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    <loc>https://www.nutraingredients.com/Article/2026/06/01/how-dsm-firmenich-is-reframing-longevity-innovation/</loc>
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      <video:title><![CDATA[From lifespan to cellspan: How dsm-firmenich is reframing longevity innovation]]></video:title>
      <video:description><![CDATA[dsm-firmenich is shifting its innovation strategy in the nutraceutical industry by focusing on the biology of aging rather than traditional condition-based health approaches. At Vitafoods Europe, Vincent van Buul highlighted that the company targets four key hallmarks of aging—chronic low-grade inflammation, gut microbiome composition, mitochondrial function and cellular energy, and cellular senescence—to help cells maintain optimal function as humans live longer. The company emphasizes the modifiable nature of these aging mechanisms, particularly the gut microbiome, whose composition and physical characteristics change with age and can be influenced by targeted interventions.]]></video:description>
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    <lastmod>2026-06-01T11:06:08.866Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2026/05/27/nutrawomen-wednesday-lindsay-ostenson-the-better-being-co/</loc>
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      <video:title><![CDATA[NutraWomen Wednesday: Lindsay Ostenson, SVP & GM of Core/Targeted Brands and Creative Services at The Better Being Co. ]]></video:title>
      <video:description><![CDATA[The Better Being Co. executive Lindsay Ostenson says authenticity, research and adaptability have been central to her leadership journey in the wellness industry. The SVP and GM of core targeted brands and creative services reflected on her career path, mentorship experiences and how consumer insights continue to shape brand strategy.]]></video:description>
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    <lastmod>2026-05-27T14:46:49.413Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2026/05/27/europes-functional-mushroom-trend-goes-mainstream/</loc>
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      <video:title><![CDATA[Europe’s functional mushroom trend expands beyond Chaga and Cordyceps]]></video:title>
      <video:description><![CDATA[Europe’s functional mushroom market is expanding beyond Chaga and Cordyceps into functional foods and beverages, driven by innovation in drinks, chocolates, and novel food formulations across brands showcased at Vitafoods in Barcelona. Growth is fuelled by rising demand for Lion’s Mane, Reishi and other species, with a focus on validated bioactives, regulatory compliance, and applications in cognitive health, stress, sleep and emerging sports nutrition.]]></video:description>
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    <lastmod>2026-05-29T10:59:26.367Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/26/may-launch-pad-energy-portability-and-skin-for-the-win/</loc>
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      <video:title><![CDATA[May Launch Pad: Energy, portability and skin for the win]]></video:title>
      <video:description><![CDATA[This month’s launches highlight a wide array of need states. From energy to cognitive support to beauty benefits tied to longevity, brands are increasingly developing targeted wellness solutions focused on performance, healthy aging and everyday well-being. Brands are also tapping into convenience through portable formats like powders, sticks, drops and chewables designed to fit into consumers’ increasingly personalized health routines. ]]></video:description>
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    <lastmod>2026-05-26T14:51:22.324Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/26/influencer-led-education-inside-balchems-new-consumer-awareness-strategy/</loc>
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      <video:title><![CDATA[Influencer-led education: Inside  Balchem’s new consumer awareness strategy]]></video:title>
      <video:description><![CDATA[Balchem is capitalizing on the positive results it has seen through consumer-facing marketing, now actively partnering with social media influencers to spread the word about its flagship ingredients. ]]></video:description>
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    <lastmod>2026-05-26T10:57:05.464Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2026/05/22/vitamin-shoppe-coo-on-omnichannel-and-ai-opportunities/</loc>
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      <video:title><![CDATA[Vitamin Shoppe COO on omnichannel and AI opportunities]]></video:title>
      <video:description><![CDATA[The Vitamin Shoppe is leveraging an omnichannel strategy and AI tools to enhance customer experience and competitiveness, according to COO Andrew Laudato. The company supports seamless shopping across physical stores, e-commerce, third-party apps, and same-day delivery, treating stores as distribution hubs to rival e-commerce giants. AI is being integrated into both internal operations and customer interactions, including inventory management and in-store recommendation tools, with plans to further empower associates with AI-enabled devices. Laudato sees growing consumer health engagement and predicts that personalized, agentic AI commerce will shape the industry’s future.]]></video:description>
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    <lastmod>2026-05-22T14:55:12.697Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/21/womens-health-award-winner-aims-to-set-new-standard-for-microbiome-support-in-pregnancy/</loc>
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      <video:title><![CDATA[Women’s health award winner aims to set new standard for microbiome support in pregnancy]]></video:title>
      <video:description><![CDATA[PharmExtracta’s precision probiotic iNatal has been recognized for delivering a “much-needed, scientifically grounded solution” which supports women during pregnancy.]]></video:description>
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    <lastmod>2026-05-21T09:21:54.871Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/20/nutrawomen-wednesday-kimberly-summers-independent-consultant/</loc>
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      <video:title><![CDATA[NutraWomen Wednesday: Kimberly Summers, Fractional CXO]]></video:title>
      <video:description><![CDATA[With over a decade in the nutraceutical industry, Kimberly Summers offers a unique skillset: fractional CXO strategy, leadership rooted in self awareness and a passion for advancing women’s health.]]></video:description>
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    <lastmod>2026-05-20T15:53:18.006Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/19/nutrition-trends-at-vitafoods-2026/</loc>
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      <video:title><![CDATA[Trendspotting at Vitafoods Europe: Mashups, hybrids and the industry’s new pillars]]></video:title>
      <video:description><![CDATA[At Vitafoods Europe 2026, Nick Morgan, managing director of Nutrition Integrated, spotlighed a major shift toward hybrid “mashup” products that combine protein, hydration, electrolytes, fibre and other functional ingredients into single convenient solutions, alongside rising demand for functional gummies and continued mainstream expansion of creatine use cases.]]></video:description>
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    <lastmod>2026-05-19T12:04:40.828Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/15/nourished-data-signals-surge-in-demand-for-sleep-and-cognitive-support/</loc>
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      <video:title><![CDATA[Inside the success of Nourished’s 3D-printed personalized gummy supplements]]></video:title>
      <video:description><![CDATA[Since coming to market seven years ago, Nourished has sold more than 60 million custom vitamin stacks worldwide and has launched into over 35,000 retail settings. CEO and Founder Melissa Snover discusses the macro trends currently driving the global supplement market and how the company has found success.]]></video:description>
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    <lastmod>2026-05-19T00:16:10.768Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/15/educate-entertain-or-be-out-of-the-game-award-winner-reveals-top-tips-for-social-media-success/</loc>
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      <video:title><![CDATA[Educate, entertain, or be out of the game: Marketing award winner reveals top social media tips ]]></video:title>
      <video:description><![CDATA[If you want to build a brand following on social media, you have to do one of two things–entertain or educate.]]></video:description>
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    <lastmod>2026-05-19T10:02:29.964Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/13/nutrawomen-wednesday-jungwa-detlefsen-of-wholesome-story/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/6IZDMNDZMZG7VFZ3AETJZ7S5AE.png?auth=87ceae1cda39afc4d364d232a93bb78720b8c633a4212fef57d58433fa8132b9&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Junghwa Detlefsen, co-founder and CEO of Wholesome Story]]></video:title>
      <video:description><![CDATA[Jungwa Detlefsen, co-founder CEO of Wholesome Story, credits her journey into women’s hormonal health to her postpartum experience. She discovered that motherhood provided invaluable empathy and understanding that professional knowledge alone could not offer, explaining that a woman’s well-being directly impacts her entire family. ]]></video:description>
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    <lastmod>2026-05-14T15:49:40.247Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/11/behind-the-scenes-tour-from-ingredients-to-the-shelf/</loc>
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      <video:title><![CDATA[Behind the scenes tour: From ingredients to the shelf ]]></video:title>
      <video:description><![CDATA[Industry representatives from Adept Life Sciences, Arizona Custom Blends and 21st Century HealthCare discussed the sourcing, testing, manufacturing and quality control processes behind dietary supplements during a facility tour near Tempe, Arizona.]]></video:description>
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    <lastmod>2026-05-11T14:17:10.547Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/06/nutrawomen-wednesday-amy-mckelvey-of-her-vital-way/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/YI2T6UEYLRFERLB537MKDNC22Q.jpg?auth=b3e0c9078391b86a594a9f431a36c35f0da40731b4435bd1e3cdae8499abb156&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Amy McKelvey, founder of Her Vital Way]]></video:title>
      <video:description><![CDATA[Amy McKelvey founded Her Vital Way to bring a personal and purpose-driven approach to wellness rooted in herbalism and consumer connection. ]]></video:description>
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    <lastmod>2026-05-06T12:31:24.895Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/05/fda-flags-ebay-listing-over-glp-1-claims-in-rare-warning-letter/</loc>
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      <video:title><![CDATA[FDA flags eBay listing over GLP-1 claims in rare warning letter ]]></video:title>
      <video:description><![CDATA[The FDA recently issued a rare warning letter tied to an eBay listing, flagging GLP-1 and blood sugar support claims without conducting product testing—an unusual move that signals a shift in enforcement focus. Asa Waldstein noted that while such claims are typically considered “medium risk,” they can still trigger regulatory action and heightened legal scrutiny.]]></video:description>
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    </video:video>
