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      <image:caption><![CDATA[The signing of the Memorandum of Understanding (MoU) between Haleon, NTU-SCELSE, and PC Biome. From left is Nanyang Technological University (NTU) Emeritus Distinguished University Professor Staffan Kjelleberg, also the co-founder of PC Biome, Haleon APAC President Dr Keith Choy, Haleon Chief R&D Officer Carl Haney, Professor Kah-Leong Lim, associate VP (Biomedical & Life Sciences) at NTU Lee Kong Chian School of Medicine, and SCELSE Centre Director Professor Alain Filloux. ]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2025/11/27/2026-probiota-pioneers-are-microvitality-totality-biosciences-my-myracle/</loc>
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    <loc>https://www.nutraingredients.com/Article/2025/11/25/hi-tech-pharmaceuticals-and-its-ceo-convicted-of-47-million-fraud-scheme/</loc>
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      <image:caption><![CDATA[The company was found guilty of fabricating documents to falsely claim compliance with Good Manufacturing Practices, which included altering audit reports and creating fake certificates to deceive customers and foreign regulators.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2025/11/24/PONQU7N7RZFKFND7CX4ZHWN5SY/</loc>
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    <loc>https://www.nutraingredients.com/Article/2025/11/21/hofseth-biocare-partners-with-jim-lavalle-and-metabolic-elite/</loc>
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      <image:caption><![CDATA[Metabolic Elite is focused on “helping high performers and active lifestyle individuals achieve peak potential using proprietary technology for nutrient delivery and educational resources.”]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/20/womens-health-npd-sleep-support-hormone-balance-and-targeting-the-estrobolome/</loc>
    <lastmod>2026-03-23T16:04:05.282Z</lastmod>
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      <image:caption><![CDATA[The latest product launches target the specific needs of women across life stages and phases.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2025/11/17/biohm-opens-atlanta-rd-center-to-accelerate-fungal-microbiome-ingredients/</loc>
    <lastmod>2025-11-17T14:41:44.348Z</lastmod>
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      <image:caption><![CDATA[The new research lab is located in Portal Innovations' Science Square Campus within Atlanta’s rapidly growing life-science hub and steps from Georgia Tech.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/12/uqora-broadens-walgreens-launch-of-urinary-health-solutions-with-latest-supplement/</loc>
    <lastmod>2025-11-13T00:32:55.934Z</lastmod>
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      <image:caption><![CDATA[Uqora's In Control Bladder Support supplement combines horsetail, spicebush and three-leaf caper.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/12/launching-loam-dr-karan-rajan-on-fixing-the-fiber-gap/</loc>
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      <image:caption><![CDATA[Only 5-10% of Westerners eat the recommended 30g of fiber per day, yet most fiber supplements on the market miss the mark, says Dr. Karan Rajan.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/11/iovate-builds-scientific-team-to-lead-education-push/</loc>
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      <image:caption><![CDATA[Iovate's advisory board will support innovation and the development of clinical strategies to advance nutrition and supplement science across the company's product line.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/10/announcing-the-2026-nutraingredients-sans-start-up-stars/</loc>
    <lastmod>2025-11-10T11:55:06.099Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/10/herbalife-opens-7m-lab-to-boost-innovation/</loc>
    <lastmod>2025-11-10T11:49:21.071Z</lastmod>
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      <image:caption><![CDATA[“This expansion enhances our ability to conduct more of our analytical work internally, reduces turnaround time for testing and further strengthens the scientific foundation behind every Herbalife product,” said Haeri Roh-Schmidt, PhD, vice president of product innovation at Herbalife.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/09/noromega-looks-to-replicate-china-success-in-thailand/</loc>
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      <image:caption><![CDATA[Noromega's bestselling supplements in China are said to be its astaxanthin and omega ranges.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/06/now-testing-of-st-johns-wort-sold-on-amazon-identifies-widespread-failure/</loc>
    <lastmod>2025-11-06T15:40:20.437Z</lastmod>
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      <image:caption><![CDATA[St John's wort (Hypericum perforatum).]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/06/125-longevity-leaders-gather-for-nutra-healthspan-summit-2025/</loc>
    <lastmod>2025-11-06T12:57:26.058Z</lastmod>
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      <image:caption><![CDATA[The Nutra Healthspan Summit will span two full days at the Park Plaza Victoria London next week]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/04/dabur-india-to-invest-in-health-ayurveda-food-businesses/</loc>
    <lastmod>2026-02-17T23:07:55.187Z</lastmod>
