Health Claims

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ARCHIVE ARTICLE OF THE WEEK

What should EFSA do to improve the NHCR?

By Emma Jane Cash

The aims of health claims are to encourage fair competition, prevent the public from being mislead and to promote innovation, but more and more companies are being put off by the application process. What needs to change?

EU continues to reject a high number of health claim submissions. ©iStock /artJazz

EU rejects more than 90% of all health claims: Study

By Eliot Beer

The EU has authorised only a small fraction of the health claims submitted to it, with a number of categories seeing no authorised claims at all, according to a new analysis of the bloc’s uber-strict health claim process.

We will not let our children and youngsters be misguided about the food and drinks they consume, says MEP behind the motion. © iStock.com

strasbourg plenary vote

MEPs block 4 caffeine claims

By Annie Harrison-Dunn

Members of the European Parliament (MEPs) have voted to veto four caffeine health claims following a lively debate on energy drinks in a Strasbourg plenary today. 

Basil Mathioudakis is promoting EU food legislation around the world after retiring from DG SANTE leadership last year. © iStock.com

Public figure profile: Basil Mathioudakis

'EU food regulation is world's best': EC veteran on life after DG SANTE

By Annie Harrison-Dunn

After retiring last February as head of the European Commission’s DG SANTE food legislation unit, Basil Mathioudakis is spreading the world globally about the merits of the EU’s food and nutrition regulation as a consultant to industry and governments.

© iStock.com / Zerbor

‘Natural viagra’ ruling makes a mockery of NHCR

By Lynda Searby

The Italian advertising standards body has pulled up Forsamax, a supplement for treating erectile dysfunction, for misleading advertising - providing further proof that the European Nutrition and Health Claims Regulation (NHCR) has no weight in Italy,...

Bottling it? Probiotic marketing is banned in the EU based on the opinions of 'ill-equipped' experts, according to professor Reid. © iStock

Probiotics expert: 'Disband EFSA' and end destructive category confusion

By Lynda Searby

A leading probiotics academic has called for EFSA to be “disbanded” saying that the effect of the EU’s central food science agency’s treatment of probiotic claims has been “confusion in Europe”, and that the EU could learn from the Canadian approach to...

Some of the products high in salt, fat or sugar that claim to be healthy. Photo: FoodWatch

80% of surveyed products don't pass WHO nutrient profile

Survey blasts industry & EU for allowing unhealthy foods to make health claims

By Niamh Michail

What’s the difference between a chocolate bar and an apple? Not much if you go by the misuse of health claims on food in Germany and the Netherlands says campaign group FoodWatch, after evaluating over 600 products making prominent claims to be healthy,...

The company believed the advert did not feature any health claims but rather comparative claims with a competing product. © iStock.com / PaSta77

Competitive boasting lands supplement player in heat

By Annie Harrison-Dunn

Be careful what you say about your competitors, it could be considered a health claim, the UK’s Advertising Standards Authority (ASA) has told supplement retailer Genr8online.

The Commission's roadmap evaluation of botanicals and health claims could be rendered useless unless it is clear in what is meant by the term 'botanical', says Bert Schwitters. Photo credit: iStock.com

The botanical roadmap to nowhere: Legal definition needed for real clarity

By Bert Schwitters, author of Health Claims Censored

If the European Commission’s regulatory rethink is to provide any meaningful improvement for the botanical industry, it must set a clear legal definition of what botanicals actually are, argues author and commentator Bert Schwitters. 

Blue Nordic: ASA rules vision improvement testimonials went too far

ASA ruling

UK shuts bilberry eye health claims

By Louise Reid

Swedish supplements player New Nordic has had eye health claims slapped down in the UK, even though its ‘Blue Berry Eyebright plus’ product included vision-approved vitamin A.

An application to annul the approved list of health claims was rejected by the European Court

Clearer health claims wording is needed

By Nicholas Robinson

Urgent action is needed to amend the Nutrition and Health Claims Regulations (NHCR) to allow food and drink (F&D) manufacturers to make better use of them, a legal expert has claimed.