    <lastmod>2026-05-06T12:43:03.724Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/05/04/new-study-shows-ashwagandha-supports-womens-stress-sleep-and-brain-health/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/O66J7THFZZCP5PJQGOFOCROMZY.jpg?auth=3eab314144a86950913169a2d694d51d5e4e5387a89c9fbae66c8ac2760d1c2f&amp;smart=true&amp;width=2111&amp;height=1162</video:thumbnail_loc>
      <video:title><![CDATA[New study shows ashwagandha supports women’s stress, sleep and brain health ]]></video:title>
      <video:description><![CDATA[A growing number of women are turning to adaptogens for support with stress, sleep, and cognitive health, but clinical research specifically focused on women has historically been limited. A new study conducted by Arjuna Natural aims to help close that gap by examining the effects of its ashwagandha extract, Shoden, in an all-female population.]]></video:description>
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    </video:video>
    <lastmod>2026-05-04T14:36:47.083Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/30/april-launch-pad-personalized-wellness-ingestible-beauty-and-gut-health/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/Z5WYNAR3RZBOZIU4ZZBV67CFX4.jpg?auth=4686c2a98fc2d354e149c527e19467452490ecb872dac053e56f0a0f88a5ee56&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[April Launch Pad: Personalized wellness, ingestible beauty and gut health]]></video:title>
      <video:description><![CDATA[From beauty-from-within hydration to microplastic defense and next-gen energy formats, this month’s launches highlight how brands are rethinking everyday wellness with more targeted, lifestyle-driven solutions.]]></video:description>
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      <video:tag>North America</video:tag>
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    <lastmod>2026-04-30T14:24:22.659Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/29/nutrawomen-wednesday-catalina-fernandez-de-ana-portela-of-hifas-de-terra/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/5MERLEZ5UVHMHNB7RVPVEPPE5Y.jpg?auth=03b7c212c6f640e898e2f200c42b7b2172212c43c726e29f5a05ecf62a782c20&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Catalina Fernández de Ana Portela, founder of Hifas de Terra]]></video:title>
      <video:description><![CDATA[Being raised in a family of mycology researchers in Spain helped shape Dr. Catalina Fernández de Ana Portela’s 25-year career studying medicinal fungi. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/7KQNpUGY]]></video:player_loc>
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    <lastmod>2026-04-29T14:50:25.332Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/23/where-ai-meets-the-aisle-how-the-vitamin-shoppe-is-reinventing-supplement-retail/</loc>
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      <video:title><![CDATA[Where AI meets the Aisle: How The Vitamin Shoppe is reinventing supplement retail ]]></video:title>
      <video:description><![CDATA[Inside The Vitamin Shoppe's new innovation store, the company is piloting Shoppe Advisor, an AI-powered discovery tool designed to bring together digital insight and in-store expertise. For years, supplement shopping has relied on either knowledgeable staff or online content, rarely both at the same time. According to Uman Chan, principal director, customer experience technology at The Vitamin Shoppe, the tool aims to close that gap, strengthening consumer education while elevating the in-store experience. ]]></video:description>
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      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-04-24T15:38:27.692Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/22/nutrawomen-wednesday-eva-hudson-of-lumina-intelligence/</loc>
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      <video:title><![CDATA[NutraWomen Wednesday: Ewa Hudson, Director of Insights, Lumina Intelligence]]></video:title>
      <video:description><![CDATA[The mentor, advocate and mother details her work on closing the women’s health gap in clinical research and nutraceuticals.]]></video:description>
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    </video:video>
    <lastmod>2026-04-22T17:07:32.56Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/21/dietary-supplement-listing-bill-introduced-in-the-house/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/JKVJ5K6VHBAZFOQZN7HB2XVCW4.jpg?auth=0fd2a1043f4d992f465df18293b983d16de0ab8a5eec463a881b94119338a87d&amp;smart=true&amp;width=2122&amp;height=1412</video:thumbnail_loc>
      <video:title><![CDATA[Dietary Supplement Listing Bill introduced in the House]]></video:title>
      <video:description><![CDATA[Rep. Maxine Dexter has introduced the Dietary Supplement Listing Act of 2026 in the House, aiming to require dietary supplement manufacturers to register their products and ingredients with the FDA, improve transparency, and create a product database. The bill is supported by some industry groups advocating for modernization and greater oversight, but faces opposition from others concerned about regulatory burdens and industry innovation. The legislation follows previous, unsuccessful Senate efforts led by Sen. Dick Durbin, and controversy continues over the number of adverse events linked to supplements. While the bill’s future in Congress is uncertain, it reflects ongoing debate about balancing consumer safety, transparency, and industry interests.]]></video:description>
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    </video:video>
    <lastmod>2026-04-22T14:58:08.37Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/20/saanroo-expands-levagen-research-into-companion-animal-health/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/4MJBA4UQJRBLFLN7BPF5F3T4CA.jpg?auth=dda7c9dbc9e33d55fe8116a4fd77f6f4e8f175b0bf8037ca98e5f56377a3d363&amp;smart=true&amp;width=2199&amp;height=1203</video:thumbnail_loc>
      <video:title><![CDATA[Saanroo expands Levagen+ research into companion animal health ]]></video:title>
      <video:description><![CDATA[A randomized, placebo-controlled study published in Frontiers in Veterinary Science found that Levagen+ (PEA) significantly improved mobility and functional measures in dogs and cats. The research builds on prior human clinical evidence,]]></video:description>
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    </video:video>
    <lastmod>2026-05-27T16:51:14.135Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/17/not-as-bad-as-the-media-says-future-nutra-foundation-pushes-transparency-via-new-testing-initiative/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/H6EPM5DKLVHK7JRB24CDDIXDMM.jpg?auth=4ff5e3ad1e4006c366501b621ad12a84f9cd7b992d26f19a0b60295928f487c2&amp;smart=true&amp;width=2230&amp;height=1217</video:thumbnail_loc>
      <video:title><![CDATA[‘Not as bad as the media says’: Future Nutra Foundation pushes transparency via new testing initiative ]]></video:title>
      <video:description><![CDATA[Transparency is no longer optional —it’s becoming expected. That’s the driving force behind a new initiative from the Future Nutra Foundation, which is conducting independent product testing and releasing the results publicly.]]></video:description>
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    </video:video>
    <lastmod>2026-04-17T14:51:05.743Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/08/nutrawomen-wednesday-rosie-goldwasser-of-more-than-matcha/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/PBL2QPWEEBBEBKSHM6FZKHWYVU.jpg?auth=9dca87cf1272220aa7e13ca6bbef78e986d971b10512200449776cf5e5d851dd&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday:  Rosie Goldwasser, founder of More Than Matcha]]></video:title>
      <video:description><![CDATA[After struggling with anxiety and sleep disruption from coffee, Rosie Goldwasser, founder of More Than Matcha, discovered the calming L-theanine effects of matcha and never looked back. After trading in coffee for matcha, she recognized a gap in the wellness market for an intentional, elevated matcha brand and launched More Than Matcha in 2023.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/NtUpmx6E]]></video:player_loc>
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      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-04-08T14:28:24.622Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/07/sans-industry-must-rethink-creatine-messaging-for-women/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/KLNJU2ISHJG5TIZXTHFSCLLUZM.png?auth=f1badd96afe75f84938f2a97d323ba26e17d2758856c5c2cc75af07b7ff3e661&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[‘Industry must rethink creatine messaging for women’: Dr. Sue Kleiner]]></video:title>
      <video:description><![CDATA[In an interview with NuraIngredients, Dr. Sue Kleiner, founder of High Performance Nutrition, LLC shares her insights into the evolving relationship between active women and creatine supplementation in the nutrition market. ]]></video:description>
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    </video:video>
    <lastmod>2026-04-07T14:48:39.377Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/03/editor-to-editor-key-takeaways-from-expo-west-2026/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/Z2YHGMD6W5AP5H5TCWWJGP4SOE.png?auth=2dc838f64a32b1d42e8ddbdff3ded1f13ec4951f448166dca2b9002166189ece&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[Editor to editor: Key takeaways from Expo West 2026 ]]></video:title>
      <video:description><![CDATA[Protein saturation, delivery format diversification and a more evidence-based approach to women’s health were among the clearest themes at Natural Products Expo West 2026, according to NutraIngredient editor Danielle Masterson and Deputy Editor Cassandra Stern.]]></video:description>
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      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-04-03T14:54:49.652Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/01/nutrawomen-wednesday-anna-harshman-wishgarden-herbs/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/7WIJZB7PZ5CLBCCD5SXB6IMEHQ.jpg?auth=24731a2f16ef84042f697a5e2dad1ebb52759a26dd9f59824b09bf39ec9acd12&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Anna Harshman, VP of Impact and Development at WishGarden Herbs]]></video:title>
      <video:description><![CDATA[Anna Harshman of WishGarden Herbs shares how her upbringing in herbalism shaped her leadership, sustainability focus and efforts to bring traditional plant medicine to a broader, modern audience.]]></video:description>
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      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-04-01T15:01:05.814Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/04/01/sans-2026-state-level-rules-and-class-action-trends-raise-new-stakes-for-supplement-brands/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/PHUZKEVUIRHHTO6FXRIIKLO7VA.jpg?auth=5723a912b80228eea62de3a6ed43866e0852cad602e4c1f8ef09688c605b8b99&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[SANS 2026: State-level rules and class action trends raise new stakes for supplement brands]]></video:title>
      <video:description><![CDATA[At the Sports & Active Nutrition Summit, legal expert Rend Al‑Mondhiry warned that state-level regulations and class actions are creating new challenges for dietary supplement brands, as proposals regarding labeling, ingredient restrictions and warning requirements increasingly originate in state legislatures rather than at the federal level. This patchwork of state laws complicates national compliance, especially as litigation targeting “natural” or “artificial” flavor claims and unsubstantiated protein content rises. Lawsuits over trace contaminants like heavy metals and PFAS further heighten risk, particularly when broad quality claims are made. Al‑Mondhiry advised brands to scrutinize marketing language and voluntary statements to minimize liability in this complex regulatory environment.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/inXhQoQC]]></video:player_loc>
