Advertising

Biotin hair growth and white chestnut sleep claims unauthorised

UK rules against biotin for hair growth and white chestnut for sleep

By Niamh Michail

Adverts for Nourkrin hair growth supplement containing biotin and horsetail extract, and Rescue Night sleep aid with white chestnut Bach flower have had their health claims refuted in the UK even though one of the nutrients had an EU approved health claim.

Fahrenheit60’s ‘Aspire’ drink claimed it could burn up to 200 calories per can. It is facing legal prosecution...

ASA: “Our referrals to Trading Standards are a clear warning to those who won’t stick to the rules that they face the prospect of legal sanctions. And these are just the first referrals"

Getting heavy: ASA refers health claim abusers to Trading Standards for first time

By Shane STARLING

The UK advertising watchdog has referred two UK supplement makers to enforcement authorities for, “persistent misleading advertising health claims in breach of the Advertising Code.” More are set to follow, it said, as the agency cracks down on EU nutrition...

ASA has received complaints over the advertisement of an iron supplement reading:

Tired of being tired? ASA rejects iron health claim complaint

By Annie-Rose Harrison-Dunn

The UK’s Advertising Standards Agency (ASA) has rejected complaints that an advert for a liquid iron and vitamin formula purporting to “help reduce tiredness and fatigue" violates EU health claims regulation.

Lucozade used images of sports stars in its ad campaign

Sports drink ad claims attacked

By Rod Addy

A Lucozade Sport ad campaign has been slammed by the Advertising Standards Authority (ASA) for falling foul of European Food Safety Authority (EFSA) health claims rules.

Unilever gets stick in Spain for Flora pro-activ advertisement after failing to communicate that the product is only for those looking to reduce cholesterol.

Unilever’s Flora ad trouble spreads to Spain

By Annie-Rose Harrison-Dunn

The Spanish advertising authority, Autocontrol, has accused Unilever of misleading advertisement of its Flora pro-activ spread by failing to include a statement stipulating target audience and conditions of consumption of the cholesterol-lowering product...

Titanic sank on April 15, 1912 on its maiden voyage from the UK to the US (Picture Credit: Mecookie/Flickr)

energy drinks giant defends 'ironic' advertisement

Red Bull refuses to scupper Titanic advert slammed as 'despicable'

By Ben BOUCKLEY

Red Bull has refused to pull a cartoon ad featuring the RMS Titanic that the chair of the ship's heritage trust says is 'despicable', arguing that the tragedy was 'so great that it has now made its way into our language' and stressing...

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