<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/31/march-launch-pad-biotics-hormonal-health-and-cellular-energy-drive-new-product-launches/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/Z5WYNAR3RZBOZIU4ZZBV67CFX4.jpg?auth=4686c2a98fc2d354e149c527e19467452490ecb872dac053e56f0a0f88a5ee56&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[March Launch Pad: Biotics, hormonal health and cellular energy lead the way]]></video:title>
      <video:description><![CDATA[This month’s offerings point to a shift from single-benefit solutions toward more integrated, system-wide support. From next-gen biotics to targeted hormone formulas and cellular energy stacks, brands are doubling down on clinically positioned, multi-functional solutions that address specific consumer needs.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/qDPThiMP]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-31T14:35:54.56Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/26/sports-nutrition-cannot-rely-on-efficacy-alone-as-flavor-expectations-rise-says-nutrabolt-vp/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/X34AEH7IS5BIRD3JIVNYK4PZRQ.jpg?auth=42ef7eabc5df4abc49d1e3846a11caa0ac32f8dd8ad9f657eb6d2a45b5e416e8&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[Sports nutrition cannot rely on efficacy alone as flavor expectations rise, says Nutrabolt VP ]]></video:title>
      <video:description><![CDATA[At the NutraIngredients Sports and Active Nutrition Summit, Frank DiLorenzo, VP of product development at Nutrabolt, made one thing clear: in today’s sports nutrition market, flavor is no longer a secondary consideration. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/IsHlWeBb]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Active nutrition</video:tag>
    </video:video>
    <lastmod>2026-03-27T13:56:52.853Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/25/nutrawomen-wednesday-julie-daoust-of-the-functional-mushroom-council-and-m2-ingredients/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/PZZOVCTBD5CIDGSUHIBKHLDB3U.jpg?auth=d4a5baaf41fa9014a4e6b446f0eec09936d0b037078205909f084e715f56c0fe&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Julie Daoust of the Functional Mushroom Council and M2 Ingredients]]></video:title>
      <video:description><![CDATA[Julie Daoust, drawing on her French family tradition and scientific curiosity, has become a leader in the field of functional mushrooms, combining her expertise in ethnobotany and natural product chemistry. Facing challenges as a woman in a male-dominated industry, she overcame imposter syndrome and leveraged her diverse interests to bridge scientific innovation with business, notably through helping launch the Functional Mushroom Council to foster industry collaboration. As a leader at the women-led M2 Ingredients, Daoust emphasizes mentorship, empowerment and support for women in STEM. She advises young women in science to remain open, curious and trust their intuition while embracing new discoveries.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/QPAYuImM]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-25T15:42:51.517Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/24/women-are-redefining-sports-nutritionand-gnc-is-paying-attention/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/Z7ZBNJ5JQNA4TMG7STD7M7X6ZU.jpg?auth=63c27ddeb1e9ce01c47008bd41c7593ab679fc328d5086d33f70da9b2ec4cf47&amp;smart=true&amp;width=1307&amp;height=810</video:thumbnail_loc>
      <video:title><![CDATA[Women are redefining sports nutrition—and GNC is paying attention]]></video:title>
      <video:description><![CDATA[After more than two decades at GNC, Rachel Jones, RDN, has had a front-row seat to one of the most significant shifts in sports nutrition: the rise of the female consumer. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/RbWKmUlu]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-30T14:05:00.769Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/23/creatine-lawsuits-peptide-pitfalls-and-glp-1-risks-take-center-stage/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/ERQDREP3XFHJ5B7AADJRALKYBA.jpg?auth=f9979ef01317b139e335c3f18d7fa9fda034be1e8bf0a1d9546a8831f1568c78&amp;smart=true&amp;width=1641&amp;height=919</video:thumbnail_loc>
      <video:title><![CDATA[Creatine lawsuits, peptide pitfalls and GLP-1 risks take center stage at SANS]]></video:title>
      <video:description><![CDATA[At the Sports & Active Nutrition Summit in San Diego, attorney Amber Littlejohn highlighted a growing set of regulatory challenges facing brands as innovation accelerates across sports nutrition and adjacent categories.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/IMPdcvkm]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-23T14:53:05.524Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/20/listen-ni-exclusive-with-checkerspot-cto-on-poa-innovation/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/OZMDGYFLABDD7IHVH6S7WZZW2E.png?auth=cf62005f84634fe991b6d03d2c26ac291b3ca5c24ed1fac3c01c9e6f5fdee8fe&amp;smart=true&amp;width=2100&amp;height=1400</video:thumbnail_loc>
      <video:title><![CDATA[Listen: NI exclusive with Checkerspot CTO on POA innovation]]></video:title>
      <video:description><![CDATA[California-based biotech company Checkerspot has developed a new method for producing palmitoleic acid (Omega-7) through microalgae fermentation, according to a newly published paper. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/vxidCcsn]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Beauty &amp; wellness</video:tag>
    </video:video>
    <lastmod>2026-03-22T03:51:24.05Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/20/deadline-extended-for-the-nutraingredients-usa-awards/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/YXAARFM6CRHPBGDD3P6IE5N5LI.png?auth=6da90eec1755be8c4f062b0e0088932d823de6e4c88b6f4be0fc18988a110e49&amp;smart=true&amp;width=576&amp;height=324</video:thumbnail_loc>
      <video:title><![CDATA[Deadline extended for the NutraIngredients-USA Awards!]]></video:title>
      <video:description><![CDATA[You still have time to enter this year’s NutraIngredients-USA Awards after we extended the deadline for entries to Friday, March 27, 2026 at 11:55pm CT. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/4Nga2yx6]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-20T13:22:45.234Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/19/cpg-radar-updates-accelerate-white-space-identification-and-time-to-market/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/L7TZ4QG7UJHXNGNWUR6MVLETAE.jpg?auth=58876f501301a53530b44799719faf59d6448fd270eb99f6362895eb592c1f0d&amp;smart=true&amp;width=1222&amp;height=637</video:thumbnail_loc>
      <video:title><![CDATA[CPG Radar updates accelerate white space identification and time-to-market]]></video:title>
      <video:description><![CDATA[CPG Radar, founded by Afif Ghannoum in 2024, is enhancing its AI-driven platform to expedite innovation in the supplements industry by analyzing science, market claims and consumer awareness. The company transitioned from an "analysis as a service" model to a self-service platform called Signals, which enables brands and manufacturers to identify opportunities through granular data analysis across over 20 market categories. Signals assists in evaluating the commercial value of branded ingredients against generic options and aims to streamline the initial 85% of the innovation process, allowing teams to focus on strategic decisions.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Wxir2NOg]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-03-19T14:33:05.309Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/19/rewriting-weight-management-glp-1s-tiktok-and-the-shift-to-metabolic-health/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/BLRNTGAMRRAW7DPVNXABTRCMRU.jpg?auth=3ce549720f64a48ff37a0049c33e07e880ab2c38e710b228e7eb5b53ef1bd37c&amp;smart=true&amp;width=1344&amp;height=761</video:thumbnail_loc>
      <video:title><![CDATA[Rewriting weight management: GLP-1s, TikTok and the shift to metabolic health]]></video:title>
      <video:description><![CDATA[GLP-1 adoption, shifting consumer priorities and the rise of social commerce are redefining the weight management category. As traditional supplements lose users, demand is moving into adjacent areas like gut health, mental performance and broader wellness support. Platforms like TikTok Shop are accelerating discovery and purchase, though long-term loyalty remains uncertain. At the same time, the category is evolving beyond weight loss toward metabolic health, reflecting a more holistic and personalized approach to wellness.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/V5TcXqsx]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-19T15:22:30.864Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/18/are-we-entering-an-era-of-physiology-first-formulation/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/CEBYG5RMVRBGDFJT4YQKKEZQBY.jpg?auth=2a25a6ece75f768ad891993a113d2b6ae098a8298aa14560b32e8ffbeff6ee75&amp;smart=true&amp;width=1615&amp;height=908</video:thumbnail_loc>
      <video:title><![CDATA[Women’s health: Are we entering an era of physiology-first formulation?]]></video:title>
      <video:description><![CDATA[Women’s supplements are entering a new phase of innovation. Experts discuss how physiology-first formulation and human lactoferrin could reshape the category. The conversation explores iron metabolism, female biology and the future of women’s health products.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/6k9tKLhT]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-18T14:19:00.237Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/16/fueling-the-nfl-a-look-inside-elite-sports-nutrition-strategies/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/C7XHYNSJKRHRLL3MMNKMU224XY.jpg?auth=7c7ee6946c43dc3a54931bcd1bea0d9b606d97d687ca90b86e59782d18dc7a46&amp;smart=true&amp;width=2017&amp;height=1153</video:thumbnail_loc>
      <video:title><![CDATA[Fueling the NFL: A look inside elite sports nutrition strategies]]></video:title>
      <video:description><![CDATA[Maintaining peak performance over the course of a 17-game NFL season requires far more than game-day preparation. According to Jordan Mazur, RD, director of sports nutrition for the San Francisco 49ers, nutrition plays a foundational role in supporting athletes’ readiness, recovery and resilience year-round.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/nP01ffci]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-16T14:17:39.202Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/12/trendspotting-with-spins-protein-creatine-take-over-expo-west/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/HG6IDYVAYFHCXPYAQI7YWRSVTE.jpg?auth=46909527c1e19733cbbe00d44686d79c3dc83289737e124c4fd1b1281747c220&amp;smart=true&amp;width=1361&amp;height=763</video:thumbnail_loc>
      <video:title><![CDATA[Trendspotting with SPINS: Protein, creatine take over Expo West 2026]]></video:title>
      <video:description><![CDATA[With creatine flooding the show floor in every format imaginable, what’s the next wave of differentiation in the supplement space? SPINS’ Scott Dicker breaks down the major shifts at Expo West 2026 – and it’s all about convenience meeting innovation.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/eZ8SPy5r]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-12T15:29:43.395Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/11/nutrawomen-wednesday-jess-haghani-of-lucille-health/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/MYNFOM3LSFHBTDRHKPRJ7NIWQU.jpg?auth=306b4d27d11ca81d2dbfc07e529838173125c063aa496e0942a1e7c53f1ed431&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Jess Haghani, founder and CEO, Lucille Health]]></video:title>
