Energy Drinks

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Jamie Oliver leads calls to ban energy drink sales to U16s

By Rachel Arthur

Celebrity chef and health campaigner Jamie Oliver is calling on the UK government to ban sales of energy drinks to U16s. Meanwhile, supermarket Waitrose has announced that customers buying high caffeine energy drinks must prove they are over 16 years...

'...we suggest that arrhythmia could be a complication of ED consumption...' ©iStock

Energy drinks linked to cardiac events

By Eliot Beer

A new study of a patient with cardiac arrhythmia and bloody vomit after drinking Monster energy drinks provides new evidence the high-caffeine beverages may cause cardiac problems.

Action on Sugar turns its attention to energy drinks. ©iStock/HandmadePictures

UK report calls for ban on energy drink sales to under 16s

By Annie Harrison-Dunn

A report authored by UK public health lobby group Action on Sugar has called on the UK government to curb energy drink consumption among young people – listing a ban on sales to under 16s as one policy option.

The global energy drink sector is set for robust growth but could regulations and health concerns chill expansion? ©iStock

Sector to grow 40% by 2020

The world’s unquenchable thirst for energy drinks

By Shane STARLING

Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings. 

Consumer groups have called for a pan-EU ban on energy sales to under 18s following bans in Lithuania and Latvia. © iStock.com / mearman

What if... the EU banned energy drink sales to under 18s

By David Burrows

An EU-wide ban on selling energy drinks to under 18s would see volume sales fall by over 70 million litres, if the impact of similar legislation in Lithuania is anything to go by. The low-priced end of the market would be hit hardest, with standard and...

Online forum to raise awareness of health risks of consuming energy drinks particularly among young people. © iStock.com / MSPhotographic

Germany asks: When do energy drinks pose a risk?

By Annie Harrison-Dunn

The German Federal Institute for Risk Assessment (BfR) has launched an online forum entitled ‘Energy Drinks: When do they pose a risk?’, which it hopes will raise awareness of the risks of high consumption in conjunction with alcohol and sports. 

Advertisements will also be subject to restrictions such as obligatory health warnings on the dangers of excessive consumption. © iStock.com / dk_photos

Latvia to ban energy drink sales to under 18s

By Annie Harrison-Dunn

Latvia will follow in the footsteps of its Baltic neighbour by banning the sale of energy drinks to under 18s – something the country’s advertising association has called anti-EU.

A man was admitted to hospital because of thirst, sweating and nausea after drinking four cans of the energy drink Burn

The curious case of energy drinks & hypokalemia

By Annie Harrison-Dunn

The medical case study of a man rushed to intensive care with severe potassium deficiency has brought the issue of energy drinks and hypokalemia back into the spotlight.

Energy drinks ride out tough economic times

By Niamh Michail

Different flavours, artificial caffeine alternatives and a place in everyday life give energy drinks the staying power to survive the recession, says a Canadean report.

Monster Khaos Energy + Juice was cited as an energy drink containing less sugar

Trade body shuns attack on energy drinks

By Rod Addy

The British Soft Drinks Association (BSDA) has rejected calls to ban the sale of energy drinks to children under 16, claiming they are not promoted to this age group.

Thought soft drinks were sugary? Look at energy drinks! says Action on Sugar

20 teaspoons of sugar in an energy drink: Campaign group calls for ban of sales to U16s

Thought soft drinks were sugary? Look at energy drinks! says Action on Sugar

By Rachel Arthur

Energy drinks contain up to 20 teaspoons of sugar per 500ml serving – more than three times the maximum adult daily intake of free sugars a day, according to research released by Action on Sugar. 

'The 400mg [daily] upper limit should also not be understood as a green light for consuming up to five energy drinks a day,' says consumer group BEUC.

EFSA caffeine opinion is not a green light

By Annie Harrison-Dunn

The European Food Safety Authority’s (EFSA) safety assessment on caffeine is not necessarily a green light for high caffeine consumption or for long-stalled health claims, according to industry commentators.

Euromonitor:

Analyst predicts more European bans could follow

Lithuania bans energy drink sales to under 18s

By Annie Harrison-Dunn

Lithuania has banned energy drink sales to under 18s - making the Baltic state the first European country to do so.

'Adolescents don't know what they're drinking': Energy drinks study

ACADEMICS SUGGEST SALES BAN TO UNDER 18S

'Adolescents don't know what they're drinking': Energy drinks study warns

By Mark ASTLEY

Australian academics warn that young adolescents can easily identify energy drinks brands such as Red Bull or Monster, but are unaware of key ingredients including caffeine, guarana and taurine, and in comments that should serve as a wake-up call for...

Energy drinks with beauty benefits: A growth industry, according to MyDrink Beverages (Photo: Soren Rajczyk/Flickr)

CLEVER MARKETING CAN OVERCOME DIFFICULT EFSA SITUATION

Beauty meets the EU energy drinks beast…

By Ben BOUCKLEY

Energy drinks that also offer beauty or weight loss benefits have a growing market in the EU despite a difficult health claims environment.

Euromonitor analyst looks at what the future of the energy supplement market looks like beyond caffeine

Beyond caffeine: Alternative energy boosters

By Annie-Rose Harrison-Dunn

As consumer perceptions of caffeine shift and the threat of more market regulation looms, companies are scrambling to find the next blockbuster to cater to demand for energy-boosting products, says an analyst.

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