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    </video:video>
    <lastmod>2026-04-01T16:06:02.217Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/31/march-launch-pad-biotics-hormonal-health-and-cellular-energy-drive-new-product-launches/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/Z5WYNAR3RZBOZIU4ZZBV67CFX4.jpg?auth=4686c2a98fc2d354e149c527e19467452490ecb872dac053e56f0a0f88a5ee56&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[March Launch Pad: Biotics, hormonal health and cellular energy lead the way]]></video:title>
      <video:description><![CDATA[This month’s offerings point to a shift from single-benefit solutions toward more integrated, system-wide support. From next-gen biotics to targeted hormone formulas and cellular energy stacks, brands are doubling down on clinically positioned, multi-functional solutions that address specific consumer needs.]]></video:description>
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    </video:video>
    <lastmod>2026-03-31T14:35:54.56Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/26/sports-nutrition-cannot-rely-on-efficacy-alone-as-flavor-expectations-rise-says-nutrabolt-vp/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/X34AEH7IS5BIRD3JIVNYK4PZRQ.jpg?auth=42ef7eabc5df4abc49d1e3846a11caa0ac32f8dd8ad9f657eb6d2a45b5e416e8&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[Sports nutrition cannot rely on efficacy alone as flavor expectations rise, says Nutrabolt VP ]]></video:title>
      <video:description><![CDATA[At the NutraIngredients Sports and Active Nutrition Summit, Frank DiLorenzo, VP of product development at Nutrabolt, made one thing clear: in today’s sports nutrition market, flavor is no longer a secondary consideration. ]]></video:description>
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      <video:tag>Active nutrition</video:tag>
    </video:video>
    <lastmod>2026-03-27T13:56:52.853Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/25/nutrawomen-wednesday-julie-daoust-of-the-functional-mushroom-council-and-m2-ingredients/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/PZZOVCTBD5CIDGSUHIBKHLDB3U.jpg?auth=d4a5baaf41fa9014a4e6b446f0eec09936d0b037078205909f084e715f56c0fe&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Julie Daoust of the Functional Mushroom Council and M2 Ingredients]]></video:title>
      <video:description><![CDATA[Julie Daoust, drawing on her French family tradition and scientific curiosity, has become a leader in the field of functional mushrooms, combining her expertise in ethnobotany and natural product chemistry. Facing challenges as a woman in a male-dominated industry, she overcame imposter syndrome and leveraged her diverse interests to bridge scientific innovation with business, notably through helping launch the Functional Mushroom Council to foster industry collaboration. As a leader at the women-led M2 Ingredients, Daoust emphasizes mentorship, empowerment and support for women in STEM. She advises young women in science to remain open, curious and trust their intuition while embracing new discoveries.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/QPAYuImM]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-25T15:42:51.517Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/24/women-are-redefining-sports-nutritionand-gnc-is-paying-attention/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/Z7ZBNJ5JQNA4TMG7STD7M7X6ZU.jpg?auth=63c27ddeb1e9ce01c47008bd41c7593ab679fc328d5086d33f70da9b2ec4cf47&amp;smart=true&amp;width=1307&amp;height=810</video:thumbnail_loc>
      <video:title><![CDATA[Women are redefining sports nutrition—and GNC is paying attention]]></video:title>
      <video:description><![CDATA[After more than two decades at GNC, Rachel Jones, RDN, has had a front-row seat to one of the most significant shifts in sports nutrition: the rise of the female consumer. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/RbWKmUlu]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-30T14:05:00.769Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/23/creatine-lawsuits-peptide-pitfalls-and-glp-1-risks-take-center-stage/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/ERQDREP3XFHJ5B7AADJRALKYBA.jpg?auth=f9979ef01317b139e335c3f18d7fa9fda034be1e8bf0a1d9546a8831f1568c78&amp;smart=true&amp;width=1641&amp;height=919</video:thumbnail_loc>
      <video:title><![CDATA[Creatine lawsuits, peptide pitfalls and GLP-1 risks take center stage at SANS]]></video:title>
      <video:description><![CDATA[At the Sports & Active Nutrition Summit in San Diego, attorney Amber Littlejohn highlighted a growing set of regulatory challenges facing brands as innovation accelerates across sports nutrition and adjacent categories.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/IMPdcvkm]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-23T14:53:05.524Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/20/listen-ni-exclusive-with-checkerspot-cto-on-poa-innovation/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/OZMDGYFLABDD7IHVH6S7WZZW2E.png?auth=cf62005f84634fe991b6d03d2c26ac291b3ca5c24ed1fac3c01c9e6f5fdee8fe&amp;smart=true&amp;width=2100&amp;height=1400</video:thumbnail_loc>
      <video:title><![CDATA[Listen: NI exclusive with Checkerspot CTO on POA innovation]]></video:title>
      <video:description><![CDATA[California-based biotech company Checkerspot has developed a new method for producing palmitoleic acid (Omega-7) through microalgae fermentation, according to a newly published paper. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/vxidCcsn]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Beauty &amp; wellness</video:tag>
    </video:video>
    <lastmod>2026-03-22T03:51:24.05Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/20/deadline-extended-for-the-nutraingredients-usa-awards/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/YXAARFM6CRHPBGDD3P6IE5N5LI.png?auth=6da90eec1755be8c4f062b0e0088932d823de6e4c88b6f4be0fc18988a110e49&amp;smart=true&amp;width=576&amp;height=324</video:thumbnail_loc>
      <video:title><![CDATA[Deadline extended for the NutraIngredients-USA Awards!]]></video:title>
      <video:description><![CDATA[You still have time to enter this year’s NutraIngredients-USA Awards after we extended the deadline for entries to Friday, March 27, 2026 at 11:55pm CT. ]]></video:description>
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      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-20T13:22:45.234Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/19/cpg-radar-updates-accelerate-white-space-identification-and-time-to-market/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/L7TZ4QG7UJHXNGNWUR6MVLETAE.jpg?auth=58876f501301a53530b44799719faf59d6448fd270eb99f6362895eb592c1f0d&amp;smart=true&amp;width=1222&amp;height=637</video:thumbnail_loc>
      <video:title><![CDATA[CPG Radar updates accelerate white space identification and time-to-market]]></video:title>
      <video:description><![CDATA[CPG Radar, founded by Afif Ghannoum in 2024, is enhancing its AI-driven platform to expedite innovation in the supplements industry by analyzing science, market claims and consumer awareness. The company transitioned from an "analysis as a service" model to a self-service platform called Signals, which enables brands and manufacturers to identify opportunities through granular data analysis across over 20 market categories. Signals assists in evaluating the commercial value of branded ingredients against generic options and aims to streamline the initial 85% of the innovation process, allowing teams to focus on strategic decisions.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Wxir2NOg]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-03-19T14:33:05.309Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/19/rewriting-weight-management-glp-1s-tiktok-and-the-shift-to-metabolic-health/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/BLRNTGAMRRAW7DPVNXABTRCMRU.jpg?auth=3ce549720f64a48ff37a0049c33e07e880ab2c38e710b228e7eb5b53ef1bd37c&amp;smart=true&amp;width=1344&amp;height=761</video:thumbnail_loc>
      <video:title><![CDATA[Rewriting weight management: GLP-1s, TikTok and the shift to metabolic health]]></video:title>
      <video:description><![CDATA[GLP-1 adoption, shifting consumer priorities and the rise of social commerce are redefining the weight management category. As traditional supplements lose users, demand is moving into adjacent areas like gut health, mental performance and broader wellness support. Platforms like TikTok Shop are accelerating discovery and purchase, though long-term loyalty remains uncertain. At the same time, the category is evolving beyond weight loss toward metabolic health, reflecting a more holistic and personalized approach to wellness.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/V5TcXqsx]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-19T15:22:30.864Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/18/are-we-entering-an-era-of-physiology-first-formulation/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/CEBYG5RMVRBGDFJT4YQKKEZQBY.jpg?auth=2a25a6ece75f768ad891993a113d2b6ae098a8298aa14560b32e8ffbeff6ee75&amp;smart=true&amp;width=1615&amp;height=908</video:thumbnail_loc>
      <video:title><![CDATA[Women’s health: Are we entering an era of physiology-first formulation?]]></video:title>
      <video:description><![CDATA[Women’s supplements are entering a new phase of innovation. Experts discuss how physiology-first formulation and human lactoferrin could reshape the category. The conversation explores iron metabolism, female biology and the future of women’s health products.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/6k9tKLhT]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-18T14:19:00.237Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/16/fueling-the-nfl-a-look-inside-elite-sports-nutrition-strategies/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/C7XHYNSJKRHRLL3MMNKMU224XY.jpg?auth=7c7ee6946c43dc3a54931bcd1bea0d9b606d97d687ca90b86e59782d18dc7a46&amp;smart=true&amp;width=2017&amp;height=1153</video:thumbnail_loc>
      <video:title><![CDATA[Fueling the NFL: A look inside elite sports nutrition strategies]]></video:title>
      <video:description><![CDATA[Maintaining peak performance over the course of a 17-game NFL season requires far more than game-day preparation. According to Jordan Mazur, RD, director of sports nutrition for the San Francisco 49ers, nutrition plays a foundational role in supporting athletes’ readiness, recovery and resilience year-round.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/nP01ffci]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-16T14:17:39.202Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/12/trendspotting-with-spins-protein-creatine-take-over-expo-west/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/HG6IDYVAYFHCXPYAQI7YWRSVTE.jpg?auth=46909527c1e19733cbbe00d44686d79c3dc83289737e124c4fd1b1281747c220&amp;smart=true&amp;width=1361&amp;height=763</video:thumbnail_loc>
      <video:title><![CDATA[Trendspotting with SPINS: Protein, creatine take over Expo West 2026]]></video:title>
      <video:description><![CDATA[With creatine flooding the show floor in every format imaginable, what’s the next wave of differentiation in the supplement space? SPINS’ Scott Dicker breaks down the major shifts at Expo West 2026 – and it’s all about convenience meeting innovation.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/eZ8SPy5r]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-12T15:29:43.395Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/11/nutrawomen-wednesday-jess-haghani-of-lucille-health/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/MYNFOM3LSFHBTDRHKPRJ7NIWQU.jpg?auth=306b4d27d11ca81d2dbfc07e529838173125c063aa496e0942a1e7c53f1ed431&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Jess Haghani, founder and CEO, Lucille Health]]></video:title>