      <video:description><![CDATA[After helping her grandmother recover from heart surgery, Jess Haghani noticed that the nutritional shakes given to seniors were outdated, highly processed and unpleasant. This inspired her to start Lucille Health, a company that makes modern, high-protein nutrition shakes for older adults using cleaner ingredients and easier-to-use packaging for people with mobility issues like arthritis. Beyond improving the formula, the brand focuses on dignity and positive aging—creating products that taste good, feel approachable and celebrate seniors rather than treating aging like a medical problem.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/w90tHeSe]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-11T15:01:30.866Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/10/state-restrictions-emerging-ingredients-and-gras-npa-outlines-policy-challenges/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/CVQIA62PJRAORCROTUB6GDONCQ.jpg?auth=c92a67595fd9842ac725d1150ad3e49b21670c235e67fff0a60ccf279a7b4a69&amp;smart=true&amp;width=1024&amp;height=546</video:thumbnail_loc>
      <video:title><![CDATA[State restrictions, emerging ingredients and GRAS: NPA outlines industry’s biggest policy challenges]]></video:title>
      <video:description><![CDATA[NPA's Dan Fabricant breaks down the dietary supplement industry's most complex policy challenges, including state-level sales restrictions, uncertainty around emerging ingredients like peptides and precision fermentation, and questions surrounding self-affirmed GRAS.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Rr1j8elF]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-03-10T15:06:29.181Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/10/ucsd-launches-milk-analytics-core-for-deep-molecular-phenotyping-of-human-milk/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/WCKYEXLSCVCGTB4KMK6VIZSGOY.jpg?auth=545994564a6f7b872e48a0f15ae1077ce052c2ab3d1adf6bcc2bbc0e0e193530&amp;smart=true&amp;width=2121&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[UCSD launches first human milk analytics hub]]></video:title>
      <video:description><![CDATA[UC San Diego's Human Milk Institute has launched the Milk Analytics Core (MAC), an innovative analytical hub designed to investigate the bioactive molecules in human milk. Led by Dr. Lars Bode, the MAC aims to uncover unknown components and their effects on health, potentially leading to therapeutic discoveries for conditions such as cardiovascular diseases and applications in sports nutrition. Supported by UC San Diego, MOMI CORE, and the NIH/NICHD MPRINT Center, the MAC seeks to position milk as a source of therapeutic solutions beyond infant nutrition.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Sz9KvtSn]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-03-10T15:02:51.846Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/06/creatine-peptides-and-functional-beverages-trends-talk-with-the-vitamin-shoppe/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/6ZTB76Q77VAKBAYYDECGOCYD2I.jpg?auth=a30b9ddb88e57d62a5eaaad2e9b5841c71f45fc0e0f9fb7f6c674a09b01ea9de&amp;smart=true&amp;width=1616&amp;height=904</video:thumbnail_loc>
      <video:title><![CDATA[The Vitamin Shoppe president talks big trends and growth areas ]]></video:title>
      <video:description><![CDATA[The Vitamin Shoppe President Muriel Gonzalez highlighted creatine's evolution from a gym niche to a mainstream product, noting an increase in diverse product forms like powders and gummies. The company also predicts growth in peptides, initially popular in beauty products and now expanding into broader markets, and is expanding its offerings in functional food and beverages, notably protein bars and drinks, to meet rising consumer demand.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/WVjbe3Sj]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-03-06T14:45:37.501Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/06/live-microbes-could-become-key-in-future-dietary-guidelines/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/P4KPRWIA7JAN5CK5Q3TZR7UC3Y.jpg?auth=29724ab2a2fe3d5c7eed28c7a3c26daf0a51e85a3058c5a07beb6bd1a8e45a8b&amp;smart=true&amp;width=2384&amp;height=1257</video:thumbnail_loc>
      <video:title><![CDATA[Microbial intake may be a missing piece in modern diets ]]></video:title>
      <video:description><![CDATA[Dietary intake of live microbes may be a missing factor in modern nutrition, with evidence showing that a microbe-rich diet from fermented and raw foods can positively influence gut microbiome composition, metabolite production, immune responses and bowel regularity.  At the IPA World Congress + Probiota 2026, Dr. Simone Guglielmetti, professor of food microbiology at the University of Milano-Bicocca, highlighted that future dietary guidelines should consider not only nutrients and vitamins but also viable microbial intake to support long-term health and reduce chronic disease risk.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/V4WpW1Ba]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-03-06T11:42:12.052Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/05/could-2026-be-the-biggest-year-for-dietary-supplements-since-the-introduction-of-gmps/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/4DLVBBTRTVA73OJ56EGLKV6VWY.jpg?auth=0eae2c3e2735ba2f8051322f3b7b05b5bfa0943a85ae488f27c8770ae6808795&amp;smart=true&amp;width=1412&amp;height=788</video:thumbnail_loc>
      <video:title><![CDATA[Could 2026 be the biggest year for dietary supplements since the introduction of GMPs?]]></video:title>
      <video:description><![CDATA[In 2026, significant regulatory changes are anticipated for the dietary supplements industry, potentially marking the most impactful year since the introduction of Good Manufacturing Practices (GMPs). A proposed rule requiring all self-affirmed GRAS ingredients to submit to the FDA is expected, alongside discussions on modernizing dietary supplement regulations, despite constraints on the FDA's authority. Concerns persist over the potential stifling of innovation, while the FDA explores public consultations and reforms, including the regulation of dietary supplements studied as drugs.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/UOjBgSFR]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2026-03-05T14:36:38.862Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/05/culture-shift-could-omics-advances-unlock-the-full-potential-of-fermented-foods/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/HL5XD2GROJAXJKG5SKEUCB4T5E.jpg?auth=5c37fc85042c5e05762e3ad2d5898566f9f293a1fb0b433d3d3997a19bc3b045&amp;smart=true&amp;width=2119&amp;height=1415</video:thumbnail_loc>
      <video:title><![CDATA[Culture shift: Could omics advances unlock the full potential of fermented foods?]]></video:title>
      <video:description><![CDATA[Fermented foods have been part of the human diet for roughly 10,000 years, but researchers are only just starting to fully understand the microbiomes found in these founds and assess their full impact on health.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/a6xqgE7R]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-03-05T11:26:04.342Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/03/how-ai-is-accelerating-probiotic-rd-processes/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/AB2XC2OV6BDEBK5ZMY6HTKRINI.jpg?auth=92e929fa28a9e579ab4a97cf37bafd997b46a7e0aff6c4e648e2f1890f981f32&amp;smart=true&amp;width=1448&amp;height=806</video:thumbnail_loc>
      <video:title><![CDATA[How A.I. is accelerating probiotic R&D processes]]></video:title>
      <video:description><![CDATA[CanBiocin, a Canadian company, partnered with Munich-based AI biotech startup Differential Bio to enhance the optimization of probiotic strains. Initially, they focused on improving existing commercial strains using machine learning and robotics, which significantly reduced the research timeline from two years to about four to five months. Following this success, they are collaborating on developing new strains. The partnership, initiated at Probiota, demonstrates how meaningful connections can accelerate research and business growth.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/XNdzTSw7]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-03-03T14:15:28.767Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/03/02/why-now-employs-a-toxicologist-to-strengthen-dietary-supplement-safety/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/ZP5MIJLGWBF6HC23KRRE7O277Y.jpg?auth=465794b71867aef72619d19a74f3a6971748aeb95a076d5fae11cd6080e6e738&amp;smart=true&amp;width=951&amp;height=502</video:thumbnail_loc>
      <video:title><![CDATA[The growing role of toxicology in dietary supplement safety]]></video:title>
      <video:description><![CDATA[As regulatory enforcement and consumer awareness around dietary supplements continue to grow, manufacturers are under increasing pressure to demonstrate safety. At Now Foods, that commitment includes employing a dedicated toxicologist, a role that remains relatively uncommon across much of the natural products industry.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/KzMrm4sO]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2026-03-02T21:55:37.217Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/27/the-gut-health-restore-diet-opportunities-and-challenges/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/364KCFOSQNEYNBE6FZRBSNXSP4.jpg?auth=b29540819a898e70ec63601860c7ac7cbc014170c417e885e7640d038c5a5c81&amp;smart=true&amp;width=1275&amp;height=716</video:thumbnail_loc>
      <video:title><![CDATA[The gut health restore diet: Opportunities and challenges]]></video:title>
      <video:description><![CDATA[Microbiome research reveals our ability to undo the damage of industrialized diets and shift health markers away from chronic disease risk within just a few weeks.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/21BdRKeS]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Europe</video:tag>
    </video:video>
    <lastmod>2026-02-27T11:21:04.029Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/26/trend-tracking-euromonitor-outlines-drivers-accelerating-the-biotic-boom/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/VFH4DYIUMNDB5F4SMCVAATF65I.jpg?auth=829abbad52471286f4a2ecf0b32d25e801e127d50c68484ddad6bb2f4c5250bb&amp;smart=true&amp;width=5760&amp;height=3840</video:thumbnail_loc>
      <video:title><![CDATA[Trend tracking: Euromonitor outlines drivers accelerating the biotic boom]]></video:title>
      <video:description><![CDATA[Probiotics are outperforming huge markets such as beauty and clothing as consumers increasingly prioritize health and wellness, according to Euromonitor’s Nick Stene.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ZbvUspQb]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-26T11:02:32.594Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/25/nutrawomen-wednesday-helen-christoni-of-make-time-wellness/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/XFXV74ZEI5EQFCLCD36SNI7BII.jpg?auth=eb534638fae11db0f638f263ac12a6ac4517b02a698e2ce72743d62dfcf19111&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday:  Helen Christoni, Co-Creator, Make Time Wellness ]]></video:title>
