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    <loc>https://www.nutraingredients.com/Article/2025/03/06/differentiating-probiotics-in-a-crowded-market/</loc>
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      <video:description><![CDATA[If you type in probiotics on Amazon, you get over 20,000 search results. So how do you stand out? CPG Radar’s CEO weighed in on how companies can set themselves apart in the saturated probiotic market by focusing on specific, science-backed benefits.]]></video:description>
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      <video:title><![CDATA[Research compares neurological effects of non-encapsulated and encapsulated probiotics ]]></video:title>
      <video:description><![CDATA[A recent study presented by Dr. Julia Rode at the IPA World Congress + Probiota 2025 reveals that different formulations of the same probiotic, Lactobacillus rhamnosus, impact brain connectivity and cognition differently in elderly individuals. Using functional MRI, the research highlights distinct neurological effects between non-encapsulated and encapsulated probiotics, emphasizing their influence on mental health and gut-brain interactions.
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      <video:title><![CDATA[The Vitamin Shoppe and Specnova launch ‘the most important innovation in creatine supplementation in the last 30 years’]]></video:title>
      <video:description><![CDATA[The Vitamin Shoppe and biotech company Specnova recently launched BodyTech Elite Creatine Beadlets, the first product formulated with Specnova’s new delivery technology, NovaQSpheres. ]]></video:description>
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    <lastmod>2026-02-18T05:40:02.764Z</lastmod>
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      <video:title><![CDATA[The Gut Stuff: “Health hacking is here to stay”]]></video:title>
      <video:description><![CDATA[The Gut Stuff has launched an app called "100 Days to Hack Your Gut Health," that gamifies gut microbiome improvement through personalized data, weekly challenges, and a gut-health community. The brand aims to address rising consumer interest in gut health while tackling confusion with a data-driven approach that promotes health hacking. 





]]></video:description>
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    <loc>https://www.nutraingredients.com/Article/2025/02/17/expert-explores-the-potential-of-the-pantryome-to-develop-novel-prebiotics-and-postbiotics/</loc>
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      <video:description><![CDATA[By understanding the “pantryome” concept of community sharing of nutritional metabolites produced by the microbiome, scientists and product developers may find novel ways to boost health for both our microbiome and the host. ]]></video:description>
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      <video:title><![CDATA[Who’s your NutraChampion? Nominations open for 2025 NutraIngredients-USA Award    ]]></video:title>
      <video:description><![CDATA[The NutraIngredients-USA NutraChampion Award recognizes people who have had a lasting impact on the U.S. dietary supplements category. ]]></video:description>
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    <loc>https://www.nutraingredients.com/Article/2025/02/12/nutrawomen-wednesday-karen-hecht-astareal/</loc>
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      <video:title><![CDATA[NutraWomen Wednesday: Karen Hecht, PhD, VP of Science, AstaReal]]></video:title>
      <video:description><![CDATA[Starting off as a technical marketing associate to scientific affairs manager and now vice president of Science, Dr. Karen Hecht details how she rose through the ranks.]]></video:description>
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    <lastmod>2026-02-18T05:39:44.064Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2025/02/12/gncs-exclusive-deal-with-watsons-singapore-taps-on-store-within-store-concept/</loc>
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      <video:title><![CDATA[Watsons Singapore to roll out GNC store-within-store in 14 more outlets ]]></video:title>
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    </video:video>
    <lastmod>2026-02-18T05:31:43.165Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/02/05/protein-boom-in-india-sees-venture-fund-rainmatter-invests-in-12-firms/</loc>
    <video:video>
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      <video:title><![CDATA[India’s protein boom: 90% funds poured in last two years, says Rainmatter  - WATCH]]></video:title>
      <video:description><![CDATA[India’s protein sector, be it protein supplements or protein-rich functional foods, is booming, says venture capital fund Rainmatter. ]]></video:description>
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    <lastmod>2026-02-18T05:31:41.138Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/02/03/nutraingredients-usa-awards-industry-initiative/</loc>
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      <video:description><![CDATA[The 2025 NutraIngredients-USA awards ceremony is this July and we are currently accepting entries for 16 categories, including the editor’s award for Industry Initiative.]]></video:description>
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    <lastmod>2026-02-18T05:39:42.007Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/01/29/beauty-from-within-joins-ni-usa-awards-consumer-product-categories/</loc>
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    <lastmod>2026-02-18T05:39:41.527Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/01/29/nutrawomen-wednesday-gillian-fish/</loc>
    <video:video>
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    <lastmod>2026-02-18T05:40:11.687Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2025/01/28/new-dietary-supplement-launches/</loc>
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      <video:description><![CDATA[From metabolic support to immune health to energy, January delivered on new launches in dietary supplements.]]></video:description>
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    <lastmod>2026-02-18T05:39:53.578Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/01/22/nutrawomen-wednesday-katie-emerson-kyowa-hakko-usa/</loc>
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      <video:title><![CDATA[Six ingredient categories offer opportunities for NutraIngredients-USA Awards glory ]]></video:title>
      <video:description><![CDATA[The NutraIngredients-USA Awards ingredient categories include beauty from within, healthy aging, microbiome modulation, mind and mood, sports nutrition and botanicals.]]></video:description>
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    <lastmod>2026-02-18T05:39:47.27Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/01/15/nutrawomen-wednesday-bonnie-barber-of-ketone-labs/</loc>
