An Austrian startup selling health focused fruity water 'drops' is hoping to shake up the soft drinks industry with its sustainable and convenient solution.
The list of beverages consumers drink on a daily basis is becoming more restricted, but sparkling water has maintained a prime spot and is perceived as an everyday indulgence, according to Euromonitor.
The EU should “quicken its step” and raise the upper limit of stevia that is permitted in soft drinks, says VitHit’s founder, Gary Lavin, whilst dismissing health claims as “unnecessary” when marketing a vitamin drink.
Asian energy drink Carabao has launched in the UK, and while it admits it’s a competitive market, it still sees significant untapped potential beyond the niche categories of ‘lads, high-octane sports and rock music.’
Return to school can be an abundant time for food and drink makers, but stakeholder actions are rupturing market safeholds as health concerns rise, says Euromonitor analyst Lauren Bandy in this guest article.
As sugar has become one of the most maligned ingredients within food, Euromonitor International research analyst Jack Skelly says the future may prove trickyfor manufacturers.
20 teaspoons of sugar in an energy drink: Campaign group calls for ban of sales to U16s
Energy drinks contain up to 20 teaspoons of sugar per 500ml serving – more than three times the maximum adult daily intake of free sugars a day, according to research released by Action on Sugar.
The Australian sports drinks market will continue to grow: but sugar-free versions present an opportunity to shake up the sector, according to research firm TechNavio.
Zenith International includes cocktail flavors and cognitive enhancement within a list of 13 top trends it says have driven innovation in energy drinks on the basis of post-2012 product launches.
I DON'T THINK COKE'S REVERSAL MEANS STEVIA HAS AN IMAGE PROBLEM': EUROMONITOR ANALYST
The CEO of soda brand Zevia insists Coke’s use of stevia in full-calorie Glaceau Vitaminwater has caused ‘substantial’ brand damage and says it raises questions over the future for mid-calorie sodas like Coca-Cola Life.
INNOBEV GLOBAL SOFT DRINKS CONGRESS: FINAL THOUGHTS
Coke-owned Innocent is launching a functional smoothie range in the UK from April centered on soft health claims - three varieties will use 'defense' 'energise' and 'antioxidant' positioning.
Tate & Lyle CEO Javed Ahmed says earning and profit forecasts are intact – “mid single digit growth” – despite an unseasonably cold spring that has contributed to an annual drop of 4% in the US soft drinks market and hit its specialty and bulk sweeteners...
Health and wellness positioning based on growing consumer awareness of inherent properties such as antioxidants along with provenance is proving a market driver in the adult soft drinks sector as it navigates the challenges posed by EU health claims regulation,...
The performance of the UK soft drinks market will continue to improve over the next three years, despite a shaky record since 2007, according to commentators and industry bosses.
Soft drink makers could end up swallowing a £10m bill for no good reason by embracing the Food Standards Agency (FSA) recommendations for new slim-line 250ml drinks.
Bravo! The beverage industry has responded enthusiastically to Mrs. Obama’s campaign to tackle childhood obesity - but there’d better be more than froth behind that sparkling rhetoric.
Is taxing soda really an evil plan to curb your individual freedom? Conspiracy theories aside, perhaps it’s simply a sensible scheme to tackle obesity when personal choice has failed.
A new beverage is claiming to be the first ice tea that can safeguard the health of teeth, thanks to the use of isomaltulose in place of sucrose and an aseptic process that prevents bacteria without the need for acids.
UK-based Market researcher Zenith International reports regular carbonated drinks are no longer the world’s biggest beverage category as they were surpassed by bottled waters in volume terms in 2007.
A German manufacturer of organic soft drinks says it may consider further cooperation with individual Olympic organizations in order to boost the international reputation of its branded range of sports beverages.
The energy drinks market is embracing natural ingredients and “sustainable, longer lasting energy” according to a new international report from Business Insights.
As soft drink makers face growing criticisms over the potential detrimental health impacts of some of their ingredients, BeverageDaily.com takes a look at how the industry is adapting to ever-changing market concerns in the first of a two part article.