      <video:description><![CDATA[After helping her grandmother recover from heart surgery, Jess Haghani noticed that the nutritional shakes given to seniors were outdated, highly processed and unpleasant. This inspired her to start Lucille Health, a company that makes modern, high-protein nutrition shakes for older adults using cleaner ingredients and easier-to-use packaging for people with mobility issues like arthritis. Beyond improving the formula, the brand focuses on dignity and positive aging—creating products that taste good, feel approachable and celebrate seniors rather than treating aging like a medical problem.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/w90tHeSe]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-11T15:01:30.866Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/10/state-restrictions-emerging-ingredients-and-gras-npa-outlines-policy-challenges/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/CVQIA62PJRAORCROTUB6GDONCQ.jpg?auth=c92a67595fd9842ac725d1150ad3e49b21670c235e67fff0a60ccf279a7b4a69&amp;smart=true&amp;width=1024&amp;height=546</video:thumbnail_loc>
      <video:title><![CDATA[State restrictions, emerging ingredients and GRAS: NPA outlines industry’s biggest policy challenges]]></video:title>
      <video:description><![CDATA[NPA's Dan Fabricant breaks down the dietary supplement industry's most complex policy challenges, including state-level sales restrictions, uncertainty around emerging ingredients like peptides and precision fermentation, and questions surrounding self-affirmed GRAS.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Rr1j8elF]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-10T15:06:29.181Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/10/ucsd-launches-milk-analytics-core-for-deep-molecular-phenotyping-of-human-milk/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/WCKYEXLSCVCGTB4KMK6VIZSGOY.jpg?auth=545994564a6f7b872e48a0f15ae1077ce052c2ab3d1adf6bcc2bbc0e0e193530&amp;smart=true&amp;width=2121&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[UCSD launches first human milk analytics hub]]></video:title>
      <video:description><![CDATA[UC San Diego's Human Milk Institute has launched the Milk Analytics Core (MAC), an innovative analytical hub designed to investigate the bioactive molecules in human milk. Led by Dr. Lars Bode, the MAC aims to uncover unknown components and their effects on health, potentially leading to therapeutic discoveries for conditions such as cardiovascular diseases and applications in sports nutrition. Supported by UC San Diego, MOMI CORE, and the NIH/NICHD MPRINT Center, the MAC seeks to position milk as a source of therapeutic solutions beyond infant nutrition.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Sz9KvtSn]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-03-10T15:02:51.846Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/06/creatine-peptides-and-functional-beverages-trends-talk-with-the-vitamin-shoppe/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/6ZTB76Q77VAKBAYYDECGOCYD2I.jpg?auth=a30b9ddb88e57d62a5eaaad2e9b5841c71f45fc0e0f9fb7f6c674a09b01ea9de&amp;smart=true&amp;width=1616&amp;height=904</video:thumbnail_loc>
      <video:title><![CDATA[The Vitamin Shoppe president talks big trends and growth areas ]]></video:title>
      <video:description><![CDATA[The Vitamin Shoppe President Muriel Gonzalez highlighted creatine's evolution from a gym niche to a mainstream product, noting an increase in diverse product forms like powders and gummies. The company also predicts growth in peptides, initially popular in beauty products and now expanding into broader markets, and is expanding its offerings in functional food and beverages, notably protein bars and drinks, to meet rising consumer demand.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/WVjbe3Sj]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-03-06T14:45:37.501Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/06/live-microbes-could-become-key-in-future-dietary-guidelines/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/P4KPRWIA7JAN5CK5Q3TZR7UC3Y.jpg?auth=29724ab2a2fe3d5c7eed28c7a3c26daf0a51e85a3058c5a07beb6bd1a8e45a8b&amp;smart=true&amp;width=2384&amp;height=1257</video:thumbnail_loc>
      <video:title><![CDATA[Microbial intake may be a missing piece in modern diets ]]></video:title>
      <video:description><![CDATA[Dietary intake of live microbes may be a missing factor in modern nutrition, with evidence showing that a microbe-rich diet from fermented and raw foods can positively influence gut microbiome composition, metabolite production, immune responses and bowel regularity.  At the IPA World Congress + Probiota 2026, Dr. Simone Guglielmetti, professor of food microbiology at the University of Milano-Bicocca, highlighted that future dietary guidelines should consider not only nutrients and vitamins but also viable microbial intake to support long-term health and reduce chronic disease risk.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/V4WpW1Ba]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-03-06T11:42:12.052Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/05/could-2026-be-the-biggest-year-for-dietary-supplements-since-the-introduction-of-gmps/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/4DLVBBTRTVA73OJ56EGLKV6VWY.jpg?auth=0eae2c3e2735ba2f8051322f3b7b05b5bfa0943a85ae488f27c8770ae6808795&amp;smart=true&amp;width=1412&amp;height=788</video:thumbnail_loc>
      <video:title><![CDATA[Could 2026 be the biggest year for dietary supplements since the introduction of GMPs?]]></video:title>
      <video:description><![CDATA[In 2026, significant regulatory changes are anticipated for the dietary supplements industry, potentially marking the most impactful year since the introduction of Good Manufacturing Practices (GMPs). A proposed rule requiring all self-affirmed GRAS ingredients to submit to the FDA is expected, alongside discussions on modernizing dietary supplement regulations, despite constraints on the FDA's authority. Concerns persist over the potential stifling of innovation, while the FDA explores public consultations and reforms, including the regulation of dietary supplements studied as drugs.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/UOjBgSFR]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2026-03-05T14:36:38.862Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/05/culture-shift-could-omics-advances-unlock-the-full-potential-of-fermented-foods/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/HL5XD2GROJAXJKG5SKEUCB4T5E.jpg?auth=5c37fc85042c5e05762e3ad2d5898566f9f293a1fb0b433d3d3997a19bc3b045&amp;smart=true&amp;width=2119&amp;height=1415</video:thumbnail_loc>
      <video:title><![CDATA[Culture shift: Could omics advances unlock the full potential of fermented foods?]]></video:title>
      <video:description><![CDATA[Fermented foods have been part of the human diet for roughly 10,000 years, but researchers are only just starting to fully understand the microbiomes found in these founds and assess their full impact on health.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/a6xqgE7R]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-03-05T11:26:04.342Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/03/how-ai-is-accelerating-probiotic-rd-processes/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/AB2XC2OV6BDEBK5ZMY6HTKRINI.jpg?auth=92e929fa28a9e579ab4a97cf37bafd997b46a7e0aff6c4e648e2f1890f981f32&amp;smart=true&amp;width=1448&amp;height=806</video:thumbnail_loc>
      <video:title><![CDATA[How A.I. is accelerating probiotic R&D processes]]></video:title>
      <video:description><![CDATA[CanBiocin, a Canadian company, partnered with Munich-based AI biotech startup Differential Bio to enhance the optimization of probiotic strains. Initially, they focused on improving existing commercial strains using machine learning and robotics, which significantly reduced the research timeline from two years to about four to five months. Following this success, they are collaborating on developing new strains. The partnership, initiated at Probiota, demonstrates how meaningful connections can accelerate research and business growth.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/XNdzTSw7]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-03-03T14:15:28.767Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/02/why-now-employs-a-toxicologist-to-strengthen-dietary-supplement-safety/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/ZP5MIJLGWBF6HC23KRRE7O277Y.jpg?auth=465794b71867aef72619d19a74f3a6971748aeb95a076d5fae11cd6080e6e738&amp;smart=true&amp;width=951&amp;height=502</video:thumbnail_loc>
      <video:title><![CDATA[The growing role of toxicology in dietary supplement safety]]></video:title>
      <video:description><![CDATA[As regulatory enforcement and consumer awareness around dietary supplements continue to grow, manufacturers are under increasing pressure to demonstrate safety. At Now Foods, that commitment includes employing a dedicated toxicologist, a role that remains relatively uncommon across much of the natural products industry.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/KzMrm4sO]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2026-03-02T21:55:37.217Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/27/the-gut-health-restore-diet-opportunities-and-challenges/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/364KCFOSQNEYNBE6FZRBSNXSP4.jpg?auth=b29540819a898e70ec63601860c7ac7cbc014170c417e885e7640d038c5a5c81&amp;smart=true&amp;width=1275&amp;height=716</video:thumbnail_loc>
      <video:title><![CDATA[The gut health restore diet: Opportunities and challenges]]></video:title>
      <video:description><![CDATA[Microbiome research reveals our ability to undo the damage of industrialized diets and shift health markers away from chronic disease risk within just a few weeks.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/21BdRKeS]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Europe</video:tag>
    </video:video>
    <lastmod>2026-02-27T11:21:04.029Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/26/trend-tracking-euromonitor-outlines-drivers-accelerating-the-biotic-boom/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/VFH4DYIUMNDB5F4SMCVAATF65I.jpg?auth=829abbad52471286f4a2ecf0b32d25e801e127d50c68484ddad6bb2f4c5250bb&amp;smart=true&amp;width=5760&amp;height=3840</video:thumbnail_loc>
      <video:title><![CDATA[Trend tracking: Euromonitor outlines drivers accelerating the biotic boom]]></video:title>
      <video:description><![CDATA[Probiotics are outperforming huge markets such as beauty and clothing as consumers increasingly prioritize health and wellness, according to Euromonitor’s Nick Stene.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ZbvUspQb]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-26T11:02:32.594Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/25/nutrawomen-wednesday-helen-christoni-of-make-time-wellness/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/XFXV74ZEI5EQFCLCD36SNI7BII.jpg?auth=eb534638fae11db0f638f263ac12a6ac4517b02a698e2ce72743d62dfcf19111&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday:  Helen Christoni, Co-Creator, Make Time Wellness ]]></video:title>