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      <video:description><![CDATA[The busy mom of two and entrepreneur shares insights on navigating high-powered careers with mindfulness, self-care and boundaries. ]]></video:description>
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    <loc>https://www.nutraingredients.com/Article/2025/01/15/nutraingredients-awards-for-the-us-dietary-supplements-industry/</loc>
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      <video:title><![CDATA[Do you have what it takes to win a NutraIngredients-USA Award?]]></video:title>
      <video:description><![CDATA[The NutraIngredients-USA Awards include 16 categories spanning sports nutrition, healthy aging, microbiome modulation, mind and mood, botanicals and much more.]]></video:description>
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    <lastmod>2026-02-18T05:40:05.644Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2025/01/08/nutrawomen-wednesday-julia-wiebe-phd/</loc>
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      <video:title><![CDATA[NutraWomen Wednesday: Julia Wiebe, PhD, managing director at Finzelberg-owned red otc]]></video:title>
      <video:description><![CDATA[Finzelberg-owned red otc's Julia Wiebe, PhD, details where determination and 'putting yourself out there' can take you.]]></video:description>
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    <loc>https://www.nutraingredients.com/Article/2025/01/07/mlms-are-adapting-to-the-digital-age/</loc>
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      <video:title><![CDATA[Does the direct selling industry need to reinvent itself to survive? ]]></video:title>
      <video:description><![CDATA[The multi-level marketing industry is now at a crucial turning point as it evolves from door-to-door to digital disruption. ]]></video:description>
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    <lastmod>2026-02-18T05:29:05.003Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/12/23/nutraingredients-awards-judges/</loc>
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      <video:title><![CDATA[The experts behind the 2025 NutraIngredients Awards]]></video:title>
      <video:description><![CDATA[The esteemed judging panel for the NutraIngredients Awards featuring experts from diverse fields such as food innovation, regulatory affairs, and nutritional science. These leaders bring unparalleled expertise to evaluate and celebrate groundbreaking products, companies, and initiatives shaping the future of health, nutrition, and wellness.]]></video:description>
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    <lastmod>2026-02-18T05:28:55.181Z</lastmod>
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  <url>
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      <video:title><![CDATA[NutraWomen Wednesday: Loula Merkel, CEO, COMET]]></video:title>
      <video:description><![CDATA[Loula Merkel shares her journey from the industrial sectors of agribusiness and energy to the world of healthy food technology and how her current sector offers more opportunities for women. ]]></video:description>
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    <lastmod>2026-02-18T05:39:29.031Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/12/13/how-utah-became-the-dietary-supplement-capital-of-the-us/</loc>
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      <video:title><![CDATA[Why Utah? How the Beehive State became the supplement capital of the U.S.]]></video:title>
      <video:description><![CDATA[What do religion, herbs and infrastructure all have in common? They are all key pieces to the thriving dietary supplement industry that took root in Utah. 
]]></video:description>
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    <lastmod>2026-02-18T05:39:50.175Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2024/12/11/nutrawomen-wednesday-chioma-ikonte-of-lief-labs/</loc>
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      <video:title><![CDATA[NutraWomen Wednesday: Chioma Ikonte, PhD, Chief Science Officer, Lief Labs]]></video:title>
      <video:description><![CDATA[With over two decades of expertise, Dr. Chioma Ikonte brings a unique perspective to dietary supplements as she steers the scientific research ship at Lief Labs. ]]></video:description>
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    <lastmod>2026-02-18T05:39:35.102Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2024/12/04/nutrawomen-wednesday-journalist-claudia-adrien/</loc>
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      <video:title><![CDATA[NutraWomen Wednesday: Claudia Adrien, Senior Correspondent, NutraIngredients-USA ]]></video:title>
      <video:description><![CDATA[Growing up between the US and Haiti, Claudia Adrien's agronomist grandfather inspired her appreciation for nature and plants, while her stepfather's family nurtured her narrative skills and love of journalism. These influences have given her a unique perspective that she brings to her work as a science journalist.]]></video:description>
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    </video:video>
    <lastmod>2026-02-18T05:39:34.935Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/27/central-retails-topsvita-to-enter-700-more-convenience-stores-pharmacies-in-2025/</loc>
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      <video:title><![CDATA[Central Retail’s Tops Vita reveals vitamins marketing tips and 2025 growth plans]]></video:title>
      <video:description><![CDATA[Central Retail Corporation’s vitamins and supplements retail arm Tops Vita has revealed top tips for vitamins and supplements marketing, as well as its growth plans for 2025. ]]></video:description>
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    <lastmod>2026-02-18T05:31:36.997Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/26/why-you-should-attend-the-sports-active-nutrition-summit-2025/</loc>
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      <video:title><![CDATA[7 reasons to attend NutraIngredients-USA’s Sports & Active Nutrition Summit 2025]]></video:title>
      <video:description><![CDATA[Reasons to attend the 2025 Sports & Active Nutrition Summit include the high-quality content, the high caliber speakers, the community, our wellness program and more.]]></video:description>
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    <lastmod>2026-02-18T05:40:45.71Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/20/Lets-go!-liposomal-ketone-gels-target-active-women/</loc>
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      <video:title><![CDATA['Lets go!' liposomal ketone gels target active women]]></video:title>
      <video:description><![CDATA[A new liposomal ketone product is launching next month, and will be marketed to women and people who need support for energy and focus, creator Bonnie Barnes tells NutraIngredients-USA.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/mzv5m9m2]]></video:player_loc>
