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      <image:caption><![CDATA[Adaptogenic herbs may help the body manage stress]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/04/16/lucille-health-gets-multi-million-dollar-investment-from-iris-ventures/</loc>
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      <image:caption><![CDATA[Lucille Health is now reaching out to assisted living communities and retail channels to serve a caregiver generation focused on higher nutritional standards for their elders.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/04/16/pendulum-expands-mayo-clinic-collaboration-into-womens-health-and-dermatology/</loc>
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      <image:caption><![CDATA[“Together, we are committed to conducting rigorous clinical research that deepens our understanding of how the gut microbiome influences systemic health—from metabolic function to skin health and women’s health," said Colleen Cutcliffe, PhD, Pendulum Therapeutics co-founder and CEO.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/04/16/savvy-launches-functional-beverage-targeting-mental-menopausal-needs/</loc>
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      <image:caption><![CDATA[Savvy's Calm Water is said to fill an unmet gap in the functional relaxation category]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/04/15/vidya-launches-us-probiotic-facility-targeting-strain-stability-with-split-production-model/</loc>
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      <image:caption><![CDATA["Building a facility in the U.S. represents our belief in the U.S. market's future and our commitment to offering specialized manufacturing capabilities and premium products to our U.S. customers," said Chandrasekhar K, global VP at Vidya.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/04/15/fish-oil-omega-3-industry-tackles-supply-chain-uncertainty-and-cost-pressures/</loc>
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      <image:caption><![CDATA[The industry has since worked to improve its resilience to unforeseen circumstances, but such uncertainty is likely to intensify as geopolitical tensions and regional conflicts continue to unfold. ]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/04/10/unilever-acquires-supplement-brand-gruns-expanding-health-and-wellbeing-portfolio/</loc>
    <lastmod>2026-04-10T14:24:25.452Z</lastmod>
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      <image:caption><![CDATA[In 2024, Grüns expanded its portfolio with Grüns Kids for children and Nütrops for cognitive support, followed in 2025 by Immün for everyday immune system support and Jüced for energy support.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2026/04/10/frieslandcampina-expands-borculo-facility-to-double-whey-protein-production/</loc>
    <lastmod>2026-04-10T10:18:09.584Z</lastmod>
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      <image:caption><![CDATA[Keeping up with whey protein supply pressure]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/09/european-brand-enters-us-market-focused-on-clinically-validated-mushrooms/</loc>
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      <image:caption><![CDATA[European biotechnology company Hifas da Terra was co-founded in 1998 by Catalina Fernández de Ana Portela (pictured) and Esteban Sinde.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/09/holland-barrett-commits-to-making-preventative-health-more-accessible/</loc>
    <lastmod>2026-04-09T12:11:28.406Z</lastmod>
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      <image:caption><![CDATA[Holland & Barrett's new campaign, TV advert and one-to-one wellness consultations aims to address the 'wellness gap' by making preventative health care strategies more accessible.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/08/nad-flags-bayer-one-a-day-mens-fertility-positioning/</loc>
    <lastmod>2026-04-08T14:30:10.89Z</lastmod>
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      <image:caption><![CDATA["Following a challenge brought by OLLY PBC, BBB National Programs’ National Advertising Division recommended that Bayer HealthCare LLC discontinue or modify certain claims for its One A Day Men’s Pre-Conception Health Complete Multivitamin, a product marketed for men who are trying to conceive," said NAD.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/08/now-partners-with-repurpose-global-to-combat-plastic-pollution/</loc>
    <lastmod>2026-04-08T16:05:16.269Z</lastmod>
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      <image:caption><![CDATA[Some 130 million metric tons of plastic pollution enter the environment every year. According to The Pew Charitable Trusts, without action the amount of plastic polluting the environment will more than double by 2040.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/08/google-to-launch-personalized-nutrition-app-with-amili/</loc>
    <lastmod>2026-04-08T01:28:22.987Z</lastmod>
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      <image:caption><![CDATA[AMILI is working with Google to launch a mobile app that provides personalized nutrition recommendations based on an individual's gut microbiome, dietary intake and postprandial blood glucose response etc.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/06/byhealths-protein-upgrade-miriqas-immunity-debut-elevit-in-brand-round-up/</loc>
    <lastmod>2026-04-06T02:53:40.441Z</lastmod>
