TV advert claims for Pfizer owned Centrum multivitamins that used EU-approved health claims were still misleading because they did not make clear that a balanced diet could be achieved without supplements, the UK advertising watchdog has found.
Steve Morrision was the COO at Provexis when the UK start-up won the EU‘s first ever article 13.5 health claim for its blood circulation-boosting tomato extract called Fruitflow in 2009. The now-consultant has serious qualms about how the EU’s health...
Nestlé UK has responded to critics of its cereal advertising that are claiming it contravenes Advertising Standards Authority rules, claiming the ASA has given the campaign the thumbs up.
UK start-up Cleanse & Detox.co.uk has been rapped by the UK Advertising Standards Authority (ASA) for making claims its supplements, “could reverse ageing, improve energy, or manage weight” along with other claims.
Alkalized water firm Balance Water says it has “learnt its lesson” after the UK Advertising Standards Authority ruled yesterday that its advertised health claims were unsubstantiated.
Claims that an ‘alkaline diet’ based around consumption of vegetable and grain powdered beverages could benefit cancer sufferers and diabetics have been rapped by the UK advertising watchdog.
The UK complementary and alternative medicines (CAM) sector that includes purveyors of botanical extracts has come away from a meeting with UK Advertising Standards Authority (ASA) officers with heightened concerns about the watchdog’s methods.
Consumer watchdog Which? has hit out at an Advertising Standards Authority adjudication that rejected 31 complaints about a television advert for Nutella hazlenut spread, calling the authority’s failure to ban it a “huge disappointment”.
The UK Advertising Standards Authority (ASA) has launched a six-week campaign to educate industry and consumers about its new remit to police online communications such as corporate website messaging and social networking sites.
The UK Advertising Standards Authority (ASA) will tackle potential online breaches of its new digital marketing code one case at a time, but industry has called for further guidance at a London workshop yesterday.
The UK Advertising Standards Authority (ASA) will host a seminar next month to discuss its new remit to govern online marketing on corporate websites and social networking sites from March 1, 2011.
New Advertising Standards Authority (ASA) powers to monitor and adjudicate on online marketing materials will place web-based messaging for healthy foods under serious scrutiny for the first time, with many likely to fall foul of the agency’s guidelines,...
Major UK supplements company Vitabiotics says it is about to launch a new series of advertisements backing a diabetes supplement after the UK advertising regulator took issue with its former campaign.
The UK Advertising Standards Authority (ASA) has ruled diabetes claims for a dietary supplement are not scientifically backed and told the manufacturer the adverts must not appear again in their current form.
The UK Broadcast Committee of Advertising Practice (BCAP) has revised its guidelines to bring them in line with the 2006 European Union nutrition and health claims regulation (NHCR).
The voluntary UK advertising watchdog has told Danone to cease broadcasting TV adverts that stated its one-shot probiotic drinking yoghurt, Actimel, could boost the immune system of children.
The UK Advertising Standards Authority (ASA) has ruled against Nutricia-owned Milupa over adverts promoting its prebiotic-fortified, follow-on formula, Aptamil.
The UK Advertising Standards Authority (ASA) has told Healthspan, a Guernsey-based distributor of food supplements to cease making claims that it is the number one supplier of “vitamins and supplements” in the UK.
The UK’s Advertising Standards Agency (ASA) has upheld complaints that adverts for Kellogg’s ‘wholesome’ cookies were misleading and implied that the snacks were healthier than they actually are.
A Guernsey-based company has been cautioned by the UK Advertising Standards Authority (ASA) for the second time since May for making false and misleading claims about its supplements.
The UK Tea Council has been criticised for exaggerating the
benefits of tea and banned from making further claims about the
drinks antioxidant potential after running a series of adverts.
A public complaint and a rap on the knuckles from the UK
Advertising Standards Authority has left the Kellogg company
red-faced over its recent Frosties cereal advert, and again thrust
children's advertising into the health spotlight....
The maker of natural supplements Lichtwer Pharma has been warned
against making anti-ageing claims for a supplement designed to
promote healthy skin by the UK's Advertising Standards Authority.