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      <image:caption><![CDATA[Dabur Chyawanprash is a flagship product of Dabur India Limited. ]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/29/create-wellness-ceo-on-its-creatine-gummy-journey-into-the-mass-market/</loc>
    <lastmod>2026-02-18T03:16:06.806Z</lastmod>
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      <image:caption><![CDATA[Create Wellness has sold over 250 million creatine gummies, equivalent to approximately 83 million servings, in orange, blue raspberry, watermelon, sour green apple, sour cherry and sour peach flavors, since launch in 2022.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/22/nutra-healthspan-summit-to-explore-the-longevity-opportunity/</loc>
    <lastmod>2025-10-22T13:16:20.092Z</lastmod>
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      <image:caption><![CDATA[The inaugural Nutra Healthspan Summit will take place at the Park Plaza Victoria London on the Nov. 12 and 13, 2025.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/22/omega-3-supplements-for-rugby-concussion-recovery/</loc>
    <lastmod>2025-10-22T11:52:28.301Z</lastmod>
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      <image:caption><![CDATA[Omega-3, protein, and antioxidant blend shows promise for concussion recovery in rugby]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/21/levive-labs-aims-to-establish-presence-in-singapore-and-malaysia-seeks-collaboration/</loc>
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      <image:caption><![CDATA[L’évive Labs hopes to extend its reach via various initiatives, including community building, influencer marketing, and partnering companies in other segments.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/17/nutracast-how-modern-freeze-drying-tech-is-reshaping-nutraceuticals/</loc>
    <lastmod>2025-10-23T16:33:08.778Z</lastmod>
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      <image:caption><![CDATA[NIU Audio Cast image]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/17/dietary-supplement-stakeholders-hit-back-at-consumer-reports-protein-testing/</loc>
    <lastmod>2025-10-16T23:30:53.768Z</lastmod>
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      <image:caption><![CDATA[New data from Consumer Reports alleges that 70% of protein powder and shakes products tested contained over 120% of CR’s level of concern for lead]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/15/longevity-start-up-vivorum-targets-sleep-and-cellular-repair/</loc>
    <lastmod>2026-02-17T21:09:31.859Z</lastmod>
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      <image:caption><![CDATA[Launched with the tagline 'Aging is inevitable, decline is optional', Vivorum's Cellular Renewal is marketed as an NAD+ booster and sleep catalyst.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/13/glanbias-isopure-launches-in-uk-market/</loc>
    <lastmod>2026-02-17T21:10:30.23Z</lastmod>
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      <image:caption><![CDATA[Glanbia’s Isopure debuts in UK Market with minimal-ingredient Whey Protein and Collagen range.
]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/10/indias-q-commerce-proteinification-of-food-and-magnesium-trends-in-australia/</loc>
    <lastmod>2026-02-17T21:10:36.361Z</lastmod>
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      <image:caption><![CDATA[Find out the latest trends in Asia-Pacific's nutraceutical sector in this round-up.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/09/supplyside-global-2025-whats-happening-on-the-show-floor/</loc>
    <lastmod>2026-02-18T03:16:21.282Z</lastmod>
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      <image:caption><![CDATA[The SupplySide Global natural ingredients trade show returns to Las Vegas this year from Oct. 27 to 30]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/09/winners-of-the-nutra-healthspan-innovators-competition-announced/</loc>
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      <image:caption><![CDATA[The winners will bring 'different but complimentary' perspectives to the upcoming summit, according to NutraIngredients' global Editor-in-Chief Stephen Daniells. ]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/08/kirin-explores-new-ways-to-check-a-persons-immune-status-including-urine-test/</loc>
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      <image:caption><![CDATA[A photo showing a urine sample and test strip showing results.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/07/roelmi-hpc-opens-new-biotech-division-devoted-to-biofermentation/</loc>
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      <image:caption><![CDATA[Roelmi Biotech will focus on innovation through biofermentation.]]></image:caption>
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  <url>
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  <url>
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      <image:caption><![CDATA["Our presence in Walmart shows that high standards do not have to be limited to premium spaces," said Katerina Schneider, founder & CEO at Ritual.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[The Sports & Active Nutrition Summit will take place at the Hilton La Jolla Torrey Pines, February 18-20, 2026]]></image:caption>
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      <image:caption><![CDATA[While the Notice of Intention to Make a Proposal (“NOI”) is pursuant to Canada’s Bankruptcy and Insolvency Act (“BIA”) it is important to note that Iovate is not bankrupt.]]></image:caption>
