The moment you realise that every nutrient you eat today will build your body of tomorrow, then you realise you will become what you eat. Couple that with the fact that most cells in our body are replaced within a couple of months and the new paradigm...
“The most common mistake by western fast moving consumer good (FMCG) companies who launch new food and beverage brands in emerging markets is that they jump straight in to a Pleasure position with their brands.”
2012 will bring the greatest changes ever seen to European Union healthy foods and supplements marketing as the long-awaited 2000+-strong health claims register becomes law – but does a rejected health claim really matter?
Peter Wennstrom, president of HealthFocus Europe, and a leading branding consultant, says the next big change in the nutrition industry is not about taste or convenience, but change it self.