      <video:description><![CDATA[Helen Christoni, noticing a lack of products tailored for women in the wellness market, co-founded Make Time Wellness with Emma Heming Willis. The brand focuses on brain health, cognitive function and daily vitality, offering products like powders and gummies to support women's health. Their initiative, the 'One in Five Movement', highlights the importance of quality sleep, daily movement, human connection, problem-solving and nutrition. Christoni emphasizes that meaningful connections and conversations are crucial for reducing stress and enhancing mental clarity for women.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/et4rJ6le]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-02-25T15:48:02.363Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/24/spins-protein-still-reigns-but-fiber-and-hormone-support-gain-momentum/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/WY3KW6XSPZHWNKYAT6WF3TBCIM.jpg?auth=715a2d720880fd142bbe748c8a15d75aa60e9a6e2faf54ff164ee16e7a1b43d5&amp;smart=true&amp;width=1436&amp;height=796</video:thumbnail_loc>
      <video:title><![CDATA[SPINS: Protein still reigns but fiber, hormone support gain momentum]]></video:title>
      <video:description><![CDATA[Scott Dicker, senior director of market insights, SPINS, stepped away from the Sports & Active Nutrition Summit to share that active nutrition and performance supplements have led the vitamins and supplements category for the fifth consecutive year, driven by consumers using these products for overall health and wellness beyond just fitness. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/cVE8LUnK]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-02-24T14:41:18.215Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/24/probiotics-and-fiber-drive-gut-health-growth-at-holland-barrett/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/WHOZHDRN3NHJNAUCO2VVTQWBZ4.jpg?auth=4ee19629241952c6e234e722e1d2d46e1d1932b2ad5efdf8a44cd4f1920a4f68&amp;smart=true&amp;width=2842&amp;height=1580</video:thumbnail_loc>
      <video:title><![CDATA[Probiotics and fiber fuel gut health category growth at Holland & Barrett]]></video:title>
      <video:description><![CDATA[Holland & Barrett reports strong UK gut health category growth, driven by probiotics and fibre supplements, with rising demand for women’s health, children’s probiotics, functional drinks, gummies, and liquid formats, according to category director Jessica Pasco at Probiota 2026. The shift toward proactive wellness, personalised solutions, and the trend that “fibre is the new protein” is reshaping consumer purchasing behaviour, particularly among Gen Z and family shoppers.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/5VzIPrdT]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>News</video:tag>
    </video:video>
    <lastmod>2026-02-24T15:02:29.839Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/23/february-launch-pad-something-for-every-body/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/G4CDV7ZTPFEOXBJQXVOM4APLCI.jpg?auth=0a6089e2559c5b312501a510909bda93223f6531028934ad6c7f1b98545bf91e&amp;smart=true&amp;width=1360&amp;height=759</video:thumbnail_loc>
      <video:title><![CDATA[February Launch Pad: From men’s health to pregnancy, starting in the gut]]></video:title>
      <video:description><![CDATA[Microbiome-driven innovation dominates the latest launches, from prebiotic fibers and next-gen probiotics to L-glutamine, but brands are also expanding into targeted solutions for cognition, stress, hydration and metabolic support.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/uVEm75Dm]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-02-23T16:07:53.186Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/23/probiota-pioneer-microvitality-gives-academics-access-to-upper-gi-analysis/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/VHNBE4363RHB7KWOVNKPOP7ZJI.jpg?auth=e26737cd035463882b052cd3fa4e06161f06861a1725ec7f4b555a76721a4658&amp;smart=true&amp;width=1259&amp;height=769</video:thumbnail_loc>
      <video:title><![CDATA[Probiota Pioneer Microvitality gives researchers access to upper GI analysis]]></video:title>
      <video:description><![CDATA[Zoe Watson, co-founder and CEO of Microvitality, joined NutraIngredients’ Probiota conference in Dublin to discuss the importance of small intestine testing. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/u0x7RnFu]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Europe</video:tag>
    </video:video>
    <lastmod>2026-02-23T11:17:49.109Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/19/international-creatine-organization-and-network-unveiled-at-sans-2026/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/V5AQSZ4IL5FFJC3FIB36WWYSEU.jpg?auth=e5be84259a27a574a2d4420e0e56acc54c50e96525d79a306fdb773a243ce553&amp;smart=true&amp;width=2075&amp;height=1444</video:thumbnail_loc>
      <video:title><![CDATA[International Creatine Organization and Network unveiled at SANS 2026]]></video:title>
      <video:description><![CDATA[At the Sports & Active Nutrition Summit 2026, the International Creatine Organization and Network (ICON) was launched, aiming to promote creatine as a global health nutrient. Led by Dave Slagle, ICON addresses the lack of consistent third-party verification and misinformation about creatine. The organization starts with a purity standard of 99.5% for creatine, partnering with SGS to provide QR codes linking to certificates of analysis, benefitting manufacturers facing geographic bias. ICON is open to all creatine forms, beginning with creatine monohydrate.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/s1FHyot2]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-19T16:04:19.335Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/19/yakult-at-90-the-evolution-of-gut-health-and-longevity-trends/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/MWUNJSTMLVEM5NUON74OGIJ6PA.jpg?auth=daed9b0de4c0b064e6084671cdc4e1f6147737221f6e3136e06bd01d1c38e26b&amp;smart=true&amp;width=2868&amp;height=1592</video:thumbnail_loc>
      <video:title><![CDATA[How Japan’s longevity culture is impacting Europe’s gut health revolution]]></video:title>
      <video:description><![CDATA[Japan’s longevity culture, rooted in preventive care, fermented foods, and gut microbiome awareness, is influencing Europe’s emerging gut health revolution through Yakult’s 90-year expertise in probiotics and healthy aging. By promoting microbiome maintenance, fiber-rich diets, and probiotic interventions, Yakult is helping European consumers improve healthspan, prevent inflammaging, and integrate lessons from Japan’s holistic longevity practices.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/LsJ1rLx6]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-03-03T19:47:29.169Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/19/how-c-elegans-could-revolutionize-neurodegenerative-disease-studies/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/N6UOQ3XYRZFW7ORZYQB7UDZSYM.jpg?auth=3137a38634119521de9ecde69931987acb80687a05ddc13c5618157777957aea&amp;smart=true&amp;width=2601&amp;height=1428</video:thumbnail_loc>
      <video:title><![CDATA[Dig deep: Why the answer to human aging research could be found in the soil]]></video:title>
      <video:description><![CDATA[At the IPA World Congress + Probiota 2026 in Dublin, Prof. Nektarios Tavernarakis highlighted how C. elegans can accelerate human aging and neurodegenerative disease research by offering an ethical, scalable alternative to traditional animal models. The session emphasized the worms’ unique advantages for studying mitochondrial dynamics, mitophagy, and probiotic interventions, positioning them as a powerful platform for breakthroughs in aging and Alzheimer’s and Parkinson’s disease studies.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/bbIE65aG]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-02-19T11:07:25.785Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/19/centre-for-nutraceuticals-aims-to-be-global-voice-for-the-industry/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/DSF4G6ZTVRBB5BDAFSNOSK2DDE.jpg?auth=fca186ad262ed7c03824623d76db0631e252df28c50663192c83130e27713ca2&amp;smart=true&amp;width=1595&amp;height=926</video:thumbnail_loc>
      <video:title><![CDATA[Centre for Nutraceuticals aims to be ‘global voice’ for the industry ]]></video:title>
      <video:description><![CDATA[The University of Westminster officially launched its expanded Centre for Nutraceuticals this month, now with a first-of-its-kind tailored capsule machine for personalized nutrition research.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/jJ72rQJt]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Active nutrition</video:tag>
    </video:video>
    <lastmod>2026-02-19T13:23:59.509Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/11/business-leaders-forum-2026-leaders-weigh-tariffs-glp-1-ripple-effects-ai-and-maha-momentum/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/DHMCLVQBLJDJFH6HVZJE2HU3TE.png?auth=9096ba5aad756249fbd3fa7b33f6d8c75f4cda23201662b1adf423b8f589432b&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[Business Leaders Forum 2026: Leaders weigh tariffs, GLP-1 ripple effects, AI and ‘MAHA’ momentum]]></video:title>
      <video:description><![CDATA[The Business Leaders Forum 2026 highlighted the dynamic environment U.S. supplement brands faced in 2025, with fluctuating tariffs, evolving FDA policies and discerning consumers. Executives from leading companies discussed growth in core supplements, active nutrition and the influence of healthcare practitioners. The forum also addressed the impact of GLP-1 agonists, AI integration and policy issues like HSA/FSA eligibility and DSHEA modernization.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Vrkd7T27]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-02-11T14:59:15.101Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/11/nutrawomen-wednesday-mehgan-styke-of-2b-builder-and-kerry/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/FEHZ2B3ECNBPHO2ZRRD7W7ELJM.png?auth=9d3c149edcb8b4c685ea7e39c385d9fafd42606278ce98ba4e192ff7184792be&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Mehgan Styke, Co-Founder, B2B Builder]]></video:title>
      <video:description><![CDATA[Megan Styke, senior director of sales at Kerry and co-founder of B2B Builder, brings nearly two decades of experience from the food, beverage and supplement industries. With a career spanning science, commercialization and executive leadership, Styke blends scientific rigor, commercial insight and people-centered leadership to drive meaningful results. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Vf6yp9vk]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-02-11T14:37:55.698Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/02/04/nutrawomen-wednesday-julie-dennis-fox-of-piping-rock/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/QDB3BXVIWRA7DBHZVWWQCNXG7E.png?auth=6e362231f37aa5c8fec718dc251a7cbe6a4822095556a315012670c4dced62c5&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Julie Dennis Fox, National Educator, Piping Rock]]></video:title>
      <video:description><![CDATA[When Julie Dennis Fox stumbled upon a Goldenseal pamphlet as a teenager in Los Angeles, something clicked. The plant’s chemical constituents and history of traditional uses sparked a commitment that would shape her entire career.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Vgo1JDHt]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-02-04T15:42:26.905Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/29/anuary-launch-pad-probiotics-lead-the-way/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/I5HWKT5YTND57B37IQEJAN33LU.jpg?auth=1bcbf6466b1aa00ecb907f635990537805228a89cdbbb0535b2de3fd1ba09551&amp;smart=true&amp;width=891&amp;height=500</video:thumbnail_loc>
      <video:title><![CDATA[January Launch Pad: Probiotics lead the way]]></video:title>
