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    <loc>https://www.nutraingredients.com/Article/2025/12/09/loreal-bets-on-longevity-science-to-extend-skin-healthspan/</loc>
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      <video:title><![CDATA[Behind L’Oréal’s bet on longevity science to extend skin healthspan]]></video:title>
      <video:description><![CDATA[L’Oréal is pioneering longevity science with AI-driven diagnostics, personalized beauty solutions and advanced ingredients to extend skin healthspan.how the beauty multinational is approaching skin aging and wellness]]></video:description>
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    <lastmod>2025-12-09T11:38:48.883Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2025/12/08/supplement-trends-glp-1-support-functional-beverages-pet-health-and-more/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/2LJQXRATGFBAXIB744DM2AQVDY.jpg?auth=0099362f149ec69b66fcb89d749c93b91ba2e307695ff8cb014a1415b4827f06&amp;smart=true&amp;width=2198&amp;height=1096</video:thumbnail_loc>
      <video:title><![CDATA[Supplement trends: GLP-1 support, functional beverages, pet health and more]]></video:title>
      <video:description><![CDATA[While a lot of attendees come to SupplySide Global to show off their latest innovations, for many, the main objective is to see the latest trends shaping the future of dietary supplements. Nextin Research, a new offering from MarketPlace which conducts surveys to gather insights aimed at connecting the dots between trends, innovation and market opportunity by predicting trends. ]]></video:description>
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    <lastmod>2026-02-18T05:41:36.771Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2025/12/04/are-sirt1-sirt3-and-sirt6-the-skins-anti-aging-trinity/</loc>
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      <video:title><![CDATA[Are SIRT1, SIRT3 and SIRT6 the skin’s anti-aging trinity? ]]></video:title>
      <video:description><![CDATA[Estée Lauder's research highlights SIRT1, SIRT3 and SIRT6 as key enzymes in anti-aging skincare, emphasizing their roles in cellular structure, metabolism and resilience, with emerging interest in SIRT2 for maintaining youthful skin morphology.]]></video:description>
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    <lastmod>2025-12-15T21:02:35.805Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/04/expensive-longevity-products-theres-got-to-be-a-premium-payoff-for-the-consumer/</loc>
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      <video:title><![CDATA[Expensive longevity products: ‘There’s got to be a premium payoff for the consumer’]]></video:title>
      <video:description><![CDATA[At the Nutra Healthspan Summit held last month in London, a striking contradiction was revealed: NAD research searches skyrocketed while actual consumer purchases nosedived. Why? CPG Radar’s Afif Ghannoum said excitement has quickly turned into healthy skepticism.]]></video:description>
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    <lastmod>2025-12-15T21:03:15.35Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2025/12/03/nutrawomen-wednesday-kandice-randal-of-kandice-rae-communications/</loc>
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      <video:title><![CDATA[NutraWomen Wednesday: Kandice Randal, CEO and founder, Kandice Rae Communications]]></video:title>
      <video:description><![CDATA[From MLM teen to natural products communications CEO, the Kandice Rae Communications founder examines authentic storytelling—starting with her own. ]]></video:description>
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    <lastmod>2025-12-03T16:51:10.173Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/03/adm-report-47-of-north-americans-face-sleep-stress/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/HPBGG5YJEZCKLAPT5T77YWZRLI.png?auth=a45a9b162a2bf9ad2127e0ed0eb330c3aaa69ef5c03f19d4c0ff7207905bb380&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[ADM report: 47% of North Americans face sleep stress]]></video:title>
      <video:description><![CDATA[ADM's latest report reveals that 47% of North Americans experience stress-related sleep disruptions, highlighting a growing demand for science-backed sleep solutions and multifunctional ingredients like biotics, with a focus on convenient formats such as ready-to-drink teas.]]></video:description>
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      <video:tag>North America</video:tag>
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    <lastmod>2025-12-04T16:00:19.581Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/03/gnc-timing-crucial-for-product-success/</loc>
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      <video:title><![CDATA[Retail giant says timing is everything when it comes to product success]]></video:title>
      <video:description><![CDATA[GNC’s VP of Product Innovation, Rachel Kreider, highlights the challenge of balancing rapid healthspan innovation with solid nutrition science while combating social media misinformation in the healthy aging space. Speaking at the Nutra Healthspan Summit, she emphasized the need for expert-led education, personalized wellness solutions and regulatory compliance to meet growing consumer demand for longevity and muscle health.
]]></video:description>
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      <video:tag>Brands &amp; manufacturers</video:tag>
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    <lastmod>2025-12-15T21:03:07.053Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/01/ssg-2025-the-potential-of-collagen-is-just-beginning-to-be-tapped-says-industry-insider/</loc>
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      <video:title><![CDATA[SSG 2025: ‘The potential of collagen is just beginning to be tapped,’ says industry insider ]]></video:title>
      <video:description><![CDATA[Collagen's expanding role in the U.S. nutrition market is driven by consumer demand for multifunctional products that enhance appearance, mobility and wellness, with brands emphasizing science-backed differentiation to meet rising expectations.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Bh98UBBl]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Healthy aging</video:tag>
    </video:video>
    <lastmod>2025-12-01T15:14:50.941Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/01/why-anti-aging-strategies-may-fail-for-gut-health/</loc>
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      <video:title><![CDATA[Anti-aging methods for the gut microbiome: Focus on optimization, not rejuvenation]]></video:title>
      <video:description><![CDATA[Anti-aging strategies may not work for gut health because the microbiome requires a unique approach for healthy aging. Expert researcher Dr. Sean Gibbons highlighted that optimizing gut microbiota, rather than rejuvenation, is key to supporting longevity and overall wellness, during the recent Nutra Healthspan Summit in London.
]]></video:description>
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      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2025-12-02T11:20:46.878Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/26/ssg-2025-one-year-later-with-lactoferrin-innovator-helaina/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/INLJZIXNAJBLJC5BXZDRWD3FDE.png?auth=2f9ea048d429fbd259a039add88d6e05b0c85332cf4d40e66c5b797af1736788&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[SSG 2025: One year later with lactoferrin innovator Helaina ]]></video:title>
      <video:description><![CDATA[Biotech company Helaina expands its bioidentical lactoferrin ingredient, effera, across women's health, active nutrition and gut support, scaling production, forming new partnerships and focusing on women's life stage-specific nutritional needs.]]></video:description>
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      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2025-11-26T14:22:13.12Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/25/buck-institute-expert-on-the-challenges-of-aging-research/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/7G3S3LZKRRC6TLUS65ZIM2YPEQ.jpg?auth=aacc80d5025e7976e5e120fa9819beab98dd17f0ae60cc91a2dbb6e038357670&amp;smart=true&amp;width=1652&amp;height=923</video:thumbnail_loc>
      <video:title><![CDATA[Buck Institute expert on the challenges of aging research]]></video:title>
      <video:description><![CDATA[Professor David Furman from the Buck Institute discussed the challenges in aging research at the Nutra Healthspan Summit, highlighting the Hawthorne effect observed during a $5 million clinical trial involving 750 participants. The trial, focused on different immunotypes, revealed that participants showed improvements simply by being part of the study, complicating the measurement of intervention effects. Furman emphasized the potential of citizen science and real-world data to advance the field, suggesting that commercial tools could engage consumers to contribute data by purchasing diagnostic interventions. The ultimate goal is to enhance intrinsic capacities recognized by the WHO, such as mobility and cognition, through tailored supplements.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/NgS7174Y]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2025-11-25T14:37:32.317Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/24/ssg-2025-asa-waldstein-on-fda-ftc-and-nad-enforcement-trends/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/V34EPRLRGRFWFIU4HE6ETMK2C4.png?auth=35c8f958b500e66bfab5d8a266a11b87e623b434a42d1d9791ae42fdf4436615&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[SSG 2025: Asa Waldstein on FDA, FTC and NAD enforcement trends]]></video:title>
      <video:description><![CDATA[In 2025, regulatory scrutiny from the FDA, FTC and NAD intensified on dietary supplements, emphasizing the need for brands to navigate complex compliance landscapes, especially in marketing and influencer practices.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/yR8HErH6]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-24T14:14:12.274Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/24/dsm-firmenich-on-targeting-select-hallmarks-of-aging-for-measurable-effects/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/JS33VNKUAFG4VJ6MDSQ55FWKZ4.jpg?auth=e7820576146af7193a700bb0c4c70aedd5f8cb2c4218437dd280244abdfb34f2&amp;smart=true&amp;width=1654&amp;height=928</video:thumbnail_loc>
      <video:title><![CDATA[dsm-firmenich on targeting select hallmarks of aging for measurable effects]]></video:title>
      <video:description><![CDATA[dsm-firmenich is focusing on four hallmarks of aging—senescence, chronic inflammation, dysbiosis and mitochondrial function—targeting these through measurable dietary interventions in clinical trials. The company presented findings from the DO-HEALTH study, Europe's largest human trial on healthy aging, which showed that algal omega-3 alone, and in combination with vitamin D3, slows biological aging markers. With the complexity of aging science, dsm-firmenich aims to simplify communication for consumers, using healthspan as a guiding concept for lifelong interventions.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/3CWvuuJz]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