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    <lastmod>2026-02-18T05:40:02.401Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/20/nutrawomen-wednesday-carolina-barsa-co-founder-of-fitbiomics/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/2KZZW3SKRBI27BAJDWIHHNOJLM.jpg?auth=961d36008eef4fe75592507946c5421e316a0dec3773a10aef344b6ca7c25796&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Carolina Barsa, Chief Innovation & Growth Officer and Co-founder of FitBiomics]]></video:title>
      <video:description><![CDATA[With a track record of successfully creating and growing purpose-driven brands that have a positive impact on society, Carolina Barsa, Chief Innovation & Growth Officer and Co-founder of FitBiomics, is committed to empowering people to take charge of their well-being.]]></video:description>
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    <lastmod>2026-02-18T05:39:25.795Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/20/dietary-supplements-november-launch-pad/</loc>
    <video:video>
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      <video:title><![CDATA[November Launch Pad]]></video:title>
      <video:description><![CDATA[From women's libido in the form of capsules to high protein in hot cocoa, November is sure heat up everyone's supplement regimen. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/jAjhbhV1]]></video:player_loc>
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  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/19/solnul-cso-the-prebiotic-effect-and-tolerability-is-bringing-a-lot-of-interest-to-resistant-starch/</loc>
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      <video:title><![CDATA[Solnul: ‘Prebiotic tolerability is bringing interest to resistant starch’]]></video:title>
      <video:description><![CDATA[Consumer understanding of resistant starch and its myriad benefits is reaching a turning point, says the chief science officer at Solnul, with the company’s data supporting the metabolic health benefits in healthy people.]]></video:description>
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    <lastmod>2026-02-18T05:28:52.906Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2024/11/18/adm-s-supportive-solutions-for-glp-1-users/</loc>
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      <video:title><![CDATA[ADM talks supportive solutions for GLP-1 users]]></video:title>
      <video:description><![CDATA[Nutrition and flavor firm ADM recently unveiled its Supportive Solutions platform for GLP-1 users to address the emerging demand for tailored nutrition support for consumers currently taking GLP-1 agonists.]]></video:description>
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    <lastmod>2026-02-18T06:54:58.245Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/14/reducose-expanding-the-science-from-metabolic-health-to-energy-weight-and-sleep/</loc>
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      <video:title><![CDATA[Reducose: Expanding the science from metabolic health to energy, weight and sleep]]></video:title>
      <video:description><![CDATA[After making waves in the blood sugar management and metabolic health sector, Phynova’s Reducose is exploring the longer-term benefits, from better energy to weight management and improved sleep.]]></video:description>
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    </video:video>
    <lastmod>2026-02-18T06:54:58.222Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/13/nutrawomen-wednesday-emily-rose-britton-phd-senior-market-development-manager-dietary-supplement-verification-program-usp/</loc>
    <video:video>
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      <video:title><![CDATA[NutraWomen Wednesday: Emily Rose Britton, PhD, Senior Market Development Manager, Dietary Supplement Verification Program, USP]]></video:title>
      <video:description><![CDATA[Emily Rose Britton, the senior market development manager of the Dietary Supplement Verification Program at U.S. Pharmacopeia, shared her unexpected journey into botanicals and dietary supplements.]]></video:description>
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    <lastmod>2026-02-18T05:39:38.028Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/12/US-still-the-1-probiotics-supplement-market-but-China-is-catching-up-IPA-Chief/</loc>
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      <video:title><![CDATA[US still the #1 probiotics supplement market, but China is catching up: IPA Chief]]></video:title>
      <video:description><![CDATA[The United States remains the number one market for probiotic supplementation, but double-digit growth in China could see the Asian country replace the U.S. in “a year, maybe two,” says the executive director of the International Probiotics Association (IPA).]]></video:description>
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    </video:video>
    <lastmod>2026-02-18T05:31:34.974Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/12/specnova-ceo-how-does-bioavailability-equate-to-efficacy-it-might-not./</loc>
    <video:video>
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      <video:title><![CDATA[Specnova CEO: 'How does bioavailability equate to efficacy? It might not.']]></video:title>
      <video:description><![CDATA[Liposomes are a critical tool to making supplements more efficacious, and ingredient supplier Specnova is at the forefront of liposomal innovation. 
 
]]></video:description>
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    <lastmod>2026-02-18T05:28:57.002Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/12/TikTok-Shop-s-growing-influence-on-the-health-and-beauty-consumer/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/UFIW4C7OTBKGHMJDJQWQEXMKKU.png?auth=c9a3ad4dc659f4a9e2e7ed7090a1ebd1de4c8086260454946590c43d192a8f09&amp;smart=true&amp;width=1603&amp;height=886</video:thumbnail_loc>
      <video:title><![CDATA[TikTok Shop's growing influence on the health and beauty consumer]]></video:title>
      <video:description><![CDATA[Social platforms are increasingly influencing consumer shopping behaviors by offering brands a unique opportunity to capture the attention of a diverse audience. One such platform is TikTok Shop, which sees over 80% of its dollar sales in the health and beauty categories. So what does this all mean for dietary supplements? NeisenIQ’s vice president of total wellness Sherry Frey weighed in.]]></video:description>
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    <lastmod>2026-02-18T05:39:41.099Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/12/iovate-s-cio-on-opportunities-in-a-changing-weight-management-sector/</loc>
    <video:video>
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      <video:title><![CDATA[Iovate’s CIO on opportunities in a changing weight management sector]]></video:title>
      <video:description><![CDATA[Natural alternatives, side effect support and promoting health and wellness post-GLP-1 drugs—there are several opportunities for brands to thrive in the brave new weight management world.]]></video:description>
