Health Claims

EU botanicals battle: ‘Consumers need more information’

Special edition: Botanicals

EU's ongoing botanicals battle: ‘Consumers need more information’

By Chris Whitehouse

The European Union botanicals sector has been in limbo since 2010 when 2078 botanical health claim applications were placed on hold as the European Commission bowed to pressure to reconsider the scientific criteria for their validation. With no end to...

Bakery sector can develop fiber health claims

SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE

Room to grow: Bakery sector fiber health claims

By Shane STARLING

The bakery industry may prefer nutrition content to genuine health claims - a state-of-affairs that reflects the relative few claim-backed nutrients available to breads, cereals, bars and other baked products – but options do exist.

Manufacturers need to do more than just make health claims on pack, say analysts

SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE

The hunt for that ‘added extra’: Pushing beyond a health claim

By Kacey Culliney

The health-conscious yet frugal consumer is increasingly difficult to convince, even when presented with a plethora of health and nutrition claims on pack. So, just how can manufacturers prompt that purchase?

EFSA is creating more problems than it solves, claims Verkerk

EFSA's restrictive descriptor rule branded absurd

By Gary Scattergood

The European Food Safety Authority (EFSA) is "creating more problems than it solves" with its narrow interpretation of what constitutes a generic health claim descriptor.

FSANZ standard should be adopted by Asian giants

Ankush at large

FSANZ standard should be adopted by Asian giants

By Ankush Chibber

Health claims in food and beverage products is perhaps the most talked about topic in the entire food production chain outside of GM. In mature markets like the US—and now Australasia—at least there has been frameworks implemented to rationalise the claim-making...

EFSA rejects 6 article 13.5 opinions

EFSA rejects 6 article 13.5 health claim opinions

By Shane Starling

EFSA’s health claims panel has rejected 6 article 13.5 health claims for two digestion-focused probiotic submissions; cranberry and UTI; a potato extract and weight management; krill and menstrual discomfort; and fizzy water and GI response.

Vox pop: December 14 EU health claim deadline

December 14 EU health claims deadline

Stakeholder vox pop: December 14 EU health claim deadline

By Shane Starling

With the December 14 enforcement of the EU's article 13 general function health claim list that includes 200+ approved claims and about 1500 rejections just two days away (after a six month lay-period), we polled key players for core reactions.

Marketing without health claims

Marketing without health claims

Health claims are not the be-all and end-all when it comes to marketing health food products, says Alan Ruth, CEO of the Irish Health Trade Association, in this guest article.

EU project to test how well health claims are understood by consumers

EU project to test how well health claims are understood by consumers

By Nathan Gray

A new EU project aims to tackle how consumers interpret health claims and symbols on food products in the hope of developing future guidelines on how such claims can be used to strengthen informed choice, healthy eating and industrial competitiveness.

Probiotic yogurt makers are reviewing their marketing

Probiotics ban leads to marketing revolution

By Rick Pendrous

Probiotic yogurt brands and supermarket own-label equivalents are leading a revolution in marketing of these products in advance of a ban, which comes into effect in December.

Yogurt sales continue to rise

Probiotic sales defeat EFSA's blow

By Lorraine Mullaney

Consumer demand is sustaining probiotics sales, despite the blow of the European Food Safety Authority's (EFSA's) health claims rejections, say some of industry's main players.

EU soy-cholesterol health claims after appeal fails

Doomed: EU soy-cholesterol health claims after appeal fails

By Shane STARLING

The European Food Safety Authority (EFSA) appears to have nailed shut the door for soy-cholesterol reducing health claims in the European Union, after dismissing a series of formal objections to its third rejection of the bean’s cholesterol-lowering capacity.

What kind of health claims will be made on the Vitafoods show floor this year?

Vitafoods: EU nutra space wriggles into new health claims clothes

By Shane Starling

Vitafoods celebrates its 15th birthday next week. It’ll be my 11th consecutive May visit to Geneva for the jamboree and promises to be one of the most intriguing chapters with the (partial and belated) resolution of years of ambiguity regarding health...

British Specialist Nutrition Association welcomes EU health claims list

British Specialist Nutrition Association welcomes EU health claims list

By Shane Starling

The British Specialist Nutrition Association (BSNA) says the 222-claim strong, European Union general function health claims list that is set to enter law books as early as next month, is a just reward for the investment made by the food industry across...

Food manufacturers ditch health claims for nutrition

Food manufacturers ditch health claims for nutrition

By Rick Pendrous

Many food and drink manufacturers are set to abandon health claims approval under new EU legislation and go, instead, for nutrition claims, for which the approvals hurdle is much lower, according to experts.

No EU guidance on wording for health claims is available to firms

Uncertainty continues on health claims wording

By Freddie Dawson

Manufacturers are still not sure how much flexibility they have in wording health claims because guidance from the European Commission (EC) is not yet available.

The list of 222 approved health claims is now expected to be given the green light by the full European Parliament next week.

MEPs block resolution to veto health claims

By Nathan Gray

The European Parliament’s Public Health and Food Safety Committee (ENVI) has today voted to block the proposed veto to the Article 13 health claims register.

Strong growth is forecast for probiotic yogurt sales in the UK, according to the virtual conference

Potential lifeline for probiotic yogurt claims

By Rick Pendrous

Loopholes in the law may save probiotic yogurt manufacturers from having to remove products from sale when the new EU nutrition and health claims legislation comes into effect.

Health claims? Who needs ‘em? asks industry guru

Health claims? Who needs ‘em? asks industry guru

By Shane Starling

2012 will bring the greatest changes ever seen to European Union healthy foods and supplements marketing as the long-awaited 2000+-strong health claims register becomes law – but does a rejected health claim really matter?

222 health claim winners set for EU law books…and 2000 losers

222 health claim winners set for EU law books…and 2000 losers

By Shane Starling

Five years after the controversial European Union nutrition and health regulation (NHCR) was enacted, an article 13 general function health claims register of about 2200 claims has been OK’d by the European Commission and member states and is likely to...

EFSA's health claim assessment approach is getting under the skin of Innéov

Innéov calls for complete EU health claims revamp

By Shane Starling in Paris at BFW2011

L’Oreal and Nestlé joint venture Innéov told a beauty foods and supplements congress in Paris yesterday that the European Union health claims laws that have stung its marketing need to be completely overhauled.

US businesses face rude shock as EU health claims laws loom

Dispatches from SupplySide West 2011

US businesses face rude shock as EU health claims laws loom

By Shane Starling in Las Vegas

US companies need to get up to speed with European Union health claim changes or face big hits on existing trade or missed opportunities, according to the chief of a leading UK supplements group.

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