Advertising

A selection of Swizzels Matlow products

Food industry advertising spat deepens

By Rod Addy

The Children’s Food Campaign (CFC) has stepped up its assault on food industry advertising, vowing to press on with complaints against Nestlé after winning a challenge against UK confectionery firm Swizzels Matlow.

Picture Copyright: Matt McDaniel

WEEKLY COMMENT

Heineken’s dog fight 'distress' shows the perils of viral marketing

By Ben Bouckley

Heineken has condemned images showing its branding displayed at a Mongolian dog-fighting event, but consumer disgust and the resultant media furore shows that viral web ‘branding’ is like a nuclear bomb, undeniably effective but with unpredictable and...

Rocket Fuel re-enters UK market

Rocket Fuel re-enters UK market

By Ben Bouckley

Food Brands Group has re-launched its Rocket Fuel coffee product, which comes packaged in self-heating cups, onto the UK market.

The ASA may be visiting a website near you soon...

UK advertising watchdog promotes new online powers

By Shane Starling

The UK Advertising Standards Authority (ASA) has launched a six-week campaign to educate industry and consumers about its new remit to police online communications such as corporate website messaging and social networking sites.

The ASA will take a hand in policing online marketing from March 2011.

ASA to host digital marketing seminar

The UK Advertising Standards Authority (ASA) will host a seminar next month to discuss its new remit to govern online marketing on corporate websites and social networking sites from March 1, 2011.

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