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    <lastmod>2026-02-18T05:40:54.051Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/11/Sami-Sabinsa-Group-CEO-Don-t-have-a-commodity-mentality/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/25WR75WEINJE5NJSLIITWY7UFE.jpg?auth=6812d6fa9ad8ae7471af45560eb7e1c4c4753ae88b24d3a7cad8736853247517&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[Sami-Sabinsa Group CEO: Don't have a 'commodity mentality']]></video:title>
      <video:description><![CDATA[Ingredient supplier Sami-Sabinsa Group is a long-time leader in managing the supply chain and sidelining some of the pitfalls of ingredient commodification.]]></video:description>
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    </video:video>
    <lastmod>2026-02-18T05:39:38.198Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/11/unpa-s-israelsen-on-the-widening-gap-between-science-and-structure-function-claims/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/RTZ55LUGXROSFJGZV552JTFZPE.jpg?auth=e9ca257e45d884eebcd627e9eff163ab7c24aa0188cd664ab073d19e8e94e386&amp;smart=true&amp;width=1314&amp;height=743</video:thumbnail_loc>
      <video:title><![CDATA[UNPA’s Israelsen: ‘The gap between the science and the framework of a structure-function claim is increasingly stressed’]]></video:title>
      <video:description><![CDATA[Dietary supplements are permitted to make structure-function claims, but the industry is increasingly seeking a solution to make stronger claims given the rapid advances in the science supporting the efficacy of some ingredients and products.]]></video:description>
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    <lastmod>2026-02-18T05:39:28.981Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/11/lifevantage-revels-in-activation-era-with-debut-of-glp-1-system/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/UGBZAYZLW5OKPH7DW52KRI6OUQ.jpg?auth=b724ce13bafec9e5b94767da8dc649f0cbab7a55cf4a33fceae790f950ba56fa&amp;smart=true&amp;width=1598&amp;height=901</video:thumbnail_loc>
      <video:title><![CDATA[LifeVantage revels in 'activation era' with debut of GLP-1 system]]></video:title>
      <video:description><![CDATA[Nutrigenomics company LifeVantage is turning down food noise by turning up GLP-1 production. The company just launched its MindBody GLP-1 System, a dual product offering that includes MB Core and MB Enhance, which work together to activate natural GLP-1 production.]]></video:description>
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    <lastmod>2026-02-18T05:28:57.193Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/11/salmon-derived-peptides-may-activate-glp-1-hofseth-biocare-data/</loc>
    <video:video>
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      <video:title><![CDATA[Salmon-derived peptides may activate GLP-1: Hofseth BioCare data]]></video:title>
      <video:description><![CDATA[Hofseth BioCare’s soluble protein hydrolysate (ProGo), upcycled from Atlantic salmon, may activate the GLP-1 receptor and offer a natural alternative in the weight management category.]]></video:description>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/07/cycle-syncing-how-levelle-nutrition-is-helping-women-optimize-their-cycles/</loc>
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      <video:title><![CDATA[Cycle syncing: How Levelle Nutrition is helping women optimize their cycles]]></video:title>
      <video:description><![CDATA[Linda Alvarez, MD, co-founder of Levelle Nutrition, is leading the charge in ‘cycle-syncing’, the movement to help women optimize their nutrition and workouts based on their menstrual cycle. ]]></video:description>
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    <lastmod>2026-02-18T05:40:05.624Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/06/nutrawomen-wednesday-line-johnsen-phd-svp-of-r-d-and-regulatory-affairs-aker-biomarine/</loc>
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      <video:title><![CDATA[NutraWomen Wednesday: Line Johnsen, PhD, SVP of R&D and Regulatory Affairs, Aker BioMarine]]></video:title>
      <video:description><![CDATA[Line Johnsen, PhD, started off researching DNA replication, chromosome dynamics and antibiotics screening, but it was her time at a contract research organization that sparked her interest in omega-3s.]]></video:description>
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    <lastmod>2026-02-18T05:39:22.96Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/06/NPA-hails-monumental-victory-with-NMN-case/</loc>
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      <video:title><![CDATA[NPA hails ‘monumental victory’ with NMN case]]></video:title>
      <video:description><![CDATA[The Natural Products Association (NPA) is celebrating after a federal court granted a joint motion to stay proceedings in a lawsuit to allow the Food and Drug Administration to respond to a Citizen Petition that may resolve the case about Nicotinamide Mononucleotide (NMN) without further litigation. ]]></video:description>
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    </video:video>
    <lastmod>2026-02-18T05:39:28.999Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/11/05/what-s-up-with-pumps-networking-one-pump-at-a-time/</loc>
    <video:video>
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      <video:title><![CDATA[What’s Up with Pumps: Networking one pump at a time]]></video:title>
      <video:description><![CDATA[How a spontaneous gym session in San Diego transformed into a powerful, nationwide movement that's revolutionizing how the nutraceuticals industry networks. ]]></video:description>
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    <lastmod>2026-02-18T05:40:50.964Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/10/31/Newest-nutrition-supplement-launches-October-2024/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/HMSMEJOFP5IWTLZ4MN2GJOZNIA.jpg?auth=82655664b12e77831ced48696ffac3b89ee3ea20fd1d65734322eadf7427a190&amp;smart=true&amp;width=2852&amp;height=1584</video:thumbnail_loc>
      <video:title><![CDATA[NPD launchpad October 2024]]></video:title>
      <video:description><![CDATA[Immune-boosting supplements and personalized nutrition services take center stage in this months new product launch roundup.]]></video:description>
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    <lastmod>2026-02-18T05:28:56.945Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/10/28/october-launch-pad/</loc>
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      <video:title><![CDATA[October Launch Pad]]></video:title>
      <video:description><![CDATA[The month of October is closing out with quite the variety of offerings—from protein to probiotics to multis, in formats that include RTD, soft chews, stick packs and more. ]]></video:description>
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      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:39:25.918Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/10/28/why-swisse-is-boosting-melting-tablets-range-for-younger-consumers/</loc>
    <video:video>