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      <image:caption><![CDATA[See new developments from health and nutrition brands across Asia-Pacific, including updates from BYHEALTH, MIRIQA,Elevit and more. ]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/06/biogaia-seizing-oral-health-opportunities-in-china-through-cross-border-trade/</loc>
    <lastmod>2026-04-06T02:01:24.187Z</lastmod>
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      <image:caption><![CDATA[The key ingredients in BioGaia Prodentis Fresh Breath are two patented probiotic strains and zinc.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/02/testing-of-oregano-oil-sold-on-amazon-yields-disappointing-results/</loc>
    <lastmod>2026-04-02T14:43:24.114Z</lastmod>
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      <image:caption><![CDATA[Oregano (Origanum vulgaris) is a popular, aromatic herb whose oil is used to maintain healthy intestinal flora balance.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/02/myprotein-returns-to-growth-despite-record-high-whey-prices/</loc>
    <lastmod>2026-04-02T10:16:31.334Z</lastmod>
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      <image:caption><![CDATA[After a sustained period of decline, THG has announced that it's nutrition division, primarily led by MyProtein, has returned to profit.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/01/functional-protein-trends-from-india-to-japan-and-australia/</loc>
    <lastmod>2026-04-01T01:15:16.94Z</lastmod>
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      <image:caption><![CDATA[Protein powder is a conventional way for supplementing protein, but new formats such as protein water and protein-rich yogurt are gaining traction in the mass market. ]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/31/last-call-for-microbiome-start-ups-and-research-abstracts-for-probiota-americas/</loc>
    <lastmod>2026-04-06T16:07:09.036Z</lastmod>
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      <image:caption><![CDATA[NutraIngredients is looking for entrepreneurial consumer-facing, science- or technology-based start-ups to join its Probiota Pioneers session. 

Separately, the brand is accepting abstracts submissions covering the latest state-of-the-art developments related to microbiome science for Scientific Frontiers]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/31/china-sees-robust-demand-for-energy-and-sports-drinks-says-eastroc/</loc>
    <lastmod>2026-03-31T05:17:23.473Z</lastmod>
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      <image:caption><![CDATA[EastRoc Beverages has set its sights on South East Asia as a key export destination after having established itself as one of the largest brands in China. ©EastRoc Beverages]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/30/create-raises-20m-in-series-b-to-expand-creatine-access-and-innovation/</loc>
    <lastmod>2026-03-31T12:28:42.081Z</lastmod>
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      <image:caption><![CDATA[Create Wellness announced the launch of its new Creatine + Electrolytes format alongside the completion of a $20M Series B funding round.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/25/announcing-the-nutraingredients-europe-awards-2026-finalists/</loc>
    <lastmod>2026-03-25T14:46:30.627Z</lastmod>
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      <image:caption><![CDATA[NI EU Awards Finalists]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/25/douyin-sams-club-driving-sales-for-swisse/</loc>
    <lastmod>2026-03-25T09:29:55.561Z</lastmod>
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      <image:caption><![CDATA[Douyin, China's version of TikTok, has become a main channel for health supplements purchase in China. ]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/24/sirio-targets-taste-and-efficacy-with-new-lipid-friendly-chewable-supplement-format/</loc>
    <lastmod>2026-03-24T12:36:06.33Z</lastmod>
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      <image:caption><![CDATA[Sirio's LifeChews are designed to incorporate oil-soluble nutrients more effectively than traditional supplements,  delivering significant nutrient quantities without compromising on taste or texture.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/19/pharmacares-former-gm-launches-ai-tool-to-tackle-new-market-entry-pain-points/</loc>
    <lastmod>2026-03-19T01:58:40.427Z</lastmod>
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      <image:caption><![CDATA[Artificial Intelligence (AI) is increasingly used in professional settings, including devising new market entry strategies as seen in the case of AI JAR founded by nutraceutical marketing specialist Airing Wang. ]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/17/singapores-miriqa-expands-into-immunity-category-targets-modern-family-wellness/</loc>
    <lastmod>2026-03-17T01:46:38.996Z</lastmod>
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      <image:caption><![CDATA[Immunity Builder, which comes in jelly format, is aimed at making it easier for families to build consistent, healthy habits.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/12/five-product-categories-offer-opportunities-for-nutraingredients-usa-awards-glory/</loc>
    <lastmod>2026-03-23T14:19:25.188Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/12/elevit-tackles-unspoken-struggles-of-aussie-mums-via-product-innovation-partnerships/</loc>
    <lastmod>2026-03-12T02:56:11.326Z</lastmod>
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      <image:caption><![CDATA[Bayer's Elevit recently released survey findings highlighting the emotional, physical, and societal pressures faced by Australian mothers.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/11/zinereo-pharma-set-to-rollout-new-probiotic-solution-for-childhood-ear-infections/</loc>