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    <lastmod>2025-11-24T14:08:07.652Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/20/ethical-naturals-ceo-on-his-companys-20-years-commitment-to-quality/</loc>
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      <video:title><![CDATA[Ethical Naturals CEO on his company’s 20-year commitment to quality]]></video:title>
      <video:description><![CDATA[Ethical Naturals, co-founded by Cal Bewicke and Leo Liu, was established 20 years ago to address quality issues in the botanical industry by providing high-grade, fully tested botanical extracts, starting with Ginkgo biloba. The company has maintained its focus on quality, expanding its product line to include proprietary ingredients like AlphaWave L-Theanine, which has been clinically tested and approved in Australia. Despite ongoing quality concerns in the industry, Ethical Naturals is recognized for its commitment to integrity, with commendations from industry leaders and organizations for its role in improving botanical product standards.]]></video:description>
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    <lastmod>2025-11-20T14:12:49.578Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/19/addressing-weight-management-and-differences-between-people/</loc>
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      <video:title><![CDATA[ProDigest on using ‘robot guts’ to tackle human variability in weight management]]></video:title>
      <video:description><![CDATA[Scientists at Belgium-based company ProDigest study the innerworkings of the human gut, including how the digestive tract responds to supplements, drugs and functional food items that address weight management.]]></video:description>
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      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2025-11-20T17:34:06.932Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/13/chpas-mackay-on-growth-challenges-maha-and-going-mainstream/</loc>
    <video:video>
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      <video:title><![CDATA[CHPA’s MacKay on growth, challenges, MAHA and going mainstream]]></video:title>
      <video:description><![CDATA[CHPA's Duffy MacKay reflects on the growth of the $60 billion supplement industry that has gone from alternative to mainstream over the past 30 years. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/gB10pu9j]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-17T10:19:32.369Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/12/ipa-chief-on-the-end-of-self-gras-chinas-probiotic-growth-and-global-regulatory-uncertainty/</loc>
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      <video:title><![CDATA[IPA chief on the end of self-GRAS, China’s probiotic growth and global regulatory uncertainty]]></video:title>
      <video:description><![CDATA[The U.S. Department of Health & Human Services is urging the FDA to consider eliminating self-affirmed GRAS status for food ingredients, affecting the entire supplement industry. IPA's executive director, George Paraskevakos, highlighted proactive efforts to address this at both a global and North American level, referencing past submissions to the FDA. Despite global regulatory uncertainties, China's probiotic market is expected to grow significantly, with IPA expanding its presence there. Paraskevakos is set to officially launch IPA's new office near Shanghai in November, amid ongoing international regulatory challenges.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/W9ic2RLL]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-12T11:27:36.808Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/12/crns-mister-on-the-regulatory-curveball-nobody-saw-coming/</loc>
    <video:video>
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      <video:title><![CDATA[CRN’s Mister on the regulatory curveball nobody saw coming]]></video:title>
      <video:description><![CDATA[The Trump Administration returned to the White House one year ago. From Robert F. Kennedy Jr. being named health secretary, to tariffs, to Make America Healthy Again, the dietary supplement industry has had quite the year. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/40mD5F4D]]></video:player_loc>
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      <video:tag>Regulation &amp; policy</video:tag>
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    <lastmod>2025-11-12T11:25:51.798Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/11/building-the-science-and-awareness-of-omega-11/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/F3TG47HIWBDB7ECY2F3Y5NPAIA.jpg?auth=056326f657a15dbdc148a8e59de632b7919206c7cc5f4bc83606853e50a88fd7&amp;smart=true&amp;width=1650&amp;height=914</video:thumbnail_loc>
      <video:title><![CDATA[‘Innovation in the omega space’: Building the science and awareness of omega-11]]></video:title>
      <video:description><![CDATA[Grøntvedt Biotech has launched CETO3, a cetoleic acid-rich fish oil produced from North Atlantic fish, which reportedly stimulates the body's production of EPA/DHA more effectively than standard fish oils. The company highlights CETO3’s potential to lower LDL cholesterol and its strong anti-inflammatory effects, positioning it as a healthspan innovation. Backed by the Norwegian Seafood Research Fund, CETO3 is gaining recognition, although consumer education remains a challenge to differentiate it from widely known omega-3 products.]]></video:description>
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      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-11-11T09:53:23.648Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/10/glp-1-longevity-and-mood-lead-nutrition-trends-at-supplyside-global/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/VH6ROYGLR5FEJNSDEKEW6TM6TQ.jpg?auth=f10cbb3589d45adfa7280c6ad3836e640f0a3fffd3d9a587924325316419220e&amp;smart=true&amp;width=1652&amp;height=915</video:thumbnail_loc>
      <video:title><![CDATA[2025 SupplySide Global trend spotting with SPINS: Longevity, GLP-1 support, mood/sleep, and more]]></video:title>
      <video:description><![CDATA[The 2025 SupplySide Global event highlighted emerging trends in health and wellness, with a focus on healthspan and healthy aging through antioxidants, protein, creatine, hormonal health and beauty-from-within products. While traditional weight management products are declining, GLP-1 support and companion products like berberine are gaining traction. Additionally, cognitive and mood enhancement products are popular, with ingredients like L-theanine, ashwagandha and magnesium leading the relaxation and sleep market. Gut health remains significant, with a generational divide in product preference, as younger consumers favor food and beverages, while older consumers opt for supplements.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/oQQjLxVA]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2025-11-10T11:47:56.823Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/06/ahpas-rigby-on-tariffs-tech-and-access/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/5RJADA2EPNDFFALWSXFA7ULCXM.jpg?auth=34ae5e7fcf2aa3022a0ee8630ba1b4526293117a7c26d8e0ff382c759f903995&amp;smart=true&amp;width=1596&amp;height=914</video:thumbnail_loc>
      <video:title><![CDATA[AHPA’s Rigby on tariffs, tech and access]]></video:title>
      <video:description><![CDATA[Six months ago, Graham Rigby began serving as president and CEO of the American Herbal Products Association (AHPA). Since then, he has participated in meetings with policymakers on Capitol Hill to advocate for relief from regulatory and trade challenges and to safeguard the role that herbal products play in supporting public health.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/TL6vkT0r]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-06T15:43:23.069Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/06/unpas-israelsen-on-the-work-behind-an-odi-20-list/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/4CQBYE7JKBFQTMHZKEX4ATVJIU.jpg?auth=5b326de08c5967a633e64eb538a1206859b1e6e5f066dfa163083e81ec04cb24&amp;smart=true&amp;width=1649&amp;height=917</video:thumbnail_loc>
      <video:title><![CDATA[UNPA’s Israelsen on the work behind an ODI 2.0 list]]></video:title>
      <video:description><![CDATA[Loren Israelsen, a key figure in drafting the Dietary Supplement Health and Education Act (DSHEA), discusses the history and challenges of the New Dietary Ingredient (NDI) provision. The original Old Dietary Ingredient (ODI) list, created without FDA guidance, is outdated and excludes diverse categories like mushrooms and probiotics. This has prompted the UNPA and the FDA to consider an updated ODI 2.0 list. The FDA's recent stance on drug preclusion and GRAS has emphasized the need for a comprehensive and FDA-acknowledged ODI 2.0, which would be a dynamic, digitally amendable document.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/kIQILWIO]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-10T12:58:15.465Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/05/fabricant-on-government-shutdown-nmn-and-90-years-of-npa/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/MLUFTPFO3VA37NDMCLLX2GAAUI.jpg?auth=586cfbb36d463feb9fb1a9c2645c27698a25686e91ff512a63d432fc7ca821ff&amp;smart=true&amp;width=1654&amp;height=925</video:thumbnail_loc>
      <video:title><![CDATA[Fabricant on government shutdown, NMN and 90 years of NPA]]></video:title>
      <video:description><![CDATA[During an interview at SupplySide Global, Dr. Fabricant discussed the impact of the government shutdown on the FDA's Office of Dietary Supplement Programs, noting furloughs and the delay of GRAS regulation amendments. He highlighted the NPA's success with a Citizen Petition that allowed NMN back on the market, despite ongoing challenges with FDA regulations. Looking forward, Dr. Fabricant emphasized the NPA's commitment to advocacy as it approaches its 90th anniversary, underscoring the organization's pivotal role in navigating industry challenges and fostering leadership.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/FEmFGc6L]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-05T14:26:09.433Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/05/nutrawomen-wednesday-may-yamada-lifton-of-maypro/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/4VTYGAEVU5HBZK64LVQWW7LNJU.png?auth=8ee35a16a60946e3843c588c39ea102dcba85bd3b16cdc79ff88199aa3d21c04&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: May Yamada-Lifton, CEO, Maypro]]></video:title>
      <video:description><![CDATA[May Yamada-Lifton, CEO of Mayor attributes her leadership approach to an upbringing that blended American independence with Japanese values of loyalty and long-term thinking.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/b8azh09k]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2025-11-05T14:23:05.153Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/04/is-kratom-tarnishing-kavas-rep/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/GFTAEFPWJVHRRCXVHM4N4OFYKI.jpg?auth=ca99df4b9229a81d0a8a60a13f58d981c6433e507bb3990db8b6c592877b6322&amp;smart=true&amp;width=1674&amp;height=957</video:thumbnail_loc>
      <video:title><![CDATA[Is kratom tarnishing kava’s reputation? ]]></video:title>
      <video:description><![CDATA[Kilhem said some kava bars and smoke shops that sell kratom alongside kava are to blame for kava's tarnished reputation, pointing to kratom’s psychoactive compounds that many say are addictive. 

