Supplyside West

Purity-IQ launches new tool to authenticate mushroom products

Purity-IQ launches new tool to authenticate mushroom products

By Danielle Masterson

They're in coffee, skincare, various gummies and inescapable at SupplySide West. Mushrooms are popping up everywhere. While there is a lot of enthusiasm around mushrooms, there's also a good amount of skepticism. That's where Purity-IQ...

May Yamada-Lifton and Danelle Masterson at SupplySide West.

WIN launches pilot mentorship program

By Danielle Masterson

While many took to SupplySide West to debut new CPGs, Women In Nutraceuticals used the tradeshow as a launch pad for female leaders.

Susan Kleiner and Danielle Masterson at SupplySide West

Is the supplement industry finally giving women something to buy?

By Danielle Masterson

It’s no secret that the dietary supplement industry has missed out on major opportunities by ignoring female consumers. But are brands finally catching on? Who better to ask than Susan Kleiner, PhD, a true trailblazer and someone who has been advocating...

Microphyt taps esports category with microalgae

Microphyt taps esports category with microalgae

By Danielle Masterson

As gaming continues to integrate into pop culture, all eyes are on esports, including the dietary supplement industry. Microphyt, a French firm that offers specialty ingredients from microalgae, recently introduced GamePhyt.

NutraIngredients-USA photo

Novozymes OneHealth builds on parent company’s strategic vision

By Hank Schultz

Novozymes, a long time player in industrial enzyme applications, has launched a consumer facing health division that becomes an instant heavy hitter in the category. The head of the division gave NutraIngredients-USA a peek behind the curtain.

IFF Health unveils new health concepts for women

IFF Health unveils new health concepts for women

By Danielle Masterson

It’s no secret that women have long been underserved by the health and wellness industry, but if you walked the SupplySide West floor, you may have noticed a shift. More and more companies are introducing cutting-edge products for women, including IFF...

Brands flaunt innovative formats at SupplySide West

Brands flaunt innovative formats at SupplySide West

By Danielle Masterson

Formulations are taking on new forms – literally. SupplySide West gave companies a chance to showcase a number of new products– and formats– as brands embrace innovation.

Getty Images

Maple leaf extract touts skin benefits

By Danielle Masterson

Verdure Sciences are touting their newly debuted ingredient, with researchers suggesting that the maple leaf extract could be an alternative to Botox.

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