Ethical start-up Aduna's range of herbal teas with baobab and moringa is aiming to take the superfoods to the mass market. "That's where the real impact is going to happen," the CEO tells us.
The Fairtrade Foundation has launched a new, hard hitting marketing strategy following research showing that 23% of UK consumers “never think about who produces their food and drink”.
While most consumers agree that ethically-sourced cocoa is no bad
thing, an ever increasing number of different schemes risks
muddying the issue and puzzling chocolate fans.