<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/28/nutracast-the-medicine-hunter-on-how-coca-extract-could-emerge-as-a-supplement-ingredient/</loc>
    <lastmod>2026-08-28T12:13:04.604Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/KHNDWKRCHBFZTPUUAZPUKFQVRI.jpg?auth=679fd82a009f2ea9af36981d1a6dd0ec2a07ce8028c26fa9583b61cf5d13199c&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Each week, NutraCast unpacks the science, trends, market, supply chain and more driving the dietary supplement industry.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/28/survey-sexual-wellness-gains-ground-in-supplement-market/</loc>
    <lastmod>2026-08-28T14:01:56.768Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/IPYVRCIDOVFQXNACALVLD2UUVI.jpg?auth=5739ab6f9146277b25321837e02db9318f12e354e97d6d8aea3a95daecf72cba&amp;smart=true&amp;width=2118&amp;height=1416</image:loc>
      <image:caption><![CDATA["The lines between beauty, supplements, personal care, and intimate wellness will likely continue to blur, creating new opportunities for brands that understand those interconnected consumer needs," said Scott Dicker, Sr. Director of Market Insights at SPINS.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/25/can-athlete-ownership-help-startups-compete-beyond-endorsement-budgets/</loc>
    <lastmod>2026-08-25T15:15:01.961Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/GXC2JXGXPREEJBEEUEOY2GVZZQ.jpg?auth=f7320e3f4cead8dd73eec83f80cf22d1e4e81a3a6f63107dafee8753c4bbe5b6&amp;smart=true&amp;width=2120&amp;height=1414</image:loc>
      <image:caption><![CDATA["Several of these athletes came to us after years with mainstream energy sponsors, and what they wanted wasn't another check, it was a piece of something they'd help build," said Harrison Rogers, founder and CEO of F3 Energy.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/25/glp-1-nutrition-race-heats-up-as-nestle-supplements-and-pharma-target-companion-market/</loc>
    <lastmod>2026-08-25T20:29:37.346Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/VAYE6YHPBFD23NYUGVBSJ4HD5U.jpg?auth=75e68dfd5cffd9793042aa780506f2a5959a284c78a459e89cd1a2aed36ebfdd&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[A race is underway as food, supplement and ingredient companies compete for the emerging GLP-1 companion nutrition market.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/24/cranberry-study-reveals-potential-beyond-uti-prevention/</loc>
    <lastmod>2026-08-24T14:39:13.669Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/6PWFTT4335H5TMVLNTY54GBACA.jpg?auth=3a0b93a167c834709f7ca2dac993af44dd7849bc8e39525faa11871775b2827c&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["Recognizing the emerging role that cranberry may play in helping to clear a urinary tract infection alongside fosfomycin is promising as research continues to discover ways that cranberries may benefit the body," said Tracy Gensler, MS, RD, nutrition science communication lead at Pollock Communications.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/24/when-the-influencer-isnt-real-ai-amplifies-familiar-supplement-advertising-risks/</loc>
    <lastmod>2026-08-24T14:27:07.628Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/DW2BDEZSURGVRMUGOR73QEVBX4.jpg?auth=38b886e495fd08d7b193e9118c4619e3da2346dc5112d8b773eb9f460ccc4a2c&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["AI can provide brands with powerful new tools, but consumer trust cannot be automated," said Phyllis Marcus, Vice President, National Advertising Division, BBB National Programs.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/21/nutracast-it-can-be-terrifying-tariffs-freight-and-geopolitics-are-squeezing-the-supplement-supply-chain/</loc>
    <lastmod>2026-08-21T13:32:04.855Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/G2T5FMDAGRD4PCJJPGHNC3LQBA.jpg?auth=2e628381dd5e04efdf1c361b3b7fcb1c65a16c4541528131846bed062d44516e&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Shaheen Majeed, Global CEO and Managing Director of Sabinsa, and Wilson Lau, CEO of Nuherbs, discuss mounting pressures on the global supplement ingredient supply chain.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/19/qunol-faces-class-action-over-omega-3-claims/</loc>
    <lastmod>2026-08-19T13:29:13.59Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/RLR5ILIFFREANI2WAA7KQHJC6I.jpg?auth=1c993772bb6d1a44f16c3e40716c4a55dd686eafabdbd9fe3567f80620d8a263&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["I expect these types of lawsuits to continue, so now is a good time for brands to review their labels and GMP documentation again to help mitigate the risk of lawsuits," advised Asa Waldstein, founder and principal at Apex Compliance.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/18/monterey-nutra-doubles-output-as-mushroom-projects-scale/</loc>
    <lastmod>2026-08-18T14:53:30.383Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/BAVLGL4EYJB3VA76MY7TXHJ63Q.jpg?auth=82e4beaff5e74a32ee003f0bb50162c6cf969e0fee3d611487862e09770a83f6&amp;smart=true&amp;width=2120&amp;height=1414</image:loc>
      <image:caption><![CDATA["The long-term health of the category depends on moving from label recognition to demonstrated quality," said Amir Karian, VP Nutraceuticals at Monterey Nutra.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/17/which-sports-nutrition-brands-is-ai-recommending-to-consumers/</loc>
    <lastmod>2026-08-17T14:47:54.031Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/VX2JYIAO2FDVHITZLY2RYICTDU.png?auth=4f95969076755d56a4931c7507691a8575b99e9e75cdc42a8fa8c873b327b3a0&amp;smart=true&amp;width=1672&amp;height=941</image:loc>
      <image:caption><![CDATA[AI-generated recommendations for sports nutrition products can vary based on the consumer’s search query, product format and platform.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/17/qa-how-wearables-are-pushing-supplement-brands-into-new-regulatory-territory/</loc>
    <lastmod>2026-08-17T14:34:50.374Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/66C52CUJ5JHUXNPRHID5XLR25M.jpg?auth=209060c3047fa1a42b17680dff4fda84583149b11208fb1ff57777370481492e&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[As wearables add new sensors, batteries and personalized features, the products themselves are becoming more complex.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/14/nutracast-fdas-gras-shake-up-likely-to-face-major-legal-hurdles/</loc>
    <lastmod>2026-08-14T13:42:25.106Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/KHNDWKRCHBFZTPUUAZPUKFQVRI.jpg?auth=679fd82a009f2ea9af36981d1a6dd0ec2a07ce8028c26fa9583b61cf5d13199c&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Each week, NutraCast unpacks the science and trends driving the dietary supplement industry.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/11/fda-proposes-mandatory-gras-notifications/</loc>
