The global probiotics market is worth €32bn according to latest Euromonitor data and analysis presented recently at Probiota in Amsterdam – and that excludes fermented sour milks worth another €5.8bn.
By Ewa Hudson, head of health and wellness research at Euromonitor International
Is organic still selling? Does the 'natural' trend mean fortified/functional food is now passé? And why are consumers turning their noses up at better for you (BFY) offerings? Ewa Hudson, head of health and wellness research at Euromonitor International,...
Governments might not want to admit it, but according to a leading academic in microbiology and probiotics, there is demand for probiotic products with detoxification properties that can help protect against uptake of toxic metals such as mercury and...
Probiotic yoghurt increases the presence of certain probiotic strains, but does not change the overall microbiota makeup, according to research by Laval University.
Inadequate consumer understanding of probiotic foods poses a
critical challenge to the immense potential for growth in the
Australia and New Zealand markets, but consumer behaviour and the
ageing demographic will ensure sustained...