      <video:description><![CDATA[From the gut-skin to the gut-bone to the gut-vaginal axes, new launches are proving biotics benefits extend far beyond gut health. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Fd5Ry2sl]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-01-29T17:18:07.844Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/28/nutrawomen-wednesday-rachel-marshall-customer-and-product-technical-solutions-manager-americas-fonterra/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/VJW3M3CCJJFPLHT3TBRKEG2BDU.jpg?auth=790cea3f30c8eb46fb7d150989b08d7f0f378c057d84a24e7d7d76c0ebe39fe9&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Rachel Marshall, customer and product technical solutions manager Americas, Fonterra ]]></video:title>
      <video:description><![CDATA[Growing up 90 minutes from the nearest town, Rachel Marshall’s rural upbringing on a New Zealand farm helped shape a 25-year career at Fonterra, taking her from R&D labs to the front lines of customer nutrition. Today, she is Fonterra’s customer and product technical solutions manager in the Americas. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/sGjfBQCI]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-01-28T15:11:17.15Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/28/orthomol-to-launch-first-blue-hat-product-in-china/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/BHABW7HXFFKIPL4U6Z3YWMBFZQ.png?auth=5f97667071e512310f98f5ca9b401e5c8e78d3d6b251c3d22723ebc4b63b4e8b&amp;smart=true&amp;width=742&amp;height=437</video:thumbnail_loc>
      <video:title><![CDATA[Orthomol to scale Asia expansion and launch first blue-hat product in China ]]></video:title>
      <video:description><![CDATA[Orthomol is scaling growth across Asia under the leadership of its new CEO and is expecting a breakthrough in the Chinese market as it prepares to launch its first blue-hat registered product. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/YSJcU6KI]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-01-28T08:38:22.338Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/22/nutraingredients-europe-awards-deadline-extended/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/MPQUIR3KYRCLLB6E56NMK7IJYM.jpg?auth=b550b808a8dfbf06b20d249e7729c99b2fdb1cc122cda1d91bd453f1783cacca&amp;smart=true&amp;width=1502&amp;height=838</video:thumbnail_loc>
      <video:title><![CDATA[More time, more impact: NutraIngredients Europe Awards extend entry deadline]]></video:title>
      <video:description><![CDATA[NutraIngredients Europe Awards has extended the entry deadline to Feb. 2, 2026, giving nutrition and health innovators extra time to refine or submit entries across 17 product, ingredient, healthspan, start-up, marketing and sustainability categories. Winners will be announced May 6, 2026 in Barcelona, and the high-profile awards ceremony, judged by industry specialists, offers international visibility, brand differentiation and B2B/D2C credibility, with the Start-Up Award now free to enter.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/4kmZyVxw]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-01-22T11:18:08.73Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/08/sgs-nutrasource-reveals-internal-succession-plan-and-new-ceo/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/UMPC32UTBNG6PNXMEYFNT6PC6E.jpg?auth=bdb3097c2beb7b3416603e15c01258f756a44388781dae8e144f96443ccbe3e0&amp;smart=true&amp;width=1668&amp;height=927</video:thumbnail_loc>
      <video:title><![CDATA[Nutrasource’s next chapter: Internal succession plan revealed]]></video:title>
      <video:description><![CDATA[Nutrasource has appointed Josh Baisley as its new CEO following the retirement of co-founder William Rowe after 23 years. Founded in 2002, the company evolved from a focus on omega-3 diagnostics to become a contract research organization, expanding into various health product sectors. The recent acquisition by SGS emphasizes Nutrasource’s growth and diversification, with Baisley aiming to preserve its foundational culture and leverage new resources.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/AEjQjFsN]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-01-08T16:31:03.021Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/08/scientists-proposed-new-vitamin-for-brain-and-nerves/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/5IIJ2QAM2NENFDS2J66ACJQFUI.jpg?auth=11adac6984ecc687b038c9d1ba7665009e6619e6e4ace6e89ab294f05caed312&amp;smart=true&amp;width=1318&amp;height=738</video:thumbnail_loc>
      <video:title><![CDATA[Introducing vitamin A5: A new vitamin concept for brain and nerves]]></video:title>
      <video:description><![CDATA[European scientists, led by Dr. Ralph Rühl of Ciscarex, have identified 9-cis-beta-carotene, or pro-vitamin A5, as a new vitamin candidate important for brain and nerve health. Found in leafy vegetables, their research suggests that many Europeans have insufficient intake of this pro-vitamin, potentially affecting neurological well-being. Although proposing a new vitamin is challenging, the team is working with EU authorities for its recognition, asserting that vitamin A5 meets all criteria for vitamin status. Ciscarex is now moving towards commercialization, with patents and trademarks in place to promote global awareness among healthcare professionals.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/X37XeZda]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2026-01-08T15:47:23.667Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/07/nutrawomen-wednesday-emily-austin-hartmann-young/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/GJRFQTYEQBHFZHBJGY243JFCLM.jpg?auth=881cc1885f64544b189ca61a71def4da83a8e5c40d4874b63c92c482bad66c4f&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Emily Austin, Business Development Director, Hartmann Young]]></video:title>
      <video:description><![CDATA[When Emily Austin left corporate insurance and stumbled into recruiting for the nutraceuticals market, she had no idea it would become her calling. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/hfE7qgBe]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-01-07T15:06:21.581Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/06/one-biohackers-blueprint-for-healthspan-optimization/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/3RYEXXUXPFDRNPQZA5D3PAUCZA.jpg?auth=4a9209a0675046538242c0e4b4360a27ad6d04cec2891bc30d27d888ef3032bd&amp;smart=true&amp;width=1422&amp;height=790</video:thumbnail_loc>
      <video:title><![CDATA[One biohacker’s blueprint for healthspan optimization]]></video:title>
      <video:description><![CDATA[Shawn Wells, RD, a biochemist and formulator with 25 years of industry experience, recently shared his daily healthspan optimization routine at the Nutra Healthspan Summit in London. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/a8tXPv7U]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-01-06T15:00:14.301Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/06/celebrating-innovation-6-reasons-to-enter-the-nutraingredients-awards-2026/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/6TYZSJQCNZAD5GEI4CBYNKLTXI.png?auth=85f9d8e3d4734caea9eebae5b2d05c2131646cd1cb89b7a363c0c9f0a4a2886d&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[Celebrating innovation: 6 reasons to enter the NutraIngredients Awards 2026]]></video:title>
      <video:description><![CDATA[Every year NutraIngredients celebrates the best ingredient and finished product innovations, and spotlights the special projects and people who are changing the supplement industry for the better. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/bSyQA8h5]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-03-05T22:43:56.895Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2026/01/05/gemini-pharmaceuticals-investing-over-10-million-in-facilities-expansion/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/JGCTKRG7TBFPTMD4DA3MEY6T7M.jpg?auth=5ec16b85255a3d14e2a4421323814dff1676650b62f99725fa9f68623231d450&amp;smart=true&amp;width=2121&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[Gemini Pharmaceuticals investing over $10 million in facilities expansion, infrastructure improvements]]></video:title>
      <video:description><![CDATA[Gemini Pharmaceuticals, based in Long Island, is investing over $10 million in a campus-wide expansion and infrastructure improvements, recognized by the Suffolk County Industrial Development Agency as the "2025 Project of the Year." This expansion will add 50 jobs and enhance the company's capabilities, including expanded R&D space, upgraded packaging lines, and new areas for emerging product categories like probiotics. CEO Mike Finamore emphasizes the company's commitment to innovation and job creation, while CEO Kelly Murphy of the Development Agency highlights the project's regional economic benefits. Despite industry challenges, Gemini remains optimistic about the future of the dietary supplement market.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/cYBkcMal]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-01-05T15:22:47.418Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/18/how-science-is-tackling-the-aging-crisis/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/LTKPXN75JBE3BAKXBQF5SUNNS4.jpg?auth=92d88e288e4973b11e47e859599176f0135dae1d40492770cf24f93fa84b1959&amp;smart=true&amp;width=1491&amp;height=902</video:thumbnail_loc>
      <video:title><![CDATA[How science is tackling the aging crisis ]]></video:title>
      <video:description><![CDATA[During the recent Nutra Healthspan Summit, Professor David Weinkove reveals that what most people truly care about isn’t their biological age number—it’s whether they can still walk, dance and enjoy life. He explores why science-backed solutions often fail in practice and what actually works.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/4GSCiLHQ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2025-12-18T14:55:14.773Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/18/inside-natures-ways-commitment-to-innovation-and-quality/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/SFJIPOER5ND4PBGTQ6D4NAOL5Q.jpg?auth=73d95290c61d8bf615cacd268f7a90cfe063f357f7f480d763519c7a27bead20&amp;smart=true&amp;width=1659&amp;height=922</video:thumbnail_loc>
      <video:title><![CDATA[Inside Nature’s Way’s commitment to innovation and quality]]></video:title>
      <video:description><![CDATA[Nature's Way is committed to innovation and quality in the dietary supplement industry, with a focus on efficacious formulations for sleep, stress and weight management. The company has invested in state-of-the-art facilities and a gummy plant, highlighting the popularity of gummies alongside capsules and tablets. Senior Manager of Innovation Erica Annea emphasized the importance of meeting consumer needs with holistic solutions and innovative formats. Vice President of Regulatory Affairs and QC QA Travis Borchardt underscores quality as a philosophy rooted in people, processes and equipment, while advocating for industry collaboration to enhance standards and protect consumers.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Im4gz8bO]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-12-19T17:07:08.575Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/17/elysium-on-building-credibility-in-the-longevity-market/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/PN6EFLZKR5DWXD3WVV2HWTTTNQ.jpg?auth=d66cb5bde94bc9c7290f17a2c7caa3214a63f9d966687fef5676b5674e719e4c&amp;smart=true&amp;width=1466&amp;height=902</video:thumbnail_loc>
      <video:title><![CDATA[In data we trust: Elysium on building credibility in the longevity market]]></video:title>