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      <image:caption><![CDATA[Acute otitis media is one of the most common forms of infection in infancy and childhood, and the leading cause for the prescription of antibiotics.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/06/6-reasons-to-enter-the-nutraingredients-usa-awards/</loc>
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  <url>
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      <image:caption><![CDATA[Brand new: FromBio, Dong-A Pharmaceutical, Tonik, Swisse, Nordia Vitamins in the spotlight]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/03/haleons-apac-supplements-sales-growth-offsets-us-declines/</loc>
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      <image:caption><![CDATA[Centrum Daily Kits has expanded to include premium benefits such as cellular health and metabolic support, on top of its existing offerings developed based on gender and age group needs.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/27/david-beckhams-im8-daily-ulimate-essentials-supplement-goes-pro/</loc>
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      <image:caption><![CDATA[IM8, health and longevity brand co-founded by David Beckham and Danny Yeung, announced the release of an upgraded version of its flagship Daily Ultimate Essentials formula this week, accompanied by two new flavors.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/27/nestle-homes-in-on-healthy-aging-with-nutritional-drink-launch/</loc>
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      <image:caption><![CDATA[Aimed at men and women in midlife and beyond, the Nestlé Vital range is the company's first product line of nutritional drinks.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Comvita has launched manuka honey in different formats, including lozenges to capture new audience.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/23/the-a2-milk-company-to-launch-pediatric-supplements-in-china-in-q3/</loc>
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      <image:caption><![CDATA[The a2 Milk Company's main revenue source is its infant formula business, but the company is building on adjacent categories such as pediatric and senior nutrition supplements.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Watsons Lite, which sells supplements, OTC medicines, and daily essentials, can be found in Shell service stations across Singapore.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/18/yeubo-launches-first-ritual-led-childrens-supplement-line/</loc>
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      <image:caption><![CDATA[22-year-old entrepreneur Emilio Koumis spent a year building Yeubo, the world's first ritual-led children's wellness brand, garnering a pre-launch waitlist of more than 2,000 people.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/18/nestle-health-science-australian-catholic-university-set-up-start-up-incubator/</loc>
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      <image:caption><![CDATA[Nestle Health Science and Australian Catholic University are setting up a start-up incubator to drive nutrition innovations, including those that can complement GLP-1 medication use.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/16/hindustan-unilever-to-fully-acquire-oziva-for-us90m/</loc>
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      <image:caption><![CDATA[OZiva specializes in clean-label protein and women’s health supplements. ©OZiva ]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/12/symprove-bought-by-metagenics-in-uk-expansion-move/</loc>
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      <image:caption><![CDATA[Symprove employs 100 staff, including researchers, product developers, marketers and everyone in between, ensuring ‘vertical integration’]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/11/bayer-pours-5m-into-micronutrient-supplement-factory-rd-in-indonesia/</loc>
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      <image:caption><![CDATA[Bayer is manufacturing Multiple Micronutrient Supplement (MMS) at its upgraded facility in Bayer Supply Center Consumer Health Cimanggis, which is located within the Indonesian city of Depok.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/10/growth-asia-summit-2026-15-cny-promo-from-now-till-feb-22/</loc>
    <lastmod>2026-02-11T04:20:41.449Z</lastmod>
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      <image:caption><![CDATA[Enjoy a 15% discount when you register for Growth Asia Summit 2026 from now until February 22.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/10/longevity-and-intimacy-jolts-journey-to-becoming-a-sell-out-supplement-brand/</loc>
    <lastmod>2026-02-13T14:54:04.138Z</lastmod>
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      <image:caption><![CDATA[Jolt's longevity solution, marketed as 'The Ultimate Age Blocker', has sold out multiple times, primarily resonating with busy, health-conscious adults who want to feel younger for longer. ]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/06/denps-orthomol-dong-a-in-nutra-brands-spotlight/</loc>
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      <image:caption><![CDATA[Denps, Orthomol and Dong-A Pharmaceutical are some of the highlights of this round-up on nutraceutical brands.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/04/india-trade-deal-offers-supplement-companies-relief/</loc>