    <lastmod>2026-08-12T18:20:32.558Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/QPZY6R4KQ5AIPNCZKDGKH4CXKE.jpg?auth=1a6c6be8c057800ea6ba6e3fed1ec48137a3002b8611833a0ea486b99f72c788&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[This week the = U.S. Department of Health and Human Services (HHS) announced plans to establish “a stronger scientific foundation for future nutrition policy.”]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/11/nad-backs-force-factor-1-beet-supplement-claims/</loc>
    <lastmod>2026-08-11T14:52:24.697Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/K34AELDSRZC6HNG4TYF7TGYSYM.jpg?auth=3df05bf85ff06e0ec5dd5e8c23bbab025ecbf0f148f5f5efe7c527784f8185ce&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["Dollar sales have been relied on only in instances where unit sales somehow distort the comparison," said Jennifer Adams, partner at Amin Wasserman Gurnani.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/10/the-rise-of-supplement-drop-culture-how-limited-editions-have-become-an-innovation-playbook/</loc>
    <lastmod>2026-08-11T15:06:13.874Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/OLTZJQQBNFBJ7HQ4HVMATXIML4.jpg?auth=822f2af177232dd90d4657f009e6f2fa6642e49496ca7e42a866734700bd1c45&amp;smart=true&amp;width=4200&amp;height=2786</image:loc>
      <image:caption><![CDATA[Limited-edition collaborations and innovative flavors are helping supplement brands create excitement while encouraging repeat purchases, according to The Vitamin Shoppe's 2026 trend report.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/10/betting-its-financial-future-on-next-gen-wellness-herbalife-rolls-out-bioniq-go/</loc>
    <lastmod>2026-08-10T18:35:56.689Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/CUDXLOAOKRHEZJ3JNJHLUBMI2E.jpg?auth=7ce13cf74555d9a2625b2fd74b067fa573d612aa265088a3741a266da1d86be4&amp;smart=true&amp;width=736&amp;height=542</image:loc>
      <image:caption><![CDATA[This quarter marks an important milestone in the execution of Herbalife's personalized nutrition strategy, the company said.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/10/thorne-claims-first-nsf-certified-for-sport-milestone-for-prenatal-with-bioactive-folate/</loc>
    <lastmod>2026-08-10T14:07:35.87Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/HITDXWZG5REHJE6PCMYJMP7EYA.jpg?auth=70a0e4d5f6be2d8b43011a4bff815a49ac0f48e893276ba545aee66120eccd30&amp;smart=true&amp;width=2091&amp;height=1434</image:loc>
      <image:caption><![CDATA["Female athletes and active women should not have to choose between comprehensive prenatal nutrition and the level of third-party verification they expect from their supplements," said Amanda Frick, ND, LAc, senior vice president of medical, clinical and scientific affairs, Thorne.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/07/regenerate-symposium-to-examine-science-strategy-for-closing-omega-3-nutrition-gap/</loc>
    <lastmod>2026-08-07T23:34:48.378Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/A2AIENRATBHQBJYAKRPAE3N46Q.jpg?auth=f638152f7494fb0e7a269a053e7f4e4c128c2001647c6d85faadf1072411dc08&amp;smart=true&amp;width=4032&amp;height=3024</image:loc>
      <image:caption><![CDATA[Presentations will examine the global omega-3 nutrition gap, plant and marine omega-3 metabolism, sustainable ingredient production, consumer trends and new approaches to clinical nutrition.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/07/nutracast-from-taboo-to-top-shelf-with-o-positiv/</loc>
    <lastmod>2026-08-07T14:13:36.391Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/G2T5FMDAGRD4PCJJPGHNC3LQBA.jpg?auth=2e628381dd5e04efdf1c361b3b7fcb1c65a16c4541528131846bed062d44516e&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA["'Vagina' is not a bad word. This is not a sexualized issue. It's a health issue,' says Co-Founder and CEO Bobby Bitton, who discusses breaking taboos, retail growth and the future of women's health.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/06/whattotrust-earns-editors-award-for-transparency-initiative/</loc>
    <lastmod>2026-08-06T14:19:58.861Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/4TI5FCMLHJC6XAZVWKXAM747L4.png?auth=2af60ef524c30c72c1a7ce94778eb73368ff8f4054ae72ee8e00659e671e09c5&amp;smart=true&amp;width=1920&amp;height=1080</image:loc>
      <image:caption><![CDATA["When consumers can see the science behind a product, their buying behavior shifts toward it," said Leena Pradhan-Nabzdyk, PhD, MBA Canomiks CEO & Co-Founder.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/06/2026-nutraingredients-awards-winners-reflect-nutrition-trends/</loc>
    <lastmod>2026-08-06T14:06:50.543Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/DBVHZCSZ65HJ7MIWSSAPVIRLDA.jpg?auth=de1e16aa6b5ab6ec1e294ee51335cbf80505b421ad3eac714c2a178804f081cc&amp;smart=true&amp;width=7008&amp;height=4672</image:loc>
      <image:caption><![CDATA[Congratulations to all winners of the 2026 NutraIngredients USA Awards!]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/04/pg-to-acquire-thorne-in-premium-wellness-play/</loc>
    <lastmod>2026-08-12T18:29:01.145Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/DPYLGZ5QWFHANLJ2TTSAOHLV5A.jpg?auth=81f9a9d00cbe6e008d5708f6432f6003a1ae24639a0e5c276f99e3dfac02c479&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[L Catterton exits business, as P&G look to strengthen its health care offering.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/04/ryse-sued-over-alleged-protein-shortfalls-in-clear-protein-drinks/</loc>
    <lastmod>2026-08-04T13:25:42.656Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/6WFOJJIT35AR7BRXJAP4O7QOZM.jpg?auth=c917d5a9950fdb40420588f9927b341d3aa606c8b1075e45fa20c6371cf49c1a&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["Companies should not treat protein labeling as copying a number from a raw-material specification or formulation sheet," said Asa Waldstein, principal at Apex Compliance and chair of the Supplement Advisory Group.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/08/03/hop-extract-study-moves-beyond-appetite-to-body-composition/</loc>
    <lastmod>2026-08-03T14:08:11.712Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/QDLEVHT6LFCWHBI3X33DRIXETY.jpg?auth=0f1058aedb0975824ff859fd5b4a3ed35607b65f1e147a7b9e7df67ef3645e0f&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["This study demonstrates that a natural bitter hop-based nutraceutical can drive meaningful changes in body composition and weight over six months, not just shifts in appetite or calorie intake," said Dr. Edward Walker, senior scientist at the New Zealand Institute for Bioeconomy Science.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/31/bipartisan-hemp-bill-aims-to-create-federal-pathway-for-cannabinoid-products/</loc>
    <lastmod>2026-07-31T15:05:45.586Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/TXPLZCAT3BAV3C6N2PZNEOT4LQ.jpg?auth=ea8e3d41de19cb9a126c81e1b47c08b8e6ae986e8101a43b7b2b2b6ad70f3397&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["Regulatory certainty is what the industry has been demanding for years," said Jonathan Miller, general counsel, US Hemp Roundtable.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/31/nutracast-bodi-ceo-on-keeping-active-nutrition-simple-amid-ai-glp-1s-and-wellness-trends/</loc>
