A new website launched earlier this summer provides daily news on
branding, marketing and the retail of food and drink products in
the European market.
Dark Dog, the quirky energy drink brand with a rapidly growing
distribution in Europe, has been bought by the US group XStream, a
specialist in so-called New Age beverages.
Beverage company Leading Brands is to end its distribution
agreement with Energy Brands for Glaceau Vitamin Water and Go-Go
Passion Energy Drink. The company cited strong competition in the
vitamin-enhanced drinks sector as a major...
America's National Honey Board (NHB) has developed a sports
beverage formula which it claims offers the same nutrients as major
branded versions but has a higher level of potassium.
Clearly Canadian Beverage Corporation has introduced a new flavour
to its range of Reebok-branded sports drinks. The blackberry
variant joins the natural, berry and citrus flavours already
available.
The Nestle USA - Beverage Division and Ocean Spray Cranberries,
Inc. announced this week that they have formed a long-term
agreement which, they hope, will enable both companies to increase
manufacturing and supply chain efficiency...
French food company Groupe DANONE announced on Wednesday that it
intends to make a public offer to acquire 100 per cent of the
capital of Frucor Beverages Group Limited, a market leader in the
fast growing energy drink segment in...