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      <video:title><![CDATA[Smart innovation: Why Swisse is boosting 'melting' tablets range for younger consumers]]></video:title>
      <video:description><![CDATA[Swisse Wellness is adding new dosage formats to its vitamins, minerals, and supplements (VMS) range in Australia, with orally disintegrating tablets targeted at the younger demographic its latest endeavour.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/vUpl100d]]></video:player_loc>
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      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:31:41.078Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/10/23/nutrawomen-wednesday-heather-granato-founder-nutrachievement/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/2KVUABLIFRMXXK276YEGOKW63A.jpg?auth=7b3b384c1d72dc084c01851212f5f6be57c249b4f5f19721409ce71c7463116c&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Heather Granato, Founder, Nutrachievement]]></video:title>
      <video:description><![CDATA[Heather Granato, the founder of strategic business consultancy Nutrachievement, is a 30-year veteran of the natural products industry. She shared her early passion for journalism and the valuable lessons she learned along the way, including the importance of upholding the principles of free press and the media's role in informing the public.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/s6iROCow]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:28:57.229Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/10/21/GRMA-launches-Innovative-Product-Integrity-Program/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/TFJF5IVVWJP2PH2ATJVRF3P4EI.png?auth=a64ba595f8eec6f1e6dc39f9b74c6e98eda245fdf3aeed5ecd469e19db18e043&amp;smart=true&amp;width=1158&amp;height=606</video:thumbnail_loc>
      <video:title><![CDATA[GRMA launches Innovative Product Integrity Program]]></video:title>
      <video:description><![CDATA[The Global Retailer and Manufacturer Alliance said it is hoping to increase confidence in product integrity within the supply chain by introducing the Innovative Product Integrity Program. ]]></video:description>
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    <lastmod>2026-02-18T05:28:59.009Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/10/16/yasmeen-nkrumah-elie-takes-home-trailblazing-woman-award/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTVBDUVN55LDJIL75UUUFIY75M.jpg?auth=e9e10615c02590607ff1e0dfdbdb56abc3bab47653c07f55a07197d26f34cf10&amp;smart=true&amp;width=953&amp;height=650</video:thumbnail_loc>
      <video:title><![CDATA[Yasmeen Nkrumah-Elie takes home Trailblazing Woman Award]]></video:title>
      <video:description><![CDATA[Radicle Science and the Council for Responsible Nutrition (CRN) recently honored Yasmeen Nkrumah-Elie, PhD, ChromaDex’s global director of external research, as the first winner of the Trailblazing Woman Award.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/t85EXfo3]]></video:player_loc>
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    </video:video>
    <lastmod>2026-02-18T05:28:52.884Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/10/15/steve-mister-calls-for-convergence-at-crn-conference/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/EFHJGOHXG5PJ5BCFN6V66RT7FM.jpg?auth=ee1020c0acde038212c1bda636407095408f95b92d56042fe691602b127cc57c&amp;smart=true&amp;width=1410&amp;height=787</video:thumbnail_loc>
      <video:title><![CDATA[Steve Mister calls for convergence at CRN conference]]></video:title>
      <video:description><![CDATA[Last week, the Council for Responsible Nutrition hosted its annual executive conference at the Grand America Hotel in Salt Lake City, with sessions spanning emerging science, marketing and communication, innovation, technology and the evolving regulatory environment.]]></video:description>
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    <lastmod>2026-02-18T05:39:34.994Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/10/15/nutraingredients-asia-s-start-up-of-the-year-says-research-key-to-stand-out-from-competition/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/YI4JOAU72FNXVMJYL75C6CN7XU.png?auth=9f7949f5b0ceab2095e3b9582bcf8a7edd6661a54586327b8af2c689c9dead51&amp;smart=true&amp;width=778&amp;height=449</video:thumbnail_loc>
      <video:title><![CDATA[Invest in science: NutraIngredients-Asia’s Start-up of the Year says research crucial for success]]></video:title>
      <video:description><![CDATA[The winner of NutraIngredients-Asia Awards 2024 Start-up of the Year says investing in research is key for start-ups to stand out from competition and it is aiming to do more in this area, with five clinical trials in the pipeline.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Zako7vMK]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:31:38.957Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/10/10/acebiome-seeks-to-fulfill-market-gap-for-sports-nutrition-aimed-at-middle-aged-adults/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NXGUKKM7Q5MJ7G726K5IG3MF44.png?auth=52ab03f7f756f9794ea94f1ed7a5ec6942770679493b03e6c61e11014a008f77&amp;smart=true&amp;width=767&amp;height=447</video:thumbnail_loc>
      <video:title><![CDATA[Target population: AceBiome sees market need for sports nutrition designed for middle-aged adults]]></video:title>
      <video:description><![CDATA[There are market opportunities in Asia-Pacific’s sports nutrition sector specifically targeted at middle-aged adults, says the winner of this year’s NutraIngredients-Asia Awards Product of the Year Sports Nutrition.]]></video:description>
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      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:31:36.881Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/10/08/grape-king-bio-to-further-study-cognitive-benefits-of-award-winning-mushroom-ingredient/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/ZIRQYGMKBZNU5E6IV3LKHUXEKU.png?auth=40e70d9f618ea894f258c2409af4625163bcd20471d4cc98cd44a4cf4cdcad35&amp;smart=true&amp;width=801&amp;height=449</video:thumbnail_loc>
      <video:title><![CDATA[Grape King Bio drives research on cognitive benefits of award-winning mushroom ingredient]]></video:title>
      <video:description><![CDATA[Grape King Bio is conducting further research on the cognitive benefits of its award-winning lion’s mane mushroom ingredient.]]></video:description>
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    <lastmod>2026-02-18T05:31:41.014Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/10/02/NutraWomen-Wednesday-Amy-Caplette-SVP-of-Quality-and-Regulatory-Affairs-Thorne/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/S2JRDS6A5ZK7VFV4UUBBFQ4IQQ.jpg?auth=dfb40767636a1cfa8f9f13bc74dc99af4caffc861e685ffe0b4c531e4a807720&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Amy Caplette, SVP of Quality and Regulatory Affairs, Thorne]]></video:title>
