z</lastmod>
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      <image:caption><![CDATA[Protein powder is a conventional way for supplementing protein, but new formats such as protein water and protein-rich yogurt are gaining traction in the mass market. ]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/31/last-call-for-microbiome-start-ups-and-research-abstracts-for-probiota-americas/</loc>
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      <image:caption><![CDATA[NutraIngredients is looking for entrepreneurial consumer-facing, science- or technology-based start-ups to join its Probiota Pioneers session. 

Separately, the brand is accepting abstracts submissions covering the latest state-of-the-art developments related to microbiome science for Scientific Frontiers]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/31/china-sees-robust-demand-for-energy-and-sports-drinks-says-eastroc/</loc>
    <lastmod>2026-03-31T05:17:23.473Z</lastmod>
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      <image:caption><![CDATA[EastRoc Beverages has set its sights on South East Asia as a key export destination after having established itself as one of the largest brands in China. ©EastRoc Beverages]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/30/create-raises-20m-in-series-b-to-expand-creatine-access-and-innovation/</loc>
    <lastmod>2026-03-31T12:28:42.081Z</lastmod>
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      <image:caption><![CDATA[Create Wellness announced the launch of its new Creatine + Electrolytes format alongside the completion of a $20M Series B funding round.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/25/announcing-the-nutraingredients-europe-awards-2026-finalists/</loc>
    <lastmod>2026-03-25T14:46:30.627Z</lastmod>
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      <image:caption><![CDATA[NI EU Awards Finalists]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/25/douyin-sams-club-driving-sales-for-swisse/</loc>
    <lastmod>2026-03-25T09:29:55.561Z</lastmod>
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      <image:caption><![CDATA[Douyin, China's version of TikTok, has become a main channel for health supplements purchase in China. ]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/24/sirio-targets-taste-and-efficacy-with-new-lipid-friendly-chewable-supplement-format/</loc>
    <lastmod>2026-03-24T12:36:06.33Z</lastmod>
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      <image:caption><![CDATA[Sirio's LifeChews are designed to incorporate oil-soluble nutrients more effectively than traditional supplements,  delivering significant nutrient quantities without compromising on taste or texture.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/19/pharmacares-former-gm-launches-ai-tool-to-tackle-new-market-entry-pain-points/</loc>
    <lastmod>2026-03-19T01:58:40.427Z</lastmod>
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      <image:caption><![CDATA[Artificial Intelligence (AI) is increasingly used in professional settings, including devising new market entry strategies as seen in the case of AI JAR founded by nutraceutical marketing specialist Airing Wang. ]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/17/singapores-miriqa-expands-into-immunity-category-targets-modern-family-wellness/</loc>
    <lastmod>2026-03-17T01:46:38.996Z</lastmod>
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      <image:caption><![CDATA[Immunity Builder, which comes in jelly format, is aimed at making it easier for families to build consistent, healthy habits.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/12/five-product-categories-offer-opportunities-for-nutraingredients-usa-awards-glory/</loc>
    <lastmod>2026-03-23T14:19:25.188Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/12/elevit-tackles-unspoken-struggles-of-aussie-mums-via-product-innovation-partnerships/</loc>
    <lastmod>2026-03-12T02:56:11.326Z</lastmod>
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      <image:caption><![CDATA[Bayer's Elevit recently released survey findings highlighting the emotional, physical, and societal pressures faced by Australian mothers.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/11/zinereo-pharma-set-to-rollout-new-probiotic-solution-for-childhood-ear-infections/</loc>
    <lastmod>2026-03-11T13:05:08.347Z</lastmod>
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      <image:caption><![CDATA[Acute otitis media is one of the most common forms of infection in infancy and childhood, and the leading cause for the prescription of antibiotics.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/06/6-reasons-to-enter-the-nutraingredients-usa-awards/</loc>
    <lastmod>2026-03-23T14:20:25.192Z</lastmod>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/05/a2mcs-kids-supplements-debut-pocari-sweats-new-factory-in-brand-news-round-up/</loc>
    <lastmod>2026-03-05T06:32:35.894Z</lastmod>
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    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/JJTEKCAXMNAFLLYHPEF7RGDMTI.jpg?auth=96839411ab209d368b627943b5688db8272364304518b8855d83b09e28d80250&amp;smart=true&amp;width=725&amp;height=408</image:loc>
      <image:caption><![CDATA[Brand new: FromBio, Dong-A Pharmaceutical, Tonik, Swisse, Nordia Vitamins in the spotlight]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/03/haleons-apac-supplements-sales-growth-offsets-us-declines/</loc>
    <lastmod>2026-03-03T03:13:58.702Z</lastmod>
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    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/L6F4CQQNOVDZFKSQWCKQ74XGBI.png?auth=928e12a85668d9d9f8fc727f93dad0cfc4f23203980e80d9965602d46811318b&amp;smart=true&amp;width=750&amp;height=422</image:loc>
      <image:caption><![CDATA[Centrum Daily Kits has expanded to include premium benefits such as cellular health and metabolic support, on top of its existing offerings developed based on gender and age group needs.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/27/david-beckhams-im8-daily-ulimate-essentials-supplement-goes-pro/</loc>
    <lastmod>2026-02-27T15:53:02.081Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[IM8, health and longevity brand co-founded by David Beckham and Danny Yeung, announced the release of an upgraded version of its flagship Daily Ultimate Essentials formula this week, accompanied by two new flavors.]]></image:caption>
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