Sports Nutrition

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archive article of the week

Sports nutrition growth spoiled by ‘wrong and immoral’ marketing

By David Anderson

The global sports nutrition industry is forecast to leap in size from $28bn in 2016 to $45bn in 2022 but the industry believes its growth is being stymied in Europe by restrictive regulation while critics argue the industry is still undermined by some...

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Special edition: Sports nutrition

Focus and decision-making: The next big thing in sports nutrition?

By Stephen Daniells

The importance of mental strength in addition to physical strength is gaining increasing appreciation in sports nutrition, and key players are building the science around cognitive health in response to demand for ingredients to boost focus and decision...

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VITAFOODS 2017 PREVIEW

Sports nutrition regulation has improved but is still uncertain: ESSNA

By Emma Jane Cash

Regulation for sports nutrition has had a long and winding road over the last decade but there are still issues that need addressing, says European Specialist Sports Nutrition Alliance (ESSNA) vice-chair Stuart Shotton ahead of his talk at Vitafoods 2017...

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ESSNA: 'It is the sad reality that DMAA is widely available'

DMAA sighted in Denmark

By Emma Jane Cash

Long withdrawn DMAA-containing pre-workout supplement Jack3d has been targeted by the Danish Food Administration (DFA) after it was alerted to internet and Facebook sales.

DNAFit: 'We report on 45-50 of the most researched gene variants that have a link to exercise or nutrition response.'

Food Vision preview: London, 1-3 March 2017

Personalised sports nutrition gains another player

By Shane STARLING

At Food Vision in London on March 1-3 ex-Olympian Andrew Steele will explain why he is so excited about applying genetics to dramatically improve the nutrition and performance of sportspeople.

'Personalisation is already being practiced by consumers as individuals in their everyday food choices and it's now evolving to a more technology-based level,' says marketing expert.

P-Fit: Protein market game changer or nice little niche?

By Lynda Searby

Does P-Fit, the personalised protein service launched last month, have the potential to 'disrupt' the category, as one protein expert suggests, or will it settle quietly into a humble but high value niche? NutraIngredients seeks views from the...

'There is a clear dichotomy between those interested in performance optimisation and health optimisation...' ©iStock/kieferpix

'there is a risk that brands alienate their core consumers'

Sports nutrition 2.0: The category is playing a dangerous game

By Shane Starling

Sports nutrition has long-expanded beyond its hardcore niche to become a global multi-format, multiple demographic, multi-billion euro behemoth – but is everybody winning in the game of sports nutrition 2.0? We asked sector expert Nick Morgan from Sports...

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