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      <image:caption><![CDATA[HealthKart hopes to meet the sports nutrition needs of professional bodybuilders through its exclusive deal with Ronnie Coleman to manufacture and distribute his products.  ©Getty Images - CandyRetriever]]></image:caption>
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      <image:caption><![CDATA[Desert Harvest launched its menopause capsules into the European market to respond to the demand for non-hormonal options for fatigue and iron imbalance, vaginal dryness, gut shifts and immune stress.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[The IPA World Congress + Probiota 2026 will take place at The Convention Centre, Dublin]]></image:caption>
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      <image:caption><![CDATA[A man showing his doctor's prescription to a pharmacist at a pharmacy store.]]></image:caption>
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      <image:caption><![CDATA[GNC has clarified that it is entirely different from Singapore-based LAC.]]></image:caption>
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      <image:caption><![CDATA[© filadendron / Getty Images]]></image:caption>
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  <url>
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      <image:caption><![CDATA[NutraIngredients is seeking science- or technology-based entrepreneurial start-ups to join our Healthspan Innovators session and pitch their company and ideas to a room full of experts.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Huel's new RTD format has been launched with the tagline: ‘Your daily greens, reimagined’. ]]></image:caption>
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  <url>
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      <image:caption><![CDATA[The Sports & Active Nutrition Summit will run February 18-20, 2026]]></image:caption>
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  <url>
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      <image:caption><![CDATA[The Microbiome Explorer Challenge, created by Martin Haranta, Dr. Peter Kürti, and Dr. Benjamin Jensen, aims to identify Europe's promising microbiome start-ups]]></image:caption>
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  <url>
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      <image:caption><![CDATA[JSHealth has launched Hair + Energy for Men, its first health supplement designed for men.]]></image:caption>
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      <image:caption><![CDATA[Gumazing has expanded its product range to include supplements specifically developed for women.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[PharmaLinea partners with The Good Pill Co. for consumer-friendly supplement certification]]></image:caption>
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      <image:caption><![CDATA[See the top 10 most-read stories on NutraIngredients-Asia in August 2025.]]></image:caption>
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      <image:caption><![CDATA[All products from The cGP Lab contains cyclic glycine-proline (cGP) extracted from New Zealand grown blackcurrants as the main active ingredient.]]></image:caption>
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      <image:caption><![CDATA[NIU Audio Cast image]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/29/the-vitamin-shoppe-supports-fibermaxxing-with-key-products/</loc>
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      <image:caption><![CDATA[The Vitamin Shoppe said fiber combination products are trending up 10% to last year.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/28/high-growth-market-elixinol-makes-debut-in-australias-protein-water-space/</loc>
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      <image:caption><![CDATA[The Healthy Chef has launched three powdered protein water SKUs.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/27/calling-all-sports-active-nutrition-start-ups/</loc>
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      <image:caption><![CDATA[The Sports & Active Nutrition Summit will take place at the Hilton La Jolla Torrey Pines, February 18-20, 2026]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/27/swisses-growth-fueled-by-anti-aging-magnesium-glycinate-launches-in-china-anz/</loc>
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      <image:caption><![CDATA[Swisse has relaunched the Little Swisse Kids Gummies.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/26/new-ag1-supplement-promotes-restorative-rest/</loc>
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      <image:caption><![CDATA[The AGZ powder format is more bioavailable than tablets for better absorption, the company said.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/26/probiota-pioneers-calling-all-probiotics-prebiotics-and-microbiome-start-ups-for-the-2026-probiota-pioneers/</loc>
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      <image:caption><![CDATA[The IPA World Congress + Probiota will take place at The Convention Centre, Dublin, 11-13 February 2026,]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/26/nestle-designs-questionnaire-to-screen-for-diabetes-risk-in-china/</loc>
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      <image:caption><![CDATA[Diabetes risk was measured as the ability to manage blood sugars using an oral glucose tolerance test. (© iStock.com)]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/25/thg-partners-cj-to-accelerate-myproteins-omnichannel-growth-in-south-korea/</loc>