“There are many kava bars and some companies with products that put the two together and while kava has enjoyed a long, long history of safe use for a couple thousand years, we can’t say the same thing for kratom.”  ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/SnOmeoOb]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-04T14:17:02.323Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/29/october-launch-pad-mushrooms-collagen-shatavari-biotics-creatine-more/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/G4CDV7ZTPFEOXBJQXVOM4APLCI.jpg?auth=0a6089e2559c5b312501a510909bda93223f6531028934ad6c7f1b98545bf91e&amp;smart=true&amp;width=1360&amp;height=759</video:thumbnail_loc>
      <video:title><![CDATA[October Launch Pad: Mushrooms, collagen, shatavari, biotics, creatine + more]]></video:title>
      <video:description><![CDATA[This month’s new product launches focus on addressing key wellness areas, including beauty, sports nutrition, stress relief, improved sleep and women’s health.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ifGW8lsf]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2025-10-31T15:00:21.376Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/27/driving-growth-through-science-behind-the-scenes-at-horphag-research/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/BYVAAEIBRZGWPKNXQ6ETMFVVD4.jpg?auth=0cfc36be30f7e503b55a4c71675c3d23e25b43d28e6e3baf6df128e5fa8c19b8&amp;smart=true&amp;width=2119&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[Driving growth through science: Behind the scenes at Horphag Research ]]></video:title>
      <video:description><![CDATA[Horphag Research was founded a century ago in Berlin. Its flagship ingredient, Pycnogenol, is now included in more than 1,000 products worldwide, with sales to end consumers exceeding $500 million. But what's driven the company's growth? ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/lqFJAi92]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-10-31T14:31:18.967Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/22/nutrawomen-wednesday-tricia-ashworth-founder-of-productive-health-co/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/LZWZIAEDOBBWJIYMQ52LVQGP4M.png?auth=c17c5d36f0c709a3d672f76df1409c76e807c278d9a154914e37b2f7699049c8&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Trisha Ashworth, founder of Productive Health Co.]]></video:title>
      <video:description><![CDATA[What was supposed to be a yoga trip to Bali accidentally turned into a functional beverage brand. After experiencing sustained mental clarity without the typical coffee jitters during her yoga certification trip, Trisha Ashworth returned to the US with clarity – and a new business plan. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/EWLrIrld]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2025-10-22T15:20:59.535Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/17/inside-dsm-firmenichs-dalry-site-the-only-supplier-of-vitamin-c-in-europe/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/DEJAKUZ3UZHIRDQJ7XKVEQ4VHQ.jpg?auth=24c8abd83fa2ef09dcd70f1e0e42868dd8b75fcc597bc0615dcb78bfe9c6d996&amp;smart=true&amp;width=1908&amp;height=1019</video:thumbnail_loc>
      <video:title><![CDATA[Inside dsm-firmenich’s Dalry site: The only supplier of vitamin C in Europe ]]></video:title>
      <video:description><![CDATA[dsm-firmenich’s Dalry site in Scotland, currently the only vitamin C supplier in Europe, highlights the vulnerability of single-source supply chains amid global disruptions and trade pressures. Its strategic location offers lower supply risk and stronger transport reliability, supporting efforts to diversify production away from heavy reliance on China.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/i9yAuVcu]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-10-17T12:24:16.353Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/17/nutraingredients-awards-2026-entries-now-open/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/ZTFJ7PSV7RH73NIYXB2EIYXOX4.jpg?auth=ec6d6c8464897ea09b64f70a11f1fa6a7961144390a4b46d69979caa9a799b02&amp;smart=true&amp;width=1201&amp;height=810</video:thumbnail_loc>
      <video:title><![CDATA[NutraIngredients Awards 2026: Entries now open!]]></video:title>
      <video:description><![CDATA[Entries are now open for the illustrious annual NutraIngredients Awards, with 17 categories available to enter.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/HDVhsR2x]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:44.389Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/15/deshanie-rai-takes-home-annette-dickinson-trailblazer-award/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/YXTTX3M5N5A4PMPJIRGW7X6RYQ.jpg?auth=201b5e8ca2c4cfed61aa9a354e81dcda71679a13eb3d0d7699bdac55cde6a9fb&amp;smart=true&amp;width=1586&amp;height=978</video:thumbnail_loc>
      <video:title><![CDATA[Deshanie Rai takes home Annette Dickinson Trailblazer Award ]]></video:title>
      <video:description><![CDATA[The Council for Responsible Nutrition (CRN) and Radicle Science recently announced Deshanie Rai, PhD, as the 2025 Annette Dickinson Trailblazer Award winner for her commitment to mentorship, professional development and “paying it forward.” ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/xHzKfXfE]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:30.49Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/08/nutrawomen-wednesday-jennifer-briggs-of-the-synergy-company/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/ELTDHSR3KBGNJAGKUYBRX2RFPM.png?auth=a764a2a56291b75b77836f969c00f360656efeb0ab662fe659222e05cf5be4bc&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Jennifer Briggs, CEO, The Synergy Company]]></video:title>
      <video:description><![CDATA[With Jennifer Briggs at the helm, The Synergy Company will continue to invest in vertical integration, innovative manufacturing methods, sustainable ingredient development and more. The Synergy Company also plans to explore new directions to meet the growing demand for natural and sustainable health and wellness solutions. The company said Briggs’ rich experience across industries will be instrumental in advancing that vision.
