<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/14/niq-everyday-nutrition-habits-redraw-boundaries-for-supplement-category/</loc>
    <lastmod>2026-04-14T14:45:27.524Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/75QMK32RWFCTDEYSHI2C42NYSA.jpg?auth=8198bc66b29260d1056ad212d76918307ec295fcf3c14b5cd50b563f4aa0ba40&amp;smart=true&amp;width=4096&amp;height=2160</image:loc>
      <image:caption><![CDATA["While we see the consumer as the CEO of their own health, I think we are only at the beginning of seeing the focus on health and wellness accelerate and the supplement industry is positioned well to serve consumers as they increasingly prioritize their health," said Sherry Frey, VP Total Wellness, NielsenIQ (NIQ).]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/13/icelandirect-expands-cdmo-footprint-with-soma-labs-solid-dosage-acquisition/</loc>
    <lastmod>2026-04-13T14:47:53.988Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/RKYN4GKYABGL5ESOBLSZWNJHGE.jpg?auth=1edd675b90a70495a493504d0855d6564f806ecace8522fb9ba31ba66ddb1df5&amp;smart=true&amp;width=2144&amp;height=1398</image:loc>
      <image:caption><![CDATA["We understand the value this brings to our customers’ existing supply chain needs by allowing them to spend less time on managing multiple vendors and more time on marketing of their products," said Brandon Miller, CEO of Icelandirect.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/13/a-novel-iron-supplement-promises-to-address-a-nutritional-deficiency-among-glp-1-users/</loc>
    <lastmod>2026-04-13T14:43:14.838Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/VMSTDIGNUVDJJIC6Z7BRKEUMZQ.jpg?auth=262020dfdaf4511ba39419d4ca9b2a53f2ac83f163ee0ec4bd9528e1dbff591f&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[SloIron is a supplement that can bypass the need for gastric acid, which other non-heme iron require for absorption]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/beauty-from-within-category-growth-accelerates-at-expo-west-2026/</loc>
    <lastmod>2026-04-10T11:23:46.656Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/7U5WYHANBRHWDPIV2V2HRDBQOY.jpg?auth=ea79a88114d686ca029737cf119ee90acbd270ef4a1c2857dadcf860a595ce06&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Expo West 2026 reveals key beauty-from-within trends, including collage alternatives, functional ingredients, new formats and retail expansion in the US.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/nutracast-all-grown-upenergy-drinks-shift-from-from-party-fuel-to-day-fuel/</loc>
    <lastmod>2026-04-10T11:22:33.17Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/G2T5FMDAGRD4PCJJPGHNC3LQBA.jpg?auth=2e628381dd5e04efdf1c361b3b7fcb1c65a16c4541528131846bed062d44516e&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[A new era of energy drinks is emerging—focused on balance, metabolism and daily use.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/07/taurine-and-heat-stress-the-next-frontier-in-thermoregulation/</loc>
    <lastmod>2026-04-07T15:05:33.081Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/NR75ZK2FVVD6LGNQ5NHAF67WSI.jpg?auth=80cc91e6a0a5f924ab1592358f36da09ee56199ab8e05ad9373ea8995d731971&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[Prolonged heat exposure increases sweat loss and thermal strain, underscoring the importance of heat management strategies.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/06/lead-testing-uncovers-deeply-concerning-issue-in-spirulina-supply-chain/</loc>
    <lastmod>2026-04-06T13:56:23.621Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/WXGCIAUKZZCXBDG5F5ISYIKCLQ.jpg?auth=d48f50f98fb4b3be46c30c4d5b1452d06f7b48c6f835df9e8b5c64c946bdf403&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[Spirulina, a widely consumed “superfood,” is valued for its nutrient density—but its quality depends heavily on growing conditions.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/03/nutracast-from-seo-to-geo-how-ai-is-redefining-visibility-for-brands/</loc>
