Sports Nutrition

'There is a clear dichotomy between those interested in performance optimisation and health optimisation...' ©iStock/kieferpix

'there is a risk that brands alienate their core consumers'

Sports nutrition 2.0: The category is playing a dangerous game

By Shane Starling

Sports nutrition has long-expanded beyond its hardcore niche to become a global multi-format, multiple demographic, multi-billion euro behemoth – but is everybody winning in the game of sports nutrition 2.0? We asked sector expert Nick Morgan from Sports...

'We actually don't have a main competitor in this space' ©iStock/kagenmi

Firm champions sports nutrition on another (genetic) level


Beverly Hills-based FitnessGenes is bringing its DNA-driven personalised nutrition concept to sportspeople at all levels – and has moved across the pond to the UK and Europe. Is the sports world ready for personalised nutrition?

ESSNA: 'Consumption patterns in our sector are greatly varied depending on type, frequency and intensity of exercise.' ©iStock

ESSNA: Sports nutrition needs vitamin exemption

By Shane Starling

The European sports nutrition industry wants exemption from vitamin and mineral minimum levels required for some foods to claim healthy status – it says the levels are too high for many sports food consumption occasions.

'In an Olympic year that celebrates sport at a time of heightened cynicism due to a series of doping scandals, the spotlight has never shone brighter on sports nutrition.' ©iStock/kentoh

Frankfurt, 28 November, 2016

NutraIngredients picks final sports nutrition congress line-up

A controversial Oxford University ketones spin-off; GSK Nutrition on new EU caffeine regulations; and a sports nutrition veteran on what the ‘mainstreaming’ of sports nutrition really means are highlights of a 1-day event in Frankfurt in November.

Ascendis Health CEO says Scitec acquisition will unlock European and US sports nutrition markets.

Ascendis eyes August completion of €170m Scitec deal

By Eliot Beer

South African firm Ascendis Health is aiming to complete its acquisition of sports nutrition company Scitec International by the end of August, with CEO Karsten Wellner expecting strong growth even in saturated markets.

A report has identified herbal supplements driving much of the global sports nutrition market growth. ©iStock

Sports nutrition market to reach €36bn by 2020

By Eliot Beer

The global sports nutrition market will grow an average of 8.27% a year to reach US$40bn (€36bn) by 2020, with herbal supplements driving much of the growth, according to a report from TechNavio.

Natural is key for high earners - and they are willing to pay the price for it, finds Mintel report of sports nutrition. © / Nikola1988

Sports nutrition insights

How to target active high earners

By Annie Harrison-Dunn

Mintel research has found that high earners are key consumers of sports nutrition products in the UK, so how can manufacturers better cater to these cash-carrying competitors? 

Can bone and joint support be cool enough for sports nutrition?

Special Edition: Bone & Joint Health

Can bone and joint support be cool enough for sports nutrition?

By Adi Menayang

Athletes and active people in general tend to put more wear and tear on their bones and joints. But unlike protein or energy, bone & joint supplements aren’t as easy to market as a sport nutrition product.


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