]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/S93KArLV]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:18.453Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/01/nutrawomen-wednesday-leena-pradhan-nabzdyk-phd-of-canomiks/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Leena Pradhan-Nabzdyk, PhD, CEO and co-founder, Canomiks]]></video:title>
      <video:description><![CDATA[Witnessing debates between her doctor father and Ayurvedic grandmother sparked Dr.  Leena Pradhan-Nabzdyk's mission to apply scientific rigor to traditional botanical ingredients.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/VUIVsRDS]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:33.516Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/30/september-launch-pad-womens-health-hydration-and-longevity-at-the-fore/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/G4CDV7ZTPFEOXBJQXVOM4APLCI.jpg?auth=0a6089e2559c5b312501a510909bda93223f6531028934ad6c7f1b98545bf91e&amp;smart=true&amp;width=1360&amp;height=759</video:thumbnail_loc>
      <video:title><![CDATA[September Launch Pad: Women’s health, hydration and longevity lead the way]]></video:title>
      <video:description><![CDATA[September's new launches highlight a focus on women’s hormonal health, sports nutrition, hydration, gut health and beauty-from-within.  ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/8kh5wAQj]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-06-10T13:39:46.647Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/29/made-in-the-usa-biovivo-sciences-brings-botanical-extraction-manufacturing-home/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/AJ3MRSBZFNG7NGZVHIHRVXV3LA.jpg?auth=9adfb62bd2854987b9f6c5ebe2d0f817c04de7f5a9899a8a1597d695ed6bf6e0&amp;smart=true&amp;width=1770&amp;height=997</video:thumbnail_loc>
      <video:title><![CDATA[Made in the USA: Biovivo brings botanical extraction manufacturing home]]></video:title>
      <video:description><![CDATA[Jeffersonville, Indiana is now home to BioVivo Science’s new facility, marking a major shift from overseas dependency to domestic production. The $70 million investment into the new 100,000-square-foot facility will allow Biovivo to process 2,000 metric tons of botanicals annually—and the company says it's just getting started. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/lKFuUg1G]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:28.063Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/24/nutrawomen-wednesday-christina-vegge-of-probi/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/KF5OEF6YA5A7VJ2D2N3LCNHQDA.jpg?auth=980a5be248e43fde015d5f57347e738f0afd63d4e99efe5eb996a90726bb1b9e&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Christina Vegge, VP of R&D, Probi]]></video:title>
      <video:description><![CDATA[Dr. Christina Vegge, VP of R&D at Probi, advises consumers to prioritize research on probiotic strains, clinical testing and product shelf-life over high bacterial counts, emphasizing the importance of clinically-tested doses and trust in product efficacy throughout its shelf life. She also discusses the 20% growth in women's health products, driven by personalized solutions for different life phases, and highlights key leadership qualities such as collaboration and strategic thinking, expressing enthusiasm for Probi's acquisition by Symrise and the resulting opportunities.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/jeTLufTd]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:18.539Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/22/personalized-nutrition-platform-myoform-debuts-with-early-focus-on-performance/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/ERVI5G5N5BFC5BD2VK3IE6ERAU.jpg?auth=f81cab69479294094b00d7c2759c34f2062ddf913380d5e6cd95e0b9c7806269&amp;smart=true&amp;width=1650&amp;height=910</video:thumbnail_loc>
      <video:title><![CDATA[Myoform debuts personalized nutrition platform ]]></video:title>
      <video:description><![CDATA[Myoform, founded by Theo Wiley and Sacha Attiach, has launched a personalized nutrition platform that utilizes whole genome sequencing to provide lifelong genetic insights and customizes supplement formulations based on genetic profiles and user input. Initially focused on the UK market, with plans to expand to the US by 2026, Myoform's platform offers insights into genetic predispositions and physical traits, particularly for athletes. Their approach, validated through 18 months of beta-testing, shows promising improvements in performance metrics, and future plans include incorporating wearable data for real-time feedback.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/kXggXsJ0]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Personalization &amp; tech</video:tag>
    </video:video>
    <lastmod>2026-02-18T06:55:10.12Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/19/regulatory-trends-category-crossing-products-inspections-and-the-maha-report/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/T67YAHGBUFFMNNDOYITY6NAPTA.jpg?auth=7dc7d31b52bdff8cf9cfb9fe0c08e762bf8513f8f51a54f6b5bee7882cd64e9a&amp;smart=true&amp;width=1899&amp;height=1064</video:thumbnail_loc>
      <video:title><![CDATA[Regulatory trends: Novel formats, unannounced inspections and the ‘high‑quality’ question]]></video:title>
      <video:description><![CDATA[The health and wellness industry is facing a regulatory maze as companies push boundaries with innovative products that do not fit traditional FDA categories, says Shelly Blackwell from EAS Consulting Group.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/deq6ORbP]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:15.305Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/17/geothermal-project-highlights-natures-ways-sustainability-commitments/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/LFIJ6AP5GJFSFHETOI54RLERCU.jpg?auth=70eefe00359c678c61761cfc902e75a00d0ddd8fd5605da77d1ed37cf0265632&amp;smart=true&amp;width=1774&amp;height=996</video:thumbnail_loc>
      <video:title><![CDATA[Geothermal project highlights Nature’s Way’s sustainability commitments]]></video:title>
      <video:description><![CDATA[Nature's Way has invested over $12 million in a geothermal project to enhance sustainability by reducing carbon emissions by 20%. The initiative involves drilling 280 wells, each 500 feet deep, to maintain a stable temperature for operating HVAC systems, eliminating the need for five chillers and six boilers. This project aligns with the company's commitment to supporting nature and sustainability, a value strongly endorsed by its parent company, Schwabe Group. Completion is expected by the third quarter of 2026, reflecting Nature's Way's dedication to environmental responsibility and community welfare.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/zwkTEEEx]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:21.612Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/17/nutrawomen-wednesday-lisa-miller-of-aker-biomarine/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Lisa Miller, Communications Director, Aker BioMarine]]></video:title>
      <video:description><![CDATA[With over 25 years in public relations, Lisa Miller evolved from working as an agency publicist to founding her own firm and now serves as communications director at Aker BioMarine, where she translates biotechnology researcher into powerful messaging. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/bpo8YEbQ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:38.491Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/10/climate-change-quality-loss-and-adulteration-botanicals-summit-calls-for-sustainable-supply-chains/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/7MJYYL3MP5AULFYTKJAZSNWFCI.jpg?auth=5d105978d6913b6ffd4dfafc630c3c05a87252682caefd0c4c17951130fd3f04&amp;smart=true&amp;width=3696&amp;height=2304</video:thumbnail_loc>
      <video:title><![CDATA[Climate change, quality loss, and adulteration: Summit calls for sustainable botanical supply chains]]></video:title>
      <video:description><![CDATA[Experts convened at GA Naples to discuss rapid climate change and rising consumer demand for botanical supplements creating significant challenges in sustainable, high quality and production.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/6tQNvLez]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-06-10T13:39:19.242Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/10/nutrawomen-wednesday-demi-schweers-of-iris-nutrition/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Demi Schweers, Founder, Iris Nutrition ]]></video:title>
      <video:description><![CDATA[ocial media Influencer-turned-entrepreneur Demi Schweers said she first took to Instagram to share content centered around DIY projects, fashion and pets. But after some health complications, Demi, the other half of ‘Demi and Tom’ on TikTok, began posting a more personal side and quickly garnered millions of followers on TikTok.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/dJ0gv7NB]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:00.248Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/03/nutrawomen-wednesday-luna-aziz-of-legendairy-milk/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Luna Aziz, founder and CEO, Legendairy Milk]]></video:title>
      <video:description><![CDATA[Following a struggle with low milk supply in her early motherhood, Luna Aziz launched Legendairy Milk, illustrating how necessity truly is the mother of invention. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/F0QdVbdZ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:09.343Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/27/nutrawomen-wednesday-cassandra-birrittier-gra-nutra/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Cassandra Birrittier, Business Development Director of North America, GRA Nutra]]></video:title>
      <video:description><![CDATA[From a precarious infancy marked by a miraculous recovery to becoming a seasoned sales professional, Cassandra Birrittier, business development director of North America at GRA Nutra, has a unique outlook on life.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/0KBrAyrt]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:16.106Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/25/august-launch-pad/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/G4CDV7ZTPFEOXBJQXVOM4APLCI.jpg?auth=0a6089e2559c5b312501a510909bda93223f6531028934ad6c7f1b98545bf91e&amp;smart=true&amp;width=1360&amp;height=759</video:thumbnail_loc>
      <video:title><![CDATA[August Launch Pad: Fall reset ]]></video:title>
      <video:description><![CDATA[This month's launches carry a fall reset theme that feature sleep, cognition, sports performance and a return to fundamental ingredients. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Cd0Ap4Sq]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:18.624Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/20/nutrawomen-wednesday-mary-beech-of-thorne/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Mary Beech, Chief Growth Officer, Thorne]]></video:title>