    <lastmod>2026-02-06T19:36:18.01Z</lastmod>
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      <image:caption><![CDATA[President Trump reduced the overall tariff for goods imported from India from 50% to 18%.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/04/denps-taps-into-wellness-window-in-singapore-eyes-further-expansion-across-sea/</loc>
    <lastmod>2026-03-23T15:46:07.319Z</lastmod>
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      <image:caption><![CDATA[Denps' flagship product Denmark Probiotics Story Premium has sold over 19m units globally in the past decade.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/02/communicating-microbiome-science-to-midlife-consumers/</loc>
    <lastmod>2026-02-02T11:21:49.797Z</lastmod>
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      <image:caption><![CDATA[Midlife consumers still need help to understand the bigger picture when it comes to gut health, says dietitian Sophie Medlin]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/02/needful-seeks-to-break-through-legacy-brands-stronghold-in-sea-supplements-market/</loc>
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      <image:caption><![CDATA[Needful's Starter Pack consists of a multivitamin made with 21 nutrients and a plant-based Omega-3 supplement.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/28/cymbiotika-scales-to-millions-while-tapping-into-the-modern-wellness-movement/</loc>
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      <image:caption><![CDATA[Cymbiotika co-founder and chief operating officer Durana Elmi poses with Mexican singer and rapper Peso Pluma at the Cymbiotika Wellness Bar in Las Vegas.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/28/sustainability-award-recognizes-value-across-the-full-supply-chain/</loc>
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      <image:caption><![CDATA[Entries closing soon for NI Sustainability Award honouring end-to-end sustainability]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/27/chemist-warehouses-strategies-in-building-australias-nascent-nmn-category/</loc>
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      <image:caption><![CDATA[Chemist Warehouse is now selling NMN supplements from Melrose’s FutureLab and Wanderlust’s Biohack across Australia. ]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/20/dong-a-launches-first-liquid-sleep-aid-pharmacy-exclusive-health-functional-foods/</loc>
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      <image:caption><![CDATA[The  key ingredient in EasyQuil Night Act is diphenhydramine hydrochloride, an antihistamine known to alleviate allergies, motion sickness, and short-term insomnia.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/19/qa-theorem-on-launching-daily-wellness-shots-for-supplementation-without-friction/</loc>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/16/persona-introduces-supplement-brand-for-genz-and-millennial-women/</loc>
    <lastmod>2026-01-16T16:02:37.709Z</lastmod>
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      <image:caption><![CDATA[The brand stripped away jargon and simplified personalization to build a brand with new formats and solutions for GenZ and millennial women.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/15/calling-all-probiotics-prebiotics-and-microbiome-start-ups/</loc>
    <lastmod>2026-01-15T14:58:30.136Z</lastmod>
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      <image:caption><![CDATA[Probiota Pioneers]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/15/amway-korea-focuses-on-longevity-with-new-personalized-nutrition-platform/</loc>
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      <image:caption><![CDATA[Amway Korea is expanding into personalized nutrition for healthspan and longevity, having launched a service for personalized gut health nutrition three years ago. ]]></image:caption>
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      <image:caption><![CDATA[Luvbiotics uses Lactobacillus reuteri and Lactobacillus paracasei to target cavity-causing oral bacteria]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/12/clio-life-care-intensifies-portfolio-channel-expansion-to-push-health-functional-foods-growth/</loc>
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      <image:caption><![CDATA[Clio Life Care has extended its line-up of products beyond beauty-from-within to address wider health and wellness needs.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[The deal between iHerb and Vitacost establishes the combined entity as a top online destination for health, nutrition and wellness products.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Prebiotic fibers and plant polyphenols drive microbiome gains in clinically validated NiMe diet rollout]]></image:caption>
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  <url>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/07/nestle-recalls-infant-formulas-due-to-potential-presence-of-toxin/</loc>
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      <image:caption><![CDATA[Nestlé is recalling infant formulas sold across Hong Kong, New Zealand, various European countries and the Americas region due to the potential presence of the toxin cereulide. ]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Nestle is launching new supplement products for pregnancy and post-pregnancy under the brand Wyeth Materna in China next year.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/19/bonpatch-expects-uptake-of-patch-format-to-grow-adopts-three-pronged-strategy/</loc>
