A US trade group has made moves to increase transparency and traceability in the supplement market by requiring all its members to submit product labels. Should the EU be considering similar action?
The European Food Safety Authority (EFSA) has published draft guidance on applications for novel foods under revised rules, but a food lawyer warns the requirements may prove too cumbersome for traditional third country foods.
Start-ups are more open-minded when it comes to new ingredients and flavours, while big players tend to stick with what’s in the store cupboard, says new product development (NPD) veteran.
Probiotic players must engage the so-called millennial generation if they are to avoid being jostled out of the health yoghurt aisle, says Euromonitor International.