      <video:description><![CDATA[After a life-altering health scare in her 30s, Mary Beach, now chief growth officer at Thorne, recounts her transformative journey from a high-powered corporate executive to a passionate advocate for health and wellness.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/R4vAltrS]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:30.138Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/13/nutrawomen-wednesday-world-class-sprinter-jasmine-blocker/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/KF5OEF6YA5A7VJ2D2N3LCNHQDA.jpg?auth=980a5be248e43fde015d5f57347e738f0afd63d4e99efe5eb996a90726bb1b9e&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Jasmine Blocker, pro track athlete & mental health advocate ]]></video:title>
      <video:description><![CDATA[World-class sprinter Jasmine Blocker, who competed for Team USA and won a gold medal in the mixed 4x400-meter relay at the 2019 IAAF World Relays, opened up about her younger years struggling to cope with the crushing pressure of competition to becoming a mental health advocate after being inspired by gymnast Simone Biles. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/7o8V0971]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:06.638Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/06/nutrawomen-wednesday-gretchen-powers-crn/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Gretchen Powers, VP Marketing & Member Experience, CRN]]></video:title>
      <video:description><![CDATA[Starting at CRN in 1999, Gretchen Powers combined her creativity with career, showcasing how a passion can fuel professional growth. She reflected on her upbringing and the influence of dietary supplements, which now guide her advice to her daughter about health choices.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/kLgiqcJ9]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:12.273Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/05/kirin-finds-link-between-frailty-and-pdc-activity/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/MPCM3INM2RKWBGCKXL42WZXV2U.jpg?auth=56fe8af3140f6e99a9005630ed04ee1b60eeff2e130f0b90e425f376d7ac9cf3&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[WATCH: Kirin finds link between frailty and low pDC activity ]]></video:title>
      <video:description><![CDATA[Kirin Holdings says it has found a relationship between reduced plasmacytoid dendritic cell (pDC) activity and frailty. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/30fHQowV]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:31:43.258Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/31/july-launch-pad-launches-that-are-sure-to-keep-the-summer-wellness-routine-exciting/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/G4CDV7ZTPFEOXBJQXVOM4APLCI.jpg?auth=0a6089e2559c5b312501a510909bda93223f6531028934ad6c7f1b98545bf91e&amp;smart=true&amp;width=1360&amp;height=759</video:thumbnail_loc>
      <video:title><![CDATA[July Launch Pad: Women’s health, cognitive support and beauty-from-within lead the way]]></video:title>
      <video:description><![CDATA[Steve Aoki? ‘Wet Girl Summer’? ‘Naked’ Roadies? Read on to learn more about this month’s launches that are sure to keep the summer wellness routine exciting.  ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/LPTEQukJ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:51.14Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/30/nutrawomen-wednesday-michelle-martin-of-cypress-systems/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Michelle Martin, President and COO of Cypress Systems]]></video:title>
      <video:description><![CDATA[Reflecting on her diverse career, Michelle Martin, president and COO of Cypress Systems takes us on her unconventional journey from graphic design to the nutraceutical industry, sharing the invaluable lessons learned along the way.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/WK9ymren]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:03.215Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/23/nutrawomen-wednesday-karen-todd-rd-kyowa-hakko-usa/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Karen Todd, RD, VP of Global Brand Marketing, Kyowa Hakko USA]]></video:title>
      <video:description><![CDATA[Marketing veteran Karen Todd, RD, vice president of global brand marketing at Kyowa Hakko USA, discussed the evolution of consumer awareness and messaging in the nutraceutical industry since her early career at Amway. She also highlighted a significant increase in supplement usage, driven by a more educated consumer base focused on lifestyle benefits. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/aShYk8BU]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Mind &amp; mood</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:50.92Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/23/athlete-microbiome-research-shapes-personalized-nutrition/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/PUZWUBFPKFCZVPMKODF5DJXA6Y.jpeg?auth=a442aa93e7f8348ee026ee82392139d5f410d9a890b9efb013131b31297a799c&amp;smart=true&amp;width=5760&amp;height=3840</video:thumbnail_loc>
      <video:title><![CDATA[How athlete microbiome research could shape the future of personalized nutrition]]></video:title>
      <video:description><![CDATA[Research into the gut microbiomes of elite athletes could unlock new possibilities for personalized nutrition, said Dr. Paul Cotter, chief technology officer at SeqBiome and head of food biosciences at Teagasc.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/eJO3Vo6j]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:42.55Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/21/longevity-supplements-how-are-consumer-demands-shifting/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/WYHWOAHLSFEZ5BI7U7KBZMNHUU.jpg?auth=09e518330f47ff4d03c200224f78d2e98eecf5719f15e70da1b77097bb75a506&amp;smart=true&amp;width=2121&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[Longevity supplements: How are consumer demands shifting?]]></video:title>
      <video:description><![CDATA[As the popularity of longevity and healthy aging supplements continues to grow, consumers are starting to demand more from brands, according to Sophie Chabloz, co-founder and chief science officer of Avea.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/p3Onv1uV]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:46.271Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/16/nutrawomen-wednesday-caitlyn-vanderhaeghe-kidstar-nutrients/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Caitlyn Vanderhaeghe, President and CEO, Kidstar Nutrients]]></video:title>
      <video:description><![CDATA[Drawing from her mother’s natural health background and her own experience, Caitlyn Vanderhaeghe, president and CEO of Kidstar Nutrients, identified a crucial gap in the market for quality children’s supplements. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/EbdXJo6D]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:41.842Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/14/how-alkemist-came-to-be-and-the-legacy-elan-sudberg-hopes-to-carry-on/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/OWWU6SJCTBHYXB44AQ7266MH4M.jpg?auth=a78245e255785fad5b014a6d727779a1da33671d10afa1d46d152bd15bc56914&amp;smart=true&amp;width=1644&amp;height=926</video:thumbnail_loc>
      <video:title><![CDATA[Labs and legacy: How Alkemist came to be and the legacy Elan Sudberg hopes to carry on ]]></video:title>
      <video:description><![CDATA[With a family legacy rooted in microbiology and chemistry, Elan Sudberg grew up surrounded by science. His mother Sandy was a microbiologist and his father Sidney, a chemist as well as a chiropractor, herbalist and acupuncturist. In fact, Sidney would mix up herbal tinctures for patients in the family garage and later turned his colonic irrigation room into a lab. By 1997, they shifted from making tinctures to running a commercial testing lab – a move Sudberg describes as "accidental."]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/OsFArmj5]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:54.071Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/11/fuelling-performance-nutritional-challenges-facing-the-female-athlete/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/2VSIYPCTF5AZZJLXVZEWKOMWQA.jpg?auth=c85dbdb1bcd8e37b1e71c13d793a5b9f4f8324a289526f8823f46578a7cdea3e&amp;smart=true&amp;width=2121&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[Nutritional challenges facing the female athlete]]></video:title>
      <video:description><![CDATA[Following a 25-year career as a sports dietitian, Renee McGregor provides key insights into the unique nutritional needs of the female athlete.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/zDYzbyiL]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:42.218Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/11/personalized-nutrition-breakthrough-microbiome-and-genomic-insights-from-thornes-nathan-price/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/7QI4V6FQXJB3ZA7LJWBUMNRXLE.jpg?auth=45407ac95657eee50069a6db6e6a658959036c0b305b5fc6b38a5075a4b6eee4&amp;smart=true&amp;width=2309&amp;height=1299</video:thumbnail_loc>
      <video:title><![CDATA[Unlocking human healthspan: Personalizing nutrition according to gut bacteria]]></video:title>
      <video:description><![CDATA[Thorne’s Nathan Price discusses how microbiome research from the Pioneer 100 Wellness Project could revolutionize personalized nutrition, weight management, and cognitive health. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/HlZvFgjz]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>News</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:48.521Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/09/nutrawomen-wednesday-mandy-mccarthy-of-trace-minerals/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/KF5OEF6YA5A7VJ2D2N3LCNHQDA.jpg?auth=980a5be248e43fde015d5f57347e738f0afd63d4e99efe5eb996a90726bb1b9e&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Mandy McCarthy, CMO, Trace Minerals]]></video:title>
      <video:description><![CDATA[ Mandy McCarthy, chief marketing officer of Trace Minerals, has spent much of her career transforming health topics into powerful marketing campaigns. Her psychology background proved invaluable in understanding consumer behavior, leading to disruptive campaigns that weren’t afraid to tackle taboo subjects like digestive health. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/hbj51zH1]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:38.869Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/09/should-creatine-be-considered-a-semi-essential-nutrient/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NG5RELLDHFCCPKAS47IWI7L2HI.jpg?auth=7c5a789bc1266c686e32ad80e7d68fec60d8d9afb184d4b6eee44f92bbfd71ab&amp;smart=true&amp;width=2121&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[Should creatine be considered a semi-essential nutrient?]]></video:title>
