Caffeine

‘Energy drinks’ hit EU hyperspace, but threaten final frontiers

BEVERAGEDAILY.COM: FUNCTIONAL & HEALTHY BEVERAGES

‘Energy drinks’ hit EU hyperspace, but threaten final frontiers

By Ben BOUCKLEY

Adomas Pranevicius, CEO of MyDrink Beverages, tells BeverageDaily.com that a new breed of healthy ‘energy’ drinks face an uncertain EU future, given conflicting guidance as to how we actually define the category.

Monster Energy in Japan (Picture Copyright: Inazakira/Flickr)

Becoming a Japanese energy drink Monster isn’t easy…

By Ben Bouckley

Monster Beverage Corporation admits its Q2 brand launch in Japan has hit problems, but said the nation’s distributors and retailers were far less tolerant of shipping damages and leakages than in the US.

ASA backed the energy shot's alertness claims despite 86 complaints

ASA backs Glaxo energy shot TV ad

By Shane Starling

The UK Advertising Standards Authority (ASA) has OK’d a television advert for a GlaxoSmithKline energy drink that claimed to boost alertness.

The coffee and energy drink caffeine divide

The coffee and energy drink caffeine divide

Coffee and tea-based products are free from the caffeine labelling requirements of energy drinks. But is this in consumers’ best interests? Neil Merrett reports.

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All