Omega-3 consumption is on the rise, but consumers are still not completely convinced of their benefits and manufacturers need to be motivated to address this.
Market analyst Euromonitor International dissects recent NutraIngredients Awards winners to provide category perspective from sustainable omega-3 to healthy ageing in this guest article.
Protein is still the bedrock of sports nutrition says Euromonitor, but non-protein products are expected to grow faster in several important global markets like Australia, Canada and Indonesia.
As consumer perceptions of caffeine shift and the threat of more market regulation looms, companies are scrambling to find the next blockbuster to cater to demand for energy-boosting products, says an analyst.
The ageing population remains under-served in terms of functional food and drink products, says Euromonitor's Diana Cowland, despite 'elderlies' living longer and healthier than ever before.
The future of protein, successful brand strategy, and exclusive insights into market dynamics will take center stage at the upcoming Sports and Lifestyle Nutrition 2013 online event, hosted by NutraIngredients.
Pepsi, Coca Cola, Snapple, Dr Pepper, Gatorade. Big beverage brands are household names, but while they may make up the lion’s share of revenues niche products are where the growth potential and innovation lies.