    <lastmod>2026-04-03T14:43:52.55Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/GVRRF4S3DZC3VER3DXM3YBGHX4.jpg?auth=f08b6507b52273194617d4a932e7b24175ba63660b48ff10ecb811ee727eb7e8&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Inside the evolving role of AI in shaping supplement discovery and brand strategy.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/02/pumps-whats-up-with-the-rebrand/</loc>
    <lastmod>2026-04-02T14:27:04.652Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/RY2GRLKAIJHOXJ255EUFNWV3QU.jpg?auth=d07853c44c1c345a80a56244f1897afef02fc57f2902f8030bd7ca37f43fab8b&amp;smart=true&amp;width=1206&amp;height=837</image:loc>
      <image:caption><![CDATA[Diana Morgan poses with other attendees at a recent gym session that took place alongside Expo West in Anaheim, CA.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/27/nutracast-making-fiber-sexy-is-it-the-secret-to-healthspan-and-longevity/</loc>
    <lastmod>2026-03-27T13:41:28.949Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/KHNDWKRCHBFZTPUUAZPUKFQVRI.jpg?auth=679fd82a009f2ea9af36981d1a6dd0ec2a07ce8028c26fa9583b61cf5d13199c&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Each week, NutraCast unpacks the science and trends driving the dietary supplement industry.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/26/last-call-for-2026-nutraingredients-usa-award-submissions/</loc>
    <lastmod>2026-03-26T14:22:21.986Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/J7A6BBEWRVALZGQVG72KRGLMZY.png?auth=1fb3913775a21428d227f033bd7541f8cbfce7bfa161f1d03999a02e56f6bd62&amp;smart=true&amp;width=1920&amp;height=1080</image:loc>
      <image:caption><![CDATA[Entries are closing soon for submitting entries to the prestigious NutraIngredients-USA Awards]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/26/weight-management-summit-2026-in-pictures/</loc>
    <lastmod>2026-03-26T14:15:10.179Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/ZVV6CZ5DSNAMHN5IKO4Y73FVBI.jpg?auth=5b0cf919597d0332cfc61e71a48af524017bfe312d39eaebbf2c9f3631f1ccd4&amp;smart=true&amp;width=5472&amp;height=3648</image:loc>
      <image:caption><![CDATA[The Weight Management Summit 2026, held at the Hilton La Jolla Torrey Pines in San Diego on Feb. 18, gathered the latest research and market insights to consider what is next in this evolving category.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/24/industry-leaders-praise-high-bar-of-nutraingredients-awards-as-entry-deadline-approaches/</loc>
    <lastmod>2026-03-24T15:13:14.001Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/GYPAL3MCRRCRJPARC6ZVJWRNAA.png?auth=d584a7296ff4458f8b2016aa3efbe464368fe79a68d7f1e22e9332dbef09308b&amp;smart=true&amp;width=1920&amp;height=1080</image:loc>
      <image:caption><![CDATA[Past winners Suzanne Shelton, 2020 NutraChampion, and Cheryl Sew Hoy, 2025 Start-Up Award winner shared their thoughts on what their NutraIngredient Awards mean to them.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/24/are-calorie-counts-wrong-or-just-outdated-david-protein-lawsuit-sparks-debate/</loc>
    <lastmod>2026-03-24T18:21:56.995Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/4MJASEN6LVHYPB3XUM66VBUMAI.jpg?auth=31294d663b2e9bc2067f52021c4fb6f1a16bc606e3c4c69377d7d37591926020&amp;smart=true&amp;width=800&amp;height=450</image:loc>
      <image:caption><![CDATA[Next-generation ingredients like EPG are challenging how calories are defined and how they appear on labels.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/23/people-on-the-move-new-nutra-jobs-of-winter-2025-2026/</loc>
    <lastmod>2026-03-24T12:44:47.521Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/JRV4OUYSMZHHRMI6ZUBRZTVDN4.jpg?auth=53b6280d3b4005e67d35ef1937ccc0b0c5377d51910df5a43a127e4823a8a3c2&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[NI+ People on the move]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/20/nutracast-elevate-organics-bet-on-clinical-proof-certification-and-regeneration/</loc>
    <lastmod>2026-03-20T13:23:52.629Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/A7VQY3FVDFDPZJM4NY7XB3A7HU.png?auth=b8d5e28286779cd8fe01735016b568e3723bcbd080a7e71e8e8474bedf238a85&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[NIU Audio Cast image]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/16/smartypants-vitamins-partners-with-chamber-of-mothers-on-com-unity-maternal-support-initiative/</loc>