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      <image:caption><![CDATA[BonPatch's portfolio of transdermal patches are designed to target a wide range of specific needs.]]></image:caption>
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  <url>
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  <url>
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      <image:caption><![CDATA["Ethical innovation in 2026 means designing supplements with the highest standards for efficacy and safety; brands and CEOs need to be ok without taking shortcuts," said Schneider.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/11/the-nutraingredients-usa-awards-are-back-for-2026/</loc>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/11/bayers-redoxon-strides-beyond-immunity-as-demand-for-proactive-wellness-grows/</loc>
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      <image:caption><![CDATA[Redoxon recently unveiled a refreshed packaging design for its range of products in Singapore.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Brand consultant Louise O’Riordan (left), investment banker Aoife Matthews (middle) and barrister Jennifer O’Connell (right) left their careers to develop The Elevator—a one-and-done supplement designed to simplify women's health.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[The Everytime red ginseng extract powder is named as Jung Kwan Jang's global bestseller.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/01/haleon-taps-into-tripartite-partnership-to-drive-microbiome-rd-in-spore/</loc>
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      <image:caption><![CDATA[The signing of the Memorandum of Understanding (MoU) between Haleon, NTU-SCELSE, and PC Biome. From left is Nanyang Technological University (NTU) Emeritus Distinguished University Professor Staffan Kjelleberg, also the co-founder of PC Biome, Haleon APAC President Dr Keith Choy, Haleon Chief R&D Officer Carl Haney, Professor Kah-Leong Lim, associate VP (Biomedical & Life Sciences) at NTU Lee Kong Chian School of Medicine, and SCELSE Centre Director Professor Alain Filloux. ]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/27/2026-probiota-pioneers-are-microvitality-totality-biosciences-my-myracle/</loc>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/25/hi-tech-pharmaceuticals-and-its-ceo-convicted-of-47-million-fraud-scheme/</loc>
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      <image:caption><![CDATA[The company was found guilty of fabricating documents to falsely claim compliance with Good Manufacturing Practices, which included altering audit reports and creating fake certificates to deceive customers and foreign regulators.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/24/PONQU7N7RZFKFND7CX4ZHWN5SY/</loc>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/21/hofseth-biocare-partners-with-jim-lavalle-and-metabolic-elite/</loc>
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      <image:caption><![CDATA[Metabolic Elite is focused on “helping high performers and active lifestyle individuals achieve peak potential using proprietary technology for nutrient delivery and educational resources.”]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/20/womens-health-npd-sleep-support-hormone-balance-and-targeting-the-estrobolome/</loc>
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      <image:caption><![CDATA[The latest product launches target the specific needs of women across life stages and phases.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/17/biohm-opens-atlanta-rd-center-to-accelerate-fungal-microbiome-ingredients/</loc>
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      <image:caption><![CDATA[The new research lab is located in Portal Innovations' Science Square Campus within Atlanta’s rapidly growing life-science hub and steps from Georgia Tech.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/12/uqora-broadens-walgreens-launch-of-urinary-health-solutions-with-latest-supplement/</loc>
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      <image:caption><![CDATA[Uqora's In Control Bladder Support supplement combines horsetail, spicebush and three-leaf caper.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/12/launching-loam-dr-karan-rajan-on-fixing-the-fiber-gap/</loc>
    <lastmod>2025-11-12T11:26:12.978Z</lastmod>
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      <image:caption><![CDATA[Only 5-10% of Westerners eat the recommended 30g of fiber per day, yet most fiber supplements on the market miss the mark, says Dr. Karan Rajan.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/11/iovate-builds-scientific-team-to-lead-education-push/</loc>
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      <image:caption><![CDATA[Iovate's advisory board will support innovation and the development of clinical strategies to advance nutrition and supplement science across the company's product line.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/10/announcing-the-2026-nutraingredients-sans-start-up-stars/</loc>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/10/herbalife-opens-7m-lab-to-boost-innovation/</loc>
    <lastmod>2025-11-10T11:49:21.071Z</lastmod>
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      <image:caption><![CDATA[“This expansion enhances our ability to conduct more of our analytical work internally, reduces turnaround time for testing and further strengthens the scientific foundation behind every Herbalife product,” said Haeri Roh-Schmidt, PhD, vice president of product innovation at Herbalife.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/09/noromega-looks-to-replicate-china-success-in-thailand/</loc>
