Finding new markets within the sports nutrition category may be challenging in this economic climate, but experts agree there’s much to be said for diversifying the ways supplements are sold to meet broader consumer needs.
Glaxon entered the market in 2019 with a small suite of sports nutrition supplements. Since then, the portfolio has grown to some 100 products, featuring space-themed branding and individual comic art for each label with innovative formulation concepts...
New research in male elite footballers reveals reduced incidences of upper respiratory symptoms (URS) and gastrointestinal (GI) distress following an intervention with The Tumeric Co. Raw Tumeric Vitamin D & C3 shot during the competitive season.
Sports nutrition brand Revvies, founded by an Australian husband-and-wife duo, has attributed its success in the crowded sports nutrition category to the high-quality simplicity of its products that enables consumers to customize supplementation to differing...
A new double-blind, crossover study investigating performance during a high-level basketball game identified significant associations between mean circuit time and perceived exertion with consumption of a mangiferin-quercetin supplement.
Medical supplement consumption increases with athletic level, a new study investigating the sports supplement (SS) habits of middle-distance runners has found.
Consuming beverages with sodium and carbohydrates reduces necessary fluid ingestion quantities for recovery and improves rehydration in male athletes, a new study has concluded.
It is paramount to create tangible health benefits and habit changes within the rapidly evolving personalised nutrition field, experts have said, highlighting the importance of scalability, simplicity, and integration.
Menopausal women are an overlooked demographic in the health and wellness industry, but one that could offer untapped opportunity for businesses, says co-founder of the menopause brand partnership company, Gen M.
The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.
From post-party supplement to main player in sports nutrition, the startup KA-EX which offers a “holistic recharging” product has seen an evolution of consumer interest since its launch.
During August, the industry was inspired by reports on consumer trends, welcomed a next step in probiotic harmonisation, discovered further AI technology advances, and encountered regulatory clarity issues.
Sports nutrition brand VOW Nutrition has collaborated with Team GB as the Official Nutrition Licensee ahead of the Paris 2024 Olympic games and is set to fuel the athletes with its range of nutritional supplements in the lead up to the games.
The food technology company 4GOLD, co-founded by newly crowned world-champion cyclist Mathieu van der Poel, achieves €1.3 million funding to enable further innovation and technological advancements in the personalised DNA service.
A new cross-sectional study has concluded there is high usage of ergogenic aids by young UK national-level swimmers, particularly in those at national level aged 16-20, despite evidence for their efficacy remaining ambiguous in an applied setting.
NutraIngredients will present a webinar entitled “Esports: A Multiplayer Opportunity”, on June 29th, bringing experts together to discuss trends and directions of the nutrition for gamers industry.
Companies at Vitafoods 2023 saw active consumers as a key target demographic, with exhibitors presenting innovative concepts targeting a wide range of consumers leading active lifestyles.
The Prague-based sports nutrition company, Infinit Nutrition, has expanded its personalisation platform, Custom, into Europe, allowing athletes online access to customised hydration products.
As the sports nutrition mainstreams to be more about active nutrition, the opportunity for the category is “golden right now”, says Scott Dicker, Director of Market Insights for SPINS.
Three-year-young cold-pressed health drink startup, Exalt, is set to provide bespoke recovery drinks to the premier league football club Tottenham Hotspur, with regular nutrition reformulations based on athletes' health stats and targets.
Levelle Nutrition, founded by Linda Alvarez and Stephanie Schrauth, is on a mission to empower female athletes with fuel formulated for their physiology. With sex-specific nutrition understudied in clinical trial and overlooked in product formulations,...
There is still time to register to join representatives from Huel, Alibaba, FourFive, Bulk, Gatorade Sports Science Institute, and more at NutraIngredients’ Sports & Active Nutrition Summit, 5-7th October.
There is still time to register to join representatives from Huel, Alibaba, FourFive, Bulk, Gatorade Sports Science Institute, and more at NutraIngredients’ Sports & Active Nutrition Summit, 5-7th October.
New research indicates that ordinarily healthy but sedentary individuals who take up LOW-HIIT exercise do not seem to specifically benefit from ingesting protein supplements.
It has been more than a century since citrulline has been identified and codified as a standalone amino acid. Even after all that time research on whether the ingredient provides a true aerobic performance benefit is mixed at best, a new review has found.
Creatine supplementation significantly increased the jumping performance of a cohort of young basketball players, a recent study reported. The researchers also claimed the intervention helped them score more points in games.
Supplementation with taurine – perhaps best known as an additive in energy drinks – may help control oxidative stress during the aging process, says a recent study published in the journal Nutrition.
NutraIngredients’ Sports and Active Nutrition Summit Europe (SANSE) is fast approaching, so what can you expect during the jam-packed event in Amsterdam?
Sustainable nutrition brand Huel will continue to create plant-rich solutions to meet evolving consumer needs and improve sustainable credentials as part of key development targets, according to Lee Boakes, Head of NPD & Innovation.
A group of sports nutrition researchers looked into the precise contents of some popular polyphenol-rich products and found a wide range of concentrations and potential activity.
Legacy sports nutrition brand Bodybuilding.com has thrown in with a rising affiliate marketing platform that specializes in revamping struggling brands for success via online sales.
Bioenergy Life Sciences says new data will help expand the playing field for its legacy ribose ingredient. The new line of development centers on AMPK activation.
A new study has found that betaine was found to boost whole body muscular endurance among young team handball players and positively affected endocrine markers.
A product made from New Zealand blackcurrants and is Health Currancy’s flagship product, CurraNZ, has been awarded a third Nutraingredients Award - taking home the prize for Sports Nutrition Product of the Year Award, in Europe.
A mango leaf extract known for improving human health, including cognitive function and sports performance has been through the first round of being patented in several primary markets by botanicals supplier Nektium.
In a coordinated enforcement action, FDA has sent warning letters to 10 dietary supplement companies using ingredients that have been added to its Ingredients Advisory List.
Laïta Nutrition is the nutrition division of the Laïta dairy cooperative and is focusing on the sports nutrition market to satisfy a range of target consumers.
A new review raises an alarm about some bodybuilding supplementation practices that can damage the kidneys. But an expert with decades of experience in the field said extreme practices followed by some athletes who may have underlying conditions should...
A solution to make sure young athletes get the correct nutrition while taking the strain off their already busy parents was sought after a sportsman spotted a glaring gap in the market.
There is still a dearth of nutrition science specific to the needs of female athletes and active nutrition consumers, but the picture is slowly improving, said one of the pioneers in the field.
A new study on PEAK ATP, a branded ingredient marketed by TSI Group, shows the molecule can have significant sports performance benefits with a single, acute dose.
Fast growing sports nutrition brand Glaxon has teamed up with GNC in the reconstituted retailer’s first partnership under a new technology incubation initiative.
