The personalised nutrition market has seen a huge number of new players entering the field in recent years but this year has been 'brutal' in terms of closures, so what do innovators need to do to win in this category?
Menopausal women are an overlooked demographic in the health and wellness industry, but one that could offer untapped opportunity for businesses, says co-founder of the menopause brand partnership company, Gen M.
An expert has emphasised the potential for optimising adherence to personalised health advice systems for sports nutrition through employing behavioural change techniques, aligning advice by personality type, and adapting advice over time.
Combined use of probiotics and vitamin D3 benefits Mixed Martial Arts (MMA) athletes by altering the diversity and composition of gut microbiota, improving intestinal permeability, and increasing exercise endurance, a new clinical trial has concluded....
The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.
From post-party supplement to main player in sports nutrition, the startup KA-EX which offers a “holistic recharging” product has seen an evolution of consumer interest since its launch.
Experts have come together to discuss new techniques for body composition assessment in the wake of a newly published review recommending nutrition interventions in relative energy deficiency in sport (RED-S).
The co-founder of Huel has taken issue with the current rhetoric that all ultra-processed foods (UPFs) are ‘bad’ saying this is an argument based on oversimplification and privilege.
Taking place in Amsterdam from October 9th-11th, NutraIngredients' Active Nutrition Summit will provide an expert-packed agenda of presentations, panel discussions and networking opportunities to help industry translate science into performance-enhancing...
CBD and/or THC users between 18-68 years old who avidly participate and are trained in aerobic and resistance exercise report the compounds aid in their physical recuperation, a new survey determined.
Gone are the days of scaled down, pink bottles featuring thin 20-something women. Marketers are beginning to be more inclusive by offering packaging and products that represent reality: athletes of all shapes and sizes—and ages too.
With industry experts from the likes of Holland & Barrett, Bulk, Danone, and Gatorade, providing insights into the latest consumer trends, marketing strategies, and science-backed innovation opportunities, the Active Nutrition Summit is set to be...
Since Brexit and the subsequent EU-UK Trade and Cooperation Agreement (TCA) in January 2021, UK’s departure from the EU has caused significant challenges for the sports and active nutrition sector and the wider food industry, bringing important regulatory...
Although women have been underrepresented in nutrition, sport, and exercise science research, there’s a growing understanding of how sex differences and sex hormones influence the nutritional requirements to maximize health, performance, and recovery...
During August, the industry was inspired by reports on consumer trends, welcomed a next step in probiotic harmonisation, discovered further AI technology advances, and encountered regulatory clarity issues.
Female volleyball players may use beetroot juice supplements after matches or high-pressure training for improved recovery of muscle endurance and pain reduction, according to a recent study.
A recent study has found that a high proportion of nutrition professionals working with elite soccer teams would recommend nutritional supplementation, highlighting the crucial role of nutritionists in enhancing player performance through well-informed...
Founded by Timo Spring, a former professional swimmer, Prevess (Prevention Effortless) is harnessing the power of AI technology to provide in-the-moment science-backed personalised nutrition guidance to athletes.
Creatine monohydrate supplementation may help reduce fatigue in active women, particularly in the high hormone phase of the menstrual cycle, according to a recent study.
Sports nutrition brand VOW Nutrition has collaborated with Team GB as the Official Nutrition Licensee ahead of the Paris 2024 Olympic games and is set to fuel the athletes with its range of nutritional supplements in the lead up to the games.
The food technology company 4GOLD, co-founded by newly crowned world-champion cyclist Mathieu van der Poel, achieves €1.3 million funding to enable further innovation and technological advancements in the personalised DNA service.
Gencor just announced its sponsorship with Danni Wyatt, who recently played in the Women’s Ashes Series and was announced Player of the T20 Series. Over a third of ticket buyers were women, demonstrating how the sport is reaching new audiences. Cricket...
A new study using Gencor's patented Fenugreek ingredient, Libifem, finds the supplement can increase strength and lean muscle mass and decrease fat mass in female athletes.
Communicating the importance of nutrition for muscle health to the older demographic can be challenging but it is a missed opportunity in the sport nutrition sphere.
Three entrepreneurs will be showcasing their science-based innovations at the Active Nutrition Summit after beating a record number of applicants to be chosen as NutraIngredients' Startup Stars.
A new cross-sectional study has concluded there is high usage of ergogenic aids by young UK national-level swimmers, particularly in those at national level aged 16-20, despite evidence for their efficacy remaining ambiguous in an applied setting.
This month, the industry has encountered environmental campaign concerns, regulatory hinderance, nutrition recommendation improvements, and an abundance of research.
A new RCT reports that a supplement combining vitamin C with glutathione (GSH) improved markers of metabolic, cardiac, and oxidative health in middle-aged triathlon athletes, following sub-maximal exercise.
A high-potency New Zealand blackcurrant extract may amplify the heart-health benefits of exercise by boosting the blood pressure-lowering effects that occur in the recovery phase, says a new study from the UK.
Sports nutrition scientists at the Gatorade Sports Science Institute (GSSI) are working to bring elite level personalised nutrition technology, including smart sweat patches and water bottles, to the everyday active consumer.
Supplementing the diet of elite athletes with prebiotic galactooligosaccharide (GOS) may reduce the duration of upper respiratory symptoms and support gut health, says a new study that may improve the athletes’ availability to train and compete.
The food technology company 4GOLD, founded by a pro-athlete trio, have launched a new LiFT lipid supplement combining long-chain triglycerides (LCTs) and medium-chain triglycerides (MCTs) for a fast and lasting energy release to fuel athletic performance.
Zynamite PX, a mango leaf extract combined with quercetin, enhances exercise performance along multiple molecular pathways in healthy men, according to a recent study.
NutraIngredients is inviting startup founders to enter its "Start-up Stars" competition which will see three pioneering entrepreneurs gain industry notoriety at the upcoming Active Nutrition Summit.
Even though women make up half of marathon runners, only 2.5% of sports nutrition products explicitly target them, and those that do tend to be more expensive and tend to be rated poorly, forcing many female athletes to compromise their health by consuming...
With the details of the new rules on packaging and packaging waste currently being refined, in this article ESSNA provides an overview of this new legislation and its impact to the sports foods sector.
The sports performance-enhancing properties of tempeh should be further explored for application in functional foods such as sports drinks, say researchers.
In a panel discussion hosted by NutraIngredients yesterday (June 29), industry experts delved into the unique needs and preferences of esports athletes and the evolving consumer demographics within the category.
The female hormonal cycle impacts almost every element of a woman’s health and has a significant impact on nutrition needs, yet current healthcare systems are quick to medicate and dampen these cycles as soon as unfavourable symptoms arise. One expert...
New research suggests amateur athletes are more likely to source information about supplements from less credible sources, compared to elite athletes, due to a lack of access to professionals, suggesting a need for improved education intervention.