      <video:description><![CDATA[In the world of longevity products, there’s a fundamental problem: You can’t actually feel whether they’re working. Elysium Health's Dan Alminana tackles this trust gap head-on, arguing that advanced diagnostics like RNA sequencing and DNA methylation analysis will be the game-changers that prove products genuinely slow biological aging. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/aatk2KDK]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2025-12-17T15:48:51.796Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/17/yili-to-grow-healthy-aging-nutrition-portfolio/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/W4OESQ277BFV7FTP6ILPK4277M.png?auth=13a8aa704730eeae5045d4cdc8a5e77290a21687d907ed599fe94a088f4402a4&amp;smart=true&amp;width=750&amp;height=412</video:thumbnail_loc>
      <video:title><![CDATA[Dairy and beyond: Yili to grow healthy aging nutrition portfolio ]]></video:title>
      <video:description><![CDATA[China dairy giant Yili is going beyond general milk products and infant nutrition needs by diving into healthy aging needs against the backdrop of a greying population and increased consumer interest in metabolic health. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/mDCDQ5Eu]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Healthy aging</video:tag>
    </video:video>
    <lastmod>2026-01-12T06:17:33.326Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/16/the-vitamin-shoppe-on-how-longevity-is-reshaping-its-retail-strategy/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/MNQPAH2US5H5LOC55D4FNCPVHY.jpg?auth=eb9d9b665767354ecee99f867b7b90f15d9ae96316085433a340722b4e796b5c&amp;smart=true&amp;width=1482&amp;height=902</video:thumbnail_loc>
      <video:title><![CDATA[The Vitamin Shoppe on how longevity is reshaping its retail strategy]]></video:title>
      <video:description><![CDATA[The Vitamin Shoppe is reshaping its stores to meet the healthy aging boom by creating dedicated spaces that do more than just display bottles—they educate shoppers on ingredients like NAD.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/5L4CKHB6]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:39.567Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/10/onswitch-energy-drink-collab-targets-systemic-optimization/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/RDKVWMCVIFE5PPMLHO37R7LO4Y.JPG?auth=7a352650d5f8c1cc1e33d0d328982de3a78e8087c0c85f2a746cdfec468d91ff&amp;smart=true&amp;width=1776&amp;height=1184</video:thumbnail_loc>
      <video:title><![CDATA[OnSwitch: Energy drink collab goes beyond caffeine to target systemic optimization]]></video:title>
      <video:description><![CDATA[What if an energy drink could do more than just wake you up? Formulator Shawn Wells sat down with NutraIngredients to introduce OnSwitch, a collaborative, new energy drink concept that made its way around the show floor during SupplySide Global this year.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/LxjZyAh7]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Mind &amp; mood</video:tag>
    </video:video>
    <lastmod>2025-12-10T14:35:19.612Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/09/nestles-findings-on-muscle-health-and-longevity/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/4KRHZDSJRFC7JNPJLR4JYXL3ZY.jpg?auth=807b26cc541688964b0843af696d4053b14b6c6b20df11699a9035ff648effad&amp;smart=true&amp;width=2852&amp;height=1586</video:thumbnail_loc>
      <video:title><![CDATA[Nestlé: Combatting the aging paradox by targeting mitochondria]]></video:title>
      <video:description><![CDATA[Nestlé researchers are investigating how targeting mitochondrial function can slow biological aging and combat sarcopenia. Their studies highlight oleuropein, a compound from olive oil, as a promising ingredient to restore mitochondrial health, improve muscle strength and support healthy aging.
]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/NRnwLYVp]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2025-12-10T11:03:22.917Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/09/loreal-bets-on-longevity-science-to-extend-skin-healthspan/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/R3F2RQOYQRDCHLCV2ODF6X3XV4.jpg?auth=5ae0603fc0e411440e1fa5f0143eeb3067a2127e5af35291f044ec5a3d65422c&amp;smart=true&amp;width=1368&amp;height=889</video:thumbnail_loc>
      <video:title><![CDATA[Behind L’Oréal’s bet on longevity science to extend skin healthspan]]></video:title>
      <video:description><![CDATA[L’Oréal is pioneering longevity science with AI-driven diagnostics, personalized beauty solutions and advanced ingredients to extend skin healthspan.how the beauty multinational is approaching skin aging and wellness]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/4YgZ6R32]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Health conditions</video:tag>
    </video:video>
    <lastmod>2025-12-09T11:38:48.883Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/08/supplement-trends-glp-1-support-functional-beverages-pet-health-and-more/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/2LJQXRATGFBAXIB744DM2AQVDY.jpg?auth=0099362f149ec69b66fcb89d749c93b91ba2e307695ff8cb014a1415b4827f06&amp;smart=true&amp;width=2198&amp;height=1096</video:thumbnail_loc>
      <video:title><![CDATA[Supplement trends: GLP-1 support, functional beverages, pet health and more]]></video:title>
      <video:description><![CDATA[While a lot of attendees come to SupplySide Global to show off their latest innovations, for many, the main objective is to see the latest trends shaping the future of dietary supplements. Nextin Research, a new offering from MarketPlace which conducts surveys to gather insights aimed at connecting the dots between trends, innovation and market opportunity by predicting trends. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/sCqRpXxO]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Gut/digestive health</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:36.771Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/04/are-sirt1-sirt3-and-sirt6-the-skins-anti-aging-trinity/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/L5OEGWUIXREHXL2V24RMOEHE2U.png?auth=3d9ef5a92d4fe66ad60a1b60e13a9b7b92350524e2210ff56ae3d9f47da312e2&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[Are SIRT1, SIRT3 and SIRT6 the skin’s anti-aging trinity? ]]></video:title>
      <video:description><![CDATA[Estée Lauder's research highlights SIRT1, SIRT3 and SIRT6 as key enzymes in anti-aging skincare, emphasizing their roles in cellular structure, metabolism and resilience, with emerging interest in SIRT2 for maintaining youthful skin morphology.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/0COzrLTp]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2025-12-15T21:02:35.805Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/04/expensive-longevity-products-theres-got-to-be-a-premium-payoff-for-the-consumer/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/AEOY5PR3AVCHPL67DCPTNMBNPU.jpg?auth=bab558475f50818fc0ac3a1f041976ea283ec78e5e15f6603db4350579fc4f6e&amp;smart=true&amp;width=1471&amp;height=902</video:thumbnail_loc>
      <video:title><![CDATA[Expensive longevity products: ‘There’s got to be a premium payoff for the consumer’]]></video:title>
      <video:description><![CDATA[At the Nutra Healthspan Summit held last month in London, a striking contradiction was revealed: NAD research searches skyrocketed while actual consumer purchases nosedived. Why? CPG Radar’s Afif Ghannoum said excitement has quickly turned into healthy skepticism.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/GG7HOgak]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2025-12-15T21:03:15.35Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/03/nutrawomen-wednesday-kandice-randal-of-kandice-rae-communications/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/JONR7VKDFZD7TL2UXOISPTZ7VI.png?auth=a5beb45d85a0286d6cdc041537a3777634a37205a737354f91723f99c47a36ce&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Kandice Randal, CEO and founder, Kandice Rae Communications]]></video:title>
      <video:description><![CDATA[From MLM teen to natural products communications CEO, the Kandice Rae Communications founder examines authentic storytelling—starting with her own. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/9M8KUced]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2025-12-03T16:51:10.173Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/03/adm-report-47-of-north-americans-face-sleep-stress/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/HPBGG5YJEZCKLAPT5T77YWZRLI.png?auth=a45a9b162a2bf9ad2127e0ed0eb330c3aaa69ef5c03f19d4c0ff7207905bb380&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[ADM report: 47% of North Americans face sleep stress]]></video:title>
      <video:description><![CDATA[ADM's latest report reveals that 47% of North Americans experience stress-related sleep disruptions, highlighting a growing demand for science-backed sleep solutions and multifunctional ingredients like biotics, with a focus on convenient formats such as ready-to-drink teas.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/YwyC24WK]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2025-12-04T16:00:19.581Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/03/gnc-timing-crucial-for-product-success/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/IOIFOGF2CJBWHBI7OXYYZSRP3Y.jpg?auth=3e6085879b52506b997abf9670c8a097df7d6e70821d02b1d23f4e8f0d22922d&amp;smart=true&amp;width=2274&amp;height=1266</video:thumbnail_loc>
      <video:title><![CDATA[Retail giant says timing is everything when it comes to product success]]></video:title>
      <video:description><![CDATA[GNC’s VP of Product Innovation, Rachel Kreider, highlights the challenge of balancing rapid healthspan innovation with solid nutrition science while combating social media misinformation in the healthy aging space. Speaking at the Nutra Healthspan Summit, she emphasized the need for expert-led education, personalized wellness solutions and regulatory compliance to meet growing consumer demand for longevity and muscle health.
]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/FLF4Pv7R]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-12-15T21:03:07.053Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/01/ssg-2025-the-potential-of-collagen-is-just-beginning-to-be-tapped-says-industry-insider/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/MLMTGILW7BBYNAO6DFDUAIDQ5U.png?auth=80aee6ba017bacf7eb5e12440a35b9df90d38c2cd293debe2a9ddcc639bd2c18&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[SSG 2025: ‘The potential of collagen is just beginning to be tapped,’ says industry insider ]]></video:title>
      <video:description><![CDATA[Collagen's expanding role in the U.S. nutrition market is driven by consumer demand for multifunctional products that enhance appearance, mobility and wellness, with brands emphasizing science-backed differentiation to meet rising expectations.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Bh98UBBl]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Healthy aging</video:tag>
    </video:video>
    <lastmod>2025-12-01T15:14:50.941Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/12/01/why-anti-aging-strategies-may-fail-for-gut-health/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/67XYYL3B5ZFPTLZX4WJQVIG4DQ.jpg?auth=c59da97b148e90583315b614fc3180030d9e0b7d0a21a13bef7e45ab563fd18e&amp;smart=true&amp;width=2844&amp;height=1586</video:thumbnail_loc>
      <video:title><![CDATA[Anti-aging methods for the gut microbiome: Focus on optimization, not rejuvenation]]></video:title>
      <video:description><![CDATA[Anti-aging strategies may not work for gut health because the microbiome requires a unique approach for healthy aging. Expert researcher Dr. Sean Gibbons highlighted that optimizing gut microbiota, rather than rejuvenation, is key to supporting longevity and overall wellness, during the recent Nutra Healthspan Summit in London.
