Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.
The second Beauty From Within conference got underway yesterday focusing on the huge potential in the Western markets within the category, particularly highlighting how the industry must shy away from making bold beauty claims and explain the health benefits...
The second Beauty From Within conference will open its doors in Paris on October 27th and here we draw attention to some of the main highlights and how you can reserve your place.
The second annual Beauty From Within Conference will open its doors again at the Hotel Lutetia in Paris on October 27th, focusing in on the latest opportunities, trends and challenges in nutricosmetics.
Positioning and marketing beauty from within products presents a unique set of challenges that require a clear and targeted strategy, explains Imedeen marketing director Marie-Louise Haxthausen.
In the second article of a special series on nutricosmetics, we take a look at the size of the market for foods, drinks and supplements that promise beauty benefits, as well as the distinctly different approaches to the category taken in three key regions.
Functionalab, a nutricosmetics start-up company, has developed a new strategy for marketing beauty supplements that puts the accent on education and consultation.
P.L.Thomas’ launch of an ingestible ingredient designed for people with itchy or flaky skin is part of the botanical company’s larger focus on beauty from within.
UK chemicals group Croda has seen strong demand for its marine and
nutritional oils as well as products for the personal care sector,
driving sales to the personal and healthcare sectors up 14 per cent
at constant currency rates in...