    <lastmod>2026-07-31T17:29:31.795Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/C5IJYG3HBFE77JR4QT63ZB46CA.jpg?auth=1102433ea8eabf49980fd3520c30cb9f394b19844b159fe02e5e83183c1f5cd8&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[The NutraCast focuses on the multifaceted world of dietary supplements. It features in-depth conversations with industry leaders, researchers and experts to cover a wide array of topics]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/27/biomerieux-launches-rapid-pcr-assay-for-probiotic-species-verification/</loc>
    <lastmod>2026-08-03T13:11:27.027Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/G3QHJBZ3CVE7TPRIAPCXNAQRP4.jpg?auth=00de8911951a47de06eb5a95fc62bb938bf4a5ce619e2075afddc06b07ef32c0&amp;smart=true&amp;width=2309&amp;height=1299</image:loc>
      <image:caption><![CDATA["Our goal is to make routine species-level verification accessible and practical, so manufacturers can expand microbiological oversight across more production and release points," said Celina To, senior manager, industry access at bioMérieux.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/24/nutracast-unilever-wellbeing-on-gruns-glp-1s-personalization-and-healthspan/</loc>
    <lastmod>2026-07-24T14:55:24.517Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/IUSYH6IPVZA4FLA7UHJA4GMXHU.jpg?auth=77657710a2c480ff55d5bf2bcf45b0b7d40141ef50ee5a275c474ce8bb70f445&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Unilever Wellbeing is investing in science-backed innovation, digital engagement and proactive health as consumer expectations continue to evolve.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/24/personalization-drives-hone-heart-health-launch/</loc>
    <lastmod>2026-07-24T14:52:18.375Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/NLA3W7AJFJDTLLKT6DXZPWYTTU.jpg?auth=673285503c742b8df193584268889b853343c1bfa382d0c736ac8113a711cabf&amp;smart=true&amp;width=2006&amp;height=1495</image:loc>
      <image:caption><![CDATA["Consumers are increasingly looking at heart health through a broader longevity lens, including inflammation, metabolic function, and overall healthspan," said Dr. Abid Husain, consulting physician and scientific advisor for Hone Health.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/23/its-not-about-how-loud-you-shout-glanbia-on-ai-and-nutrition-transparency/</loc>
    <lastmod>2026-07-23T14:00:17.891Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/F23FTSXW3VELLIQOCL726BMURI.jpg?auth=98b3192906d7e5ec7d904ce809b5512cc1021c24471705b4c924d97162b1633f&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["In an uncertain world, trust has become a critical purchase driver," said Sonja Matthews, senior manager, strategic insights at Glanbia.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/23/how-systems-biology-is-redefining-hair-wellness/</loc>
    <lastmod>2026-07-23T14:06:31.313Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/DYORC7AUIJAO5O2PAFKUFM62J4.jpg?auth=56037315a1e79ad923f1e98203134cff86e5389925cb0073e2be5a68f1887d67&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[Microscopic view of a human hair follicle. New research into hair biology is helping shape the next generation of hair wellness products.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/22/ftc-finalizes-truheight-order-over-supplement-growth-claims/</loc>
    <lastmod>2026-07-22T15:03:00.682Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/5GPOKFYDU5FOVNR6G22ZFTIH54.jpg?auth=1ffe99bc4bb86037a33a589a1f5e75d0264b82e155ef8375c2a252f5ed36d233&amp;smart=true&amp;width=2120&amp;height=1414</image:loc>
      <image:caption><![CDATA["This process was challenging, in time, energy, and financially, but it made TruHeight a better company," said Eden Stelmach, co-founder, co-owner, and co-CEO of Vanilla Chip d/b/a TruHeight.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/20/gnc-continuous-iteration-and-forward-motion-are-required-to-stay-relevant/</loc>
    <lastmod>2026-07-20T14:55:58.222Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/KNR3KA5CJZG2PLOVA6SVXWRVRI.jpg?auth=9a41583f900e095bef6a1f02494b73cdf022ce11bfb26b7f2384e5126b99a48d&amp;smart=true&amp;width=619&amp;height=387</image:loc>
      <image:caption><![CDATA[GNC says the redesigned Beyond Raw LIT pre-workout is part of a broader strategy to continuously evolve its performance nutrition portfolio.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/17/not-prescription-drugs-industry-pushes-back-on-acp-proposal/</loc>
    <lastmod>2026-07-18T02:14:42.388Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/7G3PURSDNVB6RK3EHGEJJNVGSQ.jpg?auth=f97fb0d2777df2706e0129cf30d7203c6b2def06a6e4ae6040f689cb1342261e&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["Supplements should not be required to demonstrate drug-like efficacy before reaching the market," said Jeff Ventura, vice president of communications, Council for Responsible Nutrition (CRN).]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/17/nutracast-could-peptides-become-the-next-frontier-in-gut-health/</loc>
    <lastmod>2026-07-17T13:23:11.858Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/M3XBPOU6F5ACRHVGU4MAWIK7DY.jpg?auth=d9a29dd81d52d7f8d6e4ec2fb4516e0e9469ac904bd2f6c5cced62e95a3da1e0&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Elevate Organic founders Brian Upton and Hank Ramsey share their perspective on how peptides, alongside prebiotics, probiotics and postbiotics, could shape the future of digestive health.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/14/can-probiotics-protect-against-uv-induced-skin-aging-through-the-gut-skin-axis/</loc>
    <lastmod>2026-07-14T12:46:30.498Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/ZPYDAZHFTRCP3HJSF7LCVGWKUI.jpg?auth=bd8fc76e45f9480239e96c6c3d9fff30d523876931bd4f529c2ad2ba3fb413c4&amp;smart=true&amp;width=784&amp;height=445</image:loc>
      <image:caption><![CDATA[A preclinical study suggests the probiotic strain ABF21013 may help protect against UV-induced photoaging by supporting collagen production and skin barrier function.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/10/nutracast-how-biotechnology-is-powering-the-lifemaxxing-movement/</loc>
    <lastmod>2026-07-14T20:40:34.569Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/M3XBPOU6F5ACRHVGU4MAWIK7DY.jpg?auth=d9a29dd81d52d7f8d6e4ec2fb4516e0e9469ac904bd2f6c5cced62e95a3da1e0&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Zach Abbott shares insights on lifemaxxing, fiber and the next wave of biotech innovation.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/09/pasteurized-akkermansia-muciniphila-may-help-maintain-weight-loss-after-dieting/</loc>
    <lastmod>2026-07-09T14:32:42.822Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/JPKJEEQQMZCSVIRPTKYPKOT7KM.jpg?auth=4e8fa49177a6a372ef825ab1dfc518ece2aaa4ca942a8987dfd3b997c197603d&amp;smart=true&amp;width=2000&amp;height=1336</image:loc>