Adding immune minerals and vitamins slowly and gradually undermines the credibility of and trust in a brand for something like probiotics, says HealthyMarketingTeam president

Special edition: Immune support

Easy-win immune claims are vampires on tricky co-ingredients

By Annie Harrison-Dunn

Adding in ingredients like vitamin C to make legal immune health claims may sell products short term, but this sucks the blood from more challenging ingredients like probiotics and botanicals, says a marketing expert.

Dutch trade group regrets that EU Court has not 'honoured' its serious and thoughtful request to review health claims

European court throws out botanicals complaint

Trade groups lose EU court battle against health claim regulation

By Annie Harrison-Dunn

The European Court of Justice (ECJ) has rejected a joint plea from the UK Health Food Manufacturers' Association (HFMA) and the Dutch NPN for the permitted health claims list regulation to be annulled.

Commission puts EFSA opinion to one side as it rejects five glucose claims due to public health concerns

Sugar low: “The use of such a health claim would convey a conflicting and confusing message..."

Glucose health claims: EFSA says yes; EC says no (and closes door)

By Annie Harrison-Dunn

Five glucose health claims approved by the European Food Safety Authority (EFSA) back in 2012 have been officially banned by the European Commission due to concerns over what they would say to consumers about sugar consumption.

Author response: On the bending of EU botanical laws and meanings

By Bert Schwitters

Last week NutraIngredients published a guest article by author Bert Schwitters about the EU nutrition and health claims regulation (NHCR) that discussed the status of botanicals and associated claims in the European Union. Schwitters was not happy with...

EU health claim laws are curbing commercial speech, but separating botanicals won't work, argues author

Guest article: EU law fritters

Author: EU health claims laws cannot be bent for botanicals

By Bert Schwitters

Nutrition author, blogger and harsh critic of the EU’s health claim laws, Bert Schwitters, says any attempt to create separate rules for more than 1500 on-hold botanical claim applications is doomed to failure in this guest article.  

Firms like Nexira promote nutrient-health links at shows like HI-Japan, but they do not always make it onto products as claims

"We aren’t going to wake up one day and everything will be crystal clear; there’s going to be some trial and error going through it.”

Godsend or Godzilla? What will Japan’s new health claims system look like?

By RJ Whitehead & Shane Starling at Health Ingredients-Japan in Tokyo

Japan will implement a new health claims system that is set to supersede its strict FOSHU regime in April 2015 – just six months away – but what form will it take and will it meet its deadline?

One or two studies can be enough to win a health claim, researchers conclude

Researchers unravel EU hydrocolloid health claims

By Anne Bruce

Planning, wording and relevant science are the keys to fibre health claim success in the EU, researchers have found after scrutinising the European Food Safety Authority (EFSA) approach to hydrocolloids.

Health claims are being lost in language and cultural translation, warns an EU food law advisor

Lost in translation: Parlez-vous health claims?

By Annie Harrison-Dunn

Cross-border communication must be provided to combat the confusion caused by the 24 subtly different language versions of EU-approved health claims, as well as countless other cultural nuances, according to an EU food law expert. 

Jarrow Rogovin calls for probiotics groups to come together to build science and win claims

Live from Probiota 2014

IPA calls for fresh global alliance in probiotics

By Shane Starling in Amsterdam

The founder of the International Probiotics Association (IPA) has called on the Global Alliance for Probiotics (GAP) to work with it to develop the science and dossiers that can win health claims in Europe and elsewhere.

Benecol ahead of Unilever Pro-activ with bone-heart claims?

Benecol ahead of Unilever Pro-activ with bone-heart claims?

By Shane STARLING

Benecol has expanded its plant stanol, cholesterol management-based health offering in the UK by adding vitamins that permit approved EU heart and bone health claims – a move analysts said should resonate with older consumers and give rival pro-activ...

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