      <video:description><![CDATA[Creatine is a naturally occurring nutrient which is found in animal-based food sources such as beef, pork, herring and salmon. Yet new research suggests that around six in 10 people are lacking this nutrient, putting them at risk of ‘creatine malnutrition’.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/AgqT4oQT]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:27.746Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/08/call-to-action-cypress-minerals-cepham-rally-industry-support-for-safe-house/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/4BOPXJ6TP5APZORSPHSJAIHAJM.jpg?auth=b8f46fceb3cf8c017fb2b6a50e4a6b0bea8476fdf0b5b77f1b6e0be27791e573&amp;smart=true&amp;width=1110&amp;height=665</video:thumbnail_loc>
      <video:title><![CDATA[Call to action: Cypress Minerals, Cepham rally industry support for safe house ]]></video:title>
      <video:description><![CDATA[Wings of Hope is a safe haven for women and girls who have been impregnated by family members or gang members and then abandoned. Two ingredient suppliers who are helping support the cause sat down to discuss how Wings of Hope is helping vulnerable young mothers and why the nutraceutical industry should get involved. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ezCkcgGX]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:31:45.11Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/08/the-paradigm-shift-from-healthy-aging-to-healthspan-supplements/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/M3FVOZDMDVA3NNM5JLSUKDYPNY.jpg?auth=2e59bf1f6573d879b9b73e88445ec477ba1eef886e46aa6873e88092d17fc4f5&amp;smart=true&amp;width=2121&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[The paradigm shift from healthy aging to healthspan]]></video:title>
      <video:description><![CDATA[Healthy aging was once the focus for older consumers interested in joint health, bone or cardiovascular health products, but an important shift is happening as talk of cellular aging, healthspan and longevity are permeating mainstream discussions]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/PjxeRgc3]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:43.987Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/07/competing-in-personalized-nutrition-glp-1-agonists-and-genai/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/YN3MAKN225D7DHO6WEJLWZZ7UE.jpg?auth=6e25235d5c324b7e086d4e6c25f0f508f3def75246651678c31476ef23913166&amp;smart=true&amp;width=3840&amp;height=2160</video:thumbnail_loc>
      <video:title><![CDATA[How to compete with GenAI giants? Balance tech and data with human touch]]></video:title>
      <video:description><![CDATA[Mariette Abrahams, CEO and founder of Qina, reveals how the trends of GLP-1 agonists and GenAI offer huge challenges and opportunities for the personalized nutrition industry.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/wGSvuwMd]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T06:55:06.243Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/02/nutrawomen-wednesday-sinclair-kennally-of-detox-nation/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/2KZZW3SKRBI27BAJDWIHHNOJLM.jpg?auth=961d36008eef4fe75592507946c5421e316a0dec3773a10aef344b6ca7c25796&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Sinclair Kennally, founder and CEO, Detox Nation]]></video:title>
      <video:description><![CDATA[After Kennally and her partner and co-founder Michael Spandel discovered their chronic conditions were toxin-induced, they founded Detox Nation, a platform aimed at helping others reclaim their health in a consumer-friendly way.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/FS2yHXhr]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:32.214Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/02/postbiotic-classification-and-prebiotics-in-focus-for-international-probiotics-association/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/R26IMPQXM5GSZJIYGFYEOFTWYE.jpg?auth=2a39331ac83d6c41898ca9faea57051a70bf082c947d2796512defa8199cb742&amp;smart=true&amp;width=1635&amp;height=900</video:thumbnail_loc>
      <video:title><![CDATA[IPA Chief on the biotics expansion, definitional alignments and structuring for growth]]></video:title>
      <video:description><![CDATA[A new paper outlining the classification of postbiotics into four distinct subcategories and a series of manuscripts on prebiotics are just some of the fruits of the labor of the International Probiotics Association in 2025. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/MACxJT02]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:24.436Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/07/01/hmo-research-expands-prebiotic-benefits-from-infants-to-old-age/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/L57Z2HC3VVAGBGSO3AKBNIOVJ4.jpg?auth=6bd22fa2e7895f09df59acc4feb698a97f1cb3571abb8b3db9afa6f94c0d02af&amp;smart=true&amp;width=1669&amp;height=925</video:thumbnail_loc>
      <video:title><![CDATA[Burgeoning HMO research expands prebiotic benefits across the lifespan]]></video:title>
      <video:description><![CDATA[Human milk oligosaccharides (HMOs) are most associated with infants, but emerging science shows that the prebiotic benefits may extend through the lifespan with protective effects against inflammation and cardiovascular health.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/biNgtVlb]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:00.054Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/06/30/summer-launch-pad/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/G4CDV7ZTPFEOXBJQXVOM4APLCI.jpg?auth=0a6089e2559c5b312501a510909bda93223f6531028934ad6c7f1b98545bf91e&amp;smart=true&amp;width=1360&amp;height=759</video:thumbnail_loc>
      <video:title><![CDATA[Launch Pad: Q2’s latest launches feature targeted solutions, convenient formats ]]></video:title>
      <video:description><![CDATA[From cognitive support to beauty-from-within, the latest launches offer targeted solutions that feature easy-on-the-stomach ingredients in convenient formats. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/0X5fuiZk]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:17.676Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/06/26/synbiotic-health-co-founder-discusses-probiotic-discovery-platforms/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/6RGA6YH4FZGGNIDQHSMXBG7AEA.jpg?auth=9102f6f7e6938e90e26748fc2b731745664a0588ff4920c9e5f4b0e4feac50d6&amp;smart=true&amp;width=1652&amp;height=924</video:thumbnail_loc>
      <video:title><![CDATA[Synbiotic Health co-founder discusses probiotic discovery platforms]]></video:title>
      <video:description><![CDATA[A combination of in vitro and in vivo platforms is allowing Nebraska-based Synbiotic Health to screen multiple probiotic candidates against different prebiotics. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/5bR2yWWq]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:24.075Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/06/25/nutrawomen-wednesday-jacqueline-jacques-nd/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Jacqueline Jacques, ND, wellness industry consultant ]]></video:title>
      <video:description><![CDATA[Industry veteran Jacqueline Jacques, ND, has spent over 25 years in the natural products sector. Before discovering naturopathy and landing on her passion, she considered several different career paths.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/o3e5Wu7x]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:26.694Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/06/23/join-us-for-our-beauty-from-within-webinar/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/V4MSV4SOLBHFHD4ZEKJMO6G6E4.jpg?auth=6d9fbc8ee5dd44ef2b626446252d7acf37483e7b48cc90beca1f2e36178fedd6&amp;smart=true&amp;width=2135&amp;height=1171</video:thumbnail_loc>
      <video:title><![CDATA[Coming Soon: Beauty-from-Within Webinar]]></video:title>
      <video:description><![CDATA[Cosmetics Design and NutraIngredients-USA are teaming up again for a 60-minute webinar to examine the beauty-from-within category. From the skin microbiome to longevity and even tariffs—nothing is off the beauty counter. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/siB1TDCn]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Editorial webinars</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:29.683Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/06/18/nutrawomen-wednesday-tracey-warner-halama-of-supergut/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Tracey Warner Halama, CEO, Supergut]]></video:title>
      <video:description><![CDATA[Driven by personal health challenges, a desire for purpose and an appetite for risk, Tracey Warner Halama, CEO of Supergut, shared how she transitioned from a thriving tech career to health and wellness. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/PB8yyakL]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:35.972Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/06/17/zbiotics-ceo-on-new-probiotic-that-converts-sugar-to-fiber-in-the-gut/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/LYE5MNNAWVANLKDK6N4SUQPJ4E.jpg?auth=27d149dd005ac23f1836e5e54b062d32d4ad8591da45f49f0c3b4d7398ce4680&amp;smart=true&amp;width=1595&amp;height=895</video:thumbnail_loc>
      <video:title><![CDATA[ZBiotics CEO on new probiotic that converts sugar to fiber in the gut]]></video:title>
      <video:description><![CDATA[ZBiotics—the company behind the first genetically engineered probiotic on the market—has launched its second probiotic product that converts sugar in the diet into prebiotic fiber.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/crfIh5nG]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:14.724Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/06/13/cutting-through-the-clutter-crn-raises-awareness-on-capitol-hill/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/BAJAZDIOHVDNPGXINJU6J63HSU.jpg?auth=a19061c8f88397d8a98036d0f0fa02c8c0c0bf52ff8fc7a92cba8609f972f6cf&amp;smart=true&amp;width=750&amp;height=401</video:thumbnail_loc>
      <video:title><![CDATA[CRN’s Day on the Hill: ‘The best way to cut through the clutter is to let them hear from the real members of the industry’]]></video:title>
      <video:description><![CDATA[This week the Council for Responsible Nutrition (CRN) hosted its annual ‘Day on the Hill.’ The day—packed with carefully-crafted messages and meetings with congressional staffers—gave about 75 dietary supplement players the opportunity to influence the industry’s regulatory future.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/qkmy6g54]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:38.758Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/06/12/bioibericas-50-year-evolution-from-biomolecule-extraction-to-collagen-education/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/46XG7JALU5E6ZHE4TFX532JQEU.jpg?auth=56c30f94675de261eca248cde9956173a96f4b61e5e976656ac64ac983bf9621&amp;smart=true&amp;width=2422&amp;height=1352</video:thumbnail_loc>
