Dispatches from Vitafoods Europe, Geneva Europe’s energy drink market needs a shot of energy: Nergia 01-Jun-2015 By Rachel Arthur Energy shots are a big market in the US, but the potential in Europe is yet to be realized, says America’s Naturals.
Industry is missing energy shot potential in Europe, says analyst 03-Feb-2011 By Guy Montague-Jones Risk aversion and a failure to learn the marketing lessons from the US have frustrated the market for energy shots in Europe, according to a new report.