Energy drinks last year stormed the US beverage market,
outperforming all other categories, while one sports drink inched
its way into the nation's top five trade marks by displacing a
popular soda brand, according to a new report.
Roquette's marketing manager for beverage applications explains the
difficulties of formulating tasty sugar-free syrup drinks and why
she thinks her company has cracked it.
America's soft drinks association said it would have to look again
at benzene in drinks, after new tests revealed to
BeverageDaily.com suggest it and food safety authorities
failed to stamp out a problem.
Sports drinks, juice and bottled water spearheaded a set of
encouraging third quarter results from Coca-Cola as
health-conscious consumers force a realignment at the major soft
drinks players.
Energy drinks will account for £1 of every £5 spent by Britons on
soft drinks this year, according to a new survey by Mintel that
reveals the phenomenal growth of this sector.
Proposals to put cigarette-style health warnings on soft drinks to
highlight the harmful effects of too many sugary beverages has been
called patronizing by the American Beverage Association, writes
Anthony Fletcher.
The maker of a new functional beverage that claims to burn calories
by increasing metabolism says products with net negative calories
are the next step in the evolution of the diet drinks market. But
can consumers be assured that...
Fortification is a growing trend in soft drinks and the dairy
sector, and played a role in 8 per cent of all new food and drink
products introduced last year, according to David Jago, director of
Mintel's Global New Products...
Marketer and distributor of multi-vitamin and energy drinks, Hansen
Natural, continues to thrive, reporting record sales and profits
for the second quarter, thanks to new product launches.
Ingredients supplier Archer Daniels Midland (ADM) said on Thursday
that it had reached a $400 million (€333m) settlement in an
anti-trust case that claimed the US firm conspired to fix the price
of the food sweetener high fructose...
A massive survey of vending machines in American schools finds that
75 per cent of the drinks and 85 per cent of the snacks sold are of
poor nutritional value, says the active consumer pressure group the
Center for Science in the...
Sales of soft drinks in the Czech Republic are rapidly catching up
with western Europe markets, being boosted by increasing consumer
interest in health, shows a new report from market analysts
Euromonitor.
Coca-Cola Japan is to launch a drink flavoured with fragrances
thought to activate the fat-burning process in a new joint venture
with cosmetics firm Shiseido.
New research appears to absolve the soft drinks industry from
responsibility for the low calcium intake among US adolescents but
it suggests that creative and effective ways of increasing levels
of the mineral, such as through fortified...
New research appears to absolve the soft drinks industry from
responsibility for the low calcium intake among US adolescents but
it suggests that creative and effective ways of increasing levels
of the mineral, such as through fortified...
Germany is Europe's largest soft drink market with the UK following
fast behind, reports a new study that predicts consumption will
soar to 186 litres per person per year by 2007.
Energy drinks are adding a touch of zest to the European soft
drinks market, with Mintel's Global New Products Database revealing
an array of weird and wonderful names, ingredients and marketing
ploys designed to entice consumers...
A new breed of soft drink is making its debut in the functional
drinks sector. A blend of Chinese herbs and fruit juice, Firefly
provides health-conscious consumers with an energy drink with no
added sugar or artificial stimulants.
The Food Standards Agency is advising parents to give young
children no more than three beakers (about 180ml each) a day of
dilutable soft drinks, or squashes, containing the sweetener
cyclamate.
Coca-Cola has launched a new energy drink on the Irish market, the
company's Ireland division announced this week. BPM Energy, which
is so far exclusive to Ireland, differs from other products on the
market in that it is designed...
Britvic Soft Drinks, the UK's second largest soft drink producer
after Cadbury Schweppes, is to launch a new brand next month
offering drinkers a product which it claims is unique to the
British market.
The makers of the market leading energy drink Red Bull have
introduced a sugar-free version to the UK market this month. The
company claims it is the first global energy drink brand to address
the growing consumer demand for diet...
