Consumers are taking greater control of their health and expect companies to provide effective, science-backed solutions, according to insights provided by McKinsey & Company.
Key trends to watch in 2024 will include next-gen alt protein solutions, sustainability with substantiation, medicines for the mind and active ageing solutions.
From gut health to a healthier planet, ingredient firm Prinova is hoping to use its latest megatrends report to showcase the opportunities available to leverage its ingredient portfolio, vertically integrated manufacturing capabilities and other in-house...
A 2024 food trends report from Tastewise informs that women’s health concerns have topped the online conversation charts in the last 12 months, with hormone health top of consumer health agendas.
Following strong trends in protein and immunity throughout 2023, Holland and Barrett predicts new consumer demands for natural energy alternatives, cognitive care, personalised hormonal support, and optimised hydration in 2024.
“Greenwashed out” consumers are lethargic from a lack of transparency and distrust in some brand sustainability claims, market research company Euromonitor told the audience at Food Ingredients Europe (FiE).
Euromonitor International has published its 2024 consumer trends report, which spotlights new demands for convenient and effective wellness support, transparency around brand sustainability, and the implementation of AI to personalise the customer experience.
Today’s digital-driven trends are transforming food & beverage dealmaking as an evolving landscape plays out in the backdrop. And although some trends we’ve seen have created significant challenges, they’ve also presented a lot of opportunity.
There's consumer demand and innovation avenues in abundance when it comes to food and drink for cognitive health but brands must educate on the more novel ingredients if these are to flourish beyond the niche audience, Mintel experts advise.
During August, the industry was inspired by reports on consumer trends, welcomed a next step in probiotic harmonisation, discovered further AI technology advances, and encountered regulatory clarity issues.
Personalised nutrition experts at the Qina consultancy have revealed a top tends report, unveiling a ChatGPT take-over, a merging of food and pharma, an entrance of big tech firms, and new abilities created by at-home blood draws.
A cognitive health innovation panel hosted at the Positive Nutrition summit last week (March 30th), discussed key consumer demands in a crowded market, legislation challenges, and the future potential for the space.
A sense of overwhelm shapes Mintel’s predicted food and drink trends for 2023 following climate and economic fears, yet “consumers are absolutely unwilling to compromise on health and nutrition”, the market analysts say.
The big opportunities within supplements in 2023 and beyond will be within prediabetes, brain health, fermentates, and bacterial phages, according to predictions from white label supplements firm PharmaLinea.
In this NutraIngredients podcast, Nikki Hancocks speaks to Peter Wennstrom, founder of the HMT (Healthy Marketing Team), about consumer interest in mental health and the marketing techniques to tap into this mindset.
Mintel's global consumer trends report for 2023 reveals that consumers are keeping two things front of mind when buying products - brand ethics and their own mental wellbeing.
Mental health is clearly a rising area of interest providing a new area for innovation in the functional food and supplements industry, but how can brands successfully tap into this trend?
Solabia-Algatech Nutrition Ltd. has unveiled its astaxanthin whole algae complex in a new gummy format in response to trends for holistic health supplements in enjoyable and convenient formats.
Global nutrition company ADM has announced its top predictions for the fast-growing global microbiome market based on findings from its consumer insights platform, Outside Voice.
BYHEALTH said that milk thistle was its bestseller from its international product range during the recent Double 11 online shopping festival in China, with newly launched melatonin also gaining popularity among consumers.
Consumer trends, technological advancements and business strategies are causing the pharma and nutra markets to merge and this opens opportunities for the players in both industries to cater to consumers looking for the ultimate wellness solutions.
Consumers are intrigued by new ingredients entering the functional foods space and are open to trying them but their trust in health claims can be greatly impacted by familiarity and packaging, according to new consumer insights from MMR.
While perceptions of supplements can vary greatly between US and EU consumers, reasons for reduced usage are pretty similar across both populations and there are some basic areas the industry can focus on in order to gain big returns.
New health ingredients to watch in 2022 include hyaluronic acid, marigold, l-theanine, and ginseng, as consumers search for products that can support their eyes, mood and healthy ageing.
The desire for functional food and supplements has become more specific and more holistic at the same time, leading to a wide range of opportunities for startups tapping into the interest in immunity, mood and sleep.
The high protein trend and growing interest in organic are driving innovation at Arla Foods Ingredients, which will showcase new whey protein ingredients for clear high protein beverages and organic products at Vitafoods next month.
The global ingredients producer Glanbia says the link between mental and physical health “should not be ignored” by brands developing new sports nutrition products as consumers search for holistic solutions.
Arla Foods Ingredients has launched a new concept to help manufacturers create protein bars that tap into the demand for creamy nut butter fillings without compromising on texture, taste or functionality.
By Dr. Janneke Ouwerkerk, microbiome and fermentation expert, and Dr. Andrei Prodan, bioinformatics and data science expert, Nizo
The market for microbiome modulators is expected to grow 6.7% annually from 2020 to 2027, to reach $76.7 billion. But probiotics are no ‘low-hanging fruit’: there are many challenges in developing and producing these living organisms.
Postbiotics have become the fastest growing area in terms of gut health related Google searches, with a nearly 1,300% increase in the last two years, according to new data from Lumina Intelligence.
The global bovine colostrum market will expand at about 6.4% CAGR over the next six years to gain revenues of around €3.6bn ($4.3 bn) by the end of 2027, according to analysts from Transparency Market Research (TMR).
A new study has concluded that a proprietary turmeric extract is as effective as paracetamol in reducing pain and other symptoms of knee osteoarthritis (OA
COVID-19 conscious consumers are choosing supplements over medicine and searching for better stress and weight management solutions, according to a recent webinar hosted by PharmaLinea and Mintel.
Probiotics witnessed their biggest ever rise in online engagement in 2020 with weight management leading the charge as consumers looked for natural ways to stay healthy and avoid severe COVID-19.
New consumer research carried out by Kerry, the world’s leading taste and nutrition company, reveals that 65% of functional beverage consumers are more worried about their health since the start of the COVID-19 pandemic.
One in five Brits believe that B vitamins come from sunlight and nearly half can’t identify what a B vitamin is, according to a One Poll survey of 2000 UK adults.
Functional food and supplements targeting sleep support and stress relief is a largely untapped opportunity, according to Mintel, but one nootropics startup has proven it has its finger firmly on the pulse.
Interest in probiotics has accelerated during COVID-19, with some key concerns being stress-related gut issues, acne caused by face masks and pet health.
FrieslandCampina Ingredients has identified the pursuit of health and wellbeing, personalised nutrition, convenience and sustainable authenticity as the four key trends that will shape the performance and active nutrition space in 2021.
The health and nutrition market experts at HMT (Healthy Marketing Team) have launched their annual 'Gamechangers' report to help industry players tap into trends as they move from niche to mass market appeal.
With outdoor exercise becoming one of the only acceptable forms of freedom during COVID-19, one pioneering outdoor sports nutrition brand is hoping to hike-up sales across Europe.
Global use of supplements increased during the COVID-19 pandemic, yet many have admitted to letting their daily dietary habits slip, suggesting consumers may have fallen prey to marketing misinformation online, according to a new report from Poland.
