Sports Nutrition

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Pre-workouts focus: Top trends and opportunities

By Nikki Hancocks

As pre-workout supplements strip off their male-vibe and muscle in on the 'general' market, Lumina Intelligence takes a look at the big consumer trends in this sub-category of sports nutrition and reveals some big growth opportunities.

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Insights from Lumina Intelligence

Sports Nutrition – key trends for 2020

By Shane Starling

The mainstreaming of sports nutrition backed by the ever-rising importance of online reviews and ratings and social media validation, are key findings from a 6-pack of sports nutrition sub-sector reports published by Lumina Intelligence.

Robert Walker

The big dog: Sci-MX boss in the hot seat

By Nikki Hancocks

We get up close and personal with Robert Walker, CEO of Sci-MX (owned by Samworth Brothers), to discover what lead him to become the boss of a leading sports nutrition brand and hear his insights into the industry he has lived and breathed for nearly...

Study highlights importance of iron in adolescent athletes

Study highlights importance of iron in adolescent athletes

By Danielle Masterson

Optimal nutrition is fundamental for enhancing training, recovery and performance in athletes. A new study on iron intake and athletic performance in adolescent athletes underscores the importance of iron intake and the need for more research.

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Editor's spotlight: Startup Focus

Protein power: Startup stomps out misleading messages

By Nikki Hancocks

A startup founder who wants to banish the masculine and feminine stereotypes in protein marketing says sports nutrition products should be made more accessible by removing gender-focused health claims.

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