    <lastmod>2026-03-23T16:08:50.227Z</lastmod>
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      <image:caption><![CDATA[Noromega's bestselling supplements in China are said to be its astaxanthin and omega ranges.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/06/now-testing-of-st-johns-wort-sold-on-amazon-identifies-widespread-failure/</loc>
    <lastmod>2025-11-06T15:40:20.437Z</lastmod>
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      <image:caption><![CDATA[St John's wort (Hypericum perforatum).]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/06/125-longevity-leaders-gather-for-nutra-healthspan-summit-2025/</loc>
    <lastmod>2025-11-06T12:57:26.058Z</lastmod>
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      <image:caption><![CDATA[The Nutra Healthspan Summit will span two full days at the Park Plaza Victoria London next week]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/04/dabur-india-to-invest-in-health-ayurveda-food-businesses/</loc>
    <lastmod>2026-02-17T23:07:55.187Z</lastmod>
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      <image:caption><![CDATA[Dabur Chyawanprash is a flagship product of Dabur India Limited. ]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/29/create-wellness-ceo-on-its-creatine-gummy-journey-into-the-mass-market/</loc>
    <lastmod>2026-02-18T03:16:06.806Z</lastmod>
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      <image:caption><![CDATA[Create Wellness has sold over 250 million creatine gummies, equivalent to approximately 83 million servings, in orange, blue raspberry, watermelon, sour green apple, sour cherry and sour peach flavors, since launch in 2022.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/22/nutra-healthspan-summit-to-explore-the-longevity-opportunity/</loc>
    <lastmod>2025-10-22T13:16:20.092Z</lastmod>
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      <image:caption><![CDATA[The inaugural Nutra Healthspan Summit will take place at the Park Plaza Victoria London on the Nov. 12 and 13, 2025.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/22/omega-3-supplements-for-rugby-concussion-recovery/</loc>
    <lastmod>2025-10-22T11:52:28.301Z</lastmod>
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      <image:caption><![CDATA[Omega-3, protein, and antioxidant blend shows promise for concussion recovery in rugby]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/21/levive-labs-aims-to-establish-presence-in-singapore-and-malaysia-seeks-collaboration/</loc>
    <lastmod>2025-10-21T04:59:24.553Z</lastmod>
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      <image:caption><![CDATA[L’évive Labs hopes to extend its reach via various initiatives, including community building, influencer marketing, and partnering companies in other segments.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/17/nutracast-how-modern-freeze-drying-tech-is-reshaping-nutraceuticals/</loc>
    <lastmod>2025-10-23T16:33:08.778Z</lastmod>
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      <image:caption><![CDATA[NIU Audio Cast image]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/17/dietary-supplement-stakeholders-hit-back-at-consumer-reports-protein-testing/</loc>
    <lastmod>2025-10-16T23:30:53.768Z</lastmod>
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      <image:loc>https://www.nutraingredients.com/resizer/v2/OFLHKG7MLVGAFPLI4EEVFEP6AI.jpg?auth=4476954e54010dade696263bc638aaee8c07bb1aa026220e54c03b26fffb10d3&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[New data from Consumer Reports alleges that 70% of protein powder and shakes products tested contained over 120% of CR’s level of concern for lead]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/15/longevity-start-up-vivorum-targets-sleep-and-cellular-repair/</loc>
    <lastmod>2026-02-17T21:09:31.859Z</lastmod>
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      <image:loc>https://www.nutraingredients.com/resizer/v2/Y7XC4AMDWNCFJBUP37Y3CEWLRY.JPG?auth=2f2511f558c7bba7e413c6bb432068c1eaf6b274ffb576c0ce4068dd5be2a2be&amp;smart=true&amp;width=4067&amp;height=3019</image:loc>
      <image:caption><![CDATA[Launched with the tagline 'Aging is inevitable, decline is optional', Vivorum's Cellular Renewal is marketed as an NAD+ booster and sleep catalyst.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/13/glanbias-isopure-launches-in-uk-market/</loc>
    <lastmod>2026-02-17T21:10:30.23Z</lastmod>
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    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/2ZP7B6R5ARNFTJCXFRKUI76QI4.jpg?auth=469f7ec551fdc7a592ff60ec127803e26400e947463930034bbf782dc012028a&amp;smart=true&amp;width=750&amp;height=500</image:loc>
      <image:caption><![CDATA[Glanbia’s Isopure debuts in UK Market with minimal-ingredient Whey Protein and Collagen range.
]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/10/indias-q-commerce-proteinification-of-food-and-magnesium-trends-in-australia/</loc>
    <lastmod>2026-02-17T21:10:36.361Z</lastmod>
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    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/I3UFVIIJWNCMNBX3YGYFOWXRFY.jpg?auth=91b4822a3d6a5bd0ecdfebd851208d9252f45387e12e6e292a8f037ec72e8fcd&amp;smart=true&amp;width=750&amp;height=422</image:loc>
      <image:caption><![CDATA[Find out the latest trends in Asia-Pacific's nutraceutical sector in this round-up.]]></image:caption>
    </image:image>
  </url>
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