      <image:caption><![CDATA["Weight-loss maintenance is one of the most important unmet needs at the moment in metabolic health," said Dr. Anneleen Segers, head of lab and medical affairs manager, The Akkermansia Company.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/07/monster-targets-gray-market-energy-drink-imports-in-itc-investigation/</loc>
    <lastmod>2026-07-07T15:50:56.579Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/5MAYYSZ33NODZET4TZH6YMQNJM.jpg?auth=b49eb543abed2f54f6085c83646b1ba20259265bb4e759cb1027af084837944e&amp;smart=true&amp;width=480&amp;height=320</image:loc>
      <image:caption><![CDATA[The USITC is investigating allegations that imported foreign-market Monster Energy products infringe the company's U.S. trademarks.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/07/july-16-join-our-beauty-from-within-webinar/</loc>
    <lastmod>2026-07-07T14:43:13.319Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/TLJTSQNKHFGX3HZAIVSZGA4ZWA.png?auth=24de6c3512fd75ee1d773158a695341841499ab9c427cfced346283a39a83e8d&amp;smart=true&amp;width=1200&amp;height=628</image:loc>
      <image:caption><![CDATA[Register in just a few clicks today, or listen on demand!]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/06/can-increasing-doses-of-magnesium-prevent-epilepsy/</loc>
    <lastmod>2026-07-07T09:55:00.133Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/J7LBQLAA3ZAIBDLRJ77ASNDWY4.jpg?auth=e4f2a34bd22d6f9077e681e83ff05a10ae6ce3d818ea3330b1c384f742093014&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Epilepsy impacts over three million U.S. adults and nearly 500,000 children.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/06/airborne-lawsuit-tests-front-of-pack-dosage-claims/</loc>
    <lastmod>2026-07-06T14:23:10.697Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/CJCPPIVWWZEGRN3F5TQ4OP6O3E.jpg?auth=bec1dc582ca7aa44f5206edf600673211dd00280bae9eafdc5090c64c4343f07&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["It's unfortunately another situation where FDA-compliant labels are still susceptible to false advertising allegations," said Jennifer Adams, partner at Amin Wasserman Gurnani.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/02/womens-health-splinters-into-micro-categories-as-shoppers-drive-discovery/</loc>
    <lastmod>2026-07-02T14:22:28.028Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/TVNYVCCV35A5PNRKWEGOTGWPSU.jpg?auth=dfb9a1f578b25946565251b9c0f92ef999edb113c0b77d45947a2f53338aebdf&amp;smart=true&amp;width=2119&amp;height=1415</image:loc>
      <image:caption><![CDATA[“Consumers are moving beyond simply recognizing symptoms and increasingly seeking solutions that support sleep, cognition, mood, metabolic health, and overall well-being throughout the menopausal transition,” said Eryn Palmer, senior director of product innovation and marketing at Thorne.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/07/01/study-strengthens-case-for-sda-rich-omega-3-oils/</loc>
    <lastmod>2026-07-01T14:41:39.816Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/IMO3LOJL7ZAUZM5MNLA2FM2BOY.jpg?auth=4c3ac587a74c651ccb42aa9ca35f5cc6f2ec62f85731c6a7af1c45a26a8722f3&amp;smart=true&amp;width=2135&amp;height=1405</image:loc>
      <image:caption><![CDATA["It's moving the omega-3 conversation away from 'fish vs. plant' to 'what provides brands the best solution—and what delivers consumers the best products?'" said Andrew Hebard, CEO and founder, Nature's Crops International.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/29/top-trends-shaping-supplement-purchases-in-2026-according-to-the-vitamin-shoppe/</loc>
    <lastmod>2026-06-29T15:00:51.947Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/EEB6WX7LVVAIPNI6HBUE6W5KZQ.jpg?auth=056c2c8fe160db7e1069ec1db970fa268c1aeb8f5c4fa11a0939a5d5a183c43b&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[Five trends, one takeaway: Today's supplement consumer is more informed, more selective and more discerning.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/26/nutracast-liquid-ivs-rd-chief-taps-nostalgia-to-drive-hydration-innovation/</loc>
    <lastmod>2026-06-29T16:41:35.546Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/G2T5FMDAGRD4PCJJPGHNC3LQBA.jpg?auth=2e628381dd5e04efdf1c361b3b7fcb1c65a16c4541528131846bed062d44516e&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Liquid I.V. combines nostalgic flavors, clinical research and sensory science to create hydration products that they hope  consumers want to drink everyday.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/26/next-gen-dna-testing-gains-traction-in-botanicals/</loc>
    <lastmod>2026-06-26T14:29:42.163Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/ST55ZNA3UJBZVHFFWDESYKRPKA.jpg?auth=65dc5002effe739ed166333884fff983374636e1675e56c2c64d9dadf835ebd5&amp;smart=true&amp;width=2000&amp;height=1500</image:loc>
      <image:caption><![CDATA["DNA testing of years past is not the same as the modern genomic testing available today," said Dr. Kerin Law, co-founder and CSO at LeafWorks.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/22/discovery-is-only-the-first-step-brightseed-ceo-on-ais-next-role-in-nutrition-rd/</loc>
    <lastmod>2026-06-22T14:21:34.297Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/TR7LGQXCKJC23CYTJPANIZ5AJ4.jpg?auth=0ee3b5fbba8fa4452cb1994049ea0ce5bb793dbfcb80b26d7718df96769be405&amp;smart=true&amp;width=2309&amp;height=1299</image:loc>
      <image:caption><![CDATA[“One of the biggest challenges in health innovation is that critical risks often surface too late," said Lee Chae, PhD, co-founder and CEO of Brightseed.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/22/mintel-identifies-muscle-ovarian-and-gut-health-as-key-drivers-of-womens-longevity/</loc>
    <lastmod>2026-06-22T14:19:03.82Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/4LCUZM6ZFNAVVLCSIHQBOE7BHA.jpg?auth=0a387fc12dfb90fc70726496de0b4425400883f975819cbe8a59ae0abc0a6ce6&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[From muscle health to ovarian biomarkers and gut health, Mintel identifies the systems shaping the future of women's longevity.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/18/qa-can-pet-supplements-follow-the-human-healthspan-playbook/</loc>
    <lastmod>2026-06-18T13:30:20.011Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/TFP3ROX7PZCV3K64HPBPBD45G4.jpg?auth=0a8395d46dc59258c6e9c5183f695987cb5e3dc5375b5bff9455ed34934a9395&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["‘Human-grade’ is increasingly becoming a baseline expectation rather than a true differentiator in pet supplements," said Mary Joe Fernandez, global vice president of sales and business development at Layn Natural Ingredients.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/17/budenheim-expands-beyond-phosphates-with-chelated-minerals/</loc>
    <lastmod>2026-06-17T13:24:52.455Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/YQPMNEHUTVHO3L4Q5JO5P6OO6U.JPG?auth=6ba053323aa9db60202dd6a036616265356828a7e09cf1ce56b2ca11f1b0efa4&amp;smart=true&amp;width=3543&amp;height=2498</image:loc>