    <lastmod>2026-03-16T13:44:37.605Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/2VNI6D24URGC5BZYD7OG7CXLCY.jpg?auth=a3cb066e0118c1d6d7f86d8d6bf1ac19af413aac588e7c1475e848f1efd69906&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["CoM Unity reflects the same core belief that health is shaped by systems, nutrition yes, but also education, connection and care," said Devyani Chaturvedi, senior nutrition scientist at SmartyPants Vitamins.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/13/nutracast-amazons-new-supplement-policy-could-trigger-delistings/</loc>
    <lastmod>2026-03-13T14:49:44.131Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/A7VQY3FVDFDPZJM4NY7XB3A7HU.png?auth=b8d5e28286779cd8fe01735016b568e3723bcbd080a7e71e8e8474bedf238a85&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[NIU Audio Cast image]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/12/rhode-island-bill-proposes-age-restrictions-on-weight-loss-and-muscle-building-supplements/</loc>
    <lastmod>2026-03-12T13:47:14.681Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/H5RV54R42JH7RI5ZM5VTWPG67E.jpg?auth=4a2ff06d8274da45883d6a9c9f73af80721fbb4ede730d777fdf3643662c2ed9&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[As detailed in the bill, retailers would be required to restrict customer access to dietary supplements for weight loss or muscle building, with potential civil penalties for violations.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/27/nutracast-is-mentorship-the-most-overlooked-growth-driver-in-the-supplement-industry/</loc>
    <lastmod>2026-03-02T15:31:00.467Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/A7VQY3FVDFDPZJM4NY7XB3A7HU.png?auth=b8d5e28286779cd8fe01735016b568e3723bcbd080a7e71e8e8474bedf238a85&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[NIU Audio Cast image]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/24/cristiano-ronaldo-takes-ownership-role-in-herbalifes-pro2col/</loc>
    <lastmod>2026-02-24T14:52:40.661Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/RUAON5D7GRD43MOS5FZSSVSZ3Y.png?auth=86f4c0a41a3ebdd81eae3a2fc39be227624de6760db7c9f20e10c65d49ffd77a&amp;smart=true&amp;width=1600&amp;height=1066</image:loc>
      <image:caption><![CDATA[At the center of the personal wellness operating system Pro2col is a proprietary scoring system that tracks progress across key wellness metrics with actionable guidance.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/19/expo-west-highlights-climate-day-for-sustainable-innovation/</loc>
    <lastmod>2026-02-23T15:05:12.586Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/4TDCXPHVGNDBZJLA3V3RWOLJOA.jpg?auth=2c3863be8a980a469325c10954b68723939bca62b4e7e01924b197077b506ecb&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[Key events include a keynote by Dr. Samuel Ramsey on pollinators' role in ecosystems, a Lightning Round with updates from industry leaders and workshops on climate risk and sustainability planning.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/16/glp-1-boom-spurs-supplement-innovation-as-bragg-expands-into-metabolic-health/</loc>
    <lastmod>2026-02-16T16:09:10.448Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/D4EYAYZ7IVDKFJ2KGHMWN3M5JU.jpg?auth=ff749d625ded1ffa3990b9f674da6e66e20c3d2567d394e50e620e8e8b20ce79&amp;smart=true&amp;width=855&amp;height=570</image:loc>
      <image:caption><![CDATA[As GLP-1 use continues to rise, the weight management category is likely to see even more innovation — and crowding — across formats and formulations.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/16/expo-west-2026-preview-whats-happening-on-the-show-floor/</loc>
    <lastmod>2026-03-23T15:43:54.308Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/SFPSW5MB65GQTLCBGIGKMKU7IM.jpg?auth=caf228738f35ae1d705bc8568928db91183ed261143a7416e09cb548fda7bef8&amp;smart=true&amp;width=3006&amp;height=2194</image:loc>
