The demands on brands and suppliers to fulfil consumer’s desire to eat healthy foods has never been higher with switched-on millennials becoming increasingly aware of the benefits of functional foods through social media.
Private equity firm Lion Capital has acquired a majority stake in UK-based active nutrition firm Grenade Holdings in a deal that sees the business valued at £72 million (€83m).
The Fairtrade Foundation has launched a new, hard hitting marketing strategy following research showing that 23% of UK consumers “never think about who produces their food and drink”.
In 2016 15% of new food products launched in Europe employed themes concerning texture combinations – often on well-established product types such as yoghurt. FoodNavigator looks at some of the strongest product categories riding the texture wave into...
The krill sector is rapidly diversifying, and supplier Aker BioMarine is joining that trend by emphasizing the solutions aspect of its services to its customers.
Sales at Chinese infant nutrition firm Biostime dropped by 14% in the first half of 2016 to RMB1.46bn (US$220m), with the Biostime brand – which accounts for 86% of the company’s sales – down 5.4% and the value brand Adimil down 65.7%.
Krill oil supplier Aker BioMarine has passed an important milestone—after more than a decade in the development cycle of the ingredient the company has achieved profitability.
Fairtrade in France but organic in Austria? Euromonitor analysed 26,000 products across the world to help manufacturers understand which ethical labels work best for their products, depending on the country, category and forecast growth rates.
Words are powerful, and finding out what words consumers use to describe natural and organic products is one of the insights provided by Canadian marketing guru Ryan Benn on Thursday.
While functional sports drinks have been used by athletes for decades, a wider range of consumers are now turning to the beverages, according to a report from MyDrink Beverages.
ScenoProt, a six year Finnish project will bring together scientists, consumer specialists and product developers with one aim: developing self-sufficiency in protein production for global sustainability.
Polish health and competition authorities have sent warning letters to 315 supplement companies as a first step in a multi-agency crackdown on the misleading marketing of supplements.
Multi-level marketer Le-Vel Brands has been penalised by the UK’s Advertising Standards Authority (ASA) for the social media marketing of one of its promoter-come-customers.
Immune supplement sales were valued at an impressive $2.3 billion in 2013 (Nutrition Business Journal), and in this gallery we look at the key market trends and ingredients for this growing sector.
Show traffic was up 12.5% at Vitafoods Europe this year meaning record numbers visited the 800+ suppliers and brands at the 3-day Geneva expo and conference.
The rise of social media has led to a shift in the way consumers view food brands – and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes.
It's "business as usual" at Minnesota-based cheese and whey ingredients manufacturer Davisco Foods following its recent takeover by Canadian dairy cooperative Agropur.
A new mobile app enabling CPG companies to get instant feedback on new product concepts from target consumers while they are grocery shopping will slash the time and money spent on testing new ideas, claims consumer insights expert uSamp.
Danone Nutricia’s vindication from any wrongdoing in press adverts for Aptamil with Pronutra+ follow-on milk was described as “absurd” by Baby Milk Action (BMA), which filed a complaint with the UK’s Advertising Standards Authority (ASA) following numerous...
Consensus was real innovation was difficult to perceive with the naked eye at Vitafoods Europe this year. But that doesn’t mean it didn’t exist, says Healthy Marketing Team president and expert consultant, Peter Wennstrom, in this guest article.
Understanding consumer expectations and respecting these, combined with a boldness to draw inspiration from new areas is the perfect mix for successful innovation, say experts.
The increasing cost of pollution control in China is one of the reasons behind the decision by Shenzhou Biology and Technology to increase the price of its CoenzymeQ10 by 10%, starting next month.
Food product marketers have less than three seconds to grab consumer attention, and need think back to the old days of products in supermarket circulars to connect with consumers in the mobile era, says a leading marketing guru.
Supplements giant Herbalife has won an appeal against a verdict back in 2011 which tarred the firm's recruitment and selling structure as a pyramid scheme.
GNC Holdings, Inc. is continuing its push into the high growth sports nutrition space with the purchase of A1 Sports Limited, the leading multi-brand sports nutrition e-commerce retailer in the UK doing business under the name Discount Supplements.
GlaxoSmithKline (GSK) is restructuring its GB and Ireland consumer healthcare business with Ribena and Lucozade consolidated as a separate business under new management ahead of a sale.
Finnish ag-ingredients-branded foods player Raisio has turned in its best ever quarter and said a focus on emerging markets is driving ongoing sales growth in the sluggish plant stanol, cholesterol reduction category.
There’s a marketing experiment going on in the yoghurt aisle. Two yoghurt brands recently have positioned themselves as ‘yoghurt for men’. Is ordinary yoghurt really so girly?
The functional confectionery market remains niche but is growing rapidly as candy makers look for new ways to differentiate their products, according to ingredients firm Naturex.
Ingredient manufacturers should interact more closely with end consumers on social media – and stop delegating communication on ingredients to end product marketers, says Euromonitor.
Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.
Sales of Sirco – the UK juice containing an EFSA-approved, blood flow-benefitting tomato extract – have surged 300% in the past 12 months amid a formula, claims and distribution revamp.
A new interactive graphical database offering market insights for food and beverage ingredients will help manufacturers and suppliers identify new trends and grow their business, according to RTS.
Pictures are much more powerful than words when it comes to health claim marketing according to Dutch researchers who have completed a study of Dutch dairy Campina’s weight control yoghurt, Optimel Control.
Yakult has announced that it intends to completely dismantle its Argentinian business, citing the problems encountered establishing a “sufficient business foundation” in the country.
Health claims are not the be-all and end-all when it comes to marketing health food products, says Alan Ruth, CEO of the Irish Health Trade Association, in this guest article.
Omega-3 suppliers must get to grips with their manufacturing customers and with consumers if they are to market their products successfully, according to Virpi Varjonen, executive consultant at commercialisation agents Invenire.
The new chief of Frutarom’s Health Division says the Israeli-Swiss flavours, fragrances and ingredients firm can learn something about ‘concept marketing’ from the many years he spent at former employer, BASF-Cognis.
Botanicals and natural flavours supplier, Vitiva, has opened a Polish office to meet rising demand there for food, nutraceutical, cosmetic and pharmaceutical applications.
In this month’s Career Insider, we get a taste of beverage development at a leading dairy ingredients company. It’s more than just a creative “fuzzy front end”…
Coconut water sales doubled in the US and Europe in 2011, according to a report from New Nutrition Business, and the author told BeverageDaily.com that the drink was here to stay...
International nutra and pharma contract manufacturing organisation, Catalent, has expanded its Italian operations and diversified its potential in vitamins, minerals and supplements.