      <image:caption><![CDATA["Expanding into chelated minerals is a logical next step in the continued evolution of our Life Science portfolio and reflects changing customer requirements in preventive and specialized nutrition," said Jorge Flores, SVP of the division life science at Budenheim.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/16/can-soluble-corn-fiber-support-cognitive-function-study-points-to-gut-brain-link/</loc>
    <lastmod>2026-06-16T14:35:11.196Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/QR2AEJP4N5BE5DLUZYJFTAICKU.jpg?auth=106d2c3a82e95acb7eb16256305d0f52e152697ee8f3a13919a87b286e180c85&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[Emerging research points to a potential role for soluble corn fiber in cognitive health.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/16/why-herbalife-continues-to-invest-in-ronaldo/</loc>
    <lastmod>2026-06-16T14:27:33.441Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/KRX6G2WROZBPDH2PU2U6CRADJE.jpg?auth=1203deb5580084adff72e16b4ff1a7e758651c1d0ae27801bade5319acbe8cfb&amp;smart=true&amp;width=1024&amp;height=538</image:loc>
      <image:caption><![CDATA["One of the consistent insights we've seen through our involvement in soccer and sports partnerships is that consumers are looking for practical ways to apply athlete-inspired habits to their own lives," said Jennifer Guran, director global sponsorships at Herbalife.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/15/function-acquires-suppco-to-connect-supplement-recommendations-with-health-data/</loc>
    <lastmod>2026-06-15T15:02:10.215Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/R5QY7ILO2BDGFNXNEB57FEKDWE.jpg?auth=7e51f01499dc15bf7fb6f45ef1ca51dca7c6b881c9a2d5074f156da4486f23df&amp;smart=true&amp;width=685&amp;height=346</image:loc>
      <image:caption><![CDATA[Function's acquisition of SuppCo aims to connect health data, clinician guidance and supplement recommendations.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/10/qa-as-microplastics-exposure-research-grows-sifts-bets-on-digestion-focused-nutrition-support/</loc>
    <lastmod>2026-06-10T14:29:46.112Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/4IDE4M4WIBBE3NH73A2RGOLPPU.jpg?auth=eef91f87665a3c431def913e64e080840ccbcbdf6bf09c0cb2b6227d344828a8&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["The gut represents an inevitable stopping point and a high-leverage area to focus on, because ingested particles pass through the digestive tract before any potential interaction with the gut barrier and distribution elsewhere in the body...that makes it a place where you can realistically intervene using nutrition, without needing to make assumptions about downstream effects," said Jacob Gilson, founder of Sifts.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/06/09/after-12-years-joint-juice-litigation-ends-with-90m-settlements/</loc>
    <lastmod>2026-06-10T03:56:58.796Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/BW62D7XQCZDHZJGQRKKPCKT2BU.jpg?auth=e9f0dd915708860bcfead1ec1475ffa445f2f23a84db00d6cae3eb505377ac9f&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[“Simply having some type of substantiation for labeling claims may not be enough in court," said Terence Hawley, partner at Reed Smith.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/29/nutracast-itch-free-beta-alanine-opens-new-opportunities-in-active-nutrition/</loc>
    <lastmod>2026-05-29T16:13:43.431Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/C5IJYG3HBFE77JR4QT63ZB46CA.jpg?auth=1102433ea8eabf49980fd3520c30cb9f394b19844b159fe02e5e83183c1f5cd8&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[The NutraCast focuses on the multifaceted world of dietary supplements. It features in-depth conversations with industry leaders, researchers and experts to cover a wide array of topics]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/28/womens-health-and-next-gen-probiotics-in-focus-for-probiota-americas-day-3/</loc>
    <lastmod>2026-05-28T12:46:56.774Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/J6EHSY26VJCEZEYDPHNFVAO2SA.png?auth=b2e0911646c43f9fb6a1f10e81fdadd4bf07d4e3fd68fd40655346b897be9365&amp;smart=true&amp;width=1024&amp;height=550</image:loc>
      <image:caption><![CDATA[Probiota Americas 2026 Day 3 lineup includes representatives from Thorne, the International Probiotics Association (IPA), and more.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/22/nutracast-how-supplement-brands-can-become-the-default-answer-in-ai/</loc>
    <lastmod>2026-05-22T15:09:33.025Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/IUSYH6IPVZA4FLA7UHJA4GMXHU.jpg?auth=77657710a2c480ff55d5bf2bcf45b0b7d40141ef50ee5a275c474ce8bb70f445&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Exploring what it takes for supplement brands to stand out in AI-generated search results.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/21/precision-fermentation-shakes-up-inositol-category-as-demand-for-cleaner-sourcing-grows/</loc>
    <lastmod>2026-05-21T13:11:35.402Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/HNCIP5A5ARDIRCARMOYKYGDRGI.jpg?auth=80e888658bae6ec85c093748070ea0261edd752aaa00f0334a43e46289d1af29&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["Brands that tell the ingredient story of 'how it’s made' especially for more natural and innovative processes like fermentation and that use more sustainable and clean ingredients will continue to gain market share," said Renee Beall, director of marketing, food & nutrition at LBB Specialties.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/20/moringa-recalls-spotlight-pathogen-risks-across-botanical-supply-chains/</loc>
    <lastmod>2026-05-20T15:05:47.766Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/UTFTUTEMWBHCPPXCXLSCSWMQQA.jpg?auth=8e1e51db45735f2761667be4903e5f567b82a88a085f7bf8feb33cbf24d4697b&amp;smart=true&amp;width=2000&amp;height=1500</image:loc>
      <image:caption><![CDATA["One important takeaway from these incidents is that quality and transparency across the supply chain matter greatly in botanical products," said Rian Bosman, co-founder at BURST.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/19/healthy-extracts-acquires-imarais-beauty-to-expand-beauty-from-within-footprint/</loc>
    <lastmod>2026-05-19T13:18:07.452Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/LYFO66BQQZFYRBN53Z6RD7G3AI.jpg?auth=a5120d06d807a3e8a341eaf5f7dc47e1a4f631ff5ce63a9e5ecf8a20c9403509&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA["This acquisition is about combining brand velocity with manufacturing and formulation discipline," said Aaron Hefter, Founder & CEO Imaraïs Beauty.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/15/nutracast-how-military-energy-gum-became-the-first-nsf-certified-for-sport-gum-product/</loc>
    <lastmod>2026-05-18T13:15:20.776Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/KHNDWKRCHBFZTPUUAZPUKFQVRI.jpg?auth=679fd82a009f2ea9af36981d1a6dd0ec2a07ce8028c26fa9583b61cf5d13199c&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Each week, NutraCast unpacks the science and trends driving the dietary supplement industry.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/15/heat-treated-postbiotic-linked-to-skin-elasticity-gains-in-clinical-trial/</loc>