      <image:caption><![CDATA[This year's event will feature demonstrations and discussions on trending topics such as GLP-1 support, metabolic health and sustainable production methods.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/16/kal-vitamins-on-navigating-93-years-of-industry-change/</loc>
    <lastmod>2026-02-16T15:08:47.986Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/XT6BHFAU5BFONIHJMYXCRVS3IM.jpg?auth=aa6437b037facb2dd661523ce8d4713b5bb0c6957ed58667b9a39024cb11a9ee&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[From an early mineral innovator to a modern science-driven brand, KAL Vitamins discussed its nearly century-long evolution.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/13/real-mushrooms-acquisition-highlights-consolidation-in-us-functional-mushroom-supplements/</loc>
    <lastmod>2026-02-13T14:43:30.73Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/GVVFYXSBEFGZ7MABPBL7EPVDG4.jpg?auth=759bd15956b652d01f3eac271d3e0c0913af9d1b991220d39c958d5a29adb5fc&amp;smart=true&amp;width=2108&amp;height=1423</image:loc>
      <image:caption><![CDATA[“When I started Real Mushrooms ten years ago with my Dad, Mushroom Science was definitely a role model for what we wanted to accomplish," said Real Mushrooms CEO Skye Chilton.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/13/nutracast-the-rise-of-personalized-menopausal-care-in-the-supplement-industry-with-season34/</loc>
    <lastmod>2026-02-16T15:24:28.368Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/A7VQY3FVDFDPZJM4NY7XB3A7HU.png?auth=b8d5e28286779cd8fe01735016b568e3723bcbd080a7e71e8e8474bedf238a85&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[NIU Audio Cast image]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/12/us-imposes-antidumping-and-countervailing-duties-on-hecs-from-brazil-china-india-and-vietnam/</loc>
    <lastmod>2026-02-26T23:28:38.12Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/T7SFRVZEQ5HCZIFWIIV3Z4JF5I.jpg?auth=e114623461612df9ed7f445948ab971f0562e53478c5a3b081de9d556927fbc0&amp;smart=true&amp;width=796&amp;height=438</image:loc>
      <image:caption><![CDATA[Finalized antidumping duties on hard empty capsules are expected to reshape pricing and sourcing strategies across the U.S. market.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/12/a-smart-move-for-beauty-from-within-make-time-wellness-expands-to-ulta-beauty/</loc>
    <lastmod>2026-02-12T14:21:49.144Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/22CB4467HVBDHOA34JU4ZKI3QQ.jpg?auth=ca6895a28f71c469189360b88517eb23da2b4adbf232f47086b2d7ac731f0ff3&amp;smart=true&amp;width=6053&amp;height=4842</image:loc>
      <image:caption><![CDATA["At Make Time, we start with the brain first, then support the body, and only then focus on beauty outcomes. That order matters," said Helen Christoni, co-creator of Make Time Wellness.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/10/bevi-expansion-strategy-fuels-revenue-growth-beyond-the-office/</loc>
    <lastmod>2026-02-12T17:17:58.911Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/LO4WMDFPRBDMBAVAQBZQ6NXDK4.jpg?auth=462d43013b62bdeb0d942e56206e6a580417d21ca928d5e11a971df6918038c1&amp;smart=true&amp;width=782&amp;height=447</image:loc>
      <image:caption><![CDATA[Functional beverages are one of the fastest-growing segments, creating an opportunity for Bevi to capture higher-margin demand while increasing revenue through personalization and premium enhancements.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/06/us-manufacturing-access-opens-new-alpha-gpc-format-options-as-cognitive-health-market-matures/</loc>
    <lastmod>2026-02-06T15:16:42.764Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/F337GPE5SNHOZKIHIKUOFMZIXE.jpg?auth=24f0089b0b510094c3af819e077d58622e693bd20c0ca4843e8c26c3b954d776&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[Introduced in 2025, theAlphaSize Liquid-Science Platform is a specialized, clean, and taste-free system developed by CHEMI Nutra to enable the incorporation of Alpha-GPC into liquid-based, modern nutritional products. ]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/06/nutracast-ai-is-changing-how-supplements-are-shopped-and-purchased/</loc>
