Adomas Pranevicius, CEO of MyDrink Beverages, tells BeverageDaily.com that a new breed of healthy ‘energy’ drinks face an uncertain EU future, given conflicting guidance as to how we actually define the category.
A new report on drug-related Emergency Room (ER) visits has raised fresh questions over the safety of energy drinks, but has been criticized by beverage makers for drawing conclusions that are not supported by the data.
As reports surface that New York attorney general, Eric Schneiderman, has subpoenaed Monster and PepsiCo in relation to their energy drinks, we ask whether the segment can keep its leather-jacketed cool...
Suppliers of more expensive energy drinks are concerned that shoppers may develop a taste for cheaper energy drinks, as UK supermarket Tesco rocks the market by introducing a brand called 'N-Gine Blue' for only 25p (39 US cents) per can, according...
A new Leatherhead report has highlighted how vitamin fortification and other ‘health and wellness’ claims are driving growth in the global sports and energy drink market.
A new study to be published in Alcoholism: Clinical & Experimental Research has sent out another warning about the popularity of energy drink mixers among young people.
New research has attempted to quantify the sensory profiles of functional ingredients in energy drinks, to aid the understanding of how such ingredients impact overall flavor.
The New Zealand Food Safety Authority (NZFSA) is advising parents that energy drinks and energy shots are not suitable for consumption by children and young teenagers due to caffeine levels.
UK consumers view energy drinks as value for money rather than a luxury, with sales for the products expected to soar over the next five years, according to the latest statistics from Mintel.
European safety authorities and regulators will not review the safety of ingredients such as ginseng and guarana in caffeinated energy drinks despite issuing a verdict on chemicals like Taurine and D-glucurono-γ-lactone last week.
The European Food Safety Authority (EFSA) has for the first time backed the safety of the popular energy drink ingredients, taurine and D-glucurono-γ-lactone.
Category fatigue that has blighted other segments of the beverage industry such as bottled water and carbonated drinks, is not affecting energy drinks which continue to draw in more and more users.
The controversial energy drink called Cocaine, which while drug-free, contains 350 per cent more caffeine than rival brand Red Bull, this week hit UK shelves amidst criticism from politicians over the launch.
Energy drinks have the potential to cause liver damage, heart
failure and even death and should carry warnings for certain
population groups, according to a German body.
The saga of the Las Vegas energy drink formerly known as 'Cocaine'
is continuing, with the product undergoing a second name change in
the space of a month.
The energy drink market has gotten further stimulus from club
crowds who mix these functional beverages with alcohol, according
to market researcher Mintel.
Functional and energy drinks in Japan are coming under pressure
from perceived healthy options such as ready-to-drink teas, mineral
water and tonic drinks, according to a recent report from
Euromonitor International.
Ingredients company Palatinit is to launch its palatinose slow
release carbohydrate in the Russian food sector as it looks to
exploit growing demand for energy drinks and snacks in the country.
The DöhlerGroup has developed a range of sports beverages featuring
Palatinose, a new type of sugar that is claimed to add nutritional
value to finished foods.
Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.
Energy drinks will account for £1 of every £5 spent by Britons on
soft drinks this year, according to a new survey by Mintel that
reveals the phenomenal growth of this sector.
Russia's consumer protection agency has refused to extend the
production licences for a number of energy drink brands produced by
the Czech firm Pinelli on the grounds that they could be harmful to
consumers' health, reports...
Young people who consume energy drinks with alcohol to improve
their stamina on a night out are likely to see no such effect,
suggests new research on the market leader Red Bull.
Marketer and distributor of multi-vitamin and energy drinks, Hansen
Natural, continues to thrive, reporting record sales and profits
for the second quarter, thanks to new product launches.
The European Commission is putting pressure on the Italian
government to amend legislation that effectively prohibits the
marketing of energy drinks in Italy.
Ultra Premium Brands (UPB), the developer of leading energy drinks
brand Red Devil, has been bought out by its management, who are
hoping to develop it as the number two energy drinks business in
the world.
Global sports and energy drinks showed continued growth in 2003,
far outpacing soft drinks in general with a 7 per cent increase,
according to new data from beverage industry analysts Canadean.
Growth in the West European energy drinks market has slowed down
and market share is highly concentrated among the leading brands,
reveals a new report.
Energy drink makers in Thailand could face strict advertising
restrictions, similar to those for alcoholic drinks, after health
authorities claimed they damage health.
Despite accounting for nearly half of the world's sales of sports
and energy drinks, Asia remains one of the most underdeveloped
global markets, finds a new report on worldwide sales of sports and
energy drinks by beverage analysts...
A new energy bar with guarana has been launched by UK confectionery
group Cadbury Schweppes, the first 'mainstream' chocolate bar to
enter the energy market. Boost Guarana is said to offer as much
extra energy as an energy...