]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/eNCFoVMD]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2025-12-02T11:20:46.878Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/26/ssg-2025-one-year-later-with-lactoferrin-innovator-helaina/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/INLJZIXNAJBLJC5BXZDRWD3FDE.png?auth=2f9ea048d429fbd259a039add88d6e05b0c85332cf4d40e66c5b797af1736788&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[SSG 2025: One year later with lactoferrin innovator Helaina ]]></video:title>
      <video:description><![CDATA[Biotech company Helaina expands its bioidentical lactoferrin ingredient, effera, across women's health, active nutrition and gut support, scaling production, forming new partnerships and focusing on women's life stage-specific nutritional needs.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/D8lhOTWp]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>North America</video:tag>
    </video:video>
    <lastmod>2025-11-26T14:22:13.12Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/25/buck-institute-expert-on-the-challenges-of-aging-research/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/7G3S3LZKRRC6TLUS65ZIM2YPEQ.jpg?auth=aacc80d5025e7976e5e120fa9819beab98dd17f0ae60cc91a2dbb6e038357670&amp;smart=true&amp;width=1652&amp;height=923</video:thumbnail_loc>
      <video:title><![CDATA[Buck Institute expert on the challenges of aging research]]></video:title>
      <video:description><![CDATA[Professor David Furman from the Buck Institute discussed the challenges in aging research at the Nutra Healthspan Summit, highlighting the Hawthorne effect observed during a $5 million clinical trial involving 750 participants. The trial, focused on different immunotypes, revealed that participants showed improvements simply by being part of the study, complicating the measurement of intervention effects. Furman emphasized the potential of citizen science and real-world data to advance the field, suggesting that commercial tools could engage consumers to contribute data by purchasing diagnostic interventions. The ultimate goal is to enhance intrinsic capacities recognized by the WHO, such as mobility and cognition, through tailored supplements.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/NgS7174Y]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2025-11-25T14:37:32.317Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/24/ssg-2025-asa-waldstein-on-fda-ftc-and-nad-enforcement-trends/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/V34EPRLRGRFWFIU4HE6ETMK2C4.png?auth=35c8f958b500e66bfab5d8a266a11b87e623b434a42d1d9791ae42fdf4436615&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[SSG 2025: Asa Waldstein on FDA, FTC and NAD enforcement trends]]></video:title>
      <video:description><![CDATA[In 2025, regulatory scrutiny from the FDA, FTC and NAD intensified on dietary supplements, emphasizing the need for brands to navigate complex compliance landscapes, especially in marketing and influencer practices.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/yR8HErH6]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-24T14:14:12.274Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/24/dsm-firmenich-on-targeting-select-hallmarks-of-aging-for-measurable-effects/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/JS33VNKUAFG4VJ6MDSQ55FWKZ4.jpg?auth=e7820576146af7193a700bb0c4c70aedd5f8cb2c4218437dd280244abdfb34f2&amp;smart=true&amp;width=1654&amp;height=928</video:thumbnail_loc>
      <video:title><![CDATA[dsm-firmenich on targeting select hallmarks of aging for measurable effects]]></video:title>
      <video:description><![CDATA[dsm-firmenich is focusing on four hallmarks of aging—senescence, chronic inflammation, dysbiosis and mitochondrial function—targeting these through measurable dietary interventions in clinical trials. The company presented findings from the DO-HEALTH study, Europe's largest human trial on healthy aging, which showed that algal omega-3 alone, and in combination with vitamin D3, slows biological aging markers. With the complexity of aging science, dsm-firmenich aims to simplify communication for consumers, using healthspan as a guiding concept for lifelong interventions.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/3CWvuuJz]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-11-24T14:08:07.652Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/20/ethical-naturals-ceo-on-his-companys-20-years-commitment-to-quality/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/Y2USMRLRWZDUDJRBONVO2IMOUE.jpg?auth=0806dfc8ed91b275f05c044ad40438525162d1fa1b5bd6cbff0611ddbcb55e37&amp;smart=true&amp;width=1653&amp;height=922</video:thumbnail_loc>
      <video:title><![CDATA[Ethical Naturals CEO on his company’s 20-year commitment to quality]]></video:title>
      <video:description><![CDATA[Ethical Naturals, co-founded by Cal Bewicke and Leo Liu, was established 20 years ago to address quality issues in the botanical industry by providing high-grade, fully tested botanical extracts, starting with Ginkgo biloba. The company has maintained its focus on quality, expanding its product line to include proprietary ingredients like AlphaWave L-Theanine, which has been clinically tested and approved in Australia. Despite ongoing quality concerns in the industry, Ethical Naturals is recognized for its commitment to integrity, with commendations from industry leaders and organizations for its role in improving botanical product standards.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/E2997ym9]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-11-20T14:12:49.578Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/19/addressing-weight-management-and-differences-between-people/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/IXHDDK2FJNGUFFBKM2KBZQUJ4Y.jpg?auth=0d1f33329ef0960e2f4bb809e43087a153f75e7b2ada53d968919cd5948b51c2&amp;smart=true&amp;width=1920&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[ProDigest on using ‘robot guts’ to tackle human variability in weight management]]></video:title>
      <video:description><![CDATA[Scientists at Belgium-based company ProDigest study the innerworkings of the human gut, including how the digestive tract responds to supplements, drugs and functional food items that address weight management.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/5xE4RxEA]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Research</video:tag>
    </video:video>
    <lastmod>2025-11-20T17:34:06.932Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/13/chpas-mackay-on-growth-challenges-maha-and-going-mainstream/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/J6SF4MCANNBYPAFCVVT2X6NBR4.jpg?auth=f8bd44db7085eb94f55cd7e411504f5ab19692b7c172caf6b90d89c140c19066&amp;smart=true&amp;width=1596&amp;height=912</video:thumbnail_loc>
      <video:title><![CDATA[CHPA’s MacKay on growth, challenges, MAHA and going mainstream]]></video:title>
      <video:description><![CDATA[CHPA's Duffy MacKay reflects on the growth of the $60 billion supplement industry that has gone from alternative to mainstream over the past 30 years. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/gB10pu9j]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-17T10:19:32.369Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/12/ipa-chief-on-the-end-of-self-gras-chinas-probiotic-growth-and-global-regulatory-uncertainty/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/JA7UOQ6N6BD7FG4X35HYD3SZ6E.jpg?auth=b21e48301eb559a6947c429e71bfdbea6205455ad1be17a535d7a60171d346a9&amp;smart=true&amp;width=1649&amp;height=919</video:thumbnail_loc>
      <video:title><![CDATA[IPA chief on the end of self-GRAS, China’s probiotic growth and global regulatory uncertainty]]></video:title>
      <video:description><![CDATA[The U.S. Department of Health & Human Services is urging the FDA to consider eliminating self-affirmed GRAS status for food ingredients, affecting the entire supplement industry. IPA's executive director, George Paraskevakos, highlighted proactive efforts to address this at both a global and North American level, referencing past submissions to the FDA. Despite global regulatory uncertainties, China's probiotic market is expected to grow significantly, with IPA expanding its presence there. Paraskevakos is set to officially launch IPA's new office near Shanghai in November, amid ongoing international regulatory challenges.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/W9ic2RLL]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-12T11:27:36.808Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/12/crns-mister-on-the-regulatory-curveball-nobody-saw-coming/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/IFY3LNNOZNHIFMPY5MADEFTN74.jpg?auth=b9594056442c97fcc1ceb8a173d3695824c97a0704e480591921e4d1f768b675&amp;smart=true&amp;width=1616&amp;height=923</video:thumbnail_loc>
      <video:title><![CDATA[CRN’s Mister on the regulatory curveball nobody saw coming]]></video:title>
      <video:description><![CDATA[The Trump Administration returned to the White House one year ago. From Robert F. Kennedy Jr. being named health secretary, to tariffs, to Make America Healthy Again, the dietary supplement industry has had quite the year. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/40mD5F4D]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-12T11:25:51.798Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/11/building-the-science-and-awareness-of-omega-11/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/F3TG47HIWBDB7ECY2F3Y5NPAIA.jpg?auth=056326f657a15dbdc148a8e59de632b7919206c7cc5f4bc83606853e50a88fd7&amp;smart=true&amp;width=1650&amp;height=914</video:thumbnail_loc>
      <video:title><![CDATA[‘Innovation in the omega space’: Building the science and awareness of omega-11]]></video:title>
      <video:description><![CDATA[Grøntvedt Biotech has launched CETO3, a cetoleic acid-rich fish oil produced from North Atlantic fish, which reportedly stimulates the body's production of EPA/DHA more effectively than standard fish oils. The company highlights CETO3’s potential to lower LDL cholesterol and its strong anti-inflammatory effects, positioning it as a healthspan innovation. Backed by the Norwegian Seafood Research Fund, CETO3 is gaining recognition, although consumer education remains a challenge to differentiate it from widely known omega-3 products.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/GALWC2O5]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-11-11T09:53:23.648Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/10/glp-1-longevity-and-mood-lead-nutrition-trends-at-supplyside-global/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/VH6ROYGLR5FEJNSDEKEW6TM6TQ.jpg?auth=f10cbb3589d45adfa7280c6ad3836e640f0a3fffd3d9a587924325316419220e&amp;smart=true&amp;width=1652&amp;height=915</video:thumbnail_loc>
      <video:title><![CDATA[2025 SupplySide Global trend spotting with SPINS: Longevity, GLP-1 support, mood/sleep, and more]]></video:title>