    <lastmod>2026-05-15T12:59:47.575Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/VBR6MFUM2ZH3PBFLS5Y2GS7FUM.jpg?auth=b98aaba069a807e39c8759e258f0a46f7126106565b933d957914d10eaba5eaa&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["The study shows that this approach can lead to measurable improvements in key skin parameters like elasticity, positioning it as a complementary strategy to traditional ingredients in modern skin health formulations," said Jordi Riera, Chief Business Officer, Kaneka Probiotics .]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/14/nad-decision-on-magnesium-gummies-raises-questions-around-compound-weight-claims/</loc>
    <lastmod>2026-05-14T14:18:57.093Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/GH4DMXN7INEF7BP4BANDKPM2FA.jpg?auth=467e2407aa1d422f9d61208f11c86c48e2861ba89ca8c581d9d46921cb0aa315&amp;smart=true&amp;width=2120&amp;height=1414</image:loc>
      <image:caption><![CDATA["An advertiser must substantiate all messages reasonably conveyed, even if that message is unintended," Zheng Wang, attorney at National Advertising Division told NI.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/13/topgum-completes-pld-gummy-manufacturing-acquisition/</loc>
    <lastmod>2026-05-13T15:26:26.686Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/3FCPXVHRQRBNRPTOA34QP2QNK4.jpg?auth=c4283d361d88d6f3f30c46b63a9e9c45ba17cd8942c0b35f7db116c75fede253&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[The acquisition was the latest in a series of manufacturing site investments across Israel, Canada and now the US, allowing TopGum to keep up with soaring demand for gummy nutraceuticals.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/13/fda-shakeup-makary-steps-down-diamantas-steps-up/</loc>
    <lastmod>2026-05-13T15:22:49.874Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/RJQYAD6RGBBBTKRERC2MIYDX4I.jpg?auth=2eac386649efe6efb4cc0675574e10cf1874c532aecc74ef5e84cfceba10e102&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[Marty Makary stepped down as FDA commissioner after leading the agency for 13 months.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/12/insidetracker-study-highlights-rise-of-biomarker-driven-supplement-personalization/</loc>
    <lastmod>2026-05-12T14:57:36.46Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/QRAVAN4XYZGQRNK57NP3ZC35BY.jpg?auth=7db4c002bdc822bd79fe4987c48b57196a7d7b117a2b7852ffc92cb473d098ff&amp;smart=true&amp;width=836&amp;height=418</image:loc>
      <image:caption><![CDATA[A study linked InsideTracker platform use to improvements across multiple blood biomarkers and wearable-derived health metrics.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/12/brightseed-expands-bioactive-dataset-to-21m-compounds/</loc>
    <lastmod>2026-05-12T14:49:48.534Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/BJKBX7LERFEFBC4Q7I5LYUBIDM.jpg?auth=296d0299a281ba8c8d06e10aeaffa86502fabe6749ecc106a6672d56402fbac1&amp;smart=true&amp;width=2309&amp;height=1299</image:loc>
      <image:caption><![CDATA["The future growth of our dataset will be more targeted to customer value as we are focusing on materials specific to their product goals and commercial pipeline. Industry stakeholders could expect Brightseed’s capabilities to become more predictive, and more useful in helping teams identify differentiated ingredients and make better development decisions," said Lee Chae, CEO of Brightseed.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/08/nutracast-how-nutrify-c-suite-sumflex-is-redefining-industry-events/</loc>
    <lastmod>2026-05-08T15:02:07.64Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/KHNDWKRCHBFZTPUUAZPUKFQVRI.jpg?auth=679fd82a009f2ea9af36981d1a6dd0ec2a07ce8028c26fa9583b61cf5d13199c&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Each week, NutraCast unpacks the science and trends driving the dietary supplement industry.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/08/im8-inter-miami-deal-signals-shift-toward-equity-based-sports-nutrition-partnerships/</loc>
    <lastmod>2026-05-08T14:58:46.076Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/XKEZSNA6ONBUXH6ZB5CFGOAG5U.webp?auth=a92912c1087a9d6524ad51ddcb09d44f8deaedd4542f83149553a79410a7633e&amp;smart=true&amp;width=2560&amp;height=1706</image:loc>
      <image:caption><![CDATA["The signal to the industry is straightforward... only the brands with genuine product credibility and a long-term thesis can offer equity — because nobody wants shares in a brand that won't be here in five years," said Danny Yeung, CEO of Prenetics and co-founder of IM8.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/06/rtc-5-mthf-matches-folic-acid-while-lowering-unmetabolized-folic-acid-in-prenatal-vitamins/</loc>
    <lastmod>2026-05-08T02:32:14.741Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/OFON7QYSRJFSRCPSDKU3WZRVCQ.jpg?auth=9de1a615ca21bc031d76dd13f882fd2b38af45cf4c5de485522645428c049c1b&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[Trial results "suggest that 5-MTHF is an efficacious form of folate for pregnant women and their fetuses in the second and third trimesters of pregnancy," researchers wrote.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/05/national-advertising-division-refers-iron-rock-nad-claims-to-regulators-as-participation-dynamics-come-into-focus/</loc>
    <lastmod>2026-05-05T14:56:14.881Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/P7VBUJ7YARBAPCS7QOV4FKXWQQ.jpg?auth=7d2d1479ab5a4103c15bcf878834c96ccaf30d557525d76f6f1558afbd6344c7&amp;smart=true&amp;width=2198&amp;height=1364</image:loc>
      <image:caption><![CDATA["Because Iron Rock did not provide an advertiser statement confirming that it will comply with NAD’s recommendations or appeal the decision, NAD will refer Iron Rock to the appropriate regulatory authorities, including the relevant state Attorneys General pursuant to Section 5.1(A) of the NAD/NARB Procedures as well as platforms on which the advertising appeared and with which NAD has a reporting relationship," the regulatory body wrote in its case decision.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/04/review-positions-early-life-nutrition-as-systems-level-intervention/</loc>
    <lastmod>2026-05-04T14:40:23.048Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/2PNZAVQGRNGVZG7ZUAU6I6GSV4.jpg?auth=7ab46936ba1734305f3b484e9a48f275312017f951f4a598d22d5092c36e772f&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["What is fundamentally new about the brain-gut-sleep triad is its explicit integration of neuroscience, microbiome science, and sleep physiology into a single developmental model influenced by nutrition," said  
Devyani Chaturvedi, senior nutrition scientist at SmartyPants Vitamins.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/01/nutracast-pendulum-bets-on-prebiotics-with-gut-fuel-as-glp-1-buzz-reshapes-market/</loc>
