Retail giant Holland & Barrett says that lack of consumer trust is a key barrier in the women's health category and that continuous campaigning is needed to improve awareness and education about this ‘underserved community’.
In a conversation with NutraIngredients, Mike Hughes, head of research and insight at FMCG Gurus, explains the changing landscape of consumer preferences for products that promote healthy ageing.
Prioritising sustainability is a necessary step towards building a more resilient food system for future generations, and one which many companies at Vitafoods 2023 were keen to acknowledge.
Gastrograph, the AI service for predictive food & beverage product development, has expanded its repertoire with a texture database offering beneficial insights for food, drink, and gummy developers.
Mental health is clearly a rising area of interest providing a new area for innovation in the functional food and supplements industry, but how can brands successfully tap into this trend?
Brand positioning experts at HMT (Healthy Marketing Team) have revealed a new report detailing the secrets for successful innovation within sports nutrition.
Consumers are intrigued by new ingredients entering the functional foods space and are open to trying them but their trust in health claims can be greatly impacted by familiarity and packaging, according to new consumer insights from MMR.
Euromonitor International has reported its annual list of consumer types for 2020, revealing that a new preventative healthcare focused consumer type has emerged, labelled the 'self-care aficionado'.
Health food and drink experts have revealed what they believe will be the biggest purchase drivers and the biggest innovation pitfalls post-COVID and how brands can cater to emerging needs.
COVID-19 has accelerated a number of 'mega' consumer trends and halted others, according to the strategic market insight provider Euromonitor International, providing insight into how consumers' shopping habits are being shaped in the short...
Increasing interest in digital health solutions is being driven by consumers' need for convenience, lack of faith in pharmaceuticals, and their desire for exercise that can be easily integrated into their lifestyles, according to a new survey by...
Analysts for the customer insights firm FMCG Gurus have predicted the short and long term impacts of COVID-19 on consumer attitudes and how food, drink and supplement brands can remain front of mind after customers’ purchasing decisions have been transformed...
Online reviews offer valuable insight into consumer perceptions of probiotics and market analyst Lumina Intelligence has shared its top tips for using this tool to boost business strategy and sales.
Research by FrieslandCampina and market insights firm FMCG Gurus has revealed 'clear changes' in the preferences and priorities of the active nutrition market.
Clean label is an ethos, a consumer demand for transparency, sustainability and responsibility, and sports nutrition currently suffers from a negative perception when it comes to these demands, according to Mintel.
