Functional Food

SPECIAL EDITION: 25 YEARS OF FUNCTIONAL FOODS

Delayed reactions and industry in-jokes: The psychology of functional foods

By Annie Harrison-Dunn

According to Euromonitor International, fortified or functional food and drink sales jumped by 25% between 2008 and 2013 to reach $267.6bn (€249bn). But what does this industry term really mean to consumers anyway and what are the motivators behind such...

“The most important goal of [Turkish] functional food manufacturers should be to teach and educate consumers...

Turkey: Education needed to boost functional food sales

By Shane STARLING

Gender, age, education, class – and taste – all influence functional food consumption say Turkish researchers who recommended the country of 75m people does more to educate its citizens about the potential of fortified foods.

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