      <video:title><![CDATA[Bioiberica’s 50-year evolution: From biomolecule extraction to collagen education]]></video:title>
      <video:description><![CDATA[Spanish supplier Bioiberica turns 50 and tells NutraIngredients about its journey through pharmaceutical biomolecule extraction to developing collagen ingredients, while showcasing its circular economy approach and focus on scientific research.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/58flfOmm]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:11.354Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/06/05/the-ni-awards-party-a-night-to-remember/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/H2BWM7S5YFCRRDRPHIKSZ4V5PU.jpg?auth=90cd837ad0c9c8d6585b9621e28970e4b7183bb2a1e9e1b9a421705f086a21d6&amp;smart=true&amp;width=2844&amp;height=1586</video:thumbnail_loc>
      <video:title><![CDATA[The NI Awards Party: ‘A night to remember’ ]]></video:title>
      <video:description><![CDATA[More than 200 guests enjoyed an unforgettable evening that honored the best and brightest in the supplement industry at the 2025 NutraIngredients Awards party in Barcelona ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/5XaX17xZ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:26.81Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/06/05/kerry-crowned-winner-of-the-nutraingredients-nutrition-research-project-of-the-year/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/GGNTGZZKOJFKFGIGBSACOWANKM.png?auth=7870ec51e9be2d36372ef71f86968a386408d6ee365e01f075652a238c1d83cd&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[Kerry crowned winner of the NutraIngredients Nutrition Research Project of the Year]]></video:title>
      <video:description><![CDATA[This year, Kerry took home the Research Project of the Year Award for developing and validating a novel method to measure innate immune training.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/01EFFMXe]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:17.35Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/06/04/nutrawomen-wednesday-jennifer-chase-cpg-radar/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/KF5OEF6YA5A7VJ2D2N3LCNHQDA.jpg?auth=980a5be248e43fde015d5f57347e738f0afd63d4e99efe5eb996a90726bb1b9e&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Jennifer Chase, Director of Business Development, CPG Radar]]></video:title>
      <video:description><![CDATA[Jennifer Chase, director of business development at CPG Radar shared how she went from studying atmospheric sciences to exploring nutrition and food science.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/BaLOMkI8]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:15.52Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/06/04/change-is-possible-meet-the-winner-of-nutraingredients-sustainability-initiative-of-the-year/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/4ZIYQFQUZJCLNKGQ2JM5JKCMRE.png?auth=0a5e5f32f0f9d195ae570ec3b74fd043fb2b22a097a8be1e7b301ea7dc00d921&amp;smart=true&amp;width=1698&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[‘Change is possible’: Meet the winner of the NutraIngredients sustainability initiative of the year]]></video:title>
      <video:description><![CDATA[In a climate of greenwashing and performative sustainability, separating genuine environmental action from marketing spin can be challenging. Standing out from the noise is Nexira, a French ingredient supplier that recently won the 2025 NutraIngredients Award for Sustainability Initiative of the Year.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/BfVGspGl]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:26.614Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/06/04/nestle-excited-optimistic-of-womens-health-as-a-new-growth-platform/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/RCOJXP7AYNGATAJJE5YRZ25HVU.png?auth=e69b5306e68be16b43c5cffd418f962838484dbb0627aee057f65a62501eb5d9&amp;smart=true&amp;width=872&amp;height=500</video:thumbnail_loc>
      <video:title><![CDATA[WATCH: Nestle says women’s health a new growth platform]]></video:title>
      <video:description><![CDATA[Nestle has identified women’s health as a new growth platform and is assessing the launch of its maternal supplement brand “Materna” into markets such as India. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ZMNHevbZ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Maternal &amp; infant health</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:21.483Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/06/02/creatine-pioneer-eyes-bold-future-in-rtd-for-sport-nutritions-hottest-ingredient/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/CVW5LG6GUZDQZL3ZEDHU64LXJU.jpg?auth=b3a0c2c2f4f3d289e8de21d29bc281b1e6c17898408c80de2c5595d21e7d7c9e&amp;smart=true&amp;width=1281&amp;height=713</video:thumbnail_loc>
      <video:title><![CDATA[The ‘creatinification’ of everything: Pioneer eyes bold future for sport nutrition’s hottest ingredient]]></video:title>
      <video:description><![CDATA[The growth in creatine research and new health benefits is highlighting the need for new versions of creatine aligned with convenience and big box grocery, and new technology could soon see creatine explode into the RTD space. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/2M4m0hY9]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:35.869Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/06/02/award-winning-perimenopause-supplement-campaign/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/XJDRA4MB4NDSDM3RTZKAJ6LHEA.jpg?auth=0fa7864a58ff0a1efb37c3e825ed0d8a92af6114ffbf91aafc37aad3809bd89f&amp;smart=true&amp;width=1080&amp;height=823</video:thumbnail_loc>
      <video:title><![CDATA[Marketing Initiative of the Year targets perimenopausal demographic]]></video:title>
      <video:description><![CDATA[Perimenopause support supplement brand Valerie takes home the NutraIngredients Marketing Initiative of the Year award for its guerrilla marketing DIY billboard campaign. Peri-Paridox was selected as winner for its multi-pronged, unconventional, creative strategy that communicated 20 different paradoxes and conflicting experiences that perimenopausal women face.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/5UAg1VI0]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:15.195Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/05/29/nutraingredients-award-beauty-from-within-product-of-the-year-2025-winner/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/P3B66SKADNBTDK2N6ZGQCR2AQI.jpg?auth=85902efcc6b36ea314adf9aaa2bc75969d32d0c7039123ac6b739dd0c9f9454b&amp;smart=true&amp;width=2121&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[NutraIngredients Award winner: ‘People want more than just a beauty supplement now’]]></video:title>
      <video:description><![CDATA[Premium supplement brand HECH talks about winning a Nutraingredients Award and why longevity is now key in the beauty-from-within sector. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/82AXXJ1m]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Events</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:21.486Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/05/28/nutrawomen-wednesday-olivia-haslam-nutraingredients/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Olivia Haslam, Deputy Editor, NutraIngredients]]></video:title>
      <video:description><![CDATA[Passionate about the intersection of science and food, Olivia Haslam, deputy editor of NutraIngredients, started off as a chef, with a  career continuing to revolve around the power of ingredients and storytelling.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/DgfNuP8S]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:21.442Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/05/27/pharmavite-unveils-250-million-gummy-manufacturing-facility/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/LG3NBZQF7ZEORMPJIOGIBNHRQE.jpg?auth=cf58b48050c6a649a7f18744b92091ee378c83738e94d553e1f57bdb5852c110&amp;smart=true&amp;width=1293&amp;height=714</video:thumbnail_loc>
      <video:title><![CDATA[Pharmavite’s $250 million bet on gummies]]></video:title>
      <video:description><![CDATA[Pharmavite recently unveiled its state-of-the-art $250 million gummy production facility in New Albany, Ohio. The massive investment, part of the company’s remarkable 90% growth since 2019, promises to produce billions of gummies annually while creating 225 new jobs.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ZRIdazLx]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:20.727Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/05/20/graham-rigbys-vision-for-ahpa/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/5QTO64UIZFBDVHYRGLUHEBLJSY.jpg?auth=4d39f118fe447a90ceab6d0e61f11318918a66f730d1ed7d05d89504188add04&amp;smart=true&amp;width=697&amp;height=395</video:thumbnail_loc>
      <video:title><![CDATA[Leading with legacy: Rigby’s vision for AHPA]]></video:title>
      <video:description><![CDATA[After over a decade of involvement with the American Herbal Products Association (AHPA), Graham Rigby has been appointed president and CEO. The natural products industry veteran described the role as one he always aspired to, so when the opportunity arose, he felt it was meant to be.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/56BeaJuM]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:14.577Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/05/14/nutrawomen-wednesday-sybille-buchwald-werner-phd/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Sybille Buchwald-Werner, PhD, founder of Newday]]></video:title>
      <video:description><![CDATA[With a deep passion for science and natural health, Dr. Sybille Buchwald-Werner, founder of consultancy firm Newday, said her fascination with flowers, plants and nature began as a child and eventually led to obtaining a PhD in pharmaceutical chemistry. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Rx8oIZWW]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:19.317Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/05/09/natural-products-associations-fly-in-day-discusses-tariffs-hsafsas-reshoring-fda-and-more/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/7SHAVTPTFBDXPOQVHIMRK233AM.jpg?auth=a52b0d3c31c2ac708285e24fd67da600d7001e6a92e6d08d8c3549909b6cd473&amp;smart=true&amp;width=2015&amp;height=1302</video:thumbnail_loc>
      <video:title><![CDATA[‘You don’t just build those relationships overnight’: NPA’s Fly-in Day 2025]]></video:title>
