Functional Foods

Millennials driving next generation of functional foods

Special Edition: Functional Foods

Millennials driving next generation of functional foods

By David Anderson

The demands on brands and suppliers to fulfil consumer’s desire to eat healthy foods has never been higher with switched-on millennials becoming increasingly aware of the benefits of functional foods through social media.

Special edition: 25 years of functional foods

Functional Foods 2.0: Beyond the nutritional shoehorn...

By Julian Mellentin

Products such as probiotic pizza, probiotic snack bars, high-fibre chicken or fish-oil fortified yoghurt may seem bizarre, says market expert Julian Mellentin in this guest article, but since 1990 thousands of products like this have been launched – and...

Special edition: functional foods

Functional Foods: The end of the processed foods era?

By Peter Wennstrom

To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article.

The IFT listed top 10 functional food trends for 2014

Top 10 US functional food trends

By Michael Stones

The growing popularity of fortified and functional foods – in preference to nutritional supplements – was identified as the top of 10 US functional food trends, according to the Chicago-based Institute of Food Technologists (IFT).

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