New Advertising Standards Authority (ASA) powers to monitor and adjudicate on online marketing materials will place web-based messaging for healthy foods under serious scrutiny for the first time, with many likely to fall foul of the agency’s guidelines,...
Brand names such as Unilever’s Slim.Fast can be interpreted as health claims but the manner of interpretation is not yet set in tone, with further discussions required, according to the European Commission.
The Advertising Standards Agency (ASA) has decided that an advert for the supplement LIPObind does make a weight loss claim and ruled that it must not be broadcast until medical evidence supporting that claim is provided.
UK supplements company, Goldshield Healthcare Direct, has run foul of the advertising watchdog there for making misleading joint health claims in full-page national newspaper adverts about a rosehip extract.
The UK Advertising Standards Authority (ASA) has ruled that an advertisement for Aptamil Follow On infant formula may not continue to be broadcast because it implies it can stop children from catching colds.
The UK Medicines and Healthcare products Regulatory Agency (MHRA) has issued guidance to companies wishing to make the switch from existing national product registrations to those required under EU herbal laws.
The UK’s Advertising Standards Agency has upheld complaints against two ‘misleading and inaccurate’ adverts for Nestle’s Maggi Noodles and GlaxoSmithKline’s Horlicks which made unsubstantiated health claims.
A Guernsey-based company has been told by the voluntary watchdog,
the Advertising Standards Authority (ASA), to withdraw an advert
for a prostate supplement because it failed to provide supporting
evidence for its claims.