      <video:description><![CDATA[Helen Christoni, noticing a lack of products tailored for women in the wellness market, co-founded Make Time Wellness with Emma Heming Willis. The brand focuses on brain health, cognitive function and daily vitality, offering products like powders and gummies to support women's health. Their initiative, the 'One in Five Movement', highlights the importance of quality sleep, daily movement, human connection, problem-solving and nutrition. Christoni emphasizes that meaningful connections and conversations are crucial for reducing stress and enhancing mental clarity for women.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/et4rJ6le]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-02-25T15:48:02.363Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/24/spins-protein-still-reigns-but-fiber-and-hormone-support-gain-momentum/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/WY3KW6XSPZHWNKYAT6WF3TBCIM.jpg?auth=715a2d720880fd142bbe748c8a15d75aa60e9a6e2faf54ff164ee16e7a1b43d5&amp;smart=true&amp;width=1436&amp;height=796</video:thumbnail_loc>
      <video:title><![CDATA[SPINS: Protein still reigns but fiber, hormone support gain momentum]]></video:title>
      <video:description><![CDATA[Scott Dicker, senior director of market insights, SPINS, stepped away from the Sports & Active Nutrition Summit to share that active nutrition and performance supplements have led the vitamins and supplements category for the fifth consecutive year, driven by consumers using these products for overall health and wellness beyond just fitness. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/cVE8LUnK]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-02-24T14:41:18.215Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/24/probiotics-and-fiber-drive-gut-health-growth-at-holland-barrett/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/WHOZHDRN3NHJNAUCO2VVTQWBZ4.jpg?auth=4ee19629241952c6e234e722e1d2d46e1d1932b2ad5efdf8a44cd4f1920a4f68&amp;smart=true&amp;width=2842&amp;height=1580</video:thumbnail_loc>
      <video:title><![CDATA[Probiotics and fiber fuel gut health category growth at Holland & Barrett]]></video:title>
      <video:description><![CDATA[Holland & Barrett reports strong UK gut health category growth, driven by probiotics and fibre supplements, with rising demand for women’s health, children’s probiotics, functional drinks, gummies, and liquid formats, according to category director Jessica Pasco at Probiota 2026. The shift toward proactive wellness, personalised solutions, and the trend that “fibre is the new protein” is reshaping consumer purchasing behaviour, particularly among Gen Z and family shoppers.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/5VzIPrdT]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>News</video:tag>
    </video:video>
    <lastmod>2026-02-24T15:02:29.839Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/23/february-launch-pad-something-for-every-body/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/G4CDV7ZTPFEOXBJQXVOM4APLCI.jpg?auth=0a6089e2559c5b312501a510909bda93223f6531028934ad6c7f1b98545bf91e&amp;smart=true&amp;width=1360&amp;height=759</video:thumbnail_loc>
      <video:title><![CDATA[February Launch Pad: From men’s health to pregnancy, starting in the gut]]></video:title>
      <video:description><![CDATA[Microbiome-driven innovation dominates the latest launches, from prebiotic fibers and next-gen probiotics to L-glutamine, but brands are also expanding into targeted solutions for cognition, stress, hydration and metabolic support.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/uVEm75Dm]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-02-23T16:07:53.186Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/23/probiota-pioneer-microvitality-gives-academics-access-to-upper-gi-analysis/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/VHNBE4363RHB7KWOVNKPOP7ZJI.jpg?auth=e26737cd035463882b052cd3fa4e06161f06861a1725ec7f4b555a76721a4658&amp;smart=true&amp;width=1259&amp;height=769</video:thumbnail_loc>
      <video:title><![CDATA[Probiota Pioneer Microvitality gives researchers access to upper GI analysis]]></video:title>
      <video:description><![CDATA[Zoe Watson, co-founder and CEO of Microvitality, joined NutraIngredients’ Probiota conference in Dublin to discuss the importance of small intestine testing. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/u0x7RnFu]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Europe</video:tag>
    </video:video>
    <lastmod>2026-02-23T11:17:49.109Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/19/international-creatine-organization-and-network-unveiled-at-sans-2026/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/V5AQSZ4IL5FFJC3FIB36WWYSEU.jpg?auth=e5be84259a27a574a2d4420e0e56acc54c50e96525d79a306fdb773a243ce553&amp;smart=true&amp;width=2075&amp;height=1444</video:thumbnail_loc>
      <video:title><![CDATA[International Creatine Organization and Network unveiled at SANS 2026]]></video:title>
      <video:description><![CDATA[At the Sports & Active Nutrition Summit 2026, the International Creatine Organization and Network (ICON) was launched, aiming to promote creatine as a global health nutrient. Led by Dave Slagle, ICON addresses the lack of consistent third-party verification and misinformation about creatine. The organization starts with a purity standard of 99.5% for creatine, partnering with SGS to provide QR codes linking to certificates of analysis, benefitting manufacturers facing geographic bias. ICON is open to all creatine forms, beginning with creatine monohydrate.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/s1FHyot2]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-19T16:04:19.335Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/19/yakult-at-90-the-evolution-of-gut-health-and-longevity-trends/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/MWUNJSTMLVEM5NUON74OGIJ6PA.jpg?auth=daed9b0de4c0b064e6084671cdc4e1f6147737221f6e3136e06bd01d1c38e26b&amp;smart=true&amp;width=2868&amp;height=1592</video:thumbnail_loc>
      <video:title><![CDATA[How Japan’s longevity culture is impacting Europe’s gut health revolution]]></video:title>
      <video:description><![CDATA[Japan’s longevity culture, rooted in preventive care, fermented foods, and gut microbiome awareness, is influencing Europe’s emerging gut health revolution through Yakult’s 90-year expertise in probiotics and healthy aging. By promoting microbiome maintenance, fiber-rich diets, and probiotic interventions, Yakult is helping European consumers improve healthspan, prevent inflammaging, and integrate lessons from Japan’s holistic longevity practices.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/LsJ1rLx6]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-03-03T19:47:29.169Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/19/how-c-elegans-could-revolutionize-neurodegenerative-disease-studies/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/N6UOQ3XYRZFW7ORZYQB7UDZSYM.jpg?auth=3137a38634119521de9ecde69931987acb80687a05ddc13c5618157777957aea&amp;smart=true&amp;width=2601&amp;height=1428</video:thumbnail_loc>
      <video:title><![CDATA[Dig deep: Why the answer to human aging research could be found in the soil]]></video:title>
      <video:description><![CDATA[At the IPA World Congress + Probiota 2026 in Dublin, Prof. Nektarios Tavernarakis highlighted how C. elegans can accelerate human aging and neurodegenerative disease research by offering an ethical, scalable alternative to traditional animal models. The session emphasized the worms’ unique advantages for studying mitochondrial dynamics, mitophagy, and probiotic interventions, positioning them as a powerful platform for breakthroughs in aging and Alzheimer’s and Parkinson’s disease studies.]]></video:description>
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    </video:video>
    <lastmod>2026-02-19T11:07:25.785Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/19/centre-for-nutraceuticals-aims-to-be-global-voice-for-the-industry/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/DSF4G6ZTVRBB5BDAFSNOSK2DDE.jpg?auth=fca186ad262ed7c03824623d76db0631e252df28c50663192c83130e27713ca2&amp;smart=true&amp;width=1595&amp;height=926</video:thumbnail_loc>
      <video:title><![CDATA[Centre for Nutraceuticals aims to be ‘global voice’ for the industry ]]></video:title>
      <video:description><![CDATA[The University of Westminster officially launched its expanded Centre for Nutraceuticals this month, now with a first-of-its-kind tailored capsule machine for personalized nutrition research.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/jJ72rQJt]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Active nutrition</video:tag>
    </video:video>
    <lastmod>2026-02-19T13:23:59.509Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/11/business-leaders-forum-2026-leaders-weigh-tariffs-glp-1-ripple-effects-ai-and-maha-momentum/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/DHMCLVQBLJDJFH6HVZJE2HU3TE.png?auth=9096ba5aad756249fbd3fa7b33f6d8c75f4cda23201662b1adf423b8f589432b&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[Business Leaders Forum 2026: Leaders weigh tariffs, GLP-1 ripple effects, AI and ‘MAHA’ momentum]]></video:title>
      <video:description><![CDATA[The Business Leaders Forum 2026 highlighted the dynamic environment U.S. supplement brands faced in 2025, with fluctuating tariffs, evolving FDA policies and discerning consumers. Executives from leading companies discussed growth in core supplements, active nutrition and the influence of healthcare practitioners. The forum also addressed the impact of GLP-1 agonists, AI integration and policy issues like HSA/FSA eligibility and DSHEA modernization.]]></video:description>
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      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-02-11T14:59:15.101Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/11/nutrawomen-wednesday-mehgan-styke-of-2b-builder-and-kerry/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/FEHZ2B3ECNBPHO2ZRRD7W7ELJM.png?auth=9d3c149edcb8b4c685ea7e39c385d9fafd42606278ce98ba4e192ff7184792be&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Mehgan Styke, Co-Founder, B2B Builder]]></video:title>
      <video:description><![CDATA[Megan Styke, senior director of sales at Kerry and co-founder of B2B Builder, brings nearly two decades of experience from the food, beverage and supplement industries. With a career spanning science, commercialization and executive leadership, Styke blends scientific rigor, commercial insight and people-centered leadership to drive meaningful results. ]]></video:description>
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    </video:video>
    <lastmod>2026-02-11T14:37:55.698Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/04/nutrawomen-wednesday-julie-dennis-fox-of-piping-rock/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/QDB3BXVIWRA7DBHZVWWQCNXG7E.png?auth=6e362231f37aa5c8fec718dc251a7cbe6a4822095556a315012670c4dced62c5&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Julie Dennis Fox, National Educator, Piping Rock]]></video:title>
      <video:description><![CDATA[When Julie Dennis Fox stumbled upon a Goldenseal pamphlet as a teenager in Los Angeles, something clicked. The plant’s chemical constituents and history of traditional uses sparked a commitment that would shape her entire career.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Vgo1JDHt]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-02-04T15:42:26.905Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/29/anuary-launch-pad-probiotics-lead-the-way/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/I5HWKT5YTND57B37IQEJAN33LU.jpg?auth=1bcbf6466b1aa00ecb907f635990537805228a89cdbbb0535b2de3fd1ba09551&amp;smart=true&amp;width=891&amp;height=500</video:thumbnail_loc>
      <video:title><![CDATA[January Launch Pad: Probiotics lead the way]]></video:title>