    <lastmod>2026-02-09T18:06:47.696Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/A7VQY3FVDFDPZJM4NY7XB3A7HU.png?auth=b8d5e28286779cd8fe01735016b568e3723bcbd080a7e71e8e8474bedf238a85&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[NIU Audio Cast image]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/05/new-bill-aims-to-end-state-supplement-regulations/</loc>
    <lastmod>2026-02-05T16:05:31.102Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/JVBMA7C5ZRBLTIW72QTXIBANDY.jpg?auth=07256d8386554e3b2bc96b39077b9d1b5a3fc096afdce442d497f52c3a248944&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[“Americans deserve uniform access to affordable supplements regardless of where they live. Companies deserve regulatory certainty so they can invest in quality, innovation and compliance," said Daniel Fabricant,
Ph.D., president and CEO of NPA.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/05/are-energy-pouches-the-next-big-thing-in-active-nutrition/</loc>
    <lastmod>2026-02-05T15:20:52.39Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/FJA3X4I2XNGGZGHZUJ4MOVAUDM.jpg?auth=4c191a76fbcbb5e14c2e9b531f2a83c2904add6161540d7369066722dfb6d08f&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[Performance pouches are gaining popularity among consumers, including at the gym]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/03/coffee-energy-drinks-and-caffeinated-mints-neuro-consumers-want-it-all/</loc>
    <lastmod>2026-02-03T15:34:18.452Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/GAHYBVDS6BF35F37EX6IYTR5XU.jpg?auth=b672284cfe23b88e9eaec671306ab3e7d1f80b74f5b3ac265e04ad450ac7e9a2&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[Rather than upending caffeine rituals, Neuro gum and mints are giving caffeine enthusiasts more variety, with consumer research finding that consumers are building energy stacks.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/03/nutrafol-re-enters-mens-category-with-age-specific-men-50-launch/</loc>
    <lastmod>2026-02-03T15:17:18.633Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/BZCUP7WWARDF3ELAXHITP74QZY.jpg?auth=79124175fda41cf93e40f54a854a796b357604e9631ad19e547ef5c1f5de5595&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["For a long time, men’s hair thinning has been treated as a one-size-fits-all issue, but, at Nutrafol, we know that is not the case," said Kim Biedermann, chief R&D officer at Nutrafol.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/02/proposed-hemp-act-would-create-federal-cbd-pathway-as-hemp-industry-faces-regulatory-crossroads/</loc>
    <lastmod>2026-02-02T15:37:48.914Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/T6MUG5SSQJE4XHFUQMUAMPLZYU.jpg?auth=ae4b5308d3726cb5f6ad26decc5e6bd4815331ae2e1257be99686b72a291f1f9&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["This new system must prioritize consumer safety through a foundation of rigorous scientific assessment and fit-for-purpose analytical testing methods—principles we view as essential for both protecting consumers and ensuring feasible compliance for responsible producers," said AHPA President & CEO Graham Rigby.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/30/sans-2026-ai-and-tactical-active-nutrition-in-focus-on-day-3/</loc>
    <lastmod>2026-01-30T15:51:36.838Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/OV6U6EGIXVDLZNYBIQQEKZ6SNU.png?auth=a48a570eaff53b69e80c1e75b093bf1e1fcc2e9df847ae403427c3784d7dcca7&amp;smart=true&amp;width=1920&amp;height=1080</image:loc>
      <image:caption><![CDATA[SANS 2026 is officially sold out for the second year in a row.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/30/nutracast-dr-coetzee-on-personalized-nutrition-psychoneutrogenomics-and-why-anaerobic-bacteria-is-the-next-big-thing/</loc>
    <lastmod>2026-01-30T15:05:20.464Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/A7VQY3FVDFDPZJM4NY7XB3A7HU.png?auth=b8d5e28286779cd8fe01735016b568e3723bcbd080a7e71e8e8474bedf238a85&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[NIU Audio Cast image]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/29/us-regulation-cellular-energy-and-womens-health-in-focus-at-sans-2026-day-2/</loc>