    <lastmod>2026-05-01T14:51:50.863Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/M3XBPOU6F5ACRHVGU4MAWIK7DY.jpg?auth=d9a29dd81d52d7f8d6e4ec2fb4516e0e9469ac904bd2f6c5cced62e95a3da1e0&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Exploring how microbiome science and prebiotic innovation are shaping the future of gut and metabolic health.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/29/infinite-epigenetics-acquires-tally-health-in-largest-epigenetic-testing-deal-to-date/</loc>
    <lastmod>2026-04-29T14:40:16.489Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/APP5ZBE5KJGIZBRIHHE27VKBUA.jpg?auth=d861be3c9546f756345843e6bd6655c0b5dcfe1f79e9e3653451dc57e7885e81&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA["With larger datasets and tighter integration between testing and intervention, we can move toward continuous optimization—where formulations are refined based on real-world feedback loops rather than static development cycles," said Dr. Matthew Dawson, CEO at Infinite Epigenetics & TruDiagnostic.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/28/sermo-data-challenges-consumer-driven-narrative-in-supplement-purchases/</loc>
    <lastmod>2026-04-29T01:11:43.362Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/OJN3G6BKZVD2LL45ANGHJZ7RS4.jpg?auth=0d8d16b0797648d2a77c3eb288fd1af32267a34bd4f796dd6134db7d2241caae&amp;smart=true&amp;width=2120&amp;height=1414</image:loc>
      <image:caption><![CDATA["Patients may initiate conversations or bring in products they’ve seen marketed, but physicians are clearly driving the final decision, whether that’s recommending a specific supplement, advising a patient to continue using one, or steering them away entirely," said Kaitlin O’Hara, senior marketing director at Sermo.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/27/spate-us-supplement-market-is-moving-towards-a-symptom-first-consumer/</loc>
    <lastmod>2026-04-27T14:23:48.585Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/KDHXE6L25JHIZH4ASSWCV7F2TU.jpg?auth=6cb7d587254ad92faac5dc183466043f4f552862f420c6e8a7952ccf7ddcdf99&amp;smart=true&amp;width=2120&amp;height=1414</image:loc>
      <image:caption><![CDATA["The finding I think will have the most significant market impact in the next year is the shift in how consumers are entering the supplement category at all," said Alyssa Williams Atkinson, food, beverage & wellness category insights manager at Spate.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/24/no-recovery-benefit-seen-for-vitamin-k2-in-takeover-trial/</loc>
    <lastmod>2026-04-24T14:14:34.656Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/V3ENUJ2IZFFOZNTQPJGI7MDUHM.jpg?auth=6940c0f48844e9c320f6f62dd9be139526b17288b5c16f914b38336ab9dd9c02&amp;smart=true&amp;width=2309&amp;height=1299</image:loc>
      <image:caption><![CDATA["The TAKEOVER study adds a functional dimension, showing that vitamin K2 MK‑7 may influence neuromuscular signaling (nerve–muscle communication), muscle activation efficiency and post‑exercise recovery processes," said Dominik Mattern, VP Science, Business Development and Marketing, Balchem Human Nutrition and Health.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/23/ftc-truheight-settlement-spotlights-clinical-substantiation-and-testimonial-oversight/</loc>
    <lastmod>2026-04-23T14:59:12.704Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/A7BKKK5NWBF4JBAUV46KFK3JAM.jpg?auth=d5547a768b70966052859d0861800d575b3311aa0ed0285957dde4333ab2cfe6&amp;smart=true&amp;width=2120&amp;height=1414</image:loc>
      <image:caption><![CDATA["In all events, we understand the FTC’s expectations around the level and type of evidence required for specific claims and we have always aimed to ground our products and messaging in scientific research related to nutrition, bone health, and development," TruHeight co-founder Eden Stelmach told NutraIngredients.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/21/from-quick-fixes-to-whole-health-rethinking-mens-sexual-wellness/</loc>
    <lastmod>2026-04-21T14:55:17.502Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/AQH4ANQINJFPJGHSIEBYTLPHTI.jpg?auth=65a5958e979989ea4201e599be835ff1ce20f9f9af2d394ba885a007174ae1ca&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[A new approach to men’s sexual health is placing greater emphasis on long-term well-being.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/14/niq-everyday-nutrition-habits-redraw-boundaries-for-supplement-category/</loc>
    <lastmod>2026-04-14T14:45:27.524Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/75QMK32RWFCTDEYSHI2C42NYSA.jpg?auth=8198bc66b29260d1056ad212d76918307ec295fcf3c14b5cd50b563f4aa0ba40&amp;smart=true&amp;width=4096&amp;height=2160</image:loc>
      <image:caption><![CDATA["While we see the consumer as the CEO of their own health, I think we are only at the beginning of seeing the focus on health and wellness accelerate and the supplement industry is positioned well to serve consumers as they increasingly prioritize their health," said Sherry Frey, VP Total Wellness, NielsenIQ (NIQ).]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/13/icelandirect-expands-cdmo-footprint-with-soma-labs-solid-dosage-acquisition/</loc>
    <lastmod>2026-04-13T14:47:53.988Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/RKYN4GKYABGL5ESOBLSZWNJHGE.jpg?auth=1edd675b90a70495a493504d0855d6564f806ecace8522fb9ba31ba66ddb1df5&amp;smart=true&amp;width=2144&amp;height=1398</image:loc>
      <image:caption><![CDATA["We understand the value this brings to our customers’ existing supply chain needs by allowing them to spend less time on managing multiple vendors and more time on marketing of their products," said Brandon Miller, CEO of Icelandirect.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/13/a-novel-iron-supplement-promises-to-address-a-nutritional-deficiency-among-glp-1-users/</loc>
    <lastmod>2026-04-13T14:43:14.838Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/VMSTDIGNUVDJJIC6Z7BRKEUMZQ.jpg?auth=262020dfdaf4511ba39419d4ca9b2a53f2ac83f163ee0ec4bd9528e1dbff591f&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[SloIron is a supplement that can bypass the need for gastric acid, which other non-heme iron require for absorption]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/beauty-from-within-category-growth-accelerates-at-expo-west-2026/</loc>
    <lastmod>2026-04-10T11:23:46.656Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/7U5WYHANBRHWDPIV2V2HRDBQOY.jpg?auth=ea79a88114d686ca029737cf119ee90acbd270ef4a1c2857dadcf860a595ce06&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Expo West 2026 reveals key beauty-from-within trends, including collage alternatives, functional ingredients, new formats and retail expansion in the US.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/10/nutracast-all-grown-upenergy-drinks-shift-from-from-party-fuel-to-day-fuel/</loc>
    <lastmod>2026-04-10T11:22:33.17Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/G2T5FMDAGRD4PCJJPGHNC3LQBA.jpg?auth=2e628381dd5e04efdf1c361b3b7fcb1c65a16c4541528131846bed062d44516e&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[A new era of energy drinks is emerging—focused on balance, metabolism and daily use.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/07/taurine-and-heat-stress-the-next-frontier-in-thermoregulation/</loc>