      <video:description><![CDATA[The 2025 SupplySide Global event highlighted emerging trends in health and wellness, with a focus on healthspan and healthy aging through antioxidants, protein, creatine, hormonal health and beauty-from-within products. While traditional weight management products are declining, GLP-1 support and companion products like berberine are gaining traction. Additionally, cognitive and mood enhancement products are popular, with ingredients like L-theanine, ashwagandha and magnesium leading the relaxation and sleep market. Gut health remains significant, with a generational divide in product preference, as younger consumers favor food and beverages, while older consumers opt for supplements.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/oQQjLxVA]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2025-11-10T11:47:56.823Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/06/ahpas-rigby-on-tariffs-tech-and-access/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/5RJADA2EPNDFFALWSXFA7ULCXM.jpg?auth=34ae5e7fcf2aa3022a0ee8630ba1b4526293117a7c26d8e0ff382c759f903995&amp;smart=true&amp;width=1596&amp;height=914</video:thumbnail_loc>
      <video:title><![CDATA[AHPA’s Rigby on tariffs, tech and access]]></video:title>
      <video:description><![CDATA[Six months ago, Graham Rigby began serving as president and CEO of the American Herbal Products Association (AHPA). Since then, he has participated in meetings with policymakers on Capitol Hill to advocate for relief from regulatory and trade challenges and to safeguard the role that herbal products play in supporting public health.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/TL6vkT0r]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-06T15:43:23.069Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/06/unpas-israelsen-on-the-work-behind-an-odi-20-list/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/4CQBYE7JKBFQTMHZKEX4ATVJIU.jpg?auth=5b326de08c5967a633e64eb538a1206859b1e6e5f066dfa163083e81ec04cb24&amp;smart=true&amp;width=1649&amp;height=917</video:thumbnail_loc>
      <video:title><![CDATA[UNPA’s Israelsen on the work behind an ODI 2.0 list]]></video:title>
      <video:description><![CDATA[Loren Israelsen, a key figure in drafting the Dietary Supplement Health and Education Act (DSHEA), discusses the history and challenges of the New Dietary Ingredient (NDI) provision. The original Old Dietary Ingredient (ODI) list, created without FDA guidance, is outdated and excludes diverse categories like mushrooms and probiotics. This has prompted the UNPA and the FDA to consider an updated ODI 2.0 list. The FDA's recent stance on drug preclusion and GRAS has emphasized the need for a comprehensive and FDA-acknowledged ODI 2.0, which would be a dynamic, digitally amendable document.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/kIQILWIO]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-10T12:58:15.465Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/05/fabricant-on-government-shutdown-nmn-and-90-years-of-npa/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/MLUFTPFO3VA37NDMCLLX2GAAUI.jpg?auth=586cfbb36d463feb9fb1a9c2645c27698a25686e91ff512a63d432fc7ca821ff&amp;smart=true&amp;width=1654&amp;height=925</video:thumbnail_loc>
      <video:title><![CDATA[Fabricant on government shutdown, NMN and 90 years of NPA]]></video:title>
      <video:description><![CDATA[During an interview at SupplySide Global, Dr. Fabricant discussed the impact of the government shutdown on the FDA's Office of Dietary Supplement Programs, noting furloughs and the delay of GRAS regulation amendments. He highlighted the NPA's success with a Citizen Petition that allowed NMN back on the market, despite ongoing challenges with FDA regulations. Looking forward, Dr. Fabricant emphasized the NPA's commitment to advocacy as it approaches its 90th anniversary, underscoring the organization's pivotal role in navigating industry challenges and fostering leadership.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/FEmFGc6L]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-05T14:26:09.433Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/05/nutrawomen-wednesday-may-yamada-lifton-of-maypro/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/4VTYGAEVU5HBZK64LVQWW7LNJU.png?auth=8ee35a16a60946e3843c588c39ea102dcba85bd3b16cdc79ff88199aa3d21c04&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: May Yamada-Lifton, CEO, Maypro]]></video:title>
      <video:description><![CDATA[May Yamada-Lifton, CEO of Mayor attributes her leadership approach to an upbringing that blended American independence with Japanese values of loyalty and long-term thinking.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/b8azh09k]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2025-11-05T14:23:05.153Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/11/04/is-kratom-tarnishing-kavas-rep/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/GFTAEFPWJVHRRCXVHM4N4OFYKI.jpg?auth=ca99df4b9229a81d0a8a60a13f58d981c6433e507bb3990db8b6c592877b6322&amp;smart=true&amp;width=1674&amp;height=957</video:thumbnail_loc>
      <video:title><![CDATA[Is kratom tarnishing kava’s reputation? ]]></video:title>
      <video:description><![CDATA[Kilhem said some kava bars and smoke shops that sell kratom alongside kava are to blame for kava's tarnished reputation, pointing to kratom’s psychoactive compounds that many say are addictive. 

“There are many kava bars and some companies with products that put the two together and while kava has enjoyed a long, long history of safe use for a couple thousand years, we can’t say the same thing for kratom.”  ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/SnOmeoOb]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2025-11-04T14:17:02.323Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/29/october-launch-pad-mushrooms-collagen-shatavari-biotics-creatine-more/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/G4CDV7ZTPFEOXBJQXVOM4APLCI.jpg?auth=0a6089e2559c5b312501a510909bda93223f6531028934ad6c7f1b98545bf91e&amp;smart=true&amp;width=1360&amp;height=759</video:thumbnail_loc>
      <video:title><![CDATA[October Launch Pad: Mushrooms, collagen, shatavari, biotics, creatine + more]]></video:title>
      <video:description><![CDATA[This month’s new product launches focus on addressing key wellness areas, including beauty, sports nutrition, stress relief, improved sleep and women’s health.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ifGW8lsf]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2025-10-31T15:00:21.376Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/27/driving-growth-through-science-behind-the-scenes-at-horphag-research/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/BYVAAEIBRZGWPKNXQ6ETMFVVD4.jpg?auth=0cfc36be30f7e503b55a4c71675c3d23e25b43d28e6e3baf6df128e5fa8c19b8&amp;smart=true&amp;width=2119&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[Driving growth through science: Behind the scenes at Horphag Research ]]></video:title>
      <video:description><![CDATA[Horphag Research was founded a century ago in Berlin. Its flagship ingredient, Pycnogenol, is now included in more than 1,000 products worldwide, with sales to end consumers exceeding $500 million. But what's driven the company's growth? ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/lqFJAi92]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-10-31T14:31:18.967Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/22/nutrawomen-wednesday-tricia-ashworth-founder-of-productive-health-co/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/LZWZIAEDOBBWJIYMQ52LVQGP4M.png?auth=c17c5d36f0c709a3d672f76df1409c76e807c278d9a154914e37b2f7699049c8&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Trisha Ashworth, founder of Productive Health Co.]]></video:title>
      <video:description><![CDATA[What was supposed to be a yoga trip to Bali accidentally turned into a functional beverage brand. After experiencing sustained mental clarity without the typical coffee jitters during her yoga certification trip, Trisha Ashworth returned to the US with clarity – and a new business plan. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/EWLrIrld]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2025-10-22T15:20:59.535Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/17/inside-dsm-firmenichs-dalry-site-the-only-supplier-of-vitamin-c-in-europe/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/DEJAKUZ3UZHIRDQJ7XKVEQ4VHQ.jpg?auth=24c8abd83fa2ef09dcd70f1e0e42868dd8b75fcc597bc0615dcb78bfe9c6d996&amp;smart=true&amp;width=1908&amp;height=1019</video:thumbnail_loc>
      <video:title><![CDATA[Inside dsm-firmenich’s Dalry site: The only supplier of vitamin C in Europe ]]></video:title>
      <video:description><![CDATA[dsm-firmenich’s Dalry site in Scotland, currently the only vitamin C supplier in Europe, highlights the vulnerability of single-source supply chains amid global disruptions and trade pressures. Its strategic location offers lower supply risk and stronger transport reliability, supporting efforts to diversify production away from heavy reliance on China.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/i9yAuVcu]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-10-17T12:24:16.353Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/17/nutraingredients-awards-2026-entries-now-open/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/ZTFJ7PSV7RH73NIYXB2EIYXOX4.jpg?auth=ec6d6c8464897ea09b64f70a11f1fa6a7961144390a4b46d69979caa9a799b02&amp;smart=true&amp;width=1201&amp;height=810</video:thumbnail_loc>
      <video:title><![CDATA[NutraIngredients Awards 2026: Entries now open!]]></video:title>
      <video:description><![CDATA[Entries are now open for the illustrious annual NutraIngredients Awards, with 17 categories available to enter.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/HDVhsR2x]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:44.389Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/15/deshanie-rai-takes-home-annette-dickinson-trailblazer-award/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/YXTTX3M5N5A4PMPJIRGW7X6RYQ.jpg?auth=201b5e8ca2c4cfed61aa9a354e81dcda71679a13eb3d0d7699bdac55cde6a9fb&amp;smart=true&amp;width=1586&amp;height=978</video:thumbnail_loc>
      <video:title><![CDATA[Deshanie Rai takes home Annette Dickinson Trailblazer Award ]]></video:title>
      <video:description><![CDATA[The Council for Responsible Nutrition (CRN) and Radicle Science recently announced Deshanie Rai, PhD, as the 2025 Annette Dickinson Trailblazer Award winner for her commitment to mentorship, professional development and “paying it forward.” ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/xHzKfXfE]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:30.49Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/08/nutrawomen-wednesday-jennifer-briggs-of-the-synergy-company/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/ELTDHSR3KBGNJAGKUYBRX2RFPM.png?auth=a764a2a56291b75b77836f969c00f360656efeb0ab662fe659222e05cf5be4bc&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Jennifer Briggs, CEO, The Synergy Company]]></video:title>
      <video:description><![CDATA[With Jennifer Briggs at the helm, The Synergy Company will continue to invest in vertical integration, innovative manufacturing methods, sustainable ingredient development and more. The Synergy Company also plans to explore new directions to meet the growing demand for natural and sustainable health and wellness solutions. The company said Briggs’ rich experience across industries will be instrumental in advancing that vision.