      <video:description><![CDATA[From the gut-skin to the gut-bone to the gut-vaginal axes, new launches are proving biotics benefits extend far beyond gut health. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Fd5Ry2sl]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-01-29T17:18:07.844Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/28/nutrawomen-wednesday-rachel-marshall-customer-and-product-technical-solutions-manager-americas-fonterra/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/VJW3M3CCJJFPLHT3TBRKEG2BDU.jpg?auth=790cea3f30c8eb46fb7d150989b08d7f0f378c057d84a24e7d7d76c0ebe39fe9&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Rachel Marshall, customer and product technical solutions manager Americas, Fonterra ]]></video:title>
      <video:description><![CDATA[Growing up 90 minutes from the nearest town, Rachel Marshall’s rural upbringing on a New Zealand farm helped shape a 25-year career at Fonterra, taking her from R&D labs to the front lines of customer nutrition. Today, she is Fonterra’s customer and product technical solutions manager in the Americas. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/sGjfBQCI]]></video:player_loc>
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      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-01-28T15:11:17.15Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/28/orthomol-to-launch-first-blue-hat-product-in-china/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/BHABW7HXFFKIPL4U6Z3YWMBFZQ.png?auth=5f97667071e512310f98f5ca9b401e5c8e78d3d6b251c3d22723ebc4b63b4e8b&amp;smart=true&amp;width=742&amp;height=437</video:thumbnail_loc>
      <video:title><![CDATA[Orthomol to scale Asia expansion and launch first blue-hat product in China ]]></video:title>
      <video:description><![CDATA[Orthomol is scaling growth across Asia under the leadership of its new CEO and is expecting a breakthrough in the Chinese market as it prepares to launch its first blue-hat registered product. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/YSJcU6KI]]></video:player_loc>
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      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-01-28T08:38:22.338Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/22/nutraingredients-europe-awards-deadline-extended/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/MPQUIR3KYRCLLB6E56NMK7IJYM.jpg?auth=b550b808a8dfbf06b20d249e7729c99b2fdb1cc122cda1d91bd453f1783cacca&amp;smart=true&amp;width=1502&amp;height=838</video:thumbnail_loc>
      <video:title><![CDATA[More time, more impact: NutraIngredients Europe Awards extend entry deadline]]></video:title>
      <video:description><![CDATA[NutraIngredients Europe Awards has extended the entry deadline to Feb. 2, 2026, giving nutrition and health innovators extra time to refine or submit entries across 17 product, ingredient, healthspan, start-up, marketing and sustainability categories. Winners will be announced May 6, 2026 in Barcelona, and the high-profile awards ceremony, judged by industry specialists, offers international visibility, brand differentiation and B2B/D2C credibility, with the Start-Up Award now free to enter.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/4kmZyVxw]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-01-22T11:18:08.73Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/08/sgs-nutrasource-reveals-internal-succession-plan-and-new-ceo/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/UMPC32UTBNG6PNXMEYFNT6PC6E.jpg?auth=bdb3097c2beb7b3416603e15c01258f756a44388781dae8e144f96443ccbe3e0&amp;smart=true&amp;width=1668&amp;height=927</video:thumbnail_loc>
      <video:title><![CDATA[Nutrasource’s next chapter: Internal succession plan revealed]]></video:title>
      <video:description><![CDATA[Nutrasource has appointed Josh Baisley as its new CEO following the retirement of co-founder William Rowe after 23 years. Founded in 2002, the company evolved from a focus on omega-3 diagnostics to become a contract research organization, expanding into various health product sectors. The recent acquisition by SGS emphasizes Nutrasource’s growth and diversification, with Baisley aiming to preserve its foundational culture and leverage new resources.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/AEjQjFsN]]></video:player_loc>
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    </video:video>
    <lastmod>2026-01-08T16:31:03.021Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/08/scientists-proposed-new-vitamin-for-brain-and-nerves/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/5IIJ2QAM2NENFDS2J66ACJQFUI.jpg?auth=11adac6984ecc687b038c9d1ba7665009e6619e6e4ace6e89ab294f05caed312&amp;smart=true&amp;width=1318&amp;height=738</video:thumbnail_loc>
      <video:title><![CDATA[Introducing vitamin A5: A new vitamin concept for brain and nerves]]></video:title>
      <video:description><![CDATA[European scientists, led by Dr. Ralph Rühl of Ciscarex, have identified 9-cis-beta-carotene, or pro-vitamin A5, as a new vitamin candidate important for brain and nerve health. Found in leafy vegetables, their research suggests that many Europeans have insufficient intake of this pro-vitamin, potentially affecting neurological well-being. Although proposing a new vitamin is challenging, the team is working with EU authorities for its recognition, asserting that vitamin A5 meets all criteria for vitamin status. Ciscarex is now moving towards commercialization, with patents and trademarks in place to promote global awareness among healthcare professionals.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/X37XeZda]]></video:player_loc>
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    </video:video>
    <lastmod>2026-01-08T15:47:23.667Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/07/nutrawomen-wednesday-emily-austin-hartmann-young/</loc>
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      <video:title><![CDATA[NutraWomen Wednesday: Emily Austin, Business Development Director, Hartmann Young]]></video:title>
      <video:description><![CDATA[When Emily Austin left corporate insurance and stumbled into recruiting for the nutraceuticals market, she had no idea it would become her calling. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/hfE7qgBe]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-01-07T15:06:21.581Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/06/one-biohackers-blueprint-for-healthspan-optimization/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/3RYEXXUXPFDRNPQZA5D3PAUCZA.jpg?auth=4a9209a0675046538242c0e4b4360a27ad6d04cec2891bc30d27d888ef3032bd&amp;smart=true&amp;width=1422&amp;height=790</video:thumbnail_loc>
      <video:title><![CDATA[One biohacker’s blueprint for healthspan optimization]]></video:title>
      <video:description><![CDATA[Shawn Wells, RD, a biochemist and formulator with 25 years of industry experience, recently shared his daily healthspan optimization routine at the Nutra Healthspan Summit in London. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/a8tXPv7U]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-01-06T15:00:14.301Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/06/celebrating-innovation-6-reasons-to-enter-the-nutraingredients-awards-2026/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/6TYZSJQCNZAD5GEI4CBYNKLTXI.png?auth=85f9d8e3d4734caea9eebae5b2d05c2131646cd1cb89b7a363c0c9f0a4a2886d&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[Celebrating innovation: 6 reasons to enter the NutraIngredients Awards 2026]]></video:title>
      <video:description><![CDATA[Every year NutraIngredients celebrates the best ingredient and finished product innovations, and spotlights the special projects and people who are changing the supplement industry for the better. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/bSyQA8h5]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-03-05T22:43:56.895Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/05/gemini-pharmaceuticals-investing-over-10-million-in-facilities-expansion/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/JGCTKRG7TBFPTMD4DA3MEY6T7M.jpg?auth=5ec16b85255a3d14e2a4421323814dff1676650b62f99725fa9f68623231d450&amp;smart=true&amp;width=2121&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[Gemini Pharmaceuticals investing over $10 million in facilities expansion, infrastructure improvements]]></video:title>
      <video:description><![CDATA[Gemini Pharmaceuticals, based in Long Island, is investing over $10 million in a campus-wide expansion and infrastructure improvements, recognized by the Suffolk County Industrial Development Agency as the "2025 Project of the Year." This expansion will add 50 jobs and enhance the company's capabilities, including expanded R&D space, upgraded packaging lines, and new areas for emerging product categories like probiotics. CEO Mike Finamore emphasizes the company's commitment to innovation and job creation, while CEO Kelly Murphy of the Development Agency highlights the project's regional economic benefits. Despite industry challenges, Gemini remains optimistic about the future of the dietary supplement market.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/cYBkcMal]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-01-05T15:22:47.418Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/18/how-science-is-tackling-the-aging-crisis/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/LTKPXN75JBE3BAKXBQF5SUNNS4.jpg?auth=92d88e288e4973b11e47e859599176f0135dae1d40492770cf24f93fa84b1959&amp;smart=true&amp;width=1491&amp;height=902</video:thumbnail_loc>
      <video:title><![CDATA[How science is tackling the aging crisis ]]></video:title>
      <video:description><![CDATA[During the recent Nutra Healthspan Summit, Professor David Weinkove reveals that what most people truly care about isn’t their biological age number—it’s whether they can still walk, dance and enjoy life. He explores why science-backed solutions often fail in practice and what actually works.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/4GSCiLHQ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2025-12-18T14:55:14.773Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/18/inside-natures-ways-commitment-to-innovation-and-quality/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/SFJIPOER5ND4PBGTQ6D4NAOL5Q.jpg?auth=73d95290c61d8bf615cacd268f7a90cfe063f357f7f480d763519c7a27bead20&amp;smart=true&amp;width=1659&amp;height=922</video:thumbnail_loc>
      <video:title><![CDATA[Inside Nature’s Way’s commitment to innovation and quality]]></video:title>
      <video:description><![CDATA[Nature's Way is committed to innovation and quality in the dietary supplement industry, with a focus on efficacious formulations for sleep, stress and weight management. The company has invested in state-of-the-art facilities and a gummy plant, highlighting the popularity of gummies alongside capsules and tablets. Senior Manager of Innovation Erica Annea emphasized the importance of meeting consumer needs with holistic solutions and innovative formats. Vice President of Regulatory Affairs and QC QA Travis Borchardt underscores quality as a philosophy rooted in people, processes and equipment, while advocating for industry collaboration to enhance standards and protect consumers.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Im4gz8bO]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-12-19T17:07:08.575Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/17/elysium-on-building-credibility-in-the-longevity-market/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/PN6EFLZKR5DWXD3WVV2HWTTTNQ.jpg?auth=d66cb5bde94bc9c7290f17a2c7caa3214a63f9d966687fef5676b5674e719e4c&amp;smart=true&amp;width=1466&amp;height=902</video:thumbnail_loc>
      <video:title><![CDATA[In data we trust: Elysium on building credibility in the longevity market]]></video:title>
