The Children’s Food Campaign (CFC) has stepped up its assault on food industry advertising, vowing to press on with complaints against Nestlé after winning a challenge against UK confectionery firm Swizzels Matlow.
Heineken has condemned images showing its branding displayed at a Mongolian dog-fighting event, but consumer disgust and the resultant media furore shows that viral web ‘branding’ is like a nuclear bomb, undeniably effective but with unpredictable and...
Pharma giant Merck’s European Consumer Healthcare unit has applied for a European Union, article 13.5 emerging and proprietary science health claim linking glucosamine and “normal joint health”.
Alkalized water firm Balance Water says it has “learnt its lesson” after the UK Advertising Standards Authority ruled yesterday that its advertised health claims were unsubstantiated.
The UK complementary and alternative medicines (CAM) sector that includes purveyors of botanical extracts has come away from a meeting with UK Advertising Standards Authority (ASA) officers with heightened concerns about the watchdog’s methods.
The UK Advertising Standards Authority (ASA) has launched a six-week campaign to educate industry and consumers about its new remit to police online communications such as corporate website messaging and social networking sites.
The UK Advertising Standards Authority (ASA) will host a seminar next month to discuss its new remit to govern online marketing on corporate websites and social networking sites from March 1, 2011.
New Advertising Standards Authority (ASA) powers to monitor and adjudicate on online marketing materials will place web-based messaging for healthy foods under serious scrutiny for the first time, with many likely to fall foul of the agency’s guidelines,...
Major UK supplements company Vitabiotics says it is about to launch a new series of advertisements backing a diabetes supplement after the UK advertising regulator took issue with its former campaign.
Brand names such as Unilever’s Slim.Fast can be interpreted as health claims but the manner of interpretation is not yet set in tone, with further discussions required, according to the European Commission.
The UK Broadcast Committee of Advertising Practice (BCAP) has revised its guidelines to bring them in line with the 2006 European Union nutrition and health claims regulation (NHCR).
The UK Medicines and Healthcare products Regulatory Agency (MHRA) has published its final guidance together with its annual report on advertising traditional herbal medicines.
The Advertising Standards Agency (ASA) has decided that an advert for the supplement LIPObind does make a weight loss claim and ruled that it must not be broadcast until medical evidence supporting that claim is provided.
UK supplements company, Goldshield Healthcare Direct, has run foul of the advertising watchdog there for making misleading joint health claims in full-page national newspaper adverts about a rosehip extract.
The UK Advertising Standards Authority (ASA) has ruled that an advertisement for Aptamil Follow On infant formula may not continue to be broadcast because it implies it can stop children from catching colds.
UK billboard adverts proclaiming pomegranate juice could ‘cheat death’ have been deemed misleading and must not appear again, according to the voluntary advertising body there.
DSM's global marketing manager Martijn Adorf explains why the company has launched its new Quality for Life seal and what it means for food manufacturers.
The UK’s Advertising Standards Agency has upheld complaints against two ‘misleading and inaccurate’ adverts for Nestle’s Maggi Noodles and GlaxoSmithKline’s Horlicks which made unsubstantiated health claims.
A Guernsey-based company has been told by the voluntary watchdog,
the Advertising Standards Authority (ASA), to withdraw an advert
for a prostate supplement because it failed to provide supporting
evidence for its claims.
Marketing strategies - two words that incorporate everything from
pseudo scientific research to shock value advertising campaigns.
But shouldn't honesty be the best policy?
Health and beauty products were responsible for more breaches of
the UK's advertising code than any other sector during a six-month
period last year, writes Dominique Patton, although
compliance in all industries is generally...
Complaints about supplements and food and drink products in the UK
fell by more than half during 2003, following pro-active action by
the UK's Advertising Standards Authority.
The UK's Advertising Standards Agency has upheld a complaint
objecting to an advertisement for a creatine supplement, stating
that it was up to 160 per cent more effective than regular
creatine.
Makers of a weight loss supplement containing extracts of exotic
fruits have been hauled up by the UK's advertising standards agency
for making unsubstantiated claims about the product's efficacy in a
direct mailing.
A UK-based firm has been ordered to withdraw advertising for a
joint health supplement, which made claims that were not supported
by science, according to the Advertising Standards Authority (ASA).
The marketers of a supplement said to 'shield against toxins' have
been pulled up by the UK's Advertising Standards Authority (ASA)
for unsubstantiated product claims.
The Advertising Standards Authority (ASA) in the UK has upheld a
complaint against Adsat challenging the efficacy of its Thermoplast
V37 slimming product.
The maker of natural supplements Lichtwer Pharma has been warned
against making anti-ageing claims for a supplement designed to
promote healthy skin by the UK's Advertising Standards Authority.
The UK's Office of Fair Trading yesterday launched a campaign
urging consumers to 'wise up' to misleading advertisements for
'miracle cure' health, beauty and slimming products. The market for
slimming products...
Leading Brands, the Canadian beverage manufacturer and distributor,
has begun shipments of its new "optimised performance
beverage" TREK after an extremely positive reaction from
distributors involved in earlier trials.
Third quarter profits at natural and organic food group Hain
Celestial rose by an impressive 21 per cent to $5.1 million on
sales up by the same amount to $105.6 million.
Natrol, the US supplement manufacturer, has added the Vitamin Angel
Alliance, a non-profit organisation dedicated to fighting child
malnutrition around the world, to its Care for Kids initiative.
A consumer group is accusing the marketer of a fungus-based meat
substitute of "deceptive labelling" and has filed a
complaint with the US Food and Drug Administration, Advertising Age
reports.
ADM Natural Health and Nutrition has launched a major new European
marketing campaign for its Novasoy soya isoflavone concentrate in a
bid to capitalise on growing consumer and scientific interest in
the product.
