Peter Wennstrom

Mindreader: The supply chain begins in the mind of the consumer...

"More and more the food industry realises consumer education is the key to success – not claims."

Welcome to the era of Nutrition. Are you ready for it?

By Peter Wennstrom

The moment you realise that every nutrient you eat today will build your body of tomorrow, then you realise you will become what you eat. Couple that with the fact that most cells in our body are replaced within a couple of months and the new paradigm...

Health claims? Who needs ‘em? asks industry guru

Health claims? Who needs ‘em? asks industry guru

By Shane Starling

2012 will bring the greatest changes ever seen to European Union healthy foods and supplements marketing as the long-awaited 2000+-strong health claims register becomes law – but does a rejected health claim really matter?

Tapping into changing consumer preferences

Tapping into changing consumer preferences

Peter Wennstrom, president of HealthFocus Europe, and a leading branding consultant, says the next big change in the nutrition industry is not about taste or convenience, but change it self.

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