      <video:description><![CDATA[In the world of longevity products, there’s a fundamental problem: You can’t actually feel whether they’re working. Elysium Health's Dan Alminana tackles this trust gap head-on, arguing that advanced diagnostics like RNA sequencing and DNA methylation analysis will be the game-changers that prove products genuinely slow biological aging. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/aatk2KDK]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2025-12-17T15:48:51.796Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/17/yili-to-grow-healthy-aging-nutrition-portfolio/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/W4OESQ277BFV7FTP6ILPK4277M.png?auth=13a8aa704730eeae5045d4cdc8a5e77290a21687d907ed599fe94a088f4402a4&amp;smart=true&amp;width=750&amp;height=412</video:thumbnail_loc>
      <video:title><![CDATA[Dairy and beyond: Yili to grow healthy aging nutrition portfolio ]]></video:title>
      <video:description><![CDATA[China dairy giant Yili is going beyond general milk products and infant nutrition needs by diving into healthy aging needs against the backdrop of a greying population and increased consumer interest in metabolic health. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/mDCDQ5Eu]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Healthy aging</video:tag>
    </video:video>
    <lastmod>2026-01-12T06:17:33.326Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/16/the-vitamin-shoppe-on-how-longevity-is-reshaping-its-retail-strategy/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/MNQPAH2US5H5LOC55D4FNCPVHY.jpg?auth=eb9d9b665767354ecee99f867b7b90f15d9ae96316085433a340722b4e796b5c&amp;smart=true&amp;width=1482&amp;height=902</video:thumbnail_loc>
      <video:title><![CDATA[The Vitamin Shoppe on how longevity is reshaping its retail strategy]]></video:title>
      <video:description><![CDATA[The Vitamin Shoppe is reshaping its stores to meet the healthy aging boom by creating dedicated spaces that do more than just display bottles—they educate shoppers on ingredients like NAD.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/5L4CKHB6]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:39.567Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/10/onswitch-energy-drink-collab-targets-systemic-optimization/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/RDKVWMCVIFE5PPMLHO37R7LO4Y.JPG?auth=7a352650d5f8c1cc1e33d0d328982de3a78e8087c0c85f2a746cdfec468d91ff&amp;smart=true&amp;width=1776&amp;height=1184</video:thumbnail_loc>
      <video:title><![CDATA[OnSwitch: Energy drink collab goes beyond caffeine to target systemic optimization]]></video:title>
      <video:description><![CDATA[What if an energy drink could do more than just wake you up? Formulator Shawn Wells sat down with NutraIngredients to introduce OnSwitch, a collaborative, new energy drink concept that made its way around the show floor during SupplySide Global this year.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/LxjZyAh7]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Mind &amp; mood</video:tag>
    </video:video>
    <lastmod>2025-12-10T14:35:19.612Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/09/nestles-findings-on-muscle-health-and-longevity/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/4KRHZDSJRFC7JNPJLR4JYXL3ZY.jpg?auth=807b26cc541688964b0843af696d4053b14b6c6b20df11699a9035ff648effad&amp;smart=true&amp;width=2852&amp;height=1586</video:thumbnail_loc>
      <video:title><![CDATA[Nestlé: Combatting the aging paradox by targeting mitochondria]]></video:title>
      <video:description><![CDATA[Nestlé researchers are investigating how targeting mitochondrial function can slow biological aging and combat sarcopenia. Their studies highlight oleuropein, a compound from olive oil, as a promising ingredient to restore mitochondrial health, improve muscle strength and support healthy aging.
]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/NRnwLYVp]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2025-12-10T11:03:22.917Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/09/loreal-bets-on-longevity-science-to-extend-skin-healthspan/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/R3F2RQOYQRDCHLCV2ODF6X3XV4.jpg?auth=5ae0603fc0e411440e1fa5f0143eeb3067a2127e5af35291f044ec5a3d65422c&amp;smart=true&amp;width=1368&amp;height=889</video:thumbnail_loc>
      <video:title><![CDATA[Behind L’Oréal’s bet on longevity science to extend skin healthspan]]></video:title>
      <video:description><![CDATA[L’Oréal is pioneering longevity science with AI-driven diagnostics, personalized beauty solutions and advanced ingredients to extend skin healthspan.how the beauty multinational is approaching skin aging and wellness]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/4YgZ6R32]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Health conditions</video:tag>
    </video:video>
    <lastmod>2025-12-09T11:38:48.883Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/08/supplement-trends-glp-1-support-functional-beverages-pet-health-and-more/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/2LJQXRATGFBAXIB744DM2AQVDY.jpg?auth=0099362f149ec69b66fcb89d749c93b91ba2e307695ff8cb014a1415b4827f06&amp;smart=true&amp;width=2198&amp;height=1096</video:thumbnail_loc>
      <video:title><![CDATA[Supplement trends: GLP-1 support, functional beverages, pet health and more]]></video:title>
      <video:description><![CDATA[While a lot of attendees come to SupplySide Global to show off their latest innovations, for many, the main objective is to see the latest trends shaping the future of dietary supplements. Nextin Research, a new offering from MarketPlace which conducts surveys to gather insights aimed at connecting the dots between trends, innovation and market opportunity by predicting trends. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/sCqRpXxO]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Gut/digestive health</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:36.771Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/04/are-sirt1-sirt3-and-sirt6-the-skins-anti-aging-trinity/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/L5OEGWUIXREHXL2V24RMOEHE2U.png?auth=3d9ef5a92d4fe66ad60a1b60e13a9b7b92350524e2210ff56ae3d9f47da312e2&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[Are SIRT1, SIRT3 and SIRT6 the skin’s anti-aging trinity? ]]></video:title>
      <video:description><![CDATA[Estée Lauder's research highlights SIRT1, SIRT3 and SIRT6 as key enzymes in anti-aging skincare, emphasizing their roles in cellular structure, metabolism and resilience, with emerging interest in SIRT2 for maintaining youthful skin morphology.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/0COzrLTp]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2025-12-15T21:02:35.805Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/04/expensive-longevity-products-theres-got-to-be-a-premium-payoff-for-the-consumer/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/AEOY5PR3AVCHPL67DCPTNMBNPU.jpg?auth=bab558475f50818fc0ac3a1f041976ea283ec78e5e15f6603db4350579fc4f6e&amp;smart=true&amp;width=1471&amp;height=902</video:thumbnail_loc>
      <video:title><![CDATA[Expensive longevity products: ‘There’s got to be a premium payoff for the consumer’]]></video:title>
      <video:description><![CDATA[At the Nutra Healthspan Summit held last month in London, a striking contradiction was revealed: NAD research searches skyrocketed while actual consumer purchases nosedived. Why? CPG Radar’s Afif Ghannoum said excitement has quickly turned into healthy skepticism.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/GG7HOgak]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2025-12-15T21:03:15.35Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/03/nutrawomen-wednesday-kandice-randal-of-kandice-rae-communications/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/JONR7VKDFZD7TL2UXOISPTZ7VI.png?auth=a5beb45d85a0286d6cdc041537a3777634a37205a737354f91723f99c47a36ce&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Kandice Randal, CEO and founder, Kandice Rae Communications]]></video:title>
      <video:description><![CDATA[From MLM teen to natural products communications CEO, the Kandice Rae Communications founder examines authentic storytelling—starting with her own. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/9M8KUced]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2025-12-03T16:51:10.173Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/03/adm-report-47-of-north-americans-face-sleep-stress/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/HPBGG5YJEZCKLAPT5T77YWZRLI.png?auth=a45a9b162a2bf9ad2127e0ed0eb330c3aaa69ef5c03f19d4c0ff7207905bb380&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[ADM report: 47% of North Americans face sleep stress]]></video:title>
      <video:description><![CDATA[ADM's latest report reveals that 47% of North Americans experience stress-related sleep disruptions, highlighting a growing demand for science-backed sleep solutions and multifunctional ingredients like biotics, with a focus on convenient formats such as ready-to-drink teas.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/YwyC24WK]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2025-12-04T16:00:19.581Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/03/gnc-timing-crucial-for-product-success/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/IOIFOGF2CJBWHBI7OXYYZSRP3Y.jpg?auth=3e6085879b52506b997abf9670c8a097df7d6e70821d02b1d23f4e8f0d22922d&amp;smart=true&amp;width=2274&amp;height=1266</video:thumbnail_loc>
      <video:title><![CDATA[Retail giant says timing is everything when it comes to product success]]></video:title>
      <video:description><![CDATA[GNC’s VP of Product Innovation, Rachel Kreider, highlights the challenge of balancing rapid healthspan innovation with solid nutrition science while combating social media misinformation in the healthy aging space. Speaking at the Nutra Healthspan Summit, she emphasized the need for expert-led education, personalized wellness solutions and regulatory compliance to meet growing consumer demand for longevity and muscle health.
]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/FLF4Pv7R]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-12-15T21:03:07.053Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/01/ssg-2025-the-potential-of-collagen-is-just-beginning-to-be-tapped-says-industry-insider/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/MLMTGILW7BBYNAO6DFDUAIDQ5U.png?auth=80aee6ba017bacf7eb5e12440a35b9df90d38c2cd293debe2a9ddcc639bd2c18&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[SSG 2025: ‘The potential of collagen is just beginning to be tapped,’ says industry insider ]]></video:title>
      <video:description><![CDATA[Collagen's expanding role in the U.S. nutrition market is driven by consumer demand for multifunctional products that enhance appearance, mobility and wellness, with brands emphasizing science-backed differentiation to meet rising expectations.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Bh98UBBl]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Healthy aging</video:tag>
    </video:video>
    <lastmod>2025-12-01T15:14:50.941Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/01/why-anti-aging-strategies-may-fail-for-gut-health/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/67XYYL3B5ZFPTLZX4WJQVIG4DQ.jpg?auth=c59da97b148e90583315b614fc3180030d9e0b7d0a21a13bef7e45ab563fd18e&amp;smart=true&amp;width=2844&amp;height=1586</video:thumbnail_loc>
      <video:title><![CDATA[Anti-aging methods for the gut microbiome: Focus on optimization, not rejuvenation]]></video:title>
      <video:description><![CDATA[Anti-aging strategies may not work for gut health because the microbiome requires a unique approach for healthy aging. Expert researcher Dr. Sean Gibbons highlighted that optimizing gut microbiota, rather than rejuvenation, is key to supporting longevity and overall wellness, during the recent Nutra Healthspan Summit in London.