      <video:description><![CDATA[Amy Caplette, senior vice president of quality and regulatory affairs at Thorne, said her career has been marked by a strong work ethic and a deep commitment to enforcing quality standards. Her experiences, from working at the state food and drug agency to leading quality teams at Nutrilite, have shaped her into a passionate advocate for safe and high-quality products]]></video:description>
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      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:39:23.009Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/10/01/CHPA-s-MacKay-on-Amazon-policy-The-retailers-are-watching/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/UG6KPZ54MVJTTKY7VACIFJOZXU.jpg?auth=eabebfd4287ff4fd00fcbe142438e27b5f481c962e5aaae530b5be41726270d7&amp;smart=true&amp;width=1572&amp;height=988</video:thumbnail_loc>
      <video:title><![CDATA[CHPA’s MacKay on Amazon policy: ‘The retailers are watching’ ]]></video:title>
      <video:description><![CDATA[The recent Consumer Healthcare Products Association’s Regulatory, Scientific & Quality (RSQ) Conference brought together leaders from across the consumer healthcare landscape to discuss issues that are facing the industry and find solutions to some of the sector’s most pressing challenges. One such pain point is variability in quality.]]></video:description>
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    </video:video>
    <lastmod>2026-02-18T05:39:26.162Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/09/30/September-Launch-Pad/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/GKC2ZZK3VNOKDOW3UZUGNQAOK4.jpg?auth=aa2032c42f30dbfec36957e1c4a9d382bcd83ddfb02384f2b4b2e95b6bfb7555&amp;smart=true&amp;width=1360&amp;height=759</video:thumbnail_loc>
      <video:title><![CDATA[September Launch Pad]]></video:title>
      <video:description><![CDATA[Once primarily thought of as immune support season, September is proving to be much more. Whether its probiotics for neurodiverse populations, electrolytes to fight off cravings or antioxidants for preconception support, the month has something for everyone.]]></video:description>
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    <lastmod>2026-02-18T05:39:10.836Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/09/30/NPD-launchpad-September-2024/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/JHCXKXAVMJMB3C7BQLMFMSDAWQ.png?auth=544c70d283e600a19719509921bc8d837ab4268c2f012dbee4a4df9d862be348&amp;smart=true&amp;width=2520&amp;height=1400</video:thumbnail_loc>
      <video:title><![CDATA[NPD launchpad September 2024 ]]></video:title>
      <video:description><![CDATA[September product launches highlight key trends such as holistic health and active nutrition solutions, as well as seasonal flavors. ]]></video:description>
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    </video:video>
    <lastmod>2026-02-18T05:28:44.576Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/09/27/Newly-crowned-Nutrachampion-to-advance-GLP-1-and-sports-nutrition-research/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/WD3ZYMHT2NMYRCFO4YGQHS57SU.png?auth=01666b778ee9aa0fa09e92fb3684b43f6d20af0afa67b75fa8fcb7fa2bc13562&amp;smart=true&amp;width=809&amp;height=457</video:thumbnail_loc>
      <video:title><![CDATA[Newly crowned Nutrachampion to advance GLP-1 research, active ageing, women’s health]]></video:title>
      <video:description><![CDATA[Ramasamy Venkatesh, managing director and founder of Gencor Pacific and the newly crowned Nutrachampion in this year’s NutraIngredients-Asia’s Awards, says that his company is developing nutraceutical ingredients for promoting the body’s GLP-1 production, with "good data" obtained so far.]]></video:description>
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    </video:video>
    <lastmod>2026-02-18T05:31:45.328Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/09/25/NutraWomen-Wednesday-Jennifer-Clancy-global-marketing-director-Nutriventia/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/JCPNRFWBBNKYPCPCILOBSA6AP4.jpg?auth=4ba0fa077d371a3f6278ffccded7d038f7aefaf99047c04d6ed4b30a22f011b3&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Jennifer Clancy, Global Head of Marketing, Nutriventia]]></video:title>
      <video:description><![CDATA[Jennifer Clancy kicked off her career at fragrance heavyweights Estée Lauder and Elizabeth Arden before finding her calling in the nutraceutical space. ]]></video:description>
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    </video:video>
    <lastmod>2026-02-18T05:28:48.833Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/09/23/balancing-industry-partnerships-and-scientific-rigor/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/EJB7QSEANZOIDK7BJDPKKR3F5Q.png?auth=b09f001fb43afd34c5ee6e6bf10942b3e611fbbb0165dd32ea9e2bb75d335f0b&amp;smart=true&amp;width=746&amp;height=403</video:thumbnail_loc>
      <video:title><![CDATA[Balancing industry partnerships and scientific rigor]]></video:title>
      <video:description><![CDATA[The panel ‘Advancing Dietary Supplement Science and Public Health Knowledge’  at Consumer Healthcare Products Association’s 2024 Regulatory, Scientific & Quality Conference gave attendees a peek behind the curtain of how industry and academia collaborate with the NIH Office of Dietary Supplements' (ODS) in advancing dietary supplement research.]]></video:description>
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      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:28:48.855Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/09/18/Call-for-entries-from-Sports-Active-Nutrition-start-ups/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/YLOC3JVYPFMO3IXRHLF64D3LI4.jpg?auth=cf34393b6763be6e13b18911ec9010021aaa2eacbaed8bbfee1d5bb99f749887&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[Calling all Sports & Active Nutrition start-ups!]]></video:title>
      <video:description><![CDATA[NutraIngredients-USA is inviting early-stage active lifestyle brands to enter its "Start-up Stars" competition which will see three pioneering entrepreneurs gain industry notoriety at the Sports & Active Nutrition Summit 2025.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/XmaNz2S5]]></video:player_loc>
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      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:13.311Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/09/18/Special-journal-issue-seeks-to-address-Ashwagandha-concerns-one-by-one/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/3ASYDIDZKZITBMV5RDDNRN2T6Y.jpg?auth=bb7e0a5a797e3a2fb4ca243eee2b47c5a754341bccf723d7def9ac46055aa272&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[Special journal issue seeks to address Ashwagandha concerns ‘one by one’]]></video:title>