    <lastmod>2026-04-07T15:05:33.081Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/NR75ZK2FVVD6LGNQ5NHAF67WSI.jpg?auth=80cc91e6a0a5f924ab1592358f36da09ee56199ab8e05ad9373ea8995d731971&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[Prolonged heat exposure increases sweat loss and thermal strain, underscoring the importance of heat management strategies.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/06/lead-testing-uncovers-deeply-concerning-issue-in-spirulina-supply-chain/</loc>
    <lastmod>2026-04-06T13:56:23.621Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/WXGCIAUKZZCXBDG5F5ISYIKCLQ.jpg?auth=d48f50f98fb4b3be46c30c4d5b1452d06f7b48c6f835df9e8b5c64c946bdf403&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[Spirulina, a widely consumed “superfood,” is valued for its nutrient density—but its quality depends heavily on growing conditions.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/03/nutracast-from-seo-to-geo-how-ai-is-redefining-visibility-for-brands/</loc>
    <lastmod>2026-04-03T14:43:52.55Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/GVRRF4S3DZC3VER3DXM3YBGHX4.jpg?auth=f08b6507b52273194617d4a932e7b24175ba63660b48ff10ecb811ee727eb7e8&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Inside the evolving role of AI in shaping supplement discovery and brand strategy.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/02/pumps-whats-up-with-the-rebrand/</loc>
    <lastmod>2026-04-02T14:27:04.652Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/RY2GRLKAIJHOXJ255EUFNWV3QU.jpg?auth=d07853c44c1c345a80a56244f1897afef02fc57f2902f8030bd7ca37f43fab8b&amp;smart=true&amp;width=1206&amp;height=837</image:loc>
      <image:caption><![CDATA[Diana Morgan poses with other attendees at a recent gym session that took place alongside Expo West in Anaheim, CA.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/27/nutracast-making-fiber-sexy-is-it-the-secret-to-healthspan-and-longevity/</loc>
    <lastmod>2026-03-27T13:41:28.949Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/KHNDWKRCHBFZTPUUAZPUKFQVRI.jpg?auth=679fd82a009f2ea9af36981d1a6dd0ec2a07ce8028c26fa9583b61cf5d13199c&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[Each week, NutraCast unpacks the science and trends driving the dietary supplement industry.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/26/last-call-for-2026-nutraingredients-usa-award-submissions/</loc>
    <lastmod>2026-03-26T14:22:21.986Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/J7A6BBEWRVALZGQVG72KRGLMZY.png?auth=1fb3913775a21428d227f033bd7541f8cbfce7bfa161f1d03999a02e56f6bd62&amp;smart=true&amp;width=1920&amp;height=1080</image:loc>
      <image:caption><![CDATA[Entries are closing soon for submitting entries to the prestigious NutraIngredients-USA Awards]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/26/weight-management-summit-2026-in-pictures/</loc>
    <lastmod>2026-03-26T14:15:10.179Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/ZVV6CZ5DSNAMHN5IKO4Y73FVBI.jpg?auth=5b0cf919597d0332cfc61e71a48af524017bfe312d39eaebbf2c9f3631f1ccd4&amp;smart=true&amp;width=5472&amp;height=3648</image:loc>
      <image:caption><![CDATA[The Weight Management Summit 2026, held at the Hilton La Jolla Torrey Pines in San Diego on Feb. 18, gathered the latest research and market insights to consider what is next in this evolving category.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/24/industry-leaders-praise-high-bar-of-nutraingredients-awards-as-entry-deadline-approaches/</loc>
    <lastmod>2026-03-24T15:13:14.001Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/GYPAL3MCRRCRJPARC6ZVJWRNAA.png?auth=d584a7296ff4458f8b2016aa3efbe464368fe79a68d7f1e22e9332dbef09308b&amp;smart=true&amp;width=1920&amp;height=1080</image:loc>
      <image:caption><![CDATA[Past winners Suzanne Shelton, 2020 NutraChampion, and Cheryl Sew Hoy, 2025 Start-Up Award winner shared their thoughts on what their NutraIngredient Awards mean to them.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/24/are-calorie-counts-wrong-or-just-outdated-david-protein-lawsuit-sparks-debate/</loc>
    <lastmod>2026-03-24T18:21:56.995Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/4MJASEN6LVHYPB3XUM66VBUMAI.jpg?auth=31294d663b2e9bc2067f52021c4fb6f1a16bc606e3c4c69377d7d37591926020&amp;smart=true&amp;width=800&amp;height=450</image:loc>
      <image:caption><![CDATA[Next-generation ingredients like EPG are challenging how calories are defined and how they appear on labels.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/23/people-on-the-move-new-nutra-jobs-of-winter-2025-2026/</loc>
    <lastmod>2026-03-24T12:44:47.521Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/JRV4OUYSMZHHRMI6ZUBRZTVDN4.jpg?auth=53b6280d3b4005e67d35ef1937ccc0b0c5377d51910df5a43a127e4823a8a3c2&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[NI+ People on the move]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/20/nutracast-elevate-organics-bet-on-clinical-proof-certification-and-regeneration/</loc>
    <lastmod>2026-03-20T13:23:52.629Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/A7VQY3FVDFDPZJM4NY7XB3A7HU.png?auth=b8d5e28286779cd8fe01735016b568e3723bcbd080a7e71e8e8474bedf238a85&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[NIU Audio Cast image]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/16/smartypants-vitamins-partners-with-chamber-of-mothers-on-com-unity-maternal-support-initiative/</loc>
    <lastmod>2026-03-16T13:44:37.605Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/2VNI6D24URGC5BZYD7OG7CXLCY.jpg?auth=a3cb066e0118c1d6d7f86d8d6bf1ac19af413aac588e7c1475e848f1efd69906&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA["CoM Unity reflects the same core belief that health is shaped by systems, nutrition yes, but also education, connection and care," said Devyani Chaturvedi, senior nutrition scientist at SmartyPants Vitamins.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/13/nutracast-amazons-new-supplement-policy-could-trigger-delistings/</loc>
    <lastmod>2026-03-13T14:49:44.131Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/A7VQY3FVDFDPZJM4NY7XB3A7HU.png?auth=b8d5e28286779cd8fe01735016b568e3723bcbd080a7e71e8e8474bedf238a85&amp;smart=true&amp;width=824&amp;height=465</image:loc>
      <image:caption><![CDATA[NIU Audio Cast image]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/12/rhode-island-bill-proposes-age-restrictions-on-weight-loss-and-muscle-building-supplements/</loc>
    <lastmod>2026-03-12T13:47:14.681Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.nutraingredients.com/resizer/v2/H5RV54R42JH7RI5ZM5VTWPG67E.jpg?auth=4a2ff06d8274da45883d6a9c9f73af80721fbb4ede730d777fdf3643662c2ed9&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[As detailed in the bill, retailers would be required to restrict customer access to dietary supplements for weight loss or muscle building, with potential civil penalties for violations.]]></image:caption>
    </image:image>
  </url>
</urlset>