Health Claims

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UK Gov to crack down on misleading marketing online

By Nikki Hancocks

The UK Government will soon introduce the hotly anticipated Digital Markets, Competition and Consumers Bill created to see stricter enforcement of consumer protection laws related to online marketing of products.

High-protein is projected to be the fastest growing segment within dairy yogurt this year, with a growth rate of 17.2%, according to Circana. Image: Getty/YelenaYemchuk

High-protein dairy is booming, but how 'healthy' is it?

By Teodora Lyubomirova

Danone has become the latest manufacturer to release a range of high-protein dairy products in the UK. But can high-protein yogurts - that typically contain thickeners, starches and sweeteners - really be considered ‘healthy’?

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French authorities label vitamin D as endocrine disruptor

By Olivia Brown

The French authorities have pursued the publication of the classification of vitamin D3 as an endocrine disruptor (ED), which will involve adding warning labels to products containing quantities of cholecalciferol above 0.1% by product weight.

GettyImages - Online Regulations /  Dragon Claws

Mushroom powders brand Dirtea removes adverts after ASA ruling

By Olivia Haslam

Dirtea Ltd, the mushroom powder supplements brand, has come under scrutiny by the Advertising Standards Authority (ASA) after making claims on its social media platforms that implied their products could prevent, treat, or cure human diseases.

Getty | Michail Petrov

Health claims 101: How to legally communicate to the consumer

By Nikki Hancocks

There are a range of permitted health and nutrition claims available for food, drink and supplement brands to communicate the benefits of their products, but marketers must tread carefully to avoid common pitfalls which lead to fines and reputational...

Getty | DIPA

How packaging influences shopper's perception of health

By Nikki Hancocks

New research provides insights into which elements of packaging have the biggest impact on the consumer's perception of product healthiness, and how the demographics of the consumer will impact these perceptions.

©Getty Images - Image_Jungle

NAD supports claims being made by ‘medical probiotic’ manufacturer

By Hank Schultz

Probiotics manufacturer Pendulum Therapeutics Inc. got some welcome news today when the National Advertising Division announced that it has found that the claims the company makes for dietary control of Type 2 diabetes are supported by scientific evidence.

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Warning letters continue as pandemic rages on

By Danielle Masterson

The Federal Trade Commission has sent out another round of warning letters to 50 more marketers nationwide, most of which are labeled as dietary supplements or Chinese herbs.

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