The probiotics category continues to soar, with e-commerce fiercely fuelling growth and presenting plentiful opportunities for cosmetics, particularly products targeting mood, stress and overall wellbeing, says Lumina Intelligence.
The skin microbiome continues to ignite interest as science fast advances and product innovations hit shelves, but where exactly are the biggest opportunities for industry and what will be the key challenges moving forward?
There is significant potential to develop probiotics in the beauty space, particularly targeting anti-ageing, Generation Z and women, according to Lumina Intelligence.