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      <image:caption><![CDATA[The strategy for Myprotein's expansion in South Korea involves convenient product formats designed specifically for lifestyle-conscious consumers.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/21/the-rise-of-multi-benefit-formulations/</loc>
    <lastmod>2026-03-23T16:17:55.503Z</lastmod>
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      <image:caption><![CDATA[Multitargeted products enhance consumer outcomes and simplify routines—driving brand loyalty and repeat purchase.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/20/behind-the-scenes-at-the-worlds-first-industrial-scale-microalgae-biorefinery/</loc>
    <lastmod>2026-03-23T10:18:03.7Z</lastmod>
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      <image:caption><![CDATA[Microphyt's newest production site is designed to produce over 100 tons of natural active ingredients annually.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/19/wedderspoons-owner-looks-to-acquire-manuka-honey-maker-comvita/</loc>
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      <image:caption><![CDATA[Comvita's range of Mānuka honey products. © Comvita Singapore Facebook ]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/14/otsuka-pharma-grows-electrolyte-drink-business-across-asia/</loc>
    <lastmod>2026-02-17T23:07:16.154Z</lastmod>
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      <image:caption><![CDATA[POCARI SWEAT electrolyte drink]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/13/danone-expands-iron-deficiency-anemia-screening-in-sea/</loc>
    <lastmod>2026-02-17T23:07:38.155Z</lastmod>
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      <image:caption><![CDATA[IDA can be understood as anemia caused by a lack of iron.  Getty | NatchaS]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/12/personalized-wellness-set-to-play-key-role-in-future-of-mens-health/</loc>
    <lastmod>2026-02-17T23:06:27.257Z</lastmod>
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      <image:caption><![CDATA[Men’s Vitality Formula is Nano Singapore's bestselling supplement claimed to support both physical health and mental well-being.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/07/esn-taps-into-sleep-trends-with-dual-formula-launch/</loc>
    <lastmod>2026-02-17T21:05:51.049Z</lastmod>
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      <image:caption><![CDATA[Sleep is a top consumer health concern, with many now seeking natural rest and recovery solutions.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/07/daewoong-releases-7-in-1-supplement-amid-burgeoning-era-of-omni-functional-products/</loc>
    <lastmod>2026-02-17T23:06:51.573Z</lastmod>
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      <image:caption><![CDATA[Haapssen contains seven main ingredients, namely omega-3, magnesium, vitamins B, C and D, lactic acid bacteria, and astaxanthin.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/06/samyang-aims-to-strengthen-dominance-in-zero-sugar-hangover-relief-market/</loc>
    <lastmod>2026-02-17T23:06:18.057Z</lastmod>
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      <image:caption><![CDATA[The cumulative sales of Sang Kwae Hwan’s Zero range had surpassed 12m units as of June 2025.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/04/haleon-eyes-growth-opportunities-in-lower-income-markets-amid-us-headwinds/</loc>
    <lastmod>2026-02-17T23:07:24.189Z</lastmod>
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      <image:caption><![CDATA[Centrum Daily Kits]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/01/unbroken-gains-global-momentum-after-powering-lidl-trek-at-tour-de-france-2025/</loc>
    <lastmod>2026-02-17T21:05:55.308Z</lastmod>
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      <image:caption><![CDATA[Unbroken has a unique proprietary production process using fresh Norweigan salmon to contribute to the unique full spectrum of amino acids, short peptides and micronutrients.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/30/myprotein-launches-splash-of-clear-whey-as-market-grows-50-in-a-year/</loc>
    <lastmod>2026-02-17T21:08:16.916Z</lastmod>
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      <image:caption><![CDATA[When mixed with water, Splash Of provides 20 grams of protein and under 90 calories per serving with a “light, juicy and refreshing” taste.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/30/naked-nutrition-enters-the-colostrum-category/</loc>
    <lastmod>2026-02-17T21:07:15.625Z</lastmod>
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      <image:caption><![CDATA[The European colostrum market is witnessing substantial growth, driven by rising demand for dietary supplements and growing awareness of the purported benefits.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/29/clostrabio-self-affirms-gras-status-for-next-gen-probiotic-ingredient-clb101/</loc>
    <lastmod>2026-02-18T03:15:17.867Z</lastmod>
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      <image:caption><![CDATA[ClostraBio enters the U.S. market as the first and only commercially available strain of Anaerostipes caccae.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/29/cell-biotech-to-enter-thailand-and-philippines-on-the-back-of-strong-export-growth/</loc>
    <lastmod>2026-02-17T23:07:39.502Z</lastmod>