      <video:description><![CDATA[Experts are calling for papers for a special issue of Phytotherapy Research to address all aspects of the safety profile of ashwagandha. “There is no point in trading barbs or opinions,” said Dr. Thomas Brendler, one of the guest editors for the issue.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/B5UiPhAK]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:28:49.328Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/09/12/Plant-derived-ingredient-meets-demand-for-healthy-cognitive-aging/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/IFBPDUERWJJWFKFCQLRXM7HD7E.jpg?auth=d0cdeefd8cb850a7388b2014e8309ebdce9b90899a4c5fd0210f0a61f3911844&amp;smart=true&amp;width=1846&amp;height=1034</video:thumbnail_loc>
      <video:title><![CDATA[Green Bioactives meets demand for healthy cognitive aging]]></video:title>
      <video:description><![CDATA[A rising demand for mild cognitive impairment (MCI) solutions has led Scottish biotech startup Green Bioactives to focus on improving health span with an ingredient for memory. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/U2NMAWk7]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:28:45.002Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/09/11/NutraWomen-Wednesday-Linda-Alvarez-MD-Co-founder-Levelle-Nutrition/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/KZULOGRLNJJ3JHS7LN7K5EB5IM.jpg?auth=3f3a5a3e977f49f9cd56351f7447bfc160dd7a3d9ddf45ce73b58fbef45b6749&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Linda Alvarez, MD, Co-founder, Levelle Nutrition]]></video:title>
      <video:description><![CDATA[With women’s needs often overlooked, Linda Alvarez, MD, didn’t found Levelle Nutrition because she wanted to sell products, rather, she and her co-founder saw a problem and were driven to solve it.]]></video:description>
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    </video:video>
    <lastmod>2026-02-18T05:29:34.325Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/09/09/seed-health-makes-retail-debut-at-target/</loc>
    <video:video>
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      <video:title><![CDATA[Seed Health enters first retail partnership]]></video:title>
      <video:description><![CDATA[Today microbiome science company Seed Health announced its debut at all Target stores nationwide and online, marking its entry into big-box retail.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/XmCHM7MM]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:38:58.59Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/09/04/cpg-radar-aims-to-drive-innovation-and-strategy-across-dietary-supplements/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/FYFG354NKRMZNBIPKFEZ64FXQU.jpg?auth=da23f39ef6806f61fde9aa402ebc498405ddab4bf2fec448a7e30eaa70dd6cfa&amp;smart=true&amp;width=1443&amp;height=809</video:thumbnail_loc>
      <video:title><![CDATA[New AI model aims to drive innovation and strategy across dietary supplements]]></video:title>
      <video:description><![CDATA[CPG Radar is the brainchild of Afif Ghannoum, co-founder of data-driven microbiome company Biohm Health. His new venture aims to harness big data to drive innovation and strategy across the supplements industry.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/APDE4vZ9]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:28:50.912Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/09/04/nutrawomen-wednesday-alicia-wolf-senior-director-of-regulatory-affairs-ritual/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/ESRV2ARUBJIULANYNS24YHKRJA.jpg?auth=292fff2f63450dbf78cbb06a361591864622a7848d7aed458baa1f6c0b8066d0&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Alicia Wolf, senior director of regulatory affairs, Ritual]]></video:title>
      <video:description><![CDATA[Alicia Wolf, senior director of regulatory affairs at Ritual, said her journey into regulatory work wasn't exactly planned. A Fargo, North Dakota native, Wolf grew up with horses. She aspired to be a zoologist, which led her to pursue her undergraduate degree in biology.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/mNqbiUsW]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:39:01.573Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/09/03/Helaina-unleashes-human-equivalent-lactoferrin-with-effera/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/LAB6CWL3LVIYLPIDEZKIXUINHE.png?auth=ee6633c6477872d66da24aaf823123a0f1b1e1b78507bbb11ff0a802eb769cd6&amp;smart=true&amp;width=1102&amp;height=556</video:thumbnail_loc>
      <video:title><![CDATA[Helaina unleashes human equivalent lactoferrin with effera ]]></video:title>
      <video:description><![CDATA[Biotech company Helaina recently launched its breakthrough ingredient effera, going from being an R&D company to a commercially viable organization. The move not only marks a critical shift in the company, but offers a novel approach sure to disrupt the human nutrition market.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/7QA7GGIp]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:39:13.783Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2024/08/30/NPA-s-Fabricant-on-NMN-lawsuit-We-ve-got-to-take-a-stand-on-these-things/</loc>
    <video:video>
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      <video:title><![CDATA[NPA’s Fabricant on NMN lawsuit: ‘We've got to take a stand on these things’]]></video:title>
      <video:description><![CDATA[The Natural Products Association has filed a lawsuit against the Food and Drug Administration (FDA) requesting the agency cease its unlawful retroactive application of the Food, Drug, and Cosmetic Act against Nicotinamide Mononucleotide (NMN).]]></video:description>
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    <loc>https://www.nutraingredients.com/Article/2024/08/28/NutraWomen-Wednesday-Julia-Streuli-Co-founder-FUL-Foods/</loc>
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      <video:title><![CDATA[NutraWomen Wednesday: Julia Streuli, Co-founder, FUL Foods ]]></video:title>
      <video:description><![CDATA[FUL Foods is a social impact company focused on sustainable nutrition solutions using microalgae. Julia Streuli and her co-founders first met in business school and became interested in decarbonizing the food sector due to its significant impact on global emissions. ]]></video:description>
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    <lastmod>2026-02-18T05:39:01.565Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/08/28/npd-launchpad-august-2024-fresh-flavors-women-s-health-and-adaptogens/</loc>
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      <video:title><![CDATA[NPD Launchpad August 2024: Fresh flavors, women’s health and adaptogens ]]></video:title>
      <video:description><![CDATA[New flavors and special editions are key this month, as August sees brands cater to a wide range of wellness needs—from hormonal support and cognitive enhancement to digestive health and high-protein convenience.]]></video:description>
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    <lastmod>2026-02-18T05:28:46.748Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2024/08/26/August-Launch-Pad/</loc>