      <video:description><![CDATA[About 100 members of the Natural Products Association headed to Capitol Hill on Thursday, May 8 for 150 office meetings with members of Congress and their staff. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/i55yFxdG]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:26.964Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/05/07/nutrawomen-wednesday-krissy-lines-rd-of-herbalife/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Krissy Lines, RD, director of sports performance and nutrition education, Herbalife]]></video:title>
      <video:description><![CDATA[Herbalife recently named Krissy Lines, RD, as director of sports performance and nutrition education. The role involves leading global sports nutrition initiatives, developing educational programs and collaborating with performance teams.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/twPPRgJt]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:36.118Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/05/06/probiotics-for-athletes-when-youve-got-a-ferrari-you-dont-want-to-put-the-wrong-gas-in-it/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/TH26XWPYSZB4LEOYPARUN7MRUE.jpg?auth=95e854ea996ddcbbb4745c02fb297984358d3fcf44e662f8b3bc01a2aa834192&amp;smart=true&amp;width=2124&amp;height=1120</video:thumbnail_loc>
      <video:title><![CDATA[Probiotics for athletes: ‘When you’ve got a Ferrari, you don’t want to put the wrong gas in it’]]></video:title>
      <video:description><![CDATA[While supplements like protein and creatine are common in sports nutrition, probiotics are gaining attention for their benefits beyond performance. Athletes reported better energy levels, bowel movements and faster recovery times when they incorporated probiotics into their regimen.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/FLi0IuV2]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:17.386Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/05/01/aker-ceo-discusses-the-iditarod-post-traumatic-growth-and-the-anti-inflammatory-power-of-krill-oil/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/XAPZ2XHUVVFWREQ473FKHXT6PM.jpeg?auth=25acf4716c545af1dfb4913a0e3124625e980da34e1cf2c3514f13169db647fc&amp;smart=true&amp;width=1600&amp;height=766</video:thumbnail_loc>
      <video:title><![CDATA[Aker CEO talks post-traumatic growth and being a krill oil guinea pig at the Iditarod 2025]]></video:title>
      <video:description><![CDATA[Matts Johansen, CEO of Aker BioMarine, recently completed The 1,000-mile Iditarod sled dog race in Alaska. His experiences taught him important lessons about himself, about leadership, and served as a great way to see the real-world benefits of krill oil for musher and dog. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/mdBbFYKK]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:46.539Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/04/30/nutrawomen-wednesday-marie-parks-stratum-nutrition/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Marie Parks, RD, Ingredient Science Specialist, Stratum Nutrition]]></video:title>
      <video:description><![CDATA[Marie Parks, RD, ingredient science specialist at Stratum Nutrition, shared how her quest to stay in shape off-season in high school evolved into collegiate cross country running and eventually inspired her make a career out of nutrition. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/5feheJET]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Active nutrition</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:24.37Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/04/23/nutrawomen-wednesday-kristi-serena-mibelle-biochemistry/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/KF5OEF6YA5A7VJ2D2N3LCNHQDA.jpg?auth=980a5be248e43fde015d5f57347e738f0afd63d4e99efe5eb996a90726bb1b9e&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Kristi Serena, U.S. Commercial Director, Mibelle Biochemistry ]]></video:title>
      <video:description><![CDATA[Kristi Serena of Mibelle Biochemistry shared her inspiring journey, one that redefines conventional views on education and family structures.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/zplB7BUD]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:35.79Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/04/23/the-next-beauty-supplement-trends-2025/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NCVCS6ZP5NJZFD5QHBUA7B6Y5I.jpg?auth=632a31ee9eb28b62d792583ef58de539465fe08dbc42621a443f666453524ce2&amp;smart=true&amp;width=724&amp;height=482</video:thumbnail_loc>
      <video:title><![CDATA[Trends and forecasts in the beauty-from-within sector]]></video:title>
      <video:description><![CDATA[The beauty-from-within sector is experiencing rapid global growth, driven by social media influence, shifting consumer behavior and increasing demand for multifunctional, clinically-backed supplements.  Euromonitor International forecasts highlight a continued rise in popularity among Gen Z, Millennials and now older demographics, with trends pointing toward holistic health benefits, innovative delivery formats like gummies and ampoules, and emerging opportunities tied to men’s skincare and GLP-1-related skin concerns.]]></video:description>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:23.663Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/04/22/fig-addresses-gummy-demand-with-complex-formulation-expertise/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/DUA4GC2HXVAWFLQJHAO4VQ5DO4.jpg?auth=adc931cc3e20e420175981229b98a46a2b84f6ea0542ad333f8ed379bbb90ee5&amp;smart=true&amp;width=2178&amp;height=1173</video:thumbnail_loc>
      <video:title><![CDATA[Gummies: Addressing consumer demand with complex formulation expertise ]]></video:title>
      <video:description><![CDATA[Formulation Innovations Group's founder explains how the company leverages science, innovation and nutrition experience to keep up with the growing gummy market. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/LfOkSha1]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:14.504Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/04/21/waleria-health-on-bridging-ayurveda-and-science-for-womens-health/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/ZCUI7643SZE23J4WHV6BH6TXBU.jpg?auth=fa75bba50f0f5e2947a005d27594ee5437345468cf6495c7dd1640dd2b04d89b&amp;smart=true&amp;width=1423&amp;height=798</video:thumbnail_loc>
      <video:title><![CDATA[Bridging ancient wisdom and modern science for women’s health ]]></video:title>
      <video:description><![CDATA[Waleria Health’s Komal Baldwa sat down at the recent SupplySide Connect to discuss the transformative shift in women’s health conversations and how she helped to scientifically validate shatavari for menopause relief.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ODJzetVU]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:29.61Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/04/16/nutrawomen-wednesday-hillary-nitschke-groupe-berkem/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/KF5OEF6YA5A7VJ2D2N3LCNHQDA.jpg?auth=980a5be248e43fde015d5f57347e738f0afd63d4e99efe5eb996a90726bb1b9e&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Hillary Nitschke, Business Development Manager, Groupe Berkem]]></video:title>
      <video:description><![CDATA[Hillary Nitschke, Groupe Berkem’s business development manager, has played a key role in helping the company establish its presence in the U.S. market. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/aG1S68wl]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Botanicals</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:32.747Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/04/16/how-dietary-supplement-businesses-are-tackling-tariffs/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/BJNPXHMWC5B2FLP7G3AN7BTVXQ.jpg?auth=ece93ba07b1f53a1923f50f33c101f2500a3c73cb7fab93417cf9b4487d59ae1&amp;smart=true&amp;width=2195&amp;height=1215</video:thumbnail_loc>
      <video:title><![CDATA[Bracing for the unknown: How businesses are tackling tariffs ]]></video:title>
      <video:description><![CDATA[Tariffs are affecting virtually every industry in the United States, from clean energy to aerospace to fast fashion and dietary supplements. The topic dominated conversations at SupplySide Connect, with companies trying to figure out how to minimize risk based on very little information.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/R6z0TRxe]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:29.762Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/04/10/natural-products-association-ceo-discusses-tariffs-and-exemptions/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/G7EJBSBTLVEQXBHNRAJA4VV6EE.jpg?auth=0e49d3177359331a86a83a82445ff0a469a72bbeda9150457cf53ebe2ad4b83f&amp;smart=true&amp;width=1295&amp;height=695</video:thumbnail_loc>
      <video:title><![CDATA[NPA’s Fabricant on tariff exemptions: ‘If there are things off the list, come to DC’]]></video:title>
      <video:description><![CDATA[The Natural Products Association’s Dr. Daniel Fabricant is urging industry to engage with the association’s advocacy on Capitol Hill if there are ingredients of interest that are not currently on the exemption list, a list he says that is actually more extensive than people think. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/RFOEfohx]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:17.568Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/04/10/crn-on-tariffs-state-regulations-and-another-fda-reorg/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/ZOFC3OTBGZABXDJVLI7GSHQO3I.jpg?auth=02e2ae07bef6808fec06e9db4b141d07057c3afd77c0866c7413df059ff5bae9&amp;smart=true&amp;width=2131&amp;height=1198</video:thumbnail_loc>
      <video:title><![CDATA[CRN on tariffs: ‘We can’t give our companies good advice when you don’t know what will happen’]]></video:title>
      <video:description><![CDATA[SupplySide Connect provided an opportunity for attendees to discuss key issues facing the supplement industry, including the unpredictability of tariffs and the growing  approach of states taking regulations into their own hands.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/hBIhW5H9]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:24.207Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/04/08/tariffs-unpas-israelsen-navigates-landscape-for-dietary-supplements-industry/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/2XNX6ORDHFEQZNFFAVVSLDM3BY.jpg?auth=2e90c49a4386ba72d301a56ae80bad36ab7765bef0e89fc4dbf9254d8ada8839&amp;smart=true&amp;width=1732&amp;height=972</video:thumbnail_loc>
      <video:title><![CDATA[Tariffs: UNPA’s Israelsen navigates landscape for dietary supplements industry]]></video:title>
      <video:description><![CDATA[Dietary supplement companies are still figuring out how tariffs will affect their supply chains and business. Despite some ingredient exemptions, many ingredients have seen their tariff rates skyrocket. Botanicals, in particular, will be very challenged.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/2Jkfj3kv]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:40:26.9Z</lastmod>
  </url>
</urlset>