Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
The "next big thing" in social media marketing will be campaigns which build consumer trust by moving from the digital world to IRL (in real life) events, according to influencer marketing strategist Frida Waywell.
The UK Government will soon introduce the hotly anticipated Digital Markets, Competition and Consumers Bill created to see stricter enforcement of consumer protection laws related to online marketing of products.
UK-based oils, edibles, vaping and skincare brand Supreme CBD has been taken to task by the Advertising Standards Authority (ASA) after its founder and ambassadors endorsed products on social media without highlighting connections to the brand.
Italy has introduced new advertising guidelines for social media influencers which will see the most influential online celebs regulated by the same authority as mass media outlets.
Taking place in Amsterdam from October 9th-11th, NutraIngredients' Active Nutrition Summit will provide an expert-packed agenda of presentations, panel discussions and networking opportunities to help industry translate science into performance-enhancing...
Dirtea Ltd, the mushroom powder supplements brand, has come under scrutiny by the Advertising Standards Authority (ASA) after making claims on its social media platforms that implied their products could prevent, treat, or cure human diseases.
TikTok trends are hard to predict: They burst out of nowhere, take on a life of their own, and leave brands scrambling to meet a surging demand for products. But what can we learn from the social media channels recent history?
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns.
A video posted by supplement brand Tonic Health has been removed from social media after making un-authorised claims that one of its products can help fight disease.
The French consumer affairs and fraud control watchdog is clamping down on online influencers with fines of up to €300,000 and prison-sentences of up to two years, after discovering the majority do not comply with regulations.
Recent surges in supplement sales continue to prove the massive and growing influence of TikTok. Riding on the coat tails of many of these trends are health and wellness stores like The Vitamin Shoppe.
A World Health Organization (WHO) report claims that pregnant women and mothers are being targeted online by formula milk companies with personalised social media content.
A new report looking into the internet’s role in shaping people’s engagement with scientific information finds that while misinformation is prevalent online, the extent of its impact is questionable.
Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.
Whether it’s snake oil remedies or the latest diet scam, fake health news is not a new phenomenon. The pandemic has only exacerbated the problem, with more people increasingly turning to social media for information. Now, researchers are sounding the...
Nurish by Nature Made is a monthly subscription that delivers personalized nutritional supplements. But they’re also delivering entertainment — with the help of some big names and a popular platform.
Social media users are likely to eat more fruit and vegetables as well as junk food if they think their online peers are doing the same, a new study reports.
A nutritionist is on a mission to boost the number of health professionals using social media to create some evidence-based balance to the plethora of nutrition tips online.
The slew of allergy and nutrition misinformation on social media can seriously impact medical decisions, according to an allergist speaking at a scientific meeting in Houston.
The ‘double edged’ nature of social media that can aid the spread of incorrect information can be countered by building communities and improving the way visual content is presented.
Social media is driving a whole host of nutrition myths and causing a growing number of young adults to become totally obsessed with their diets, health and nutrition experts have been warned.
UK advertising authorities have slammed Instagram messages by two companies and three celebrity influencers after they posted adverts for products that broke health claims rules.
Influencer marketing is still quite novel and yet it's predicted to grow to more than double 2017 figures to become a $6.5bn industry this year (Influencer Marketing Hub) so its important to ensure these promo's are legal and ethical.
As online reviews become 'intrinsic' to sales it's essential that sports nutrition brands learn how their products stack up online and communicate correctly with their web audience.
The UK Advertising Standards Authority (ASA) has ruled that a tweet and Instagram post advertising Protein World’s ‘Carb Blocker Capsules’ did not adhere to European nutrition health claims legislation – warning the company that the product name ‘Carb...
Exporters of dietary supplements into China need to be familiar with that country's dominant WeChat social media platform if they want to thrive, an industry association executive said.
Trusted sources of food and nutritional advice are being overlooked in preference to instant, real-time interactions with celebrities and bloggers, according to a communications expert.
Alpro did not make it clear enough that it had paid a British celebrity to post tweets about one of its products, the UK’s Advertising Standards Authority (ASA) has ruled.
Looking at pictures of food through advertisements, social media and cookery programmes, offers the viewer a substitute source of pleasure – but could it also be fuelling obesity?
Food companies need to develop online personalities to successfully connect with savvy consumers who expect a human connection, according to nutritionist and social media guru Jenny Westerkamp.
Fear is a major roadblock to many food companies getting it right when it comes to social media, according to business mentor and entrepreneur Mike Greene.
Why is your business using social media? To sell more products? Raise your profile? Change your image? Find out what key ‘influencers’ really think about your brands? Identify and target a new customer base? Or because everyone else is on Twitter and...
Ingredient manufacturers should interact more closely with end consumers on social media – and stop delegating communication on ingredients to end product marketers, says Euromonitor.
Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.