]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/S93KArLV]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:18.453Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/10/01/nutrawomen-wednesday-leena-pradhan-nabzdyk-phd-of-canomiks/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Leena Pradhan-Nabzdyk, PhD, CEO and co-founder, Canomiks]]></video:title>
      <video:description><![CDATA[Witnessing debates between her doctor father and Ayurvedic grandmother sparked Dr.  Leena Pradhan-Nabzdyk's mission to apply scientific rigor to traditional botanical ingredients.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/VUIVsRDS]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:33.516Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/30/september-launch-pad-womens-health-hydration-and-longevity-at-the-fore/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/G4CDV7ZTPFEOXBJQXVOM4APLCI.jpg?auth=0a6089e2559c5b312501a510909bda93223f6531028934ad6c7f1b98545bf91e&amp;smart=true&amp;width=1360&amp;height=759</video:thumbnail_loc>
      <video:title><![CDATA[September Launch Pad: Women’s health, hydration and longevity lead the way]]></video:title>
      <video:description><![CDATA[September's new launches highlight a focus on women’s hormonal health, sports nutrition, hydration, gut health and beauty-from-within.  ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/8kh5wAQj]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:12.459Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/29/made-in-the-usa-biovivo-sciences-brings-botanical-extraction-manufacturing-home/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/AJ3MRSBZFNG7NGZVHIHRVXV3LA.jpg?auth=9adfb62bd2854987b9f6c5ebe2d0f817c04de7f5a9899a8a1597d695ed6bf6e0&amp;smart=true&amp;width=1770&amp;height=997</video:thumbnail_loc>
      <video:title><![CDATA[Made in the USA: Biovivo brings botanical extraction manufacturing home]]></video:title>
      <video:description><![CDATA[Jeffersonville, Indiana is now home to BioVivo Science’s new facility, marking a major shift from overseas dependency to domestic production. The $70 million investment into the new 100,000-square-foot facility will allow Biovivo to process 2,000 metric tons of botanicals annually—and the company says it's just getting started. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/lKFuUg1G]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:28.063Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/24/nutrawomen-wednesday-christina-vegge-of-probi/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/KF5OEF6YA5A7VJ2D2N3LCNHQDA.jpg?auth=980a5be248e43fde015d5f57347e738f0afd63d4e99efe5eb996a90726bb1b9e&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Christina Vegge, VP of R&D, Probi]]></video:title>
      <video:description><![CDATA[Dr. Christina Vegge, VP of R&D at Probi, advises consumers to prioritize research on probiotic strains, clinical testing and product shelf-life over high bacterial counts, emphasizing the importance of clinically-tested doses and trust in product efficacy throughout its shelf life. She also discusses the 20% growth in women's health products, driven by personalized solutions for different life phases, and highlights key leadership qualities such as collaboration and strategic thinking, expressing enthusiasm for Probi's acquisition by Symrise and the resulting opportunities.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/jeTLufTd]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:18.539Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/22/personalized-nutrition-platform-myoform-debuts-with-early-focus-on-performance/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/ERVI5G5N5BFC5BD2VK3IE6ERAU.jpg?auth=f81cab69479294094b00d7c2759c34f2062ddf913380d5e6cd95e0b9c7806269&amp;smart=true&amp;width=1650&amp;height=910</video:thumbnail_loc>
      <video:title><![CDATA[Myoform debuts personalized nutrition platform ]]></video:title>
      <video:description><![CDATA[Myoform, founded by Theo Wiley and Sacha Attiach, has launched a personalized nutrition platform that utilizes whole genome sequencing to provide lifelong genetic insights and customizes supplement formulations based on genetic profiles and user input. Initially focused on the UK market, with plans to expand to the US by 2026, Myoform's platform offers insights into genetic predispositions and physical traits, particularly for athletes. Their approach, validated through 18 months of beta-testing, shows promising improvements in performance metrics, and future plans include incorporating wearable data for real-time feedback.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/kXggXsJ0]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Personalization &amp; tech</video:tag>
    </video:video>
    <lastmod>2026-02-18T06:55:10.12Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/19/regulatory-trends-category-crossing-products-inspections-and-the-maha-report/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/T67YAHGBUFFMNNDOYITY6NAPTA.jpg?auth=7dc7d31b52bdff8cf9cfb9fe0c08e762bf8513f8f51a54f6b5bee7882cd64e9a&amp;smart=true&amp;width=1899&amp;height=1064</video:thumbnail_loc>
      <video:title><![CDATA[Regulatory trends: Novel formats, unannounced inspections and the ‘high‑quality’ question]]></video:title>
      <video:description><![CDATA[The health and wellness industry is facing a regulatory maze as companies push boundaries with innovative products that do not fit traditional FDA categories, says Shelly Blackwell from EAS Consulting Group.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/deq6ORbP]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation &amp; policy</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:15.305Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/17/geothermal-project-highlights-natures-ways-sustainability-commitments/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/LFIJ6AP5GJFSFHETOI54RLERCU.jpg?auth=70eefe00359c678c61761cfc902e75a00d0ddd8fd5605da77d1ed37cf0265632&amp;smart=true&amp;width=1774&amp;height=996</video:thumbnail_loc>
      <video:title><![CDATA[Geothermal project highlights Nature’s Way’s sustainability commitments]]></video:title>
      <video:description><![CDATA[Nature's Way has invested over $12 million in a geothermal project to enhance sustainability by reducing carbon emissions by 20%. The initiative involves drilling 280 wells, each 500 feet deep, to maintain a stable temperature for operating HVAC systems, eliminating the need for five chillers and six boilers. This project aligns with the company's commitment to supporting nature and sustainability, a value strongly endorsed by its parent company, Schwabe Group. Completion is expected by the third quarter of 2026, reflecting Nature's Way's dedication to environmental responsibility and community welfare.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/zwkTEEEx]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:21.612Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/17/nutrawomen-wednesday-lisa-miller-of-aker-biomarine/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Lisa Miller, Communications Director, Aker BioMarine]]></video:title>
      <video:description><![CDATA[With over 25 years in public relations, Lisa Miller evolved from working as an agency publicist to founding her own firm and now serves as communications director at Aker BioMarine, where she translates biotechnology researcher into powerful messaging. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/bpo8YEbQ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:38.491Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/10/climate-change-quality-loss-and-adulteration-botanicals-summit-calls-for-sustainable-supply-chains/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/7MJYYL3MP5AULFYTKJAZSNWFCI.jpg?auth=5d105978d6913b6ffd4dfafc630c3c05a87252682caefd0c4c17951130fd3f04&amp;smart=true&amp;width=3696&amp;height=2304</video:thumbnail_loc>
      <video:title><![CDATA[Climate change, quality loss, and adulteration: Summit calls for sustainable botanical supply chains]]></video:title>
      <video:description><![CDATA[Experts convened at GA Naples to discuss rapid climate change and rising consumer demand for botanical supplements creating significant challenges in sustainable, high quality and production.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/6tQNvLez]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:40.612Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/10/nutrawomen-wednesday-demi-schweers-of-iris-nutrition/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Demi Schweers, Founder, Iris Nutrition ]]></video:title>
      <video:description><![CDATA[ocial media Influencer-turned-entrepreneur Demi Schweers said she first took to Instagram to share content centered around DIY projects, fashion and pets. But after some health complications, Demi, the other half of ‘Demi and Tom’ on TikTok, began posting a more personal side and quickly garnered millions of followers on TikTok.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/dJ0gv7NB]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:00.248Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/09/03/nutrawomen-wednesday-luna-aziz-of-legendairy-milk/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Luna Aziz, founder and CEO, Legendairy Milk]]></video:title>
      <video:description><![CDATA[Following a struggle with low milk supply in her early motherhood, Luna Aziz launched Legendairy Milk, illustrating how necessity truly is the mother of invention. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/F0QdVbdZ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:09.343Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/27/nutrawomen-wednesday-cassandra-birrittier-gra-nutra/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Cassandra Birrittier, Business Development Director of North America, GRA Nutra]]></video:title>
      <video:description><![CDATA[From a precarious infancy marked by a miraculous recovery to becoming a seasoned sales professional, Cassandra Birrittier, business development director of North America at GRA Nutra, has a unique outlook on life.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/0KBrAyrt]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:16.106Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/25/august-launch-pad/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/G4CDV7ZTPFEOXBJQXVOM4APLCI.jpg?auth=0a6089e2559c5b312501a510909bda93223f6531028934ad6c7f1b98545bf91e&amp;smart=true&amp;width=1360&amp;height=759</video:thumbnail_loc>
      <video:title><![CDATA[August Launch Pad: Fall reset ]]></video:title>
      <video:description><![CDATA[This month's launches carry a fall reset theme that feature sleep, cognition, sports performance and a return to fundamental ingredients. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Cd0Ap4Sq]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets &amp; trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:18.624Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/20/nutrawomen-wednesday-mary-beech-of-thorne/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Mary Beech, Chief Growth Officer, Thorne]]></video:title>
      <video:description><![CDATA[After a life-altering health scare in her 30s, Mary Beach, now chief growth officer at Thorne, recounts her transformative journey from a high-powered corporate executive to a passionate advocate for health and wellness.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/R4vAltrS]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:29:30.138Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/13/nutrawomen-wednesday-world-class-sprinter-jasmine-blocker/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/KF5OEF6YA5A7VJ2D2N3LCNHQDA.jpg?auth=980a5be248e43fde015d5f57347e738f0afd63d4e99efe5eb996a90726bb1b9e&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Jasmine Blocker, pro track athlete & mental health advocate ]]></video:title>
      <video:description><![CDATA[World-class sprinter Jasmine Blocker, who competed for Team USA and won a gold medal in the mixed 4x400-meter relay at the 2019 IAAF World Relays, opened up about her younger years struggling to cope with the crushing pressure of competition to becoming a mental health advocate after being inspired by gymnast Simone Biles. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/7o8V0971]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:06.638Z</lastmod>
  </url>
  <url>
    <loc>https://www.nutraingredients.com/Article/2025/08/06/nutrawomen-wednesday-gretchen-powers-crn/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.nutraingredients.com/resizer/v2/NTQB4K5SNFBMRPAHDYYQA6NH4U.jpg?auth=7daa9da636ffcf39d10eb4b3ffd9148ec26daaf46d1ac3719c40fa4960b906b9&amp;smart=true&amp;width=2240&amp;height=1260</video:thumbnail_loc>
      <video:title><![CDATA[NutraWomen Wednesday: Gretchen Powers, VP Marketing & Member Experience, CRN]]></video:title>
      <video:description><![CDATA[Starting at CRN in 1999, Gretchen Powers combined her creativity with career, showcasing how a passion can fuel professional growth. She reflected on her upbringing and the influence of dietary supplements, which now guide her advice to her daughter about health choices.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/kLgiqcJ9]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:12.273Z</lastmod>
  </url>
</urlset>