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      <image:caption><![CDATA[Cell Biotech is best known for its DUOLAC brand of supplements, which the firm is planning to launch in Thailand.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/29/bubs-australia-appoints-new-ceo-to-drive-us-business/</loc>
    <lastmod>2026-02-17T23:07:32.742Z</lastmod>
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      <image:caption><![CDATA[Bubs Australia's goat, grass-fed, and essential infant formulas.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/28/innovation-and-integrity-how-vow-nutrition-became-trusted-by-elite-athletes/</loc>
    <lastmod>2026-02-17T21:07:05.459Z</lastmod>
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      <image:caption><![CDATA[Vow Nutrition is setting new standards for the sports supplement industry by combining product integrity and purposeful innovation, says founder Simon Stevens. ]]></image:caption>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/28/nutraingredients-asia-awards-2025-the-finalists-are-revealed/</loc>
    <lastmod>2026-02-18T04:19:01.679Z</lastmod>
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      <image:caption><![CDATA[NutraIngredients-Asia Awards 2025]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/25/nestle-weighs-selling-supplement-assets/</loc>
    <lastmod>2026-02-17T21:09:12.754Z</lastmod>
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      <image:caption><![CDATA[Nestlé may be cutting its losses in the VMS category, selling off some brands under the Bountiful Company.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/24/australias-vitamin-b6-saga-claims-against-more-brands-public-education-urged/</loc>
    <lastmod>2026-02-17T23:07:26.291Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[The Therapeutic Goods Administration (TGA) is reviewing recent reported cases of vitamin B6 intake and the possible side effect of peripheral neuropathy.  ©Getty Images ]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/23/nestle-health-science-offers-customized-nutrition-in-first-south-korea-retail-store/</loc>
    <lastmod>2026-02-17T23:06:50.512Z</lastmod>
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      <image:caption><![CDATA[A photo of the Nestle Health Science Store located at Hyundai Department Store, Mokdong outlet in Seoul, South Korea.]]></image:caption>
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      <image:caption><![CDATA[Heights introduced its Hydrate solution with brain boost as alternative to hydration solutions that are high in salt and glucose]]></image:caption>
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      <image:caption><![CDATA[The Nutra Healthspan Summit will cut through the noise and hype to deliver actionable insights from the world’s leading scientists, brands, and innovators in cellular aging]]></image:caption>
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      <image:caption><![CDATA[Xoted Biotechnology Labs' investment in a new R&D facility aims to set a new benchmark in nutraceutical manufacturing. ]]></image:caption>
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      <image:caption><![CDATA[Muhdo's AI coach The assistant combines genetics, lifestyle, environment, and real-time data to give users personalized  guidance.]]></image:caption>
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      <image:caption><![CDATA[RXGin PEAK UP contains a complex of Eucommia and achyranthes to support male vitality and andropause-related health.]]></image:caption>
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      <image:caption><![CDATA["Focus on the consumer, not the brand," says social-media-savvy Sunna Van Kampen, CEO, Tonic Health]]></image:caption>
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      <image:caption><![CDATA[Sult is encouraging the middle market of wellness consumers to 'season their water' with flavour-packed electrolyte powders.]]></image:caption>
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      <image:caption><![CDATA[Winners to the the 8th Annual NutraIngredients-USA Awards were revealed during a celebratory event in Chicago.]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2025/07/10/olly-expands-into-holistic-personal-care-with-mood-skin-line/</loc>
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      <image:caption><![CDATA["This launch from a supplement-focused brand like Olly feels like a smart move, bridging wellness and beauty at a time when holistic health is becoming a defining theme in the category," said Zeng.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/09/why-variety-matters-when-fibermaxxing/</loc>
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      <image:caption><![CDATA[Fibermaxxing is the latest nutrition trend, but new research from Myota suggests the trend might be an oversimplification]]></image:caption>
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    <loc>https://www.nutraingredients.com/Article/2025/07/09/hech-looks-to-anti-ageing-to-grow-chinas-beauty-from-within-business/</loc>
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      <image:caption><![CDATA[HECH Nutrition's range of beauty-from-within collagen supplements.]]></image:caption>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/08/are-creatine-gummies-a-viable-delivery-format/</loc>
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      <image:caption><![CDATA[Are brands knowingly selling creatine gummies which are not meeting label claims? Are there testing problems? Or is there simply a lack of pre-market due diligence?]]></image:caption>
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