Asa

Alkaline diets do not deliver substantiated cancer, diabetic or other benefits, the ASA concludes

UK watchdog censors alkaline diet cancer claims

By Shane Starling

Claims that an ‘alkaline diet’ based around consumption of vegetable and grain powdered beverages could benefit cancer sufferers and diabetics have been rapped by the UK advertising watchdog.

‘Unacceptable’ Nutella ad should have been banned, says Which?

‘Unacceptable’ Nutella ad should have been banned, says Which?

By Ben Bouckley

Consumer watchdog Which? has hit out at an Advertising Standards Authority adjudication that rejected 31 complaints about a television advert for Nutella hazlenut spread, calling the authority’s failure to ban it a “huge disappointment”.

UK watchdog raps Coke Vitaminwater ads

UK watchdog raps Coke Vitaminwater ads

By Shane Starling

UK advertising watchdog, the Advertising Standards Authority (ASA), has ruled against Coca-Cola Vitaminwater adverts for the second time in 18 months.

The ASA may be visiting a website near you soon...

UK advertising watchdog promotes new online powers

By Shane Starling

The UK Advertising Standards Authority (ASA) has launched a six-week campaign to educate industry and consumers about its new remit to police online communications such as corporate website messaging and social networking sites.

The ASA will take a hand in policing online marketing from March 2011.

ASA to host digital marketing seminar

The UK Advertising Standards Authority (ASA) will host a seminar next month to discuss its new remit to govern online marketing on corporate websites and social networking sites from March 1, 2011.

Web health claims likely target in UK online crackdown

Web health claims likely target in UK online crackdown

By Shane Starling

New Advertising Standards Authority (ASA) powers to monitor and adjudicate on online marketing materials will place web-based messaging for healthy foods under serious scrutiny for the first time, with many likely to fall foul of the agency’s guidelines,...

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