]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/eNCFoVMD]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2025-12-02T11:20:46.878Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/26/ssg-2025-one-year-later-with-lactoferrin-innovator-helaina/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/INLJZIXNAJBLJC5BXZDRWD3FDE.png?auth=2f9ea048d429fbd259a039add88d6e05b0c85332cf4d40e66c5b797af1736788&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[SSG 2025: One year later with lactoferrin innovator Helaina ]]></video:title>
      <video:description><![CDATA[Biotech company Helaina expands its bioidentical lactoferrin ingredient, effera, across women's health, active nutrition and gut support, scaling production, forming new partnerships and focusing on women's life stage-specific nutritional needs.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/D8lhOTWp]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2025-11-26T14:22:13.12Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/25/buck-institute-expert-on-the-challenges-of-aging-research/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/7G3S3LZKRRC6TLUS65ZIM2YPEQ.jpg?auth=aacc80d5025e7976e5e120fa9819beab98dd17f0ae60cc91a2dbb6e038357670&amp;smart=true&amp;width=1652&amp;height=923</video:thumbnail_loc>
      <video:title><![CDATA[Buck Institute expert on the challenges of aging research]]></video:title>
      <video:description><![CDATA[Professor David Furman from the Buck Institute discussed the challenges in aging research at the Nutra Healthspan Summit, highlighting the Hawthorne effect observed during a $5 million clinical trial involving 750 participants. The trial, focused on different immunotypes, revealed that participants showed improvements simply by being part of the study, complicating the measurement of intervention effects. Furman emphasized the potential of citizen science and real-world data to advance the field, suggesting that commercial tools could engage consumers to contribute data by purchasing diagnostic interventions. The ultimate goal is to enhance intrinsic capacities recognized by the WHO, such as mobility and cognition, through tailored supplements.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/NgS7174Y]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2025-11-25T14:37:32.317Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/24/ssg-2025-asa-waldstein-on-fda-ftc-and-nad-enforcement-trends/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/V34EPRLRGRFWFIU4HE6ETMK2C4.png?auth=35c8f958b500e66bfab5d8a266a11b87e623b434a42d1d9791ae42fdf4436615&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[SSG 2025: Asa Waldstein on FDA, FTC and NAD enforcement trends]]></video:title>
      <video:description><![CDATA[In 2025, regulatory scrutiny from the FDA, FTC and NAD intensified on dietary supplements, emphasizing the need for brands to navigate complex compliance landscapes, especially in marketing and influencer practices.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/yR8HErH6]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-24T14:14:12.274Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/24/dsm-firmenich-on-targeting-select-hallmarks-of-aging-for-measurable-effects/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/JS33VNKUAFG4VJ6MDSQ55FWKZ4.jpg?auth=e7820576146af7193a700bb0c4c70aedd5f8cb2c4218437dd280244abdfb34f2&amp;smart=true&amp;width=1654&amp;height=928</video:thumbnail_loc>
      <video:title><![CDATA[dsm-firmenich on targeting select hallmarks of aging for measurable effects]]></video:title>
      <video:description><![CDATA[dsm-firmenich is focusing on four hallmarks of aging—senescence, chronic inflammation, dysbiosis and mitochondrial function—targeting these through measurable dietary interventions in clinical trials. The company presented findings from the DO-HEALTH study, Europe's largest human trial on healthy aging, which showed that algal omega-3 alone, and in combination with vitamin D3, slows biological aging markers. With the complexity of aging science, dsm-firmenich aims to simplify communication for consumers, using healthspan as a guiding concept for lifelong interventions.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/3CWvuuJz]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-11-24T14:08:07.652Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/20/ethical-naturals-ceo-on-his-companys-20-years-commitment-to-quality/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/Y2USMRLRWZDUDJRBONVO2IMOUE.jpg?auth=0806dfc8ed91b275f05c044ad40438525162d1fa1b5bd6cbff0611ddbcb55e37&amp;smart=true&amp;width=1653&amp;height=922</video:thumbnail_loc>
      <video:title><![CDATA[Ethical Naturals CEO on his company’s 20-year commitment to quality]]></video:title>
      <video:description><![CDATA[Ethical Naturals, co-founded by Cal Bewicke and Leo Liu, was established 20 years ago to address quality issues in the botanical industry by providing high-grade, fully tested botanical extracts, starting with Ginkgo biloba. The company has maintained its focus on quality, expanding its product line to include proprietary ingredients like AlphaWave L-Theanine, which has been clinically tested and approved in Australia. Despite ongoing quality concerns in the industry, Ethical Naturals is recognized for its commitment to integrity, with commendations from industry leaders and organizations for its role in improving botanical product standards.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/E2997ym9]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-11-20T14:12:49.578Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/19/addressing-weight-management-and-differences-between-people/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/IXHDDK2FJNGUFFBKM2KBZQUJ4Y.jpg?auth=0d1f33329ef0960e2f4bb809e43087a153f75e7b2ada53d968919cd5948b51c2&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[ProDigest on using ‘robot guts’ to tackle human variability in weight management]]></video:title>
      <video:description><![CDATA[Scientists at Belgium-based company ProDigest study the innerworkings of the human gut, including how the digestive tract responds to supplements, drugs and functional food items that address weight management.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/5xE4RxEA]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2025-11-20T17:34:06.932Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/13/chpas-mackay-on-growth-challenges-maha-and-going-mainstream/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/J6SF4MCANNBYPAFCVVT2X6NBR4.jpg?auth=f8bd44db7085eb94f55cd7e411504f5ab19692b7c172caf6b90d89c140c19066&amp;smart=true&amp;width=1596&amp;height=912</video:thumbnail_loc>
      <video:title><![CDATA[CHPA’s MacKay on growth, challenges, MAHA and going mainstream]]></video:title>
      <video:description><![CDATA[CHPA's Duffy MacKay reflects on the growth of the $60 billion supplement industry that has gone from alternative to mainstream over the past 30 years. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/gB10pu9j]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-17T10:19:32.369Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/12/ipa-chief-on-the-end-of-self-gras-chinas-probiotic-growth-and-global-regulatory-uncertainty/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/JA7UOQ6N6BD7FG4X35HYD3SZ6E.jpg?auth=b21e48301eb559a6947c429e71bfdbea6205455ad1be17a535d7a60171d346a9&amp;smart=true&amp;width=1649&amp;height=919</video:thumbnail_loc>
      <video:title><![CDATA[IPA chief on the end of self-GRAS, China’s probiotic growth and global regulatory uncertainty]]></video:title>
      <video:description><![CDATA[The U.S. Department of Health & Human Services is urging the FDA to consider eliminating self-affirmed GRAS status for food ingredients, affecting the entire supplement industry. IPA's executive director, George Paraskevakos, highlighted proactive efforts to address this at both a global and North American level, referencing past submissions to the FDA. Despite global regulatory uncertainties, China's probiotic market is expected to grow significantly, with IPA expanding its presence there. Paraskevakos is set to officially launch IPA's new office near Shanghai in November, amid ongoing international regulatory challenges.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/W9ic2RLL]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-12T11:27:36.808Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/12/crns-mister-on-the-regulatory-curveball-nobody-saw-coming/</loc>
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      <video:title><![CDATA[CRN’s Mister on the regulatory curveball nobody saw coming]]></video:title>
      <video:description><![CDATA[The Trump Administration returned to the White House one year ago. From Robert F. Kennedy Jr. being named health secretary, to tariffs, to Make America Healthy Again, the dietary supplement industry has had quite the year. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/40mD5F4D]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-12T11:25:51.798Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/11/building-the-science-and-awareness-of-omega-11/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/F3TG47HIWBDB7ECY2F3Y5NPAIA.jpg?auth=056326f657a15dbdc148a8e59de632b7919206c7cc5f4bc83606853e50a88fd7&amp;smart=true&amp;width=1650&amp;height=914</video:thumbnail_loc>
      <video:title><![CDATA[‘Innovation in the omega space’: Building the science and awareness of omega-11]]></video:title>
      <video:description><![CDATA[Grøntvedt Biotech has launched CETO3, a cetoleic acid-rich fish oil produced from North Atlantic fish, which reportedly stimulates the body's production of EPA/DHA more effectively than standard fish oils. The company highlights CETO3’s potential to lower LDL cholesterol and its strong anti-inflammatory effects, positioning it as a healthspan innovation. Backed by the Norwegian Seafood Research Fund, CETO3 is gaining recognition, although consumer education remains a challenge to differentiate it from widely known omega-3 products.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/GALWC2O5]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-11-11T09:53:23.648Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/10/glp-1-longevity-and-mood-lead-nutrition-trends-at-supplyside-global/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/VH6ROYGLR5FEJNSDEKEW6TM6TQ.jpg?auth=f10cbb3589d45adfa7280c6ad3836e640f0a3fffd3d9a587924325316419220e&amp;smart=true&amp;width=1652&amp;height=915</video:thumbnail_loc>
      <video:title><![CDATA[2025 SupplySide Global trend spotting with SPINS: Longevity, GLP-1 support, mood/sleep, and more]]></video:title>
      <video:description><![CDATA[The 2025 SupplySide Global event highlighted emerging trends in health and wellness, with a focus on healthspan and healthy aging through antioxidants, protein, creatine, hormonal health and beauty-from-within products. While traditional weight management products are declining, GLP-1 support and companion products like berberine are gaining traction. Additionally, cognitive and mood enhancement products are popular, with ingredients like L-theanine, ashwagandha and magnesium leading the relaxation and sleep market. Gut health remains significant, with a generational divide in product preference, as younger consumers favor food and beverages, while older consumers opt for supplements.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/oQQjLxVA]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2025-11-10T11:47:56.823Z</lastmod>
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