    <lastmod>2026-01-29T15:49:52.206Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/R7LJXVMPSFCYJNIRGPURF75BZQ.png?auth=012fafbdc32d0265c8839438f31eeadd5bc19b57a2f68548f249536f3a28034b&amp;smart=true&amp;width=1920&amp;height=1080</image:loc>
      <image:caption><![CDATA[Day 2 speakers and presenters include Thorne, Herbalife, GNC and more!]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/27/spins-49ers-nutrabolt-and-more-what-to-expect-on-day-one-of-sans/</loc>
    <lastmod>2026-01-27T17:17:58.942Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/2TSEWPPOF5GMXP5ALW44LHCUOE.png?auth=55fa44d5f2e6e7d18c28b83949935d836549d59f1bbdbdc16eabad1e0b943751&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[SANS-26]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/26/fda-releases-hfp-priorities-all-eyes-on-modernizing-dietary-supplement-oversight-gras-ndis/</loc>
    <lastmod>2026-01-26T16:26:53.639Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/GGQKUUSOZ5GIHBHFZFYY6BVXLI.jpg?auth=82c6ed42ef39eb3ec090a6ab478a8ca2d79574a3d3ba23395cc38486924ffc46&amp;smart=true&amp;width=1637&amp;height=917</image:loc>
      <image:caption><![CDATA[HFP said it plans to build on its accomplishments in 2025, guided by FDA's three risk pillars: microbiological food safety, nutrition and food chemical safety.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/26/mintel-report-functional-ingredients-to-watch-in-2026/</loc>
    <lastmod>2026-01-26T15:18:04.314Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/36M5KFNQ6NACXHO6EEA2VVGCWI.jpg?auth=8a4b51283cb7f910683c3de9b6a7be3e21149b9a9c61827c46a5c816875ccfc8&amp;smart=true&amp;width=2000&amp;height=1500</image:loc>
      <image:caption><![CDATA["U.S. consumers now expect functional ingredients to be baked, blended and brewed into everything they eat and
drink," according to Mintel and Black Swan's report.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/23/nutracast-how-alethios-is-bringing-clinical-trials-home/</loc>
    <lastmod>2026-01-23T14:56:10.267Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/A7VQY3FVDFDPZJM4NY7XB3A7HU.png?auth=b8d5e28286779cd8fe01735016b568e3723bcbd080a7e71e8e8474bedf238a85&amp;smart=true&amp;width=824&amp;height=465</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/23/functional-mushroom-council-launched-amid-market-growth/</loc>
    <lastmod>2026-01-23T15:23:54.303Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/YTZB3VWHJ5HMXLUCKZGZHV4U74.jpg?auth=91ed0ab244dbaedbd1fd79f5f742dfb296049c347cfd4dbed5b56e9655d33e05&amp;smart=true&amp;width=2158&amp;height=1390</image:loc>
      <image:caption><![CDATA["The market is full and continuing to grow, and this creates more of a challenge for consumers to make decisions on what products they want to purchase," said Regan Nally, PhD, senior research scientist at Fungi Perfecti.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/15/legal-expert-compliance-challenges-rise-with-novel-supplement-delivery-formats/</loc>
    <lastmod>2026-01-15T15:01:52.692Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/3BBQKHWQSNB4DKTQH2DHYRFWKA.jpg?auth=e53776c105d275902e2e516d0040d878b10495a6eaf5fd0df3c9c50d62e3a210&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["A novel format may have marketability issues if its poses significant regulatory risk, and early compliance conversations can benefit innovation efforts," said Jennifer Adams, partner at Amin Wasserman Gurnani, LLP.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/15/was-the-250m-gummy-investment-worth-it-pharmavite-says-absolutely/</loc>
    <lastmod>2026-01-22T14:42:49.505Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/KTA42235TRF47LMK6JPCJHAJ5E.jpg?auth=ed7a3726793b07ca3e921bc2bbcbab50508da1192d95433efa23c0ee04f6713c&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[Pharmavite's investment, part of the company's 90% growth since 2019, promises to produce up to 6 billion gummies per year.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/14/qa-zinzino-bets-on-blood-for-gut-health/</loc>
