Pill fatigue and demand for convenience fuels innovation in alternative delivery formats, but efficacy and cost are significant hurdles, according to a Vitafoods Insights’ market innovations report.
The founder of the first company to deliver vitamin D in oral spray form tells NutraIngredients about alternative formats, rigorous testing, and finding your purpose as a business.
Healthycell, a supplement marketer that relies on a proprietary delivery technology as a differentiator, announced it has raised additional funds through a crowdfunding platform.
Fancy delivery modes that don’t connect well with consumers don’t do much to move the public health needle. Simple, easy to understand improvements might provide more bang for the buck, experts say.