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      <video:description><![CDATA[As we say goodbye to summer, many brands are doubling up on new releases by featuring products that support both energy and rest.]]></video:description>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/08/21/NutraWomen-Wednesday-Dr.-Brandy-Zachary-Founder-of-Functional-Medicine-Academy/</loc>
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    <loc>https://www.nutraingredients.com/Article/2024/08/14/Orthomol-outlines-three-key-factors-for-South-Korea-market-success/</loc>
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      <video:title><![CDATA[Novel format, celebrity push, and German branding key for Korea success – Orthomol]]></video:title>
      <video:description><![CDATA[German food supplement company Orthomol believes its market success in South Korea is largely due to the novelty of its products, recommendation from a famous celebrity, and the good perception of German brands. ]]></video:description>
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    <loc>https://www.nutraingredients.com/Article/2024/08/08/Amazon-sellers-paying-the-high-price-of-updated-dietary-supplements-policy/</loc>
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    <lastmod>2026-02-18T05:39:22.892Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2024/08/07/NutraWomen-Wednesday-Holly-Johnson-PhD-Chief-Science-Officer-AHPA/</loc>
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    <lastmod>2026-02-18T05:38:52.504Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2024/07/31/NutraWomen-Wednesday-Molly-Blasier-founder-of-Sybil-Wellness/</loc>
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      <video:description><![CDATA[The real estate developer and wellness company founder details how she used an unfortunate circumstance to take control of her own health and healing.]]></video:description>
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    <lastmod>2026-02-18T05:28:44.559Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2024/07/29/NPD-launchpad-July-2024-Healthy-aging-and-sports-nutrition/</loc>
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      <video:title><![CDATA[NPD launchpad July 2024: Healthy aging and sports nutrition]]></video:title>
      <video:description><![CDATA[July’s product launches highlight healthy aging and brain health, sports recovery and hydration, as well as new shakes and flavors. ]]></video:description>
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      <video:title><![CDATA[July Launch Pad]]></video:title>
      <video:description><![CDATA[From spirulina to mushrooms to probiotics, July has an ingredient for every need state. This month is wrapping up with formulations for cellular health, cognitive support, hydration, metabolism and more.


]]></video:description>
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    <lastmod>2026-02-18T05:39:13.856Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2024/07/24/win-takes-home-industry-initiative-of-the-year-award/</loc>
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      <video:title><![CDATA[WIN takes home Industry Initiative of the Year Award]]></video:title>
      <video:description><![CDATA[With over 500 members, 30-plus sponsors and thousands of social media followers, the powerhouse group of men and women is showing no signs of slowing down.]]></video:description>
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    <loc>https://www.nutraingredients.com/Article/2024/07/24/WATCH-Amway-s-regional-president-on-pursuing-new-growth-areas/</loc>
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      <video:title><![CDATA[Amway expands Nutrilite range with longevity, health span, gut microbiome solutions - WATCH]]></video:title>
      <video:description><![CDATA[Amway is paying more attention to longevity, health span, and gut microbiome as it expands the range of products and solutions for its flagship brand Nutrilite.]]></video:description>
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    <lastmod>2026-02-18T05:31:39Z</lastmod>
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    <loc>https://www.nutraingredients.com/Article/2024/07/17/NutraWomen-Wednesday-Sarah-Burden-Vice-President-of-Sales-Radicle-Science/</loc>
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      <video:description><![CDATA[After spending 20+ years in the natural products industry, Sarah Burden has decided to take a more ‘radicle’ approach, highlighting the importance of education, compliance and research.]]></video:description>
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    <lastmod>2026-02-18T05:39:10.879Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/07/16/Asma-Ishaq-leads-charge-in-mental-wellness-revolution/</loc>
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      <video:title><![CDATA[Asma Ishaq leads charge in ‘mental wellness revolution’]]></video:title>
      <video:description><![CDATA[Amare Global recently announced the appointment of Asma Ishaq as Chief Executive Officer. The new CEO said she is determined to position Amare Global as a leader in the mental wellness category through innovative product offerings.]]></video:description>
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    <lastmod>2026-02-18T05:39:01.649Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/07/15/Nouri-founder-on-addressing-diverse-needs-of-women-at-every-life-stage/</loc>
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      <video:title><![CDATA[Nouri founder on addressing diverse needs of women at every life stage]]></video:title>
      <video:description><![CDATA[Despite being 51% of the population, it's no secret that women still face huge data gaps and lack of representation. Nouri founder Caroline Carralero has witnessed firsthand some of the emerging science and market response to women's health products.]]></video:description>
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    </video:video>
    <lastmod>2026-02-18T05:38:58.72Z</lastmod>
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  <url>
    <loc>https://www.nutraingredients.com/Article/2024/07/15/understanding-the-value-of-species-specific-biotics-for-animals/</loc>
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      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/M5YFKSWWSJNJRAFIH6H7V3VZ7M.jpg?auth=434aed115a96df7ade3d3621d06a9f5f5aa338b88540f9b88db4e6629e309350&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[Understanding the value of species-specific biotics for animals]]></video:title>
      <video:description><![CDATA[Dr. Jake Burlet is CEO of Canada-based CanBiocin, a company founded in 1998 that focuses on species-specific probiotics that target animal health. Burlet spoke about the organization and its recent research during this year’s Probiota conference in Salt Lake City.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/iXMhD2DB]]></video:player_loc>
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    </video:video>
    <lastmod>2026-02-18T05:39:05.081Z</lastmod>
  </url>
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