    <lastmod>2026-01-14T16:00:54.695Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/ZDPZIROFH5CKPDLLYFQ7HE3HK4.jpg?auth=3199df1b3198819743d1fc2d8ff4f8ab20518e3f08dd89a9a082cc6a6df5ffea&amp;smart=true&amp;width=570&amp;height=449</image:loc>
      <image:caption><![CDATA[The Gut Health test is "both a biological marker and a behavioural tool: even a single measurement helps to illustrate how a person’s current pattern of eating and living is showing up in their biology..it also becomes much easier to stay motivated and maintain those habits over time," said Dr. Martina Torrissen, Zinzino’s research & development specialist.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/12/cyvex-adds-plant-based-ferritin-iron-to-distribution-portfolio/</loc>
    <lastmod>2026-01-12T17:37:12.708Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/XS65JK5V3NHLBD443KX4GVFECM.jpg?auth=16ad080af5bb78f90ebe11039f913b557254f2b50ef320f1fa6eca19df008854&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["The science, combined with SloIron’s plant-based profile, stability and versatility across modern delivery formats, made it a compelling and differentiated solution we knew would bring real value to brands supporting women’s health and other populations with elevated iron needs," said Matthew Phillips, president of Cyvex Nutrition.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/12/are-ai-powered-wellness-advisors-the-future-of-personalized-nutrition-thorne-thinks-so/</loc>
    <lastmod>2026-01-12T17:42:48.33Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/BTT5IZ77T5HL3M4B4LNUBE5RUI.jpg?auth=c4fa3d812111e62267de2419fccd994de012d010713e4baa93bd3dc5091d6f50&amp;smart=true&amp;width=691&amp;height=506</image:loc>
      <image:caption><![CDATA[Thorne's research found 43% of consumers have used AI or ChatGPT for health advice in just the past month.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/09/nutracast-is-fiber-the-new-protein/</loc>
    <lastmod>2026-01-09T14:39:47.696Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/A7VQY3FVDFDPZJM4NY7XB3A7HU.png?auth=b8d5e28286779cd8fe01735016b568e3723bcbd080a7e71e8e8474bedf238a85&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[NIU Audio Cast image]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/09/cargill-activeintel-study-finds-personalization-reshaping-us-active-nutrition-demand-across-age-groups/</loc>
    <lastmod>2026-01-09T14:35:09.844Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/7JPJFO27UJALNH5QE75L2JRDFI.jpg?auth=662d8ae83574e4090ea70a9764d1b30645a95909425c2acdf8297e80493921e5&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["Brands must get more strategic with how they formulate to ensure a smooth, enjoyable eating or drinking experience," said Bret Barhoover, marketing manager for specialized nutrition in North America
at Cargill.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/08/protein-gut-health-and-opportunity-new-dietary-guidelines-promise-to-maha/</loc>
    <lastmod>2026-01-08T16:29:11.035Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/GZMZFEWPDVGWRBMEUMCIOHLLNU.jpg?auth=1658587d3095d99df425a40d8d61cd37d87f58c44480a6cea2aba566b38b0d95&amp;smart=true&amp;width=814&amp;height=535</image:loc>
      <image:caption><![CDATA[The DGA features a new, reconstructed food pyramid aimed at eat more protein and less sugar.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/05/thorne-teams-up-with-unrivaled-for-womens-sports-nutrition/</loc>
    <lastmod>2026-01-05T15:19:49.311Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/MHYEEWNHPNF4FFCS24ZTJK4F5Q.jpg?auth=a3efb7c072accdb87d1c04e6295b4ff2cb5e86bf5af1a7f1ddd152449e06f39b&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["As women’s sports continue to grow, our focus is on applying the same scientific rigor and regulatory standards that have always defined Thorne, while deepening our understanding of female physiology through research and real-world performance environments," said Thorne CEO Colin Watts.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/02/tru-niagen-enters-beauty-market-with-nad-supplement/</loc>
    <lastmod>2026-01-02T14:40:51.525Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/DU6GGA55NJHEDEICWVOU233ZGM.jpg?auth=b86405a9ba1131c9230435af0bda20fd754016fdd86ae3b697afef6e0b88c0a0&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[“Beauty and healthspan are deeply connected—healthy cells are the foundation of radiant skin, strong hair, and resilient nails,” Dr. Shao said.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/19/n-epidemic-of-unapproved-research-peptides/</loc>
    <lastmod>2025-12-19T16:16:29.712Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/A7VQY3FVDFDPZJM4NY7XB3A7HU.png?auth=b8d5e28286779cd8fe01735016b568e3723bcbd080a7e71e8e8474bedf238a85&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[NIU Audio Cast image]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/18/trump-order-aims-to-reschedule-marijuana-to-schedule-iii-and-targets-hemp-derived-cbd-regulation/</loc>
    <lastmod>2025-12-18T22:47:39.398Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/ZSZH5IJHAZGI7LAS34T2IKM4VQ.jpg?auth=cff2a548cb10c6ff898548fd0bc49e6dc87ed00d2c8db77d76bea1c1740fa846&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[“It is the policy of my Administration to increase medical marijuana and CBD research to better inform patients and doctors,” the order said, referencing the need to “close the gap between current medical marijuana and CBD use and medical knowledge of risks and benefits.”]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/18/biomarkers-redefine-skin-health-at-london-summit/</loc>
    <lastmod>2025-12-18T15:39:49.465Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/YJ4EUFT7NNEGZPV77NOPBLDGGI.JPG?auth=fb3366230a203d8c992aa382dd05ee47f335891df58c4fafd017bc20d4d9c32b&amp;smart=true&amp;width=4240&amp;height=2832</image:loc>
      <image:caption><![CDATA[Moderator Kirsty Doolan, editor of CosmeticsDesign Europe, noted the growing consumer interest in incorporating "longevity into beauty routines" as a main driver behind the session's exploration into how "the healthspan movement is impacting innovation in the skincare category, and what's set to come next in this space" in her opening remarks.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/15/how-protein-snagged-the-broader-consumer-base/</loc>
    <lastmod>2025-12-15T14:36:30.128Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/CHFGW5ZKGNCNJNCSQ4B7DTDY7I.jpg?auth=a5bd3c7159b9ac98684e1607873e5ec9d8376189241d32d2783cd006595ae3a4&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[Women and the rise of GLP-1 use is shaking up the protein market.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/09/new-nih-initiative-boosts-systems-based-nutrition-research/</loc>
    <lastmod>2025-12-09T15:14:04.239Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/ULZJJM4QSBBWDJWQHXUOPIBEU4.jpg?auth=3f06916b5315b43fd989ffdaee7e951a0ab025c65887b6f9e1102361700a1f7b&amp;smart=true&amp;width=2269&amp;height=1322</image:loc>
      <image:caption><![CDATA["An integrated knowledge network like this has the potential to greatly enhance how the health and wellness industry thinks about clinical research," said Nathan Price, CSO at Thorne.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/25/what-stakeholders-can-learn-from-nads-national-2025-dietary-supplement-case-decisions/</loc>
    <lastmod>2025-11-25T14:34:03.397Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/7PSII3NH5NGF5MGWKX6FQNXHAE.jpg?auth=8c549a63cec4d99223de29525c89da2d9c9be4f38c6897270da84bb27fbf157f&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["In 2025, BBB National Programs’ National Advertising Division rigorously reviewed supplement claims across beauty, wellness, and functional nutrition categories. Innovation is welcome, but marketers must substantiate all objective claims and ensure that advertising claims align and are a good fit to the studies relied upon," said Phyllis Marcus, vice president, BBB National Programs’ National Advertising Division.]]></image:caption>